Even if pork of this level of quality is sold for more than ten yuan per pound, Wu Siyuan feels that it is a huge loss!
People can sell [melatonin] at a high price just by relying on marketing advertisements without knowing whether it has health-care effects. But pork like this, which has real health-care effects and can strengthen the body and prolong life, cannot be sold at a high price.
, that’s really sorry for its value.
This is not just Wu Siyuan’s idea, but also the unanimous opinion of all the executives of [Chaoqun Group].
After discussion, [Chaoqun Group] decided to build this kind of pigs fed with spiritual grass into a high-end pork brand of the group's agricultural and animal husbandry products, just like [No. 1 Native Pig], no, it should be a higher-end pork brand.
Its higher-end brands.
Although [No. 1 Native Pig] mainly sells the Native Pig brand and can sell its pork at high prices, for [Chaoqun Group], it is still relatively down-to-earth.
What [Chaoqun Group] wants to create is the kind of high-end pork brand that seems to be sitting in the sky, just like Chanel in pork.
Well, once this metaphor came out, I felt that Chanel’s bags were a bit greasy.
Although the words are a little rough, it is the truth.
To create a high-end pork brand, the first thing to do is to give it a name.
After many discussions, the brand name of this pork was also determined, and it was called [Sanwei Xiangzhu], which means getting the three flavors.
After the brand name is decided, the next step is to decide the selling price.
To be honest, although the name is very high-end, the cost of [Sanwei Fragrant Pig] is only 4.8 yuan/catty, but the management of [Chaoqun Group] priced it at 32 yuan/catty, a full premium of 666%! But at this price, Wu Siyuan still thinks it is a bit low. After all, the aura content of this pork is not low.
However, due to various considerations, we still set this price.
After the price is decided, it becomes a question of how to promote it.
Wu Siyuan handed it over to Guan Xueliang!
It is difficult to digest such a high-end product when placed on [Little Fresh Meats], which is mainly targeted at the middle-class and white-collar market.
Which middle-class people are okay with eating a few kilograms occasionally? If they eat regularly, can they afford their mortgage, car loan, and family?
My conscience will hurt!
So we still have to cut the flesh of those rich people!
This requires paying attention to technique!
Guan Xuelie went back and discussed it with the manager below for a long time, and finally decided to start with the mid-to-high-end catering channels he owns!
First, they found one or two high-end restaurants in the provincial capitals of the two provinces, and conditionally presented a batch of fresh [Three Flavor Pork], stating that this was an event gift for their long-term support to their partners.<
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When the restaurant's customers reach a certain amount of consumption, the restaurant can give away a delicacy made with [Sanwei Pork] as the main ingredient for free.
This amount can be decided by the restaurant itself.
Guan Xuelie doesn't care what kind of meal the restaurant makes [Three Flavor Pork] into, but there are two requirements.
The first one is that the gift must be genuine.
The second is that there must be feedback and no greed is allowed.
The restaurant actually knows that this is [Chaoqun Group] promoting their new product [Three Flavor Pork], but this kind of begging but condescending attitude really makes the purchasing manager or executive chef of the restaurant,
Feeling dissatisfied.
To be honest, [Chaoqun Group] has always supplied chicken, duck, goose, pig and other ingredients. Although they are natural and pollution-free, taste quite good, and have stable quality, they are not unique. There are still several similar products on the market.
.
It's really too much. If a restaurant says it wants to change suppliers, it will change them. It's not because they have no temper!
But this dissatisfaction disappeared after the chef at the restaurant cooked a few dishes with [three-flavor pork]. Instead, he carefully served the business manager sent by Guan Xueliang, fearing that
None of these business managers were happy and went to find cooperation with their competitors.
There is no other reason for this, because the aroma wafting from these plates of dishes directly attracted customers from the tables outside, and they almost got into a quarrel in order to compete for a bite of food.
For those who are out to promote business, this is a big deal!
At that moment, the business manager suddenly felt proud of his company.
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The efficiency of several restaurants is not bad.
After they finalized the contract with Guan Xuelie, they quickly printed unique event flyers and placed them on every table.
These days, there are so many flyers that many people have long been tired of looking at them, and some people don’t even look at them.
Especially these high-end restaurants.
Many people come to restaurants not for the purpose of eating.
In other words, eating is not the first purpose. The key is to enhance each other's feelings through eating and to reach some kind of visible or invisible deal.
Lin Maorong, chairman and general manager of Daxia Automatic Mechanization (Yangcheng) Co., Ltd., came here to eat for this reason.
He has just reached a preliminary cooperation agreement with a client in Xiangjiang.
I came here this time just to entertain each other.
The amount of the cooperation this time was not low, with seven figures, so Lin Maorong was very generous and generous. He ordered all kinds of expensive dishes, and even brought Feitian Moutai himself and poured a glass for the other party.
The two of them began to exchange glasses with the table full of delicacies. Under the stimulation of alcohol, their relationship seemed to be sublimated.
After almost eating, Lin Maorong was ready to pay and leave, and then start the second half.
Unexpectedly, the waiter of the restaurant brought a dish over and apologized to him repeatedly. He said that the kitchen was too busy today, so the complimentary dishes to their table were served late. I hope they don't mind!
Lin Maorong drank too much and was a little drunk. When he heard this, his eyes flashed with displeasure. He said angrily, "Is this served after you are full? And you serve such greasy food? How do you do business in your restaurant? A little bit.
I don’t even have the eyesight, so I might as well give you a plate of fruit! Forget it, just pack it up.”
The waiter was taking off the pot lid covering the dishes. Hearing this, he was stunned for a moment, then reacted and said, "Okay, boss, please wait a moment."
The waiter was about to leave with the [Dongpo Pork], which was made with [Three Flavor Pork] and tasted delicious and delicious.
But the fragrance has already wafted out, and it spread throughout the entire private room in an instant.
"Slow down!" At this time, the customer from Xiangjiang suddenly stopped him. He smelled the fragrance in the air intoxicated, and then said, "Put this dish down first."
The customer is God. This saying is not only useful for waiters, but also for Lin Maorong.
He immediately signaled the waiter to put down the dishes and then asked the waiter to leave.
Before the waiter even stepped out of the private room, this Xiangjiang customer had already taken out his chopsticks and said to Lin Maorong in half-baked Mandarin, "This Dongpo pork smells quite authentic... I always thought that such authentic Dongpo pork...
You can only eat it at Manhan Restaurant in Xiangjiang... I didn't expect it..."
As the Xiangjiang customer spoke, he picked up a piece of Dongpo meat and put it in his mouth. His mouth immediately became fragrant.
"Well, the skin is tender and tender, the color is red and bright, the taste is mellow and juicy, crispy but not broken, fragrant and glutinous but not greasy."