Chapter 1630 Big commercial contract and recruitment dilemma
After completing the contract renewal with the team, in the next two days, Lin Cheng not only entertained the little girl Enxi at home, but also created an alt account to play matchmaking with Xiao Tong, and planned to help her improve her score when she reached level 30.
At any rate, let’s bring the little wife with her silver first.
Do you know how much a 10,000-year-old brass player wants to rush to silver?
In fact, Xiao Tong went to Baiyin before. According to her, she wanted to return to the top.
Lin Cheng didn't know where Bai Yin was at the top, but maybe he was a little rude at that time and received a heart-warming elbow from his wife.
"Don't look down on silver players!"
Lin Cheng was fooling around with his little wife at home, and Zheng Shiyan finally negotiated a contract with Cartier.
Lin Cheng has officially become a close friend of the Cartier Pasha watch brand.
Since Cartier launched the core product line of Pasha, this is the first time that Cartier has invited e-sports players to become brand friends on a global scale. It can only be said that luxury brands are becoming more and more popular.
At first, the commercial promotion of luxury brands mainly focused on Oscar winners and actresses. Later, the scope gradually expanded, and then came the era of traffic first.
Especially after brands such as Givenchy, Burberry, etc. have tasted the sweetness of traffic, many brand strategic directions have begun to develop in various circles.
In fact, it was only in 20 years that the Pasha series of watches had a celebrity as its image ambassador for the first time. The actions in the past two years are also regarded as an important step for Cartier to become younger.
The contract Lin Cheng received from Cartier was also very lucrative.
3 billion for two years, equivalent to a total price of more than 16 million RMB.
No wonder Sister Siyeon said this is an unprecedented endorsement contract in the e-sports circle.
This is already the highest level of endorsement for local stars in South Korea. Even Son Shin-min would find it difficult to get such a contract in South Korea.
The main reason is that Lin Cheng's nationality is too advantageous, and he is different from ordinary domestic traffic representatives. Lin Cheng's influence among young people in Europe and America is also not small.
Even many people who don't play LOL are paying attention to Lin Cheng. His handsome and sunny appearance and figure are jokingly called the e-sports kid by some European and American audiences.
It must be said that appearance is really important sometimes. Lin Cheng's appearance can completely replace male models in advertisements, which also dispels the last concern of the brand.
If Lin Cheng's appearance was not good, he was so skinny that he couldn't even hold up a suit, or he was a fat man who could make a mark by wearing a watch, I guess people would think twice about offering him money.
In fact, the contract offered by Cartier was much lower than this at the beginning, but Zheng Shiyan refused to give in, and KT's victory after the World Championship gave Zheng Siyan more chips.
It just so happens that Riot Games has decided to hold the S-Games in the United States some time ago.
All of North America is Lin Cheng's back garden. If he wins the championship, the whole world will see Lin Cheng wearing a Cartier watch and lifting the trophy at Chase Center.
Now the brand made a decisive decision.
According to the contract requirements, Lin Cheng must wear a Pasha series watch when he attends various public events, and he cannot even take it off when he appears on a show.
Of course, this also means that Lin Cheng can buy watches for free, although he is not very interested in this.
Cartier officially announced the news soon and released Lin Cheng's makeup photos.
In the photo, Lin Cheng is wearing a crisp suit, clean and sunny, his eyes are slightly focused and looking into the distance, with one hand in his pocket just to reveal the Cartier mechanical watch on his wrist.
"Holy shit! Brother Chengzi's suit is really handsome!"
"Cartier! The cards!"
"Compared with Ah Shui's look as the face of Dior, Brother Cheng Zi wins"
"Ah Shui has a short figure, how can he compare with Brother Chengzi? Tulle!"
"Brothers, I checked, the cheapest Pasha series watch is 40,000, and the expensive one is 1 million."
"Fuck! It's too exaggerated, I can't afford it!"
"What does Cartier think? Wouldn't it be a loss to find an e-sports player to endorse?"
"Then we must first ask whether Mercedes-Benz is losing money by sponsoring LPL."
"One thing to say, Brother Chengzi's appearance is really advantageous. Even people who don't know him will regard him as a model."
"Cartier has a vision. If it is replaced by Uzi, people who don't know it will only doubt the brand's vision."
"Is Uzi messing with you? You are not allowed to say that about my patients in the hospital"
"I would like to ask, do you have diabetes?"
Many people don't understand why Lin Cheng has become a close friend of Cartier's brand, but if you take a closer look, you will find Lin Cheng's huge traffic.
There is even a topic in China recently: Will Lin Cheng be included in this year's Weibo Night voting?
According to the popularity of Uzi's top Weibo night in previous years, although Lin Cheng does not play in the LPL, his supporters here are exaggerated.
Whether it's in terms of appearance or playing style, Lin Cheng is so popular.
With his performance in the past two years, many fans in the e-sports circle feel that if Lin Cheng participates in Weibo Night and defeats traffic stars such as Wang Yibo and Xiao Zhan, he should have no problem.
But the biggest problem now is: Lin Cheng doesn’t use Weibo.
It’s hard to say whether Weibo officials will nominate him to participate in Weibo Night.
After signing the contract with Cartier, Lin Cheng was not idle. In addition to attending KT's new product launch conference, he was invited by Tian Xiaojuan to participate in Girlwa's group show.
During this time, he was also paying attention to the transfer market.
The news that KT and DK are competing for Showmaker and Canyon has spread to everyone, and both sides seem to be jealous.
As an e-sports succubus, Mr. Dai also contacted Canyon and Xu Xiu privately.
This pair of midfielders are a bit hesitant at the moment.
The contracts that Canyon and Showmaker signed when DK debuted were very cheap, and they will be able to make a lot of money this year, so the money factor will definitely be taken into consideration.
For the sake of performance, it is definitely better to come to KT, but DK offers them a higher price, and the agency also hopes that they stay in DK.
Now that the e-sports industry is becoming more and more prosperous, agencies must not only consider money when making career plans for players.
In DK, Xu Xiu and Canyon are the absolute core, and DK can also better manage their personal image. When you come to KT, you won't get such treatment.
After all, the club's resources are limited. KT mainly serves Lin Cheng and Mr. Dai. Lin Cheng and Deft have huge traffic, so KT cannot spend too much energy slowly doing image management for them.
Lin Cheng didn't know that the economic company was considering the two of them so far, but as time went by, he also knew that the probability of KT signing the two would become smaller and smaller.
If this stalemate continues, there will only be one way to go.
If it drags on for a while longer, once the contract with Xu Xiu Canyon finally fails, KT will likely face a situation where there is no one to choose from in the market.
Let’s look at who else is in the midfield and jungle in the LCK free market now?
In addition to Cuzz and Cayon, the junglers are Ellim and Clid, and the only remaining junglers are Juhan and Willer.
The mid laner has fewer options than the jungler. Among the free agents, apart from Showmaker, there is BDD. Now it is rumored that Nong Shim is actively contacting BDD, which leaves KT with very few options.
Therefore, KT's recruitment is currently in trouble.
The current midfielder selection is a bit overwhelming, what should I say?
