Chapter 29 The unscrupulous enterprise Chaoqun Group returned my hard-earned money
A video of [Unscrupulous Enterprise Chaoqun Group Returns My Hard-earned Money] went viral on Douyin.
In the video, a middle-aged slovenly man wearing a wrinkled white shirt, orange beach shorts, and a pair of blue flip-flops accused [Chaoqun Group] of allegedly using fraudulent means to pay high compensation.
They used it as bait to induce consumers to buy its company's products, but after sending them to a testing agency for testing, no [GMO] was found at all. Not only did consumers not receive compensation, but they also lost high testing fees.
The sloppy man also said that the routine of [Chaoqun Group] was carefully set up and seduced at every level. The man also said that he bought a lot of fruits at [Shennong Orchard] and spent a lot of money to send them for testing, but the results were not checked.
After arriving at [GMO], I felt unwilling, so I went to another brand store of [Chaoqun Group] - [Xiao Xianrou].
He originally thought that even if the [meat] sold by [Xiao Xianrou] was not [GMO], he always ate a lot of [GMO feed], and maybe he could detect [GMO residue] from it, but he ended up eating a lot of [GMO feed].
Damn it - the man made a fuss in the video - after spending so much money, [GMO ingredients] were still not detected.
It's fine now. I didn't earn any compensation. Instead, I lost the money for multiple tests. My blind date, whom I'd been dating for several days, also split over it, and I can't afford to eat crayfish anymore.
The man said that he stood up now and made this video in the hope of attracting other people's attention and not to be deceived by the unscrupulous company [Chaoqun Group] again. At the same time, he also demanded that [Chaoqun Group] must compensate him.
Compensate him for multiple testing expenses.
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What does this video say?
There is a joyful and funny atmosphere.
In this way, it became popular on Douyin with lightning speed, and even spread to other social media.
[Four-Armed King Kong] After checking this video, I found that no one was behind it. In other words, it was not a fan, but a spontaneous act by netizens, so I didn’t care about it.
But many smart self-media people have seen the traffic password.
Suddenly, many videos criticizing [Chaoqun Group] appeared on the Internet.
What's more, they went to a [Chaoqun Group] store to broadcast live, blaming the staff and asking them, why does your company have to set up this compensation fund even though its products clearly do not have [GMO]? Is your company deceiving consumers? Yes.
Didn’t your company collude with the testing agency to deceive us about the testing fees?
Faced with such soul torture, the store staff of [Chaoqun Group] also expressed their despair.
But those self-media people had a lot of fun.
Such videos or live broadcasts are still very popular on the Internet.
However, [Chaoqun Group] was troubled by it, just like the [Treasure Owner] faced by a restaurant.
Seeing that the situation was becoming more and more chaotic, [Chaoqun Group] had to issue a statement, and then called the police to drive away the noisy self-media people, so that operations could become normal.
The benefit of this type of video is that [Chaoqun Group] or [Shennong Orchard] has regained the trust of consumers. Although [Shennong Orchard] sells [genetically modified fruits], they have labeled them, and
Other fruits without labels are completely [non-GMO]!
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The trust issue in [Shen Nong Orchard] has finally been resolved.
However, millions of tons of [Snow Banana] are piled up in cold storage but cannot be properly handled.
The Chinese people are very taboo about [GMO foods], and the price of [Snow Banana] is as high as 100 yuan/jin, which makes the sales of [Snow Banana] miserable.
Although the taste of [Snow Banana] is very unique, a large proportion of people who have eaten [Snow Banana] are conquered by the taste of [Snow Banana].
However, the price of [Snow Banana] is too high, which restricts the repeat consumption behavior of many consumers.
In many stores, [Snow Banana] has been purchased by [root].
One [Snow Banana] weighs about 100 grams. According to the selling price of 100 yuan/jin, one [Snow Banana] costs 20 yuan.
You can get good fast food in first-tier cities for 20 yuan.
Those greedy consumers who bite the bullet and buy a piece of [Snow Banana] can be said to be a snack for themselves.
But this sales speed is really too slow and can be said to be appalling.
Hundreds of tons of [Snow Banana] are placed in the cold storage, occupying a large amount of use area. However, at this time, it is an important time to purchase and reserve pork in large quantities, so the demand for cold storage is great.
This forces [Super Group] to deal with these [Snow Bananas] as soon as possible!
Otherwise, you can only choose the same thing between [Snow Banana] and [Pork].
[Pork] cannot be given up, it is related to residents’ happiness, CPI, and stability!
And most importantly, it is related to Wu Siyuan’s harvest influence.
Then we have to deal with [Snow Banana].
It is impossible to reduce prices, and it is impossible to reduce prices in this life.
Wu Siyuan spent so much effort to grow the good things, but if he wanted to sell them at a low price, he would rather lose them.
In fact, a low price may not necessarily sell well.
Because [Snow Banana] has no choice but to bear the label [GMO], the price reduction may cause some trouble.
But it won’t mean that all the [Snow Bananas] will be lost.
Because [Chaoqun Group] also has other businesses, such as [Shennong Special Drinks].
[Shennong Special Drink] currently only has one product with two barcodes, canned [Peach Blossom Yuan] and canned [Peach Blossom Yuan].
Focusing on high-quality products, the prices are not low.
Canned terminals sell for 7.5 yuan, and stick terminals sell for 10 yuan.
As [Chaoqun Group]'s business spreads across the country, [Shennong Special Drink] will also follow suit.
Because of the high price, consumer acceptance is not strong. Although the taste is outstanding among similar products, and it has vague health care effects, its sales nationwide can only be said to be unsatisfactory.
At present, we still mainly rely on display fees to lock in merchants' freezers and increase the exposure area to gain sales.
It has been almost three years since its development in 2016 and now in 2019. [Shennong Special Drink] can be considered a second- and third-tier brand at most.
Compared with other businesses of [Chaoqun Group], [Shennong Special Drinks] is lagging behind.
Moreover, due to the large amount of display expenses every year, [Shen Nong Special Drink] is still in a state of loss and has no profit. The bigger the plates are, the more losses it will make.
Fortunately, [Chaoqun Group] has always been very patient with it and has never laid off employees or reduced expenses due to performance or profit.
[Shen Nong Special Drink] can be operated sustainably.
Although the sales volume is still not very outstanding, it has cultivated a lot of loyal customers in the market.
Some of them are attracted by the taste of [Peach Blossom Yuan], and some cannot live without the health effects of [Peach Blossom Yuan].
This kind of loyalty is much stronger than the customer loyalty of other brands.
One of the plans of [Chaoqun Group] is to make part of [Snow Banana] into packaged drinks and launch them on the market.