The person in charge of [Li Tuan Food Delivery] has long been complaining in his heart. Who cares about this? He wants to let [Shen Nong Orchard] make profits, so as to attract more customers to enter [Li Tuan Food Delivery] and become loyal users of the platform.
Achieve higher market share.
So he thought for a while and organized his language. Starting from the ingredients of [Shen Nong Orchard]’s online orders, many of the orders used coupons or red envelopes provided by [Li Tuan Takeaway], and [Li Tuan Takeout] borne the responsibility.
There are a lot of costs, so I hope [Shen Nong Orchard] can also cooperate and occasionally organize promotional activities.
The person in charge of [Li Tuan Takeout] is Xiao Zhi, who uses emotion to move and reason.
But at [Shennong Orchard], the senior management has long formed a consensus. They feel that their products are so good that there is no need to give up profits, reduce their profit margins, and carry the sedan chair for [Li Tuan Takeout], so they have always refused [Li Tuan Takeout].
Request from the person in charge.
This happened again and again, and the person in charge of [Li Tuan Takeout] was also angry. He suppressed his voice and told Su Shixian that cooperation requires the cooperation of both parties, but he did not see this kind of sincerity at [Shennong Orchard].
, if this is the case, then the contract signed between [Shennong Orchard] and [Lituan Waimai] needs to be changed, and the 12% platform management fee will increase to 15%. In addition, there will be no ranking support! He also said that if [Shennong Orchard] is not satisfied, you can choose to terminate the cooperation! There is not only [Shennong Orchard] in the market, but [Qian Orchard] is very sincere and joins hands with [Li Tuan Waimai]
,Create the future.
Of course, the person in charge of [Li Tuan Takeaway] does not really want to terminate the cooperation with [Shen Nong Orchard].
They are aware of the market potential of [Shennong Orchard].
And as he said, there are not only [Shen Nong Orchard] on the market, but also fruit chain stores such as [Qianguoyuan], and not only [Lituan Takeaway], there are also [Have You Eaten] and [Qiandu Takeout]
.
Of course, the market share of [Qiandu Waimai] is so low that the front-line business managers of [Lituan Waimai] and [Eatme] don’t think highly of it.
[Li Tuan Takeaway] This newly appointed chain channel manager is just betting that [Shen Nong Orchard] is not willing to give up. It has hundreds of stores on [Li Tuan Takeaway], which adds up to more than 250 yuan a day.
One hundred thousand turnover.
To be honest, in the face of such a tough [Lituan Waimai] brand manager, Su Shixian was furious, but he really did not dare to say directly that he would not cooperate.
After all, this is not his company.
After all, this is related to nearly 30% of operating income.
He just said that they would discuss it internally within the company and would not give him an answer until then, so he asked the [Lituan Takeout] brand manager to leave.
When the person in charge of the [Lituan Takeout] brand left, he had a smile on his face. Judging from his past experience, nine times out of ten, [Shennong Orchard] would compromise on this aspect.
He has already thought that in future internal meetings of the company, he will use this as a classic case to "share experiences" with the leaders above or the [BD Manager] below:
He said how much homework he had done, how he analyzed the pros and cons of both parties, and finally used a tough stance to force the other party to compromise and agree to launch various full discounts or other preferential activities to complete the company's assessment indicators.<
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Su Shixian did not dare to make decisions without authorization, so he reported the matter to Wu Siyuan.
The above are the causes and consequences of this takeout incident.
After all, it involves nearly 30% of the operating income of [Shennong Orchard], and Wu Siyuan can't decide alone, so he convened a meeting with several senior executives to listen to their opinions.
The first person to express her opinion was Wu Siyuan's pillow friend Lin Meiyi. She frowned and said, "I see that the food delivery industry is booming now, and the lazy economy is prevalent. At present, the turnover of [Shen Nong Orchard] on [Li Tuan Takeaway] has
It has reached 30%, and there is still room for further growth in the foreseeable future."
"[Shennong Orchard] has a high gross profit per product. Even if we launch some discounts, our profits will not be reduced too much. On the contrary, it may promote sales and increase turnover, and we may eventually earn more."
Although Lin Meiyi didn't say it directly, everyone could hear what she meant.
Wu Siyuan did not comment, but looked at the group's chief steward, Executive Vice President Huang Yuping, and said, "Yuping, tell me your opinion."
"Okay, Chairman!" Huang Yuping didn't dare to take it lightly after being called by the big boss.
He pondered for a moment, and then said, "I quite agree with what Mr. Lin just said."
"I also think that if [Shennong Orchard] launches promotional activities on [Lituan Waimai], it will definitely stimulate some potential consumers to buy our products, and our final profits will most likely increase instead of falling."
"It's just... this time [Lituan Takeout] asked us to launch a discount event, and we compromised."
"What if it increases our draw points next time?"
"What if next time it forces us to launch an online activity where we lose money and make a profit?"
"At that time, do we also have to compromise?"
Huang Yuping looked around at the executives in the room and asked in a deep voice.
All the executives present were thoughtful.
Lin Meiyi's eyes flashed with a hint of embarrassment, but no one noticed.
At this time, Wu Siyuan asked, "Then what do you think we should do? Refuse [Lituan Takeaway]'s request?"
"No!" Huang Yuping shook his head and said, "Chairman, I think we still have to agree to [Lituan Takeaway]'s request. As Mr. Lin said, with online promotions, the company's final income may be higher, even without this stall.
Actually, Mr. Su and I are already studying this matter."
"However, [Shennong Orchard] can no longer hang itself on a tree. It should expand new takeout channels to check and balance each other." Huang Yuping said.
"For example, [Have you eaten yet] or [Qiandu Takeout]!"
"Mr. Huang, in this case, we are no longer the exclusive customer. Lituan Takeout should use this to put pressure on us and increase our sampling point from 12% to 15% or even higher." Su Shixian
He frowned and said.
"This is the result of our channels being limited by people. We are always worried about this and that." Huang Yuping said to the point.
Hearing this, Wu Siyuan's heart moved, but his face remained calm.
"Mr. Huang, how much do you think [Shennong Orchard] can increase its sales by launching other food delivery platforms?" he asked.
"Well... I don't think it will be too much in the initial stage. At most, it will increase the turnover by 10% to 15%." Huang Yuping thought for a while and replied.
"So low! Are the market shares of these two platforms so low?" Wu Siyuan asked in confusion.
"Of course not, Mr. Wu! After all, [Shennong Orchard] is a fruit seller, not a caterer, and there is relatively less rigid demand. Our customer base is here, and many of the customers who know how to buy have already purchased... So
Even if other food delivery platforms are launched, the initial growth will not be too fast." Huang Yuping explained.
"Then do you think this amount of sales can offset [Lituan Takeout]'s increased points commission?" Wu Siyuan asked again.
Huang Yuping thought for a while and said, "It should be okay."
"Then what would you do if one day, several food delivery platforms collectively increase their sampling points or make other excessive demands?" Wu Siyuan asked.
"Mr. Wu, what do you mean?" Huang Yuping raised his eyebrows and asked.
"We also need to have our own takeout channels, which we control. Even if KFC and McDonald's are the same, although they have launched several takeout platforms, they still retain their own takeout channels, such as home delivery. Each takeout platform also
We don’t dare to oppress them too much, but rather coax them and give them the greatest discounts,” said Wu Siyuan.
(Because the food delivery industry is related to the business layout of the protagonist later, I still have to write some things that should be written. I will try to shorten the length. In addition, please subscribe and recommend monthly tickets for support!)