Every major mobile phone manufacturer takes the trouble to launch a variety of new mobile phones every year. In fact, there are reasons for this.
The first is to use machine-sea tactics to seize the market as much as possible.
The market is so big, if you take one more bite, others will take one less bite.
Second, different types of mobile phones can satisfy user groups with different consumption levels.
Unlike Apple, which only caters to high-end customers, other mobile phone manufacturers must expand their consumer users as much as possible.
We all know that there are products of different consumption levels on the market. For example, cars are divided into imported and domestic, sports cars and scooters. The same is true in the mobile phone industry.
Generally speaking, in a series of new phones, there will usually be a mobile phone focusing on the high-end market, and a mobile phone focusing on the mid-to-low-end market, trying to make it affordable for most people.
Through this combination strategy, these new phones can not only satisfy user groups at different consumption levels, seize market share as much as possible, but also win the favor of most users.
The third reason is to ensure sales and avoid losses.
Today is different from the past.
The mobile phone industry is no longer a blue ocean, but a red ocean with fierce competition.
Especially after the mobile phone market has changed from an incremental market to a stock market, this kind of competition has become more intense.
However, the mobile phone industry is also a very money-burning industry, requiring huge investments in research and development, production, and sales. For some weak mobile phone manufacturers, even one unsuccessful new phone sales may push the company into bankruptcy.
Desperate situation.
In this severe situation, manufacturers need to ensure sales as much as possible so that the company will not get into trouble. The sales method of multiple versions of mobile phones can greatly reduce the risk.
The fourth reason is to help clear inventory and obtain sufficient cash flow.
As a real industry, mobile phone manufacturers must not only ensure a sufficient supply of new phones and avoid being scolded by consumers as "monkey tricks"; they must also find ways to reduce inventories to prevent a backlog of goods that cannot be sold. Only in this way can they ensure sufficient cash flow for the safety of the company
Operation.
Even so, it is still normal to have inventory, because it is impossible to sell just enough every time, and there must be a backlog of excess mobile phones or components.
In order to clear out this part of the goods as much as possible and convert them into cash flow, it is a good way to adopt the sales method of multiple versions of mobile phones. By equipping the lower-end mobile phones with the backlog of components, and then improving the sales of other mobile phones.
Configuration, such as appearance, camera performance, etc., you can clear the inventory without anyone noticing.
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This is why everyone at the meeting changed their minds after Huang Yuping said this resolution.
Liu Zhengsi, the former [Honor] core manager, hesitated for a long time and couldn't help but said, "Mr. Huang, if we cut off the redundant models and only produce one mobile phone every year, this will definitely be a great benefit to our production supply chain." "However, the mobile phone industry is so fierce now. It is difficult for us to guarantee our competitiveness with just one mobile phone. After all, we are not Apple!"
"There is also the chip issue, Mr. Huang! This is also an issue we must seriously consider!"
Liu Zhengsi talked a lot, and finally said apologetically, "Sorry, Mr. Huang, I have been in this company for many years, and I have some feelings in it."
Huang Yuping smiled gently and said, "Thank you Liu Gong for your speech."
"But one thing, please rest assured. The group spent 100 billion yuan to acquire [Honor Industry Chain], not with the intention of destroying it! Although we [Chaoqun Group] are very rich, we do not spend money like this!"
"The group must have taken many factors into consideration before making this decision!"
"And the reason why the group dared to make this decision was because there were a few people there!"
"Next, we have asked Mr. Jin to explain to us some of the confidence of our group!" Huang Yuping looked at [King Kong] who had remained silent!
After hearing this, several other executives also turned their curious eyes towards [King Kong]!
[King Kong] silently raised his head, pressed something with his hand, and the screen behind him lit up, showing an enlarged image of a mobile phone chip processor, also known as a CPU!
Everyone present recognizes this thing.
However, the processor in this picture seems to be a little different.
[King Kong] explained from the side, "This is the result of our group's scientific research center, chip stacking packaging technology!"
"It can bring stronger performance by increasing the integration level of transistors. In other words, it can use lower process processes to catch up with advanced process processes."
Liu Zhengsi's eyes moved. The technology [King Kong] mentioned has actually been used by Apple. Apple's newly launched m1
Ultra combines two chips into one to double the performance.
Therefore, the technology mentioned by [King Kong] is indeed feasible.
Liu Zhengsi asked, "Mr. Jin, to what extent can the chip performance be improved with this technology you mentioned?"
"Three 28nm chips are combined through three-dimensional distribution to achieve 10nm performance without worrying about heat dissipation," King Kong said.
Liu Zhengsi calculated it and found that a chip with this performance would be no problem for mid-range mobile phones, but if he wanted to make a breakthrough, it would be beyond his capabilities.
He asked, "Does the group plan to compete with Apple in a misaligned manner and focus on the mid-range market?"
"No! Our target is Apple, and we want to grab food from Apple's rice bowl!" Huang Yuping showed a confident smile.
"This..." Liu Zhengsi felt that either he was crazy or the company was crazy.
"Don't worry! President Jin's speech is not over yet!" Huang Yuping looked at [King Kong] again.
[King Kong] said in an indifferent tone, "Let [Xiao Lan] answer his doubts!"
"Xiao Lan?" Not only Liu Zhengsi was confused, but also several other executives at the meeting were full of doubts.
Who is this from [Super Group]?
As soon as this thought came to mind, the screen behind [King Kong] changed.
The original mobile phone chip processor picture is missing.
A three-dimensional cartoon girl, a bit like the [Dark Magician Girl], appeared.
"Hello everyone, I'm Xiaolan!" This three-dimensional cartoon girl waved to everyone in the conference room and said hello with a sweet voice.
"This is..." Liu Zhengsi's expression changed slightly, and even Yao Dong, the agent Zong Jinglei, had surprise in his eyes.
"The latest achievement of the [Scientific Research Center] is a junior artificial intelligence - Xiaolan! It is much smarter than the Xiaoai, Xiaodu and kittens on the market." Huang Yuping explained with a smile on his face.
"I can't compare to those fools." Xiaolan said coquettishly.
Hearing this, the eyes of many executives present became even more surprised.
－－－－－－Digression－－－－－－
Seriously stuck in the text...Artificial intelligence is another poorly written area...