Facts have proved that it is difficult to change a person’s values that have been formed.
[Shennong Orchard] Although it has preserved its brand and stopped its decline by transferring its concept, it cannot maintain the double-digit growth rate as before.
Consumers have memories.
They are taboo about [GMO foods], and they also avoid [Shen Nong Orchard].
This is a bad reputation.
Even if [Shen Nong Orchard] desperately claims that it has no other [GMO foods] except [Snow Banana].
But the effect doesn’t seem to be very big.
That is to say, many of the signature fruits of [Shennong Orchard] taste so good that many consumers, especially those with children, are so picky that they will not eat fruits that are not from [Shennong Orchard]. [Shennong Orchard]
It’s not that easy to stabilize your turnover.
Su Shixian wants to further stir up the debate on [Genetically Modified Food] on the Internet and trigger a strong sense of opposition and division in society, thereby strengthening the new image of [Shennong Orchard] and turning [Shennong Orchard] into a new symbol.<
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"Are you opposed to [GMO foods]? Come to [Shen Nong Orchard], where there are [non-GMO fruits]."
"Do you support [GMO food]? Come to [Shen Nong Orchard], which has the only [GMO fruit] in the country."
Su Shixian reported this plan to Wu Siyuan and said he wanted the support of the group's information department.
Wu Siyuan refused without hesitation.
China has a very conservative attitude towards [GMO foods], and [Chaoqun Group] does not want to cause displeasure to the top management.
In particular, it will cause social antagonism and division, which will affect the stability of the country and may even have endless poisonous consequences.
This is what Wu Siyuan does not want.
Regarding the issue of [Shennong Orchard], he has other ideas.
A few days later, under the operation of [Chaoqun Group], CCTV reporter Yang Xiaobing interviewed Guan Xuelie.
Although Yang Xiaobing is over 30 years old, she has a baby face and looks like a fledgling college student. Because of her sweet smile, she became popular on the Internet and was called the new generation of CCTV goddess by netizens.
The interview location this time is not in the Northeast, but in the South, in Guizhou Province, at the earliest fruit planting base built by [Chaoqun Group].
We have just entered May 2019.
Looking around, you can see thousands of miles of fertile fields, which makes people feel relaxed and happy.
Sweet reporter Yang Xiaobing asked knowingly, "Mr. Guan, the fruits grown here are really good. Do they all belong to [Chaoqun Group]?"
Guan Xuelie chuckled, nodded, and said, "Hello Xiaobing, this is the fruit production base that [Chaoqun Group] first invested in building."
"So, it's very historical? It's very commemorative?" Yang Xiaobing's eyes narrowed into crescent moons.
"You can say that." Guan Xuelie talked about the history of [Chaoqun Group], "[Chaoqun Group] was founded by our Chairman Wu. It started as just a fruit shop."
"Shennong Orchard?" Yang Xiaobing asked.
"Yes." Guan Xuelie nodded again, "In the beginning, we got the goods from the fruit wholesale market. But there is a disadvantage in getting the goods from the fruit wholesale market."
"Is the quality of the fruit bad?" Yang Xiaobing asked.
"I can't say it's not good, I can only say that the quality of the fruit is unstable." Guan Xuelie shook his head and said.
"Unstable quality?"
"Yes, sometimes it feels like opening a blind box, sometimes there are surprises, and sometimes it's frightening. However, since we [Chaoqun Group] only had one fruit store, we have made the decision to operate with integrity and put customers first.
In accordance with the principle, we will not sell low-quality fruits to consumers."
"So the cost of losses was very high at that time?" Yang Xiaobing asked.
"Yes, Xiaobing, in order to present the best fruits to customers, we are willing to bear such high costs. However, quality problems have always plagued the development of [Shennong Orchard]." Guan Xuelie said with his eyes wide open. In fact, at that time, [Shennong Orchard] was under the control of Wu Siyuan’s Golden Finger, and there was not much loss at all.
All we can say is that history is like a little girl who can be dressed up by anyone.
"So, [Shennong Orchard] chose to build its own fruit base?" Yang Xiaobing didn't know much about the real history of [Shennong Orchard], so he followed Guan Xuelie's lead and asked.
"Yes, our fruit base uses biological pest control methods. We do not spray any pesticides or use artificial fertilizers. We all use organic liquid fertilizers. Therefore, the fruits we grow have stable quality and outstanding taste. This has allowed us to win
With the favor of customers, [Shen Nong Orchard] has grown and developed as a result.”
"Haha, that's it. No wonder the fruits from [Shennong Orchard] are so delicious, Mr. Guan. In fact, I am also a loyal user of [Shennong Orchard]. I often buy your fruits, but the price is a bit expensive."
Yang Xiaobing showed her signature sweet smile and said playfully.
"After all, our fruits are grown organically, so the cost is relatively high." Guan Xuelie explained.
"Including [Xue Jiao], which is currently being discussed on the Internet?" Yang Xiaobing got to the point and asked.
"In the planting process of [Snow Banana], no pesticides were sprayed, and organic liquid fertilizer was used for fertilization. It is not an exaggeration to say that it is organic planting." Guan Xuelie's expression was not as relaxed as before, and he became serious and serious.<
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"However, as far as I know, [Snow Banana] is a genetically modified crop, right?" Yang Xiaobing said.
"To be precise, [Snow Banana] is a genetically modified crop developed by [Chaoqun Group], owns all intellectual property rights and patents, and has passed national safety certification." Guan Xueli said.
"Mr. Guan, I am actually very curious. As we all know, [Shennong Orchard] is in the first echelon in the domestic fruit industry, and it is not an exaggeration to say it is the leader. What is the purpose of choosing to develop [Shen Nong Orchard]?"
Snow Banana] This kind of [genetically modified crops]? You know, at present, most people in our country have not been very accepting of [genetically modified foods]. Do you feel like you are risking the world's disapproval? Or does [Shennong Orchard] feel that you
It’s already a leading company in the industry, but it’s gone?” Yang Xiaobing asked several questions in a row, all of which were very pointed.
Guan Xuelie looked serious and said seriously, "Xiaobing, let me answer your last question first. [Shennong Orchard] has never considered itself a leading company, or in other words, we do not think we are a leading company in the industry. On the contrary,
, we have always believed that we are still a startup and developing company, and we do not feel that we are in trouble. We have always maintained a humble attitude and moved forward."
Yang Xiaobing nodded to show that he was listening.
Guan Xuelie then said, "Now to answer your first question."
"There are two reasons why [Shennong Orchard] wants to develop [GMO crops] like [Snow Banana]."
"Two reasons?" Yang Xiaobing interrupted.
"Yes." Guan Xuelie followed the words and continued.
"The first one is to develop [genetically modified technology]. We know that [genetically modified technology] has always been controversial, both domestically and internationally. However, it is undeniable that [genetically modified technology] is the core of modern biotechnology.
[Genetically modified technology] Cultivating new varieties with high yield, high quality, multiple resistance and high efficiency can reduce the input of pesticides and fertilizers, and plays an important role in alleviating resource constraints, protecting the ecological environment, improving product quality, and expanding agricultural functions."
"If we don't occupy this position [GMO], the enemy will go back and occupy it. In the field of [GMO], there is a saying called [One gene can develop an industry]!"
“Compared with foreign countries, our country’s [genetically modified technology development] is lagging behind. European, American and Japanese countries own more than 71% of the world’s rice gene patents, more than 90% of the world’s corn gene patents, and 8% of the world’s corn gene patents.
There are more than ten wheat gene patents, but the number of patents in our country is less than one-tenth that of the United States, and many patents are worthless."
"This is being controlled by others!"
"Our group believes that a responsible and responsible enterprise must be forward-looking and dare to do things that people don't fully understand but are of great significance." Guan Xuelie said conclusively. p>
"Mr. Guan, is this why your group established the project to develop [Snow Banana]?" Yang Xiaobing asked seriously.
"Yes, developing [transgenic technology] and reserving [transgenic patents] are one of the major reasons why we chose to develop [Snow Banana]." Guan Xueli said.
"What about the other reason?" Yang Xiaobing asked curiously.
"That was specially developed for the northeastern region of our country." Guan Xueliang said.
"Northeast?" Yang Xiaobing asked doubtfully.
"The northeastern plain of our country has flat terrain and fertile soil, which is suitable for large-scale mechanized farming. Rain and heat occur at the same time, which is suitable for crop growth. It is an extremely important commercial grain production base in our country, but there is a problem."
"Is it too cold?" Yang Xiaobing asked.
"Yes, the climate in the Northeast is cold and humid. Due to the high latitude, most areas have long and cold winters and short and warm summers. This results in two or three crops of rice or wheat in the South, but only three crops in the Northeast.
It can be harvested once a year, planted in May and harvested in October, but from November to April of the next year, these five precious months are completely impossible to plant and are wasted time." p>
"We were thinking at that time, how great would it be if we could develop crops that could adapt to the severe cold weather in Northeast China?" Guan Xuelie said in a deep tone.
"So, [Chaoqun Group] developed [GMO crops] like [Snow Banana]?"
"It should be said that the [GMO crop] [Snow Banana] is the most successful among our group's related experiments." Guan Xuelie corrected, "We hope that [Snow Banana] can inject a new dose of new energy into the development of Northeast China."
It is a shot in the arm to help the people in the Northeast get rid of poverty and become rich."
"But [genetically modified foods] have been controversial in our country, and concerns about their safety are the source of the controversy." Yang Xiaobing said.
Guan Xuelie smiled when he heard this and said, "We know this."
"Many people worry that after eating genetically modified foods, genes from animals and plants will be transferred to the human body. But this is actually a misunderstanding caused by an understanding of how genes work. Almost any food contains genes, regardless of the source of the genes.
After DNA (deoxyribonucleic acid), the genetic material that makes up genes, enters the human body, it will be decomposed and destroyed by enzymes into small molecules. It is impossible to bring foreign genetic information into the human genome." Guan Xuelie told Yang Xiaobing.
However, Yang Xiaobing came prepared. She said, "my country's famous agriculturist Yuan Lao once said that the safety of [genetically modified foods] needs to be demonstrated with facts. [GM foods] were only tested on mice." , but mice are different from humans. It will take several years or even more than ten years to see whether [genetically modified foods] have any impact on sexual performance and genetic ability. Mr. Guan, has [Chaoqun Group] considered this issue?"
"Yes, our group has conducted rigorous experiments to confirm the edible safety of [Snow Banana] and has passed national safety certification. Globally, genetically modified technology has been available for more than 40 years and has been used safely for 18 years.
More than four-fifths of them have been fed to animals for more than 10 generations, but so far, [GMO foods] have not had a single confirmed biosafety issue. In other words, there is no impact on genetics or sexual performance."<
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"Just like the papaya we often eat, more than 90% of it is actually [genetically modified]. People in our country have been eating it for more than ten years, but there have been no [genetically modified] safety issues."
"Of course, we are not saying that all [genetically modified foods] have no problems, but we mean that [genetically modified foods] that have undergone rigorous experiments and passed national safety certification, like the [Snow Banana] developed by our group, are not
It will be harmful to the human body."
"But in fact, these reasons are still difficult to completely convince all the people." Yang Xiaobing said.
"We understand." Guan Xuelie nodded.
"Leaving aside the safety of [genetically modified food], I think consumers have the right to know whether food is [genetically modified food]," Yang Xiaobing said.
"Yes, this is the sacred right of consumers." Guan Xuelie said with deep understanding.
"But some time ago, someone who looked like an employee within your group broke the news on the Internet, saying that [Shennong Orchard] put [Snow Banana] on the shelves, but did not label [Snow Banana] with the [GMO mark], trying to get away with it?" Yang Xiaobing said sharply.
Di asked.
"This is completely slander." Guan Xueliang categorically objected.
"First of all, the whistleblower is not an employee of our group, and we have already called the police."
"Secondly, when he slandered us, [Snow Banana] was not on the market, but we had indeed prepared materials such as [GMO labeling] for a long time."
"We have not deprived consumers of their right to know. Everyone in our group has always known who is our [food, clothing, and parents]!"
"However, many consumers don't think so. Some of them are worried about whether there are other [genetically modified fruits] mixed in [Snow Banana] in [Shennong Orchard]?" Yang Xiaobing said. "And papaya."
"Huh?"
"Just kidding." Guan Xuelie said with a smile, "Actually, our group has also noticed this."
"We can 100% guarantee that both genetically modified and non-genetically modified products in [Shennong Orchard] will be clearly labeled."
"But consumers still don't believe it." Yang Xiaobing said.
"Yes, so our group has made a decision." Guan Xuelie said.