Ou Jinde sneered in his heart when he heard this. He has been in business for so long, doesn’t he still know the urine properties of other brands?
He asked the boss lady, "Boss boss, is the price of Pepsi-Cola at his store as high as mine?"
The landlady stopped talking as soon as she heard this.
Did Ou Jinde continue this topic and stop it as soon as possible, so as not to make the boss lady angry and make people stop buying goods from him in anger? What he will lose then is his commission.
Ou Jinde turned around and talked to the proprietress about the precautions. After chatting for a few minutes, he said goodbye to the proprietress and went to other retail stores.
As for commissions, the more the better.
He is not the only one who is so diligent.
In fact, under the incentive of money, many business elites of the [Shennong Special Drinks] company are like ants, busy endlessly, negotiating one cooperation after another.
………………………………………………………………………………………………………………………………
……
In a flash, it’s November 2016.
Even in the south, the weather is starting to get cooler.
People sweat less and naturally consume less drinks.
This is the off-season in the beverage world.
Yangcheng, the general manager’s office of the terminal retail division of [Chaoqun Group].
Su Shixian is listening to the report from Li Huihua, the person in charge of [Shennong Special Diet Food Co., Ltd.]
Li Huihua was originally the South China regional director of a foreign-funded fast-moving consumer goods beverage company. She had outstanding performance and was well-known in the industry.
Because she is a woman and her relationship with her is not strong enough, she has reached the career ceiling.
However, Li Huihua is a very career-minded woman and is unwilling to stay in her current position.
Su Shixian heard about this person from other channels. After an investigation by a specialized headhunter, he spent a lot of energy before inviting her to join [Shen Nong Special Diet Food Co., Ltd.] as the general manager of the company and manage the entire company.
sales work.
Judging from his work performance in the past few months, Su Shixian is still very satisfied with him.
………………………………………………………………………………………………………………………………
……
"Currently, [Taohuayuan] has been successfully rolled out in six cities in South China, including Yangcheng, Shencheng, and Dongcheng in Yue Province."
"105 cooperative dealers, newly developed outlets, payment points, total shipments, and funds withdrawn."
When Su Shixian heard this data, his heart moved slightly, and he lamented why so many companies want to enter the FMCG industry. It is because this industry has too much room for imagination and terrifying cash flow.
Their unknown brand has generated more than 10 million in turnover in just over three months.
And for those big national and international brands, how exaggerated are their monthly sales!
"However, in the past three months, a total of RMB 1,000 has been spent on paid merchants, and the company's administrative expenses and labor costs have also reached RMB 1,000. The total expenditure has been RMB 1,000."
In other words, [Shennong Special Diet Food Co., Ltd.] has earned more than 10 million yuan in the past three months, but its expenses have reached more than 65 million yuan.
Net loss of more than 55 million!
If calculated on a yearly basis, it is estimated that the loss will be more than 200 million.
Such a speed of burning money made even the calm Li Huihua feel stunned and a little uneasy.
But Su Shixian looked indifferent.
How did Li Huihua know that Wu Siyuan had granted Su Shixian 1 billion in development funds?
Although this money will not be entirely used to develop the brand [Shen Nong Special Drink], there is no problem in spending several hundred million to promote [Peach Blossom Yuan].
Wu Siyuan had told Su Shixian privately before that the fast-moving consumer goods industry is a red sea, a red sea with fierce competition. The company must have a place in it. Don't be afraid of too much investment in the early stage, and don't be afraid of losses. If you don't have enough money, just find someone else.
He approved!
Don’t worry about anything in the early stage, the most important thing is to create the brand of [Shen Nong Special Drink].
With Wu Siyuan's personal guidance and face-to-face guidance, Su Shixian dared to be so bold.
However, the loss data reported by Li Huihua was a bit exaggerated. He was silent for a moment and asked, "Is there any good situation?"
"Yes!" the capable Li Huihua said immediately.
"Although in the initial three months, the company has no repurchase requirements for these paying customers, as long as they display the refrigerators, they will be paid display fees on time."
"However, according to statistics, more than 53.2% of customers have made repeat purchases and continued to place orders in [Taoyuan]'s online mall. Although the number of orders is not large, only 6%
Nine of the end customers have repurchased more than 10 pieces, while other end customers mostly place orders of two or three pieces."
"It's a good start, which shows that our company's products can still be sold and circulated." Su Shixian's eyes lit up and he said.
He has worked in the supermarket industry before and has sufficient understanding of the fast-moving consumer goods industry.
"Yes, Mr. Su." Li Huihua nodded and said, after a pause, she continued, "According to what I found when I went to visit customers, our company's products have very few customers due to price and brand awareness issues, but drinking
Customers who have tried our company’s products have a high probability of repeat purchase.”
"In office areas and residential areas, our product sales rate is the highest."
"Of course, the price!" Su Shixian smiled and said, "Mr. Li, I can also tell you a statistic. [Peach Blossom Yuan] circulates very quickly in the [Shennong Orchard] store."
"In the past three months, 190,000 TEUs have been sold."
"So many?" Li Huihua was a little surprised.
"Not much! Because it is limited by the logistics radius of the beverage factory, not all [Shennong Orchard] stores have [Peach Blossom Yuan] online!"
"If all storefronts put [Peach Blossom Yuan] online, I believe more goods will be sold."
This chapter is not over yet, please click on the next page to continue reading!
"Mr. Li, you must have confidence in our company's products! As our director Wu often says, a good product must be something that consumers can promote and use on their own initiative."
"I have also drunk [Peach Blossom Yuan], and I know that it tastes really good. In fact, I bought several boxes of [Peach Blossom Yuan] at home for my children to drink! This thing is more health-care than anything else.
Everything is useful and healthier than anything else!" Su Shixian said to Li Huihua.
"I believe that our company's [Peach Blossom Yuan] is such a good product."
"Of course, Mr. Su, I am very confident in our company's products. To tell you the truth, I used to drink coffee. Since I drank [Peach Blossom Yuan], I have become accustomed to it."
"Hahaha..." Su Shixian smiled, "I feel relieved if you have such confidence."
"Mr. Li, I am satisfied with your work, you have the courage to do it!"
"In addition to traditional taxi channels, you can also develop other channels, such as supermarket channels, school channels, fitness channels, etc. Of course, factory channels and wholesale channels will be left aside for the time being. You can also look at catering channels.
Just do it."
"The current feedback data is pretty good. A mere beverage factory will definitely not be able to meet the demand."
"You can rest assured that more beverage factories will be built, covering all key cities across the country."
"At that time, our company's products could be seen at any time through offline channels. Major online e-commerce platforms would also open flagship stores. The company would also spend a lot of money on advertising on major video platforms and TV stations to create a dragnet.
!"
"Mr. Li, what you are doing now is to lay the foundation. The better you lay the foundation, the better your future work will be!"
"Don't be afraid of spending money. If you don't have enough money, I'll ask Director Wu for approval!"
"As long as we build [Peach Blossom Yuan] and [Shen Nong Special Drink] into an influential company, Director Wu will approve it no matter how much we ask."
"Do you understand?" Su Shixian looked at Li Huihua.
Li Huihua nodded heavily, "Mr. Su, I will not let you and Director Wu down."
"Very good!" Su Shixian nodded with satisfaction, "Leave me a copy of your report. I will look for an opportunity to report it to Director Wu."
"Okay."
At this time, what is Wu Siyuan doing?
He was touching his nameless ring, which was once again filled with energy and ready for a new round of world travel.