Chapter 25 Tourist restrictions, mature snow bananas, and pricing disputes
More and more tourists come here every day.
[Snow Banana Garden] This new Internet celebrity attraction is even forced to limit the flow of people.
Because as April enters, the [Snow Banana] that has been spawned by the diluted [Fountain of Life] is about to enter the maturity stage.
This is to avoid possible damage to [Snow Banana] caused by too many tourists.
But in this way, instead of reducing the enthusiasm of tourists, [Snow Banana Garden] has become even more popular.
The economic boom brought about by [Snow Banana Garden] directly alarmed the senior officials of Suihua City.
He took the initiative to come to the [Snow Banana Garden] project for inspection. After a detailed discussion with Kuang Tianhua, the Suihua Municipal Government and [Chaoqun Group] signed a cooperation agreement [Snow Banana Industry Tourism Development].
In the cooperation agreement, Suihua City promised to provide preferential support policies and work with [Chaoqun Group] to create a tourism project centered on [Snow Banana Garden].
Kuang Tianhua actually wants Suihua City to support the establishment of a full-industry chain cooperation platform developed with [Snow Banana Orchard] as the main body, including building a [Snow Banana Selection and Breeding Base], building a [Snow Banana Production Demonstration Base], and building [Snow Banana Orchard].
Banana Industry R&D and Development Center Laboratory], build [Snow Banana Storage and Sorting Center], build [Snow Banana Logistics Center], [Snow Banana Production and Sales Center], and form [Snow Banana Industry Cluster] in Suihua City, through
The cooperation model of "leading enterprises, cooperative farmers" has formed a snow banana industry base with an annual output value of billions or even tens of billions.
While developing, it will play a leading role in driving cooperative farmers to generate income. It is expected to affect dozens of rural areas or counties and towns and increase income by billions of yuan.
The blueprint is very beautiful.
The plan is also very detailed.
[Chaoqun Group] The endorsement of this large enterprise is also very convincing.
The future development of the entire project is simply unstoppable.
The senior officials of the Suihua Municipal Government held many meetings for this purpose, but in the end, they still declined [Chaoqun Group] and were unwilling to support this project of [Chaoqun Group].
The reason is simple.
[Snow Banana] is, or in other words, the reported name is [Genetically Modified Crop].
[Genetically modified foods] have never had a very good reputation among the domestic public, and they have even been [demonized]!
Although [genetically modified food] has been in the Chinese market for many years, doubts about the safety of [genetically modified food] have not diminished. Some people accept [genetically modified food] and believe that [genetically modified food] is safe and reliable, while some people do not believe in [genetically modified food] no matter how proven it is by relevant agencies.
Don’t want to eat [GMO food].
In 2016, the [Survey on Public Attitudes towards Genetically Modified Technology] organized by Science and Technology Daily and China Academy of Science and Technology Development Strategies was released.
The results show that my country's public acceptance of genetic modification has continued to decline rapidly in recent years.
Concern about its risks and insufficient perception of returns are important reasons for the [reversal].
Surveys show that the majority of the public opposes the promotion of planting [genetically modified rice] and are unwilling to eat [genetically modified food].
Among them, only 25.7% of the respondents clearly expressed support for the promotion of planting [genetically modified rice] in our country, and 65.2% clearly expressed opposition; only 18.9% of the respondents clearly stated that they were willing to eat [genetically modified food], and 72.8% were unwilling to eat it.<
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In comparison, public survey data in 11 cities in 2006 showed that the acceptance rate of [genetically modified foods] among urban consumers at that time was approximately 65%.
The person in charge of this investigation, He Guangxi, deputy director of the Institute of Science, Technology and Society of the Academy of Strategic Studies, analyzed that there is an imbalance in the perception of risks and benefits of genetically modified foods, that is, it is generally believed that [genetically modified foods] endanger human and ecological safety, and the benefits of genetically modified foods, especially consumption
The lack of understanding of the direct benefits of individual investors is an important factor affecting the public's attitude towards genetic modification.
51.7% of the respondents believe that [genetically modified foods] will harm human health, and 48.2% believe that [genetically modified crops] will harm the ecological environment.
For example, 78.0% of the respondents who believe that [genetically modified food] will harm human health are opposed to promoting the planting of [genetically modified rice] in China, and 91.8% are unwilling to eat [genetically modified food]; in contrast, 78.0% of those who think [genetically modified food] will not
Among the respondents who said it would harm human health, only 50.0% were opposed to growing [genetically modified rice], and only 52.7% were unwilling to eat [genetically modified food].
The words "GMO soybean" on the label of edible oil will seriously affect sales.
Under such circumstances, the Suihua Municipal Government is naturally unwilling to use its credibility to support the [Snow Banana Garden] project of [Chaoqun Group].
Otherwise, once any disturbance occurs, the Suihua City Government will easily become the target of public opinion attacks.
They are not willing to take this risk.
Of course, [Chaoqun Group]’s [Snow Banana] has passed the national safety review after all. If [Chaoqun Group] wants to develop the [Snow Banana] industry, they will not object.
But everything has to depend on [Super Group] itself!
Kuang Tianhua is also mentally prepared for this.
As the Northeast enters April, the weather begins to slowly get warmer, and [Snow Banana] has also begun to enter the maturity stage, producing bunches of cold white bananas like moon buds.
On one hand, Kuang Tianhua hired an engineering team to build various supporting facilities for the scenic spot with real materials. On the other hand, he hired workers to carefully pick the ripe [Snow Bananas] and transport them to the local cold storage for storage.
Although [Chaoqun Group] at this time is purchasing and freezing pork on a large scale, reducing the refrigeration and refrigeration area used for other categories of products, for key products like [Snow Banana], no matter how tight the cold storage area is, enough space will still be allocated.
The area is given for use.
The average yield of one mu of [Snow Banana] is 5,000 kilograms.
With 100,000 pieces of [Snow Banana], the output reached 7.5 million tons.
The output is frighteningly high.
In 2017, the area of banana orchards in China was 351.03 thousand hectares.
The overall scale of China's banana industry is large, but the individual scale is small, the degree of organization is low, and there are few large-scale banana orchards. The output is only 11.1698 million tons. Although there was growth in 2018, the total volume was only 11.2217 million tons.
As for [Chaoqun Group], the output of one [Snow Banana Garden] has reached 7.5 million tons, which is more than half of the national banana production.
This is a very scary number.
[Super Group] Now it can be said that it is a happy trouble!
Fortunately, [Snow Banana] has a long shelf life. It can be easily stored for half a year under refrigeration to ensure that nutrients are not lost, which gives [Chaoqun Group] enough time to digest.
However, if [Snow Banana] is placed in an environment at room temperature, it can only be stored for a day or two at most before it will rot.
This means that the transportation process of [Snow Banana] must use cold chain throughout the entire process.
It is estimated that transportation costs and warehousing costs will account for more than 60% of [Snow Banana].
Kuang Tianhua and other staff of [Snow Banana Garden] have all tasted [Snow Banana].
The one near the water should get the moon first!
Its taste is somewhat similar to ice cream but with an added natural icy sweetness, which instantly conquered the taste buds of Kuang Tianhua and others.
Kuang Tianhua and others couldn't help but eat a lot, and they didn't stop until their stomachs couldn't hold it any longer.
Only then did they realize that everyone had eaten at least seven or eight [Snow Bananas].
This food tastes cold, but miraculously it does not hurt the stomach. Everyone ate so many [Snow Bananas], but surprisingly no one had diarrhea, including a girl whose stomach always reacts when she eats raw or cold food.
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If you eat this in the summer, especially in the south, it will definitely be a great enjoyment, even better than beer.
Kuang Tianhua even concluded that this [Snow Banana] will definitely become a big hit.
Next, it’s about the pricing of [Snow Banana].
Generally, the cost of bananas ranges from 0.5-1.2 yuan/jin, and the terminal retail price is 2-3.5 yuan/jin.
The taste of [Snow Banana] is so outstanding and it is an exclusive product. The pricing issue has caused intense discussions within [Chaoqun Group].
Group Vice President Huang Yuping, General Manager of the Agriculture and Animal Husbandry Division Guan Xuelie, and General Manager of the Terminal Retail Division Su Shixian traveled thousands of miles and flew here from Yangcheng, Yue Province, just to discuss the pricing issue of [Snow Banana]. p>
The planting cost of [Snow Banana] is very low, including seedlings, fertilizers, labor and other expenses. The average cost per pound is 0.2 yuan/jin.
This is because Wu Siyuan deliberately raised the price of [Snow Banana] seedlings, but there is no way. The yield of [Snow Banana] is too high, and the average cost is very low.
Because the output is very huge, Huang Yuping and Su Shixian's suggestion is to sell it at a low price and use it as a tool to attract traffic to the group.
Adopting the path of small profits but quick turnover and clearing out inventory quickly will help free up valuable cold storage area for other purposes, such as pork storage.
However, this suggestion was opposed by Su Shixian.
He is in charge of the terminal retail division and believes that low-price sales are wholesale thinking, which will destroy this excellent product.
[Snow Banana] This product undoubtedly has the potential to become a hit, and the potential is huge.
Make it a high-end fruit product, focus on the domestic market while also looking at the international market, so that the value of [Snow Banana] can be maximized.
Moreover, by selling [Snow Banana] at low prices, it can be shipped quickly and funds can be collected quickly, but in this way, it will directly impact the domestic banana market and the stakeholders of the banana industry chain.
Especially the lowest level in this industrial chain - banana farmers!
Under the impact of [Snow Banana], these banana farmers may lose all their money.
Many banana farmers still plant with loans, and their ability to resist risks is very weak. If they are not careful, they will go bankrupt, which will have a very bad impact.
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Su Shixian's remarks made Wu Siyuan, who was listening silently, look at him with admiration.
Especially the sentence [Maximize the value of snow banana].
If others don’t know, doesn’t he still know?
There is another cost of growing [Snow Banana] that has not been discovered and has not been calculated!
That is [Vitality]!
In the world of "Shu Zong", animals and plants that are nourished by [vital energy] will undergo beneficial evolution. Human beings evolve slowly, but they can also strengthen their health.
The entire [Snow Banana Garden] is filled with [vitality].
The staff or tourists here have been nourished by these [vital energy], and they have not discovered that they have never had a cold or fever during this period, and some old problems such as stomach problems have never happened again.
But Wu Siyuan knew.
And he also knows that [Snow Banana], which is nourished by [Vital Energy], has the effect of enhancing human resistance and anti-aging on the human body, although this effect takes a certain amount of time to be reflected.
If such a good product only sells for 2 or 3 yuan per pound, Wu Siyuan would be unwilling to do so.
Therefore, after listening to everyone's discussion, he finally adopted Su Shixian's suggestion and set a high price for [Snow Banana] to be sold to external parties.
At the beginning, Su Shixian wanted [Snow Banana] to compete with [Avocado].
The price of [avocado] is around 18-24 yuan/jin.
The price of [Snow Banana] can be a bit more expensive, set at 30 yuan/jin.
But Wu Siyuan is not satisfied with the price: My products are so good and sold so cheaply, I am not willing to accept them.
He thought for a while and directly set the price at 100 yuan/jin.
This price is already the price of imported blueberries.
But blueberries don’t have as high a yield as [Snow Banana].
A total of 7 million tons, converted into kilograms, is 14 billion kilograms.
If all were sold, it would be 1.4 trillion yuan.
In 2018, the GDP of Black Province was 1.28 trillion yuan.
Just selling one piece of fruit would be higher than the GDP of the entire Black Province.
This is too exaggerated!
But the premise is that all the [Snow Bananas] worth 100 yuan per pound can be sold!
But the problem is that even Su Shixian, who has the most confidence in [Snow Banana], doesn’t have this confidence anymore.
He tactfully told Wu Siyuan that only high-end consumers can afford this price, and the production of [Snow Banana] is too large, and [Snow Banana] may eventually be accumulated on a large scale.
What Su Shixian actually wants to say is that the price is too high, not many people can afford it, and there is a 100% chance that it will be unsaleable.
He almost said, if you regard [Snow Banana] as [Evergrande Ice Spring], there is a high probability that you will end up on the street!
But Wu Siyuan insisted on going his own way and decided to sell it at this price.
Su Shixian and others had no choice but to follow Wu Siyuan's order and do things first!
Over the years, Wu Siyuan has made almost no mistakes in strategic decisions.
Therefore, he has extremely high prestige within the group.
People like Su Shixian also have a kind of expectation in their hearts, expecting Wu Siyuan to create miracles again.
If [Snow Banana] can really be sold at a price of 100 yuan/catty, [Chaoqun Group] will make a very high profit.
Even if only half of the production is sold, let alone half, even just one-tenth, the profit is exaggerated.
If one-tenth of [Snow Banana] is sold, the revenue will be 140 billion yuan.
Net profit, not gross profit, can be more than 80%, which is at least 112 billion yuan in profit.
And if we follow the suggestions of Guan Xuelie and others and sell them at a low price, let’s say the price is 3 yuan/catty. If all the [Snow Bananas] are sold, the revenue will only be 42 billion yuan.
The gross profit may be 50 to 60%, but the final profit is only more than 20 billion yuan.