"Damn, it's not like our parent company [Chaoqun Group] doesn't know, it's very stubborn!"
"With a market as big as South Korea, if you don't want it, you won't make billions of dollars a year. Do you think your small store will be noticed by others? People are very serious. They will think, I gave you a big deal."
I paid you a small amount of subsidy in exchange for your exclusive listing on my platform, but as a result, you broke your promise, which is like being stabbed in the back. No matter how good the business is, they will not cooperate with merchants like this who have no goodwill."
"You can try to go against our company. Give it a try." Ronaldinho smiled.
"Crazy ones, your company is all crazy." The young man scolded, "Okay, I have now closed the [Lituan Takeaway] online stores."
Finally, the young man asked, "Will there be any impact?"
"Maybe. The company's current system is very smart. Now that you have committed a breach of contract, the system may give you some signs and may focus on your store for a long time. In addition, in
In terms of ranking and subsidy activities, it may not be as good as those stores with good reputation." [Feixia Takeaway] BD manager said nonchalantly.
He didn't know what the impact would be, but that didn't stop him from intimidating the store owner in the name of the company.
"What should we do?" the young man asked with some concern.
"Open the store well and don't use any small tricks. After a while, your problems will not be serious and you will be able to make up for it soon." Ronaldinho said nonchalantly.
"Okay." The young man said, "By the way, can you check my credit score in the background? Is it like the Sesame Credit score?"
"No, it's very troublesome to appeal to the superiors. Just open the store properly and don't do these things all the time. Because of your matter, I was scolded by my supervisor for half an hour. Brother, I call you brother.
Don’t do this again. Otherwise, it will be really difficult for me to do this. If we sign an exclusive contract, we will do it well. If you don’t want to sign an exclusive contract, our company will not force you."
"Yes, I don't force you. Of course we won't be allowed to sign up for the subsidy activities," the young man said.
"Shit! You want to take advantage of all the benefits without paying anything! It's so good, the company will give it to you, you can drive it."
"Okay, when will you turn over? Where will you sign?" the young man said with a smile.
"Go to Beijing by yourself! I really admire you!" Ronaldinho really couldn't do anything to him. His voice turned serious and said, "Seriously, don't do this again in the future, otherwise it will really hurt your feelings."
"Don't worry. I promise you, no matter how [Lituan Takeout] comes to me this year, I will not cooperate with them. However, the premise is that my business cannot be too bad. After all, I also have to eat.
"The young man heard the seriousness in Xiao Luo's tone, and Xuan Ye assured him seriously.
"Yes." Ronaldinho nodded, said a few more words, and then hung up the phone.
Then he went to several other bosses who had been deprived of their independence, and used various methods to intimidate and induce them, and finally made them close the fake stores launched by [Lituan Waimai].
This situation not only happens to Ronaldinho, but also to thousands of [Feixia Takeout] BD managers.
Some BD managers are more gentle in their approach.
Some BD managers are tougher.
In the end, about 85% of the independent merchants closed their fake stores on [Lituan Takeaway] and returned to [Feixia Takeaway].
So far, [Feixia Takeout] has obtained about one-third of the high-quality exclusive customers in the market, [Lituan Takeaway] has less than two-thirds of its exclusive customers, and [Eatme] has the fewest exclusive customers.
.
Driven by [Feixia Waimai], the three food delivery platforms are crazy about subsidies and have re-entered the era of the Three Kingdoms era in the food delivery industry.
[Lituan Takeout] Relying on the traffic entrance brought by subsidies and [WeChat], orders have been rising steadily, from an average of more than 10 million orders per day to more than 18 million, returning to its peak period.
After [Eatme] accepted the strategic investment from [Alibaba Group], although there were traffic entrances such as [Taobao] and [Alipay], the order volume never increased, rising from more than 7 million to more than 10 million. However, according to the real-time monitoring of the [Feixia Takeout] intelligent system, it is found that this data is still very watery. There is an official default order fraud behavior. The actual orders may only be 89 million, which is the lowest among the three takeout platforms.
.
As for [Feixia Takeout], the order volume has also been declining, with the average daily order being more than 12 million.
The entire takeout market has once again expanded, with average daily orders approaching more than 40 million.
Although orders from [Feixia Takeaway] have dropped, the senior management is not in a hurry. On the one hand, they are guarding exclusive customers in the market, and on the other hand, they are developing brand customers and have practiced their basic skills.
Although the order volume has decreased, the corresponding subsidies have also decreased.
[Feixia Takeaway]’s burden has also been reduced a lot.
As for [Lituan Takeout], although takeout orders are growing rapidly, subsidies are pouring out like a flood.
Losing one to two hundred million yuan a day.
Even if [Lituan]'s group buying business has been profitable, it can't help but continue to burn like this without end.
After burning like this for a week.
[Li Tuan Takeaway] His face was burned blue and he started to limit the amount of subsidy for the store.
But even so, the amount of subsidies given out every day is still huge.
[Lituan Takeaway] has further restricted subsidies and only subsidizes exclusive users.
Non-exclusive users are no longer eligible for subsidies.
Relying on this method, [Lituan Takeaway]'s daily subsidies of hundreds of millions have been effectively controlled, but accordingly, there has been a significant decline in orders.
[Feixia Takeaway] has a lot of thieves. It still accepts all comers, but the system sends a notice to those non-exclusive customers. After a week, they will have to choose whether to become exclusive users of the platform. Only exclusive users of the platform.
Only then can you continue to enjoy the subsidy.
In fact, [Feixia Takeaway] and [Lituan Takeout] have joined forces to allow customers in the market to choose one from the other.
For those non-exclusive customers who cannot get subsidies from [Li Tuan Takeaway], their orders on [Li Tuan Takeout] naturally plummet. In this era when subsidies are king, without subsidies, one or two orders may be placed in a row in one day.
Orders may not be available.
And they also have subsidies on [Feixia Takeout].
In seven days, there will be a sharp contrast between the two takeout platforms.
At that time, if merchants were allowed to choose to sign an exclusive takeout platform, wouldn’t the answer be ready?
[Li Tuan Takeaway] was made uncomfortable by [Feixia Takeaway]’s actions.
[Fei Xia Takeout] behaves completely without caring about money, which makes it difficult for [Lituan Takeout] who is eager to go ashore.
So far, [Feixia Takeaway] has burned more than 4 billion yuan.
In just one month, the more than 6 billion yuan raised by [Feixia Takeaway] has been burned down to less than 2 billion yuan.
Although Wang Xing of [Li Tuan] has been involved in many business wars, has a mentality of not being surprised by honor or disgrace, and has experienced many subsidy wars, facing such an opponent, Wang Xing still couldn't help but curse, "Madman"
!"
However, Wang Xing is also a heroic figure. Although [Feixia Takeaway] is coming in a menacing and burning way, Wang Xing is not easily intimidated. [Li Tuan] has actually set a strategy to protect itself at the lowest cost.
market position to ensure that they can continue on this track, and then let [Feixia Takeaway] burn money to the maximum extent, dragging [Feixia Takeout] step by step until the other party can no longer burn. At that time, this
The track will usher in the real winner.
Although [Chaoqun Group] is rich, Wang Xing doesn't believe it. If [Feixia Takeaway] becomes a bottomless pit, will [Chaoqun Group] be willing to continue to burn, or will it stop losing money and leave the market like [Qiandu] did before?
.
Wang Xing has notified [Li Tuan]’s previous investors and informed them that due to changes in the market environment, the original listing commitment may not be completed on time. He requested that the listing requirements be postponed. Otherwise, [Li Tuan] will
I have no confidence in winning this takeout battle.
If investors do not agree, then [Lituan] will have a great possibility of falling into operating difficulties and entering bankruptcy stage.
In fact, to put it bluntly, Wang Xing told investors that there is a disruptor like Feixia Takeaway in the market. If you still ask me to go public in 2018 as promised, then I will go bankrupt in minutes.
At that time, the real money you invested before will be completely lost.
But don’t think that this kind of thing will never happen, and don’t think that if you sign a gambling agreement, you must implement it.
There is nothing new under the sun.
In 2017, that is, this year, a well-known real estate company, Yongda Group, introduced strategic investors three times in order to promote the restructuring of Yongda Real Estate and its A-share listing.
After the completion of the three rounds of capital increases, investors have invested a total of 130 billion yuan in capital into Yongda Real Estate, and will obtain a total of approximately 36.54% of the expanded equity of Yongda Real Estate. The total valuation of Yongda Real Estate has been raised to 425.23 billion yuan.
When Yongda introduced three rounds of investors, there was a gambling agreement. If the restructuring agreement has not been completed before January 31, 2021, Yongda has the obligation to repurchase the equity.
A few years later, in September 2020, seeing that the deadline for the gambling agreement was approaching, the regulatory authorities still did not approve the restructuring of Yongda Real Estate. On September 24, a self-media exposed a document titled "Yongda Group Co., Ltd.
Yongda immediately clarified the screenshot of the company’s report on soliciting support for major asset restructuring projects, but there was no doubt that Yongda was already overburdened with debt at this time.
Fortunately, Boss Xu of the Yongda Group has strong mediating skills, and due to excessive gambling debts, the strategic investor has been tied to Yongda, and the two parties finally shook hands and exchanged the debt for common shares.
In other words, Yongda Group spent 130 billion in war investment in vain.
However, Yongda Group's strategic investors had no choice but to be threatened by Yongda Group.
The one who owes money becomes the uncle!
Now it is [Lituan] who is blackmailing investors like them.
Either continue to support me and support me with greater intensity, or watch me die and watch your investment fail.
A new king emerges and eats up all the markets.
And the new king has nothing to do with investors like them.
The last winner successfully went public, and every penny he earned had nothing to do with investors like them.
Most of the investors in [Lituan] have expressed their dissatisfaction to Wang Xing, but so far, no investor has said that [Lituan] must resolutely fulfill its original commitments.
Investors are all smart people, and they all know how much they will suffer after the collapse of [Lituan].
They are still undergoing internal evaluation and external research.
………………………………………………………………………………………………………………………………
……
In fact, in this takeout war, the most uncomfortable thing is not [Li Tuan Takeout], but the former second child and now the third child - [Have you eaten it?]!
Originally, Zhang Xuhao from [Eat It?] entered the arena with great ambitions to fight, but the subsidy war was too fierce.
Moreover, [Eat.me]’s capital utilization efficiency is the worst among the three food delivery companies. A large part of the subsidies are not actually given to consumers, but are eaten away by internal staff.
[Have you eaten it?] It’s only been half a month since we started the subsidy war, but the money burned has exceeded 2 billion.
Previously [Eatme] took [Alibaba] G round of financing, which is about 1.25 billion US dollars, which was converted into about 7.875 billion yuan.
Now I only have about 4 billion yuan left in my hand, and it is estimated that I can burn it for another month.
But that's not the most uncomfortable thing.
It is the [Exclusive Subsidy Cooperation] jointly created by [Feixia Takeout] and [Lituan Takeout]. If it goes forward smoothly, by then, all the stores will either be on [Feixia Takeout] or [Lituan Takeaway].
】Go up,【Have you eaten?】It will end in vain like this.
The eldest brother and the second child had a fight, and the third child died quietly.
[Eat Me] wants to follow up with [Exclusive Subsidy Cooperation] and is in a very difficult situation.
Because in this case, very few merchants are willing to become the exclusive users of [Eatme], the third largest market player.
[Have you eaten?] There are few online stores, and there are no stores that consumers want to eat. Over time, consumers’ desire to open them will be very low.
If consumers don’t open it anymore, merchants will naturally not have many orders.
Merchants do business to make money. If merchants don’t have orders, they will naturally lose money.
In a vicious circle, [Have you eaten it] can’t stop thinking about it.
I heard that [Feixia Takeaway] has spread rumors about financing. With the help of [Chaoqun Group], [Alibaba Group] has already established an online relationship with Qi Tianlin of [Feixia Takeout] and intends to make strategic investments with [Feixia Takeaway].
Deep strategic cooperation.
If [Alibaba Group] has given up on [Eatme], then [Eeme] will really be desperate.
The senior management of [Eat Me] has held many meetings for this purpose, sometimes staying up all night to discuss it, trying to come up with a way to break the situation.
The conference room was filled with smoke, like a fairyland, reflecting the participants' bloodshot eyes, thick dark circles, and excited spirits.
Finally they discussed a method.
A few days later, an article titled "Blood and Tears Accused the Food Delivery Platform of Unfair Competition and Forced Merchants to Choose One" was widely circulated on the Internet.