"But this does not mean that small and medium-sized enterprises have no opportunities!"
"First of all, small and medium-sized enterprises should make it clear that survival is the most important thing, so they must focus on improving the profitability of the enterprise and adhere to the path of specialty products!"
"If small and medium-sized enterprises want to achieve rapid development, the first priority is to complete the accumulation of capital as soon as possible. Insufficient working capital is the weakness of most small and medium-sized enterprises. Therefore, they should change the old path of low-price competition in the past, avoid the trap of homogeneous competition, and go
The road to specialty products. The focus of small and medium-sized enterprises is not on the substantial increase in sales, but on the improvement of profitability. Control sales costs, develop new products centered on regional food culture, and establish their own advantages in local areas." p>
What Dong Huiming said is clear and logical.
"Secondly, we must strengthen our core products and strive to establish advantages in the regional market in subdivided categories! Diversify our products in our core categories and at the same time extend our product lines to areas where competition is weak!"
"In product development, small and medium-sized enterprises avoid following the trend and take an independent path. China's long-standing food culture and traditional Chinese medicine theory provide good conditions for the development of new products. The key is how to tap the treasures."<
/p>
"When there are funds and products, the next step is to focus on establishing a channel strategy with product as the core!"
"According to the characteristics of the product and the company's own resource advantages, corresponding channel combinations are adopted in different regions. The channels of small and medium-sized enterprises do not seek to be large and comprehensive, but only small and refined. Especially when sales costs are high,
When your own products do not dominate a channel, give up when it’s time to give up.”
"The core of the channel strategy of small and medium-sized enterprises is: do it if it is profitable, and give up if it is not profitable. At the same time, you can also choose different dealers to operate different channels according to their different strengths; strengthen manufacturer relationships and strive to achieve integration of manufacturer value;
It is necessary to lock in different dealer resources and combine dealer resources with corporate resources to maximize the interests of both parties."
“The last two points are to strengthen packaging design and terminal display, and establish an efficient marketing management mechanism and a highly effective marketing team! The fastest way to sell products is to spread them where consumers can see them as quickly as possible.
!"
Dong Huiming said in one breath.
Wu Siyuan couldn't help but nodded and said, "That's right!"
"Director Dong, let's have a meal together at noon today, and we'll talk in detail."
"Okay, Mr. Wu!" Dong Huiming naturally would not refuse the boss's invitation.
At noon that day, Dong Huiming ate delicious food cooked with the special "Thirteen Spices".
Dong Huiming also couldn't stop eating with his chopsticks, but as a person in the industry, he frowned and savored it carefully while eating.
At the end of the meal, Dong Huiming frowned and said to Wu Siyuan, "Mr. Wu, these meals seem to use [Thirteen Spices], but the seasoning effect is much better than the ordinary [Thirteen Spices]! It's simply impossible."
Describe!"
Wu Siyuan smiled slightly. The "Thirteen Fragrances" passed down from Liu Junhao's family originally had an outstanding taste due to the addition of "Purple Mugwort", but the "Purple Mugwort" he added this time was picked in the "Shennongjiao Space"
came out.
These [Purple Mugwort] are nourished by the spiritual energy in [Shennongjiao Space], and their quality is unparalleled.
Added to [Thirteen Fragrances], the taste is several times better than the original, and it is almost addictive!
Wu Siyuan has already transplanted the [Purple Mugwort] from [Shennongjiao Space]. In reality, he will fertilize it with [organic liquid fertilizer] with added ingredients in the future. Even if the planted [Purple Mugwort] is worse than the one in the space, it is still no different.
Where to go!
However, in reality, it can be planted on a large scale and produced in large quantities to facilitate the future industrial production of [Thirteen Incense] materials!
………………………………………………………………………………………………………………………………
………
Hearing Dong Huiming's words, Wu Siyuan chuckled and asked, "General Manager Dong, you said before that you want to develop and build your own core products. What do you think of this [Thirteen Fragrances] product? As Jiawei Company, what's next?
is your flagship product, do you have the confidence to make it bigger and stronger?"
"Mr. Wu, what did you just say?" Dong Huiming swallowed his saliva and asked.
"I asked, do you have the confidence to make this [Thirteen Fragrances] product bigger and stronger?" Wu Siyuan said again.
"No, Mr. Wu, what was the first thing you said?" Dong Huiming asked blankly.
Wu Siyuan was startled, then came to his senses and asked with a smile, "What's the matter, General Manager, aren't you willing?"
"Yes, yes!" Dong Huiming nodded like a chicken pecking at rice. He did not expect that the reward of this test would be so great, and he was directly promoted to the throne of [General Manager]!
"You are currently just the acting general manager, but your salary will be based on the general manager level! If you do well, you will receive dividends at the end of the year! However, the vilification comes first. If you don't do well, I can only ask you to
Let’s leave!” Wu Siyuan said calmly.
In fact, when he decided to acquire [Jiawei Condiments Co., Ltd.], his employees had already conducted an investigation on the company, including Dong Huiming.
Regarding his ability and character, Wu Siyuan is quite satisfied.
It was only after this chat that I was entrusted with the important task!
Of course, this is also related to the fact that Wu Siyuan started too quickly and has not yet cultivated many high-end talents on hand!
Dong Huiming nodded and said, "Mr. Wu, you have given me such an excellent product and such great trust. If I can't achieve results, I will get out of here without you telling me!"<
/p>
"I just want you to achieve great results, I don't want you to get out! It's so tiring to find a talent!" Wu Siyuan said with a headache on his face.
"Haha..." Dong Huiming smiled.
"However, I still have a few things to emphasize with you!" Wu Siyuan said seriously.
"Say it!" Dong Huiming said respectfully.
"Jiawei Company used to be a family business. Although Mr. Lin Yixin and his son Lin Xiaofeng have left, I know that in various positions in the company, there are people who are closely related to the Lin family. I hope to provide sufficient compensation.
They get together and disperse easily!" Wu Siyuan said in a serious tone.
"Don't worry, Mr. Wu, I will do it!" Dong Huiming hesitated and then said.
Now that Jiawei Company has changed hands, it is normal for the new boss to do this!
"Second, I know that the company has left a lot of problems. You can sort them out one by one, pay back what should be paid, and compensate what should be compensated. I hope the company can put down the burden and move forward lightly!" Wu Siyuan said again. "Mr. Wu, this..." Dong Huiming frowned even deeper!
"If you have any questions, just tell me!" Wu Siyuan said calmly.
“The original [Jiawei Condiments Co., Ltd.], under the leadership of the former general manager, developed several new products and asked several distributors who cooperated with us to purchase them in large quantities. Due to poor market response, these new products
They are all unsalable and have expired in the dealer's warehouse. The dealers are very dissatisfied and require us to deal with this batch of expired goods in accordance with our original commitment. Moreover, these dealers have stopped buying our products.
The goods have been sold out, and now our market share has dropped sharply..." Dong Huiming said solemnly.
"..." Wu Siyuan was speechless for a while. After paying a debt of 20 million yuan, there was still a trap in the end?
If it weren't for the time cost...
Wu Siyuan suppressed his inner anger and asked, "How much does it cost to process these expired goods?"
"About three million!" Dong Huiming calculated in his mind and replied.
"So after helping them handle these expenses, are these dealers still willing to cooperate with our company?" Wu Siyuan asked again, three million is not much money, he has already paid 20 million, but he doesn't want to pay.
I paid money to help my predecessor fill the hole, and then these dealers were so happy that they stopped cooperating with him!
Then he will waste a lot of time by looking for cooperative dealers and developing channels again!
Then it’s really better to build your own factory in the first place!
"Um...these dealers are still willing to purchase our main chili sauces. However, as for the new products, I'm afraid these dealers won't be very cooperative! They are all afraid! Unless we advance the goods in advance
, collect payment after selling, otherwise, I am worried that several big dealers will not cooperate! Dong Huiming said with a serious expression, "They are all local snakes. Without their cooperation, our speed of selling new products will be very slow!"<
/p>
"After Jiawei Company is reorganized, I will inject 30 million into it. Is this money enough for initial production and market development?" Wu Siyuan asked.
"That's enough, Mr. Wu!" Dong Huiming nodded sharply and responded.
"We are mainly developing new products [Thirteen Fragrances]. We will not produce other products for the time being. We will focus on clearing inventory first!" Wu Siyuan gave this instruction again.
"Mr. Wu, several of Jiawei's chili sauces are quite famous and have stable sales in several nearby cities. Wouldn't it be a pity to just give up?" Dong Huiming's order to Wu Siyuan was different.
Thoughts: "Moreover, although this [Thirteen Fragrances] is outstanding, the entire condiment market is so big and there are so many products. Multi-category development can earn more profits, and can also form a brand matrix to enhance the flavor."
The popularity of the company!"
"You are right. Only making [Thirteen Fragrances] is indeed too narrow. Multi-category development is also my plan for the future development of Jiawei Company, but not now!" Wu Siyuan nodded and said.
"In my opinion, Jiawei's other products, including its previous flagship product chili sauce, are too ordinary! So they cannot become bigger and stronger!" Wu Siyuan said truthfully, "In my opinion, this has a formula.
The reason also has to do with the raw materials."
"Mr. Wu, Jiawei chose the best raw materials before. Otherwise, we would not be able to build a reputation locally." Dong Huiming retorted.
"That was before!" Wu Siyuan shook his head and said, "I have several companies under my name, one of which is engaged in agricultural product development, including planting and breeding! You will have the opportunity to contact them in the future, and then you will
You will know what the best raw materials are!"
At this time, Wu Siyuan felt more and more that the several companies under his name were working independently and it was very inconvenient to manage. Perhaps it was imperative to establish a group company!
The boss said so. Although Dong Huiming disagreed in his heart, he was not so stupid as to contradict the boss directly. Instead, he said, "Okay, Mr. Wu!"
Wu Siyuan saw the insincerity of Dong Huiming's words, but it doesn't matter. The [organic fertilizer] [mutated red Sarracenia] added with [Lingquan Water] will grow the best crops in the world.
The facts will make him bow his head and be convinced!
"Of course, the formula is also very important. The product research and development department of Jiawei Company must also keep up. Mr. Dong, you must also pay close attention to this aspect! We must develop products as excellent as [Thirteen Fragrances] and defeat our opponents with quality.
!" Wu Siyuan said again.
"Yes!" Dong Huiming responded.
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……
With money opening the way, many problems in the world can be solved!
Wu Siyuan owns 100% of the entire [Jiawei Condiments Co., Ltd.].
With his support, Dong Huiming cleared the Lin family's influence in the company and went smoothly.
Because the compensation was large, most people related to the Lin family were sensible and did not cause any trouble.
There are only one or two thorns in the side who are overly greedy and want to cause trouble and obtain greater compensation. For such people, Wu Siyuan never tolerates or compromises. He directly asks Dong Huiming to collect evidence of his corruption in the company and then calls the police.
Transfer to the public security organ.
At this time, they regretted that it was too late and wanted to ask for mercy, but it was too late and they could only [compensate] and [go to jail] with a double package.
After hearing about this incident, the original company founder Lin Yixin sighed and said nothing!
After this incident, Dong Huiming's prestige in the company suddenly rose a lot.
As the general manager of [Jiawei Condiments and Company], although he is currently just an acting general manager, what Dong Huiming has to do is of course not just layoffs.
While laying off employees, he also needs to recruit new employees to fill the previous gaps.
In addition, according to Wu Siyuan's requirements, he also debugged the original production line for making "five-spice powder" and changed it into a "thirteen-spice" production line. According to the new formula, he added the powdered "Purple Mugwort" provided by Wu Siyuan.
】, conduct trial production!
Trial production went very smoothly.
The taste of the dishes produced by [Jiawei Brand Thirteen Fragrances] is still the original taste, a taste that can make housewives grab their husband's stomach.
Dong Huiming's spirit was immediately invigorated. After reporting to Wu Siyuan, formal production began.
[Internal troubles] were resolved, Dong Huiming began to deal with [foreign troubles]!