Chapter 352 Nike's helpless move, the Rockets advance!
After Durst finished speaking, the entire venue became silent.
Even Mediterranean, who usually speaks freely, is keeping his mouth shut at this moment.
Because everyone knows that Durst's suggestion is too risky.
If it fails, no one can bear the responsibility.
After all, Under Armor releases the George generation on the front foot, and Nike releases a pair of shoes that are almost identical on the back foot.
It’s strange if others don’t think about plagiarism!
And once it fails, Nike will inevitably encounter a credibility crisis.
For an enterprise, a credibility crisis can almost be equated with "catastrophe"!
Of course, once this thing succeeds, Under Armor will be the one who encounters the disaster.
The problem now is... Nike has a big business and Under Armor is just an emerging sports brand.
Is it necessary to invest hundreds of years of family fortune in Nike for a pair of signature shoes?
Regarding this issue, a typical radical like Durst would definitely want to take a gamble.
After all, he also handled the design of this pair of sneakers.
From 0 to 1, from nothing to something, KD3 is definitely Nike’s original design, which Durst can guarantee!
But the final decision must be made by the group's boss - Phil Knight.
Ever since, everyone held their breath and waited for his decision.
...
...
Phil Knight thought for at least 10 minutes before slowly speaking:
"Dest's method is inappropriate."
“The risks are too high and the returns are too low if you try big for small. It’s not worth it.”
"What we have to do now is to immediately mobilize all the talents in the technical and design departments."
"In the next week, everyone will work overtime, even if they forget to eat and sleep, working day and night, we must come up with the new version of kd3!"
Phil Knight said in an unquestionable tone.
"Okay, I'll make arrangements right away"
"But boss, is this the end of the matter?"
Durst asked.
"You don't have to ask about this matter, I will take care of it."
Phil Knight said coldly.
Normally, he would definitely be a leader who advocates democracy.
But when push comes to shove, Phil Knight will become a "dictator."
Because only in this way can he ensure high efficiency and let everyone know what they should do.
Soon, the executives present began to take action.
After everyone had left, Phil Knight relaxed his frown and let out a long sigh.
"Shen Fei..."
The old man murmured.
............
Two flowers bloom, one on each side.
At this time, Shen Fei was leaning on the sofa with a comfortable look on his face, scrolling through his phone from time to time.
Currently, pg1 has been on pre-sale for 2 hours and has sold 10,000 pairs.
This data is naturally not comparable to the previous Curry generation, but it is still good enough.
After all, George currently plays more of a "green leaf" role within the Rockets.
Fortunately, his playing style is gorgeous and his dunks are explosive.
Coupled with George's top-notch looks among black people and his slender figure...
Even though he didn't play much on the offensive end, he still attracted many fans.
Of course, if sneakers want to sell well, in addition to the charm of the spokesperson, the more important thing is the shoes themselves.
There is no doubt that pg1 is currently at the top level on the market in terms of appearance and sports technology.
A fan posted the order on his Twitter and added:
"I have bought both of Under Armor's recent sneakers, and I can briefly summarize my first impressions of them - sc1 is perfect, and pg1 is amazing."
"As long as the goods I receive next are consistent with the introduction, I would like to call these two shoes the strongest of this season...oh no, they should be the strongest of the year!"
There are many similar reviews.
Obviously, both pairs of shoes from Under Armor are expected to become both good sellers and blockbusters!
Time flew by and the next day came in a blink of an eye.
Shen Fei came to the office early, waiting for the results of the first day of pg1.
It is worth mentioning that the Rockets went to Denver last night and successfully defeated the Nuggets.
This also extended the Rockets' winning streak to 27 games.
We are only 7 games away from the 34-game winning streak that ranks first in history!
Such results surprised Shen Fei.
Although the Rockets are the strongest in the league, this is still their first year as a team.
Being able to achieve such terrifying results in the first season is unique in the history of the NBA!
"What team can stop us?"
Shen Fei murmured to himself.
There are only a handful of teams in the league that have the chance to challenge the Rockets.
The Heat have already played against each other twice and will not meet again in the regular season.
The Lakers have played three times, and the fourth game will take a long time.
The Celtics' core is seriously injured and is in dire straits. It's no longer anything to be afraid of...
Shen Fei took the team log and found that the only team that had the ability to end the Rockets' winning streak in the near future was the Dallas Mavericks.
Thinking of this, he took out a marker and circled February 13th on the calendar.
Soon, the time came to 8:08, and pg1 pre-sale lasted for 24 hours!
Lampard just came to Shen Fei's office.
At this time, he was staring at the laptop screen, waiting for the data to be refreshed.
...
...
"It's out! The data is out, boss!"
"The sales volume of pg1 on the first day was... 50,000 pairs!"
Lampard shouted excitedly.
Shen Fei smiled and nodded, his expression calm and calm.
This result was actually better than he expected!
Considering George's current position in the Rockets, before the release, Shenfei predicted sales of 30,000-40,000.
He guessed that the current result was somewhat related to the excellent design of pg1!
"I just don't know how Nike will respond to the current situation..."
Shen Fei murmured to himself.
............
In the blink of an eye, four days passed and it was February 13th.
Today, Shen Fei took a special plane and rushed to Dallas to watch the game between the Rockets and the Mavericks.
In the past four days, the Rockets have won two more games, and their current winning streak has reached 29 games.
If the victory can be successfully taken away tonight, the team will not only achieve 30 consecutive victories, but the possibility of breaking the longest winning streak in history will also be greatly increased!
It can be said that the Mavericks are the last obstacle in the process of the Rockets making history!