Faced with such an opponent, not to mention the domestic giant grain companies that have dealt with it, even the four major grain merchants are a little timid!
It’s no wonder that they have joined forces to crack down on [Chaoqun Group]’s agricultural business expansion.
However, [Chaoqun Group] failed in its last expansion, which had a lot to do with the fierce competition in the rice industry.
As far as the industrial chain is concerned, the rice industry is subordinate to the rice industry, which includes a complete industrial chain from seed planting to consumer consumption.
In the entire industrial chain, the rice processing industry is the core link, but its upstream and downstream conditions also have a great impact on the survival and development, profitability and management methods of rice processing enterprises.
The upstream industry of the rice industry is mainly rice planting industry, which specifically includes rice planting industry, seed agricultural machinery, fertilizer and pesticide manufacturing, rice processing equipment manufacturing, etc.
The midstream industry is mainly the rice processing industry.
Downstream industries include industrial grain food manufacturing, ration consumption, feed grain and other grains. Among them, industrial grain food manufacturing mainly includes cake manufacturing, biscuits and other baked goods manufacturing, convenience food manufacturing, and rice product manufacturing.
Quick-frozen food manufacturing, rice wine manufacturing, etc.; ration consumption mainly includes rice, grain and oil, etc.
The rice industry chain involves multiple industries and companies. The main upstream participants include seed, agricultural machinery, fertilizer, and pesticide manufacturers Longping Hi-Tech, Zoomlion, Stanley, Leer Chemical, etc., as well as rice processing equipment manufacturers COFCO Engineering, Fengshang,
Buhler, Zuo Zhu, etc.;
Key rice processing companies in the midstream include COFCO Grain, Arowana, Jinjian Rice Industry, Beidahuang, Shenliang Holdings, etc.;
The downstream industrial grain and food manufacturing industry includes a series of rice product manufacturers such as Longsao and Guyue Longshan, and ration consumption is sold through grain and oil stores, supermarkets, rice shops and other channels.
It can be seen that there are heavyweight companies standing on every track of rice.
At the beginning, [Chaoqun Group] wanted to establish its own rice brand through grain trade and then expand upstream and downstream.
The reason why I didn’t take the path of planting myself.
The reason is the same as the fruit industry, there is always a limit to the scale of agricultural products produced.
At first, [Chaoqun Group] leased its own land to grow its own fruits, but as the business expanded, it became increasingly difficult to meet its own needs. Later, it moved towards a model that combines [contract farming] and [self-operated].
The market size of rice is more concentrated and larger than that of the fruit industry.
【Chaoqun Group】directly takes the road of grain trade and also draws on past experience.
But those big grain companies have been operating in this field for decades and have extraordinary influence.
[Chaoqun Group] may be a dragon across the river, but it may not be able to defeat these groundless tigers.
Major high-quality rice-producing areas have long been tied up by various large and small grain companies through contract farming.
And the grain collection channels of these grain companies have been taken advantage of by [Chaoqun Group], reaching the front line.
[Super Group] There is no comparison!
As a result, the quantity of rice that [Chaoqun Group] can receive is limited, and the quality is not that good.
After struggling for a period of time, [Chaoqun Group] had to temporarily avoid the spotlight and temporarily withdraw from the market.
But this is only temporary.
[Chaoqun Group] has never given up coveting the staple food market.
If Wu Siyuan wants to gain more influence, he will not let this business go.
Because it could not gain a foothold in the main rice production areas, [Chaoqun Group] chose to go dark in Chencang!
He chose to establish his own rice planting base on the Loess Plateau and successfully obtained support from the local government.
This is something that the four major grain merchants and domestic grain merchant giants did not expect, and it is also an area beyond their reach.
By the time they react, it's already too late!
Of course, even if you know it in advance, there is nothing you can do!
Because [Super Group]’s scientific research capabilities (golden fingers) are a dimensionality-reducing blow to them!
[Chaoqun Group] finally has a foothold in the staple food industry of rice.
Of course, the long march has only taken the first step, and [Chaoqun Group] will still encounter many difficulties in this industry.
However, with a good start, a group of heroes from [Super Group] are sure to reach the end and get the banner of victory!
Different from previous tests, this time [Chaoqun Group] attaches unprecedented importance to this business.
To this end, [Chaoqun Group] also reorganized and upgraded the previous agriculture and animal husbandry division.
The livestock business in the original Agriculture and Animal Husbandry Development Division became independent and became a listed company [Chaoqun Animal Husbandry], leaving only agriculture-related businesses - of course, these two businesses are still managed by Guan Xuelie
.
The extent of this reorganization and upgrade is also unprecedented.
Originally it was just a division with only agriculture-related business, but it was directly upgraded to a subsidiary group company and named [Gushen Group].
[Gushen Group] There are five subsidiaries set up below.
The first subsidiary is [Gushen Agricultural Company], which is responsible for agricultural production, including millions of hectares of fruit planting bases across the country, as well as various specialty herbal planting bases, snow banana planting bases, and the upcoming [Thousand
[Sejiluo] and [Xiangxueda] are all managed by this company.
[Gushen Agricultural Company] will focus on the business of [farming] in the future, becoming more professional and focused!
The second subsidiary is [Gushen Food Processing Company]. As the name suggests, it is responsible for food processing. For example, [Snow Banana] is processed into [Snow Banana Milk] and [Snow Banana Chips]. These are all the responsibility of this company. The third subsidiary is [Gushen Agricultural Materials Company], which will merge with [Lingquan Organic Liquid Fertilizer Factory] and will be responsible for products related to agricultural materials in the future, such as the production and sale of organic fertilizers, [terraced field robots] and the like.
Specialized rental and loan services for agricultural machinery and equipment.
The fourth subsidiary is [Gushen Trading Company]. In the future, all agricultural products and processed products will be handled by this company.
The fifth subsidiary is [Gushen Financial Risk Company], which mainly provides low-interest loans to farmers to increase their ability to withstand risks.
The sixth subsidiary is [Dandelion Education Company]. This is the only subsidiary not named after [Ceres] because [Dandelion] will scatter its seeds in all directions.
[Gushen Group] established this company to train modern agricultural technical talents and inject continuous power into the development of [Gushen Group].
This is a project that benefits the present and will serve the future.
[Cershen Group] has been mentally prepared for losses for this [Dandelion Education Company]!
After the reorganization and upgrade, [Gushen Group] has greater authority, clearer rights and responsibilities, and a clear business system, allowing it to develop its business with more focus!
(Thank you for the reward after watching the storm. Is it true that the boss rewards again and again? Thanks to Xishaya and many other book friends for their monthly recommendation votes.)