Chapter 55 [Li Tuan Takeaway] I can’t hold it any longer
For Internet companies, speed is the most important thing.
You will definitely encounter various problems during the development process.
But as long as the speed increases and the scale increases, the previous problems will often not be a problem.
On the contrary, if you stop to solve the problem at this time, the problem will never be solved, and your pace will only be slowed down, then surpassed, and finally towards death.
[Feixia Takeaway] took over the territory of [Qiandu Takeaway].
[Qiandu Takeout] It turns out that there are not many cities where the website has been opened. Direct sales plus agents only cover more than 100 cities.
This quantity is far lower than [Eat Me], let alone [Li Tuan Takeaway].
Today’s [Feixia Takeaway] relies purely on subsidies to gain market share.
Before the tide of subsidies subsides, if we want to truly develop and grow, we must open a large number of urban stations.
[Feixia Takeaway] With such a large subsidy, why does [Lituan Takeaway] still have so many orders?
It is the third and fourth tier cities that [Feixia Takeaway] does not cover, and gives their orders.
If [Feixia Takeout] doesn’t open a large number of websites, then it’s useless no matter how much subsidies you have. You can’t beat [Lituan Takeout] to death. As soon as the subsidy ends, the other side will revive and even burn out even more vigorously. p>
Therefore, while [Feixia Takeaway] is conquering the city in the takeout market, they are also conducting large-scale military training at their headquarters in the capital.
250 outstanding BD managers, or BD supervisors, were transferred to the headquarters for emergency training for a week.
While training with high intensity, at the same time, the last place is eliminated.
A week later.
Fifty of them were eliminated, and the remaining two hundred were all promoted to acting city managers. Then they were stuffed in a backpack with some materials and sent to cities across the country.
Going with them were the same number of distribution managers.
City managers are responsible for opening websites in cities. With the support of [Feixia Takeout] functional center, they will establish offices in new cities, recruit salesmen, negotiate with cooperative merchants, launch online stores, design activities, and distribute leaflets or
Do other publicity.
The delivery manager is looking for delivery franchisees, assisting in recruiting riders, and establishing a city's takeout delivery service.
This is the treatment in cities directly operated by [Feixia Takeaway].
But there are more areas that [Feixia Takeaway] cannot currently cover or are not interested in.
In these areas, the franchise agent system will be adopted.
The original agents of [Qiandu Takeaway], because [Feixia Takeout] launched the [One Cent Campaign], now deliver orders to weak legs every day, and no one rushes to block the door.
This effect naturally attracts powerful people from third- and fourth-tier small cities.
The customer service staff of [Feixia Takeaway] have received many calls seeking cooperation from agents.
A new chairman like Qi Tianlin will naturally not let down the [enthusiasm] of these people, and has expanded the number of [channel managers] who are responsible for connecting with these agents.
In the end, 200 agents were selected.
These agents vary in strength, and the areas they represent vary. Some may contract for several counties, while others may contract for just a few counties and towns. They need to pay a deposit of 100,000 yuan, and must spend at least a minimum of
The market start-up fee of 200,000 yuan is used to develop the market, so that you can be qualified to sign an agency contract with [Feixia Takeaway] and receive a 20% commission for each order.
In addition, they are also responsible for recruiting business and riders, responsible for takeout market development, and delivery services.
In other words, they are both city managers and delivery managers, holding two jobs in order to earn 20% commission on takeout orders.
These franchise agents were also gathered together for training. After a week of training, they were sent to their respective agent areas to start operations.
Franchise agents are much more efficient than many city managers.
After all, many of them are powerful people in remote cities, and they work for themselves.
After they returned, they easily secured manpower, material resources, riders, and business. Of course, most of them were part-time riders. Then, relying on acquaintances, they established dozens of restaurants in the area.
Xia Takeaway】opens store online.
Most of the areas where these agents operate are markets that have been cultivated by [Eatme] or [Lituan Takeout].
Local young people are no strangers to takeout.
As soon as these agents came, relying on the large subsidies from [Feixia Takeaway], they just promoted it, and orders increased like crazy.
This kind of social acquaintance spreads very quickly.
From now on, there will be no need for these agents to promote it. A lot of restaurants will come to visit us, and a lot of users will download and eat fast food for just one penny.
In the area the agent is responsible for, orders have been showing explosive growth.
Plus those city orders where the website is opened.
[Feixia Takeout], which originally maintained an average of 14 million orders per day and fell into stagnant growth, has experienced another sharp increase in order volume, reaching more than 19 million orders, which has exceeded [Lituan Takeaway]'s 18 million orders.
Daily average.
As for [Eat.me], due to subsidies, the number of orders has remained at more than 10 million, but there is a clear downward trend. There may be fake orders, otherwise, the number may have dropped below 10 million.
The order situation of [Lituan Takeaway] is the worst, with the order volume only reaching the original two to three million.
The entire takeout market capacity has reached an average of 32 million to 33 million orders per day after [Feixia Takeout]’s crazy smashing, excluding subsidies.
Many new users have been developed, especially in the sinking markets of the third and fourth tiers.
However, many new users were middle-aged and elderly people who did not use takeout before. Once [Feixia Takeaway]'s subsidies stop, the proportion of these users who will remain will be very low, not even one out of ten.
As for [Li Tuan Takeout], they originally stayed on the Diaoyutai side and did not follow the trend of [Feixia Takeout] in the subsidy war. They thought of continuing to copy the successful cases in the group buying market, but they were a little panicked.
It’s not because [Li Tuan Takeaway]’s takeout orders have been declining, but [Feixia Takeout], while constantly expanding its operating area, actually uses exclusive agreements to continuously reduce [Li Tuan Takeout]’s high-quality customers.<
/p>
According to [Lituan Takeout]'s own statistics, in just two weeks since [Feixia Takeout] launched its online subsidy campaign, the number of exclusive merchants has decreased by one-third.
After these merchants launched [Feixia Takeaway], they were prohibited from launching other takeout platforms.
This is a fatal blow to [Lituan Takeaway].
[Lituan Waimai] has enjoyed the market advantages brought by this policy in the market before, overwhelming the previous [Eatme] and [Qiandu Waimai] to the point of ecstasy and unable to stop.
Because when the takeout prices are about the same, the restaurants you have are available on my platform, and the restaurants I own may not be available to you.
Consumers are not loyal to takeout platforms, but they are still loyal to high-quality restaurants.
Therefore, customers will naturally use the platform where they can buy the takeout they want. After using it regularly, it will form a habit.
[Lituan Takeout] definitely doesn’t want to be manipulated by [Feixia Takeout] in this way.
If all the high-quality customers in the entire market are taken away by [Feixia Takeaway] through exclusive agreements, then [Lituan Takeout] will become a trapped beast, and it will be very difficult to escape from this prison.<
/p>
At that time, even if [Lituan Takeout] came in with a big subsidy stick, it would be difficult.
Because [Li Tuan Takeaway] will use subsidies, [Feixia Takeaway] will also use subsidies without hesitation.
[Lituan Takeout] Today's dilemma will be a lesson for [Feixia Takeout] in the future.
It's just that [Feixia Takeaway] can keep burning with [Lituan Takeout] regardless of profit, but [Lituan Takeout] can't do whatever it wants.
[Lituan Waimai] has raised funds many times and burned so much money. The pressure from investors has been extremely heavy.
It must be listed in 2018.
This is their bottom line for [Lituan Takeaway].
And the market value of the listing cannot be lower than a certain standard.
Therefore, [Lituan Takeaway] can be said to be competing in the market with shackles.
If [Lituan Waimai] joins this subsidy war, the planned listing will become very difficult.
However, subsidizing the market to grab market share is a dead end for [Lituan].
If subsidies are not provided immediately, [Lituan Takeaway] will immediately enter a state of shock.
And if the takeout field is occupied, [Lituan]'s group buying business will immediately fall into crisis.
At the beginning, [Lituan] relied on its accumulation in the group buying market to enter the food delivery market with ease.
Similarly, when the more urgently needed food delivery market downstream determines the outcome, it will not be difficult for the winner to take advantage of the power of victory and enter the group buying market against the current trend.
When [Lituan]'s group buying market is shaken, the major businesses that rely on the group buying market will also become shaky.
Wang Xing's entrepreneurial venture will end in failure again.
This is unbearable for the proud Wang Xing.
So he quickly made a decision to fight to keep their high-quality customers and their market share.
I have to say that when the top management of [Li Tuan] makes a decision, the entire group takes action very efficiently.
The marketing department determined the subsidy plan, the technical department promoted back-end activities, and the sales department immediately launched a mobilization meeting to give the previously demoralized BD manager a boost. He encouraged himself by saying "Do good things and don't worry about the future." Then he was sent
Go to the market and engage in knife-to-knife, blood-to-blood battles with BD managers from other food delivery platforms.
It has to be said that Qian Jiawei, who was born in the iron supply army of [Alibaba Group], created a strong army for [Li Tuan], helped [Li Tuan] win the [Thousand Regiments War], and also helped [Li Tuan]
Takeaway】Almost won the takeout war.
In another time and space, [Lituan] was the leader in the field of group buying and food delivery, and spread its tentacles to community e-commerce, shared services and other fields, and even wanted to touch the travel field.
As Wang Xing said, the boundary of [Lituan] is that there is no boundary.
【Li Tuan】want to get involved in all areas that it can see and touch.
And [Lituan] can do this, and the sales force built by Qian Jiawei takes a lot of credit.
Because only this kind of army can implement high-level policies.
Otherwise, without an excellent team responsible for implementation, even if the senior management has some clever ideas, they will eventually fail because they cannot be implemented.
In addition, Qian Jiawei played a major role in the development of [Lituan], but in July 2016, he was appointed by Wang Xing as the first president of [Internet University] and retired from the position of COO.
After that, Qian Jiawei, who had long wanted to retire, stopped participating in the specific affairs of [Li Tuan] and lived overseas to accompany his family. Until later, he completely resigned from [Li Tuan] and became an investor.
A Gan, as people in the industry commonly call him, has led an extraordinary sales force. After [Lituan Takeaway] joined the subsidy war, [Feixia Takeaway] and [Eat Me] were immediately hit by the daily average
, [Feixia Takeaway]’s orders dropped to 16 million, [Eat Me] was even worse, falling to more than 7 million, and [Lituan Takeaway]’s average daily orders recovered to more than 10 million.
[Li Tuan Takeaway] is constantly regaining lost ground.
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Two o'clock in the afternoon.
The lunch rush has just passed.
Boss Liang and his wife, two workers, and aunt are having dinner.
Those who work in the catering industry are destined to have different meal times than others.
At this time, Xiaoli, the BD manager of [Li Tuan Takeout], walked briskly into this restaurant [Liang Ji Pork Knuckle Rice].
"Brother Liang, Sister Yan, let's eat!" Xiaoli said knowingly.
"Yes. Xiaoli, have you eaten? Do you want to come and have some?" the landlady asked Xiaoli with a polite invitation.
"I ate, Sister Yan. Only when I'm full can I have the strength to work." Xiaoli said with a toothy smile.
With that said, she walked to the chair in front of Boss Liang and his wife and sat down.
Just at this time, Boss Liang had finished his meal. He took out a few tissues and wiped his mouth. Then he sat on the other side and played with the tea set, and asked Xiaoli, "Xiaoli, come and have tea!"
"Thank you, Brother Liang."
Xiaoli smiled sweetly, but when she saw that Boss Liang was pretending to be confused, she sighed inwardly and could only initiate the topic, "Brother Liang, how is the business in the store now?"
"Fortunately. After joining Feixia Takeaway, we now have two to three hundred takeout orders every day. At its peak, there were more than 400 orders a day, which is almost overwhelming." Boss Liang chuckled,
Tao.
"Haha, it seems business is good, Brother Liang." Xiaoli said with a smile.
The two of them had a tacit understanding and did not talk about the exclusive cooperation agreement they had signed with [Lituan Takeaway].
When [Lituan Takeaway] dominates the market, this agreement is a very useful weapon. Business is the boss.
But when [Lituan Takeout] lags behind in market share, there is no need to speak out about this agreement and intensify conflicts between the two parties.
At this time, the business is the grandchild.
Xiaoli was pretending to be a grandson now and said to Boss Liang, "Brother Liang, what have you thought about what I told you on WeChat before?"