Chapter 126 Blue-blood’s most luxurious preference
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June 21.
Paris Men's Fashion Week in June every year is an event not to be missed in the fashion industry. Many major brands will release spring and summer men's collections for the next year, and Louis Vuitton's new product show is the focus of the world's spotlight.
Louis Vuitton's spring/summer men's collection show this year was held outdoors at the Palais Royal in Paris.
As the latest official announcement of Louis Vuitton, and also the first Asia-Pacific brand ambassador to win this title in the history of China, Lin Qingyuan was naturally invited to attend the event dressed up.
And the first thing he did after arriving in Paris was naturally to cooperate with the media photographers hired by the team in advance to take photos that would be sent back to China for marketing and publicity to further promote the popularity.
Then I met and got to know Virgil Abloh, the new creative director of Louis Vuitton's men's clothing line. Since the two of them didn't know each other before, they could only talk about the design ideas for this Louis Vuitton show.
Still quite boring and superficial...
But it is also one of the human resources that Lin Qingyuan must get to know if he wants to develop. After all, Li Jiaheng was able to parachute into Louis Vuitton and become the brand's unprecedented first global spokesperson because of his ability to bring Burberry back to life, and his ability to bring Burberry back to life.
I have known the new creative director personally for many years.
In my own words: I am an old friend with Virgil, the creative director of LV menswear. When he founded the brand offwhite, I was the first in Asia to wear his work and post it on Instagram. Then Virgil’s fans instantly skyrocketed, and he sent a private message saying that he liked it.
I liked the matching of his works, so he started sending me his new works to wear.
It is indeed a personal destiny. After all, who would have thought that this man would suddenly become the men's creative director of Louis Vuitton a few years later?
Take the topic back.
This spring and summer men's fashion show is Virgil Abloh's first major design show after joining Louis Vuitton.
He has a very unique understanding of the aesthetics of street style, and tries to inject youthful vitality into this century-old brand through his unique street style and artistic designs, making this menswear show a blend of concrete and abstract concepts, somewhere between luxury and street.
between styles.
Scenes from the movie "The Wizard of Oz" became the setting theme of this 2019 spring and summer series show. In the royal palace garden show surrounded by art galleries, there is a huge rainbow sand curtain that gradients from gray to colorful. Later,
The models will start walking the show on it.
It's quite strange...
The show was obviously beautifully decorated, but the clothes worn by the models were more exaggerated than the last.
Fortunately, the clothing style that Louis Vuitton arranged for Lin Qingyuan for today's show was not as weird as he imagined, otherwise it would definitely leave a negative history.
"Yuan'er, long time no see!" Jing Boran ran over and gave Lin Qingyuan a big hug.
This year he also received an invitation from Louis Vuitton to come to Paris to attend the LV Men's Wear Show. This is actually his fourth time coming to Paris to watch the show. Although he still has not received an endorsement contract, his experience in watching the show is better than Lin's.
Qingyuan, the new brand ambassador, is even richer.
"Is your drama finished?" Lin Qingyuan was of course very happy to see his friends in a foreign country.
"It's early! It will take seven months to shoot, and now we're not even halfway through the filming process." Jing Boran smiled heartily.
"How is Liu Yiqian? Her little dragon girl is my childhood goddess!" Lin Qingyuan was a little curious. After all, this fairy sister with full filters has not appeared in domestic entertainment for a long time, and she is almost gone.
"How should I put it..." Jing Boran hesitated, but still spoke: "She is a bit difficult to deal with. She likes to clear the set during filming, so it takes a long time before filming can start. Even my assistant has to be invited out. Some
This time I really couldn't bear it anymore, so I said a few words to her face to face, maybe my tone was a bit harsh, but there was no communication at all after that."
"And it is said that she took over a project from Disney and has been asking the director to change the shooting plan. She wants to postpone the shooting plans of other actors, and then move her scenes to the front for centralized shooting, so that she can finish the filming in advance and go free.
Filming in China.”
"Well, it's so difficult..." Lin Qingyuan was a little envious to be honest. It would be great if he could do the same.
A movie was originally planned to be filmed in three months, but concentrated filming allowed him to wrap up and leave in two months. Wouldn't that give him an extra month to do other things? Whether it's work or rest.
!
"Hi! Hello!" Liu Haoran, another invited guest from China in this big show, also came over.
Louis Vuitton invited the three of them to come to Paris to watch the show this time in China, and naturally no one would refuse.
"Hello." Lin Qingyuan shook hands with this Chinese opera student who was of the same age as him and had a different career path. He had no objections to Liu Haoran, and there was basically no competition for resources between the two of them, and they had no conflict of styles at all.
"Congratulations, LV Asia Pacific Brand Ambassador, you are so awesome!" Liu Haoran immediately praised Lin Qingyuan.
"Actually, it's okay. It's mainly because of the increase in the purchasing power of our people. In the next few years, more and more Blue Blood and Red Blood will be looking for spokespersons from China. Now I'm just reaping the dividends in advance."
Lin Qingyuan's self-awareness is still in place, and if nothing happens, Li Jiaheng will be parachuted as the global spokesperson of Louis Vuitton in a few months, and starting from him, major luxury brands have begun an arms race.
Domestic entertainment recruits various talents.
"You are still too modest." Liu Haoran laughed, obviously not believing what Lin Qingyuan said.
............
Three o'clock in the afternoon, Palais Royal, Paris.
As a special guest on the catwalk, Lin Qingyuan followed the staff into the backstage of the show, and what caught his eyes was...
It can only be said that the backstage is completely different from the glamorous show audience stands. It is noisy here. Every staff member and model is taking the time to change clothes and constantly check whether there are any flaws in their catwalk style.
Thirty minutes later, BADBADNOTGOOD’s psychedelic jazz music played as the opening song of the show.
Models walked onto the catwalk one after another, showing off their clothing and accessories with their heads held high.
It is worth mentioning that this show features mostly black models. In addition to the fact that Louis Vuitton’s new creative director of men’s clothing line is black, the theme of this show really needs to use more black models.
After all, if the neighborhood style doesn't invite a few Nigerian... black friends over, it will always feel like something is missing.
The second song of the big show is "Kahought About Killing You".
Kanye also brought his family to Paris today to support Virgil Abloh's debut show.
In fact, what many people don't know is that Louis Vuitton's new men's clothing director was actually the creative director of Kanye's personal brand, and the two have known each other for many years.
So since the brothers' work needs support, Kanye will naturally bring all the top members of his family to bring as much heat and attention to this big show as possible: Kim Kardashian, Kylie Jenner and Travis Scott
, all of which are top-notch in North America.
"Sir, it will be your turn soon." The staff reminded Lin Qingyuan in English to adjust himself and prepare to go on stage.
Lin Qingyuan took a deep breath, trying to control irrelevant emotions and expressions, and then stepped out after seeing the staff's gesture indicating his appearance.
He is the finale model of this show, so he will naturally attract the attention of the whole audience and even the entire fashion industry.
It's also interesting to say that Lin Qing was originally not going to participate in this catwalk, but due to the original scheduled finale model Playboi Carti, a black rapper, was arrested by the police in a free country for illegally hiding.
As a result, Louis Vuitton's senior management simply asked Lin Qingyuan, the newly appointed Asia-Pacific brand ambassador, to take his place. Anyway, they had seen several of Lin Qingyuan's red carpet performances in China, and overall they were very good.
Isn't there a saying that says so?
Nowadays, luxury brands are turning into sneakers in order to increase sales, and sneaker brands are turning into luxury shoes in order to upgrade their styles.
This men's wear show is in line with the core idea of this sentence. Louis Vuitton, which wants more innovation and change, under the leadership of this black creative director, presents more of a high-street sense rather than a high-end sense.
.
However, no matter whether his core idea is high-street style or high-end style, it actually doesn’t look good when worn on the body.
Just like now...
This silver metallic raincoat, which was exaggerated enough to reflect the colorful light on Rainbow Road, coupled with Lin Qingyuan's impactful appearance, attracted all kinds of attention and discussion. Guests and media reporters from various countries who rushed to the scene were also there.
Keep taking pictures of him.
"Louis Vuitton has become more and more bold in pursuit of modernization. Not only has it appointed a black creative director for the first time, but it has also used so many black models at once and even let this Asian model make the final appearance. But it has to be said
It’s cool to be an Asian guy!”
"I saw his recurring advertisement on the watch page of Louis Vuitton's official website two days ago. It seems that he is a new Asia-Pacific brand ambassador who has joined the LV endorsement team."
"I have to take some photos and go back. The first black creative director of Louis Vuitton, a century-old brand, has an Asian model as the finale guest. This is a good gimmick and it should attract a lot of news attention."
"It seems that the zzzq problem has spread to France! I think this will greatly affect the artistic creation of our European mainstream fashion industry."
“Come on man, you can’t be sensitive and think that’s zzzq because someone is a person of color, you may not know much about the Asian model who came on stage at the end, he won 11 for Louis Vuitton in Asia Pacific in the first quarter.
% sales growth is an important bargaining chip for LV to compete with Gucci’s star matrix in Asia.”
"Thank you for your generous gift, but you know, I come from a free country, and my first priority today is to photograph Kanye and Kim, so you should be able to understand that I don't know the situation of Louis Vuitton in Asia-Pacific, right..."
Lin Qingyuan's expression was stern, and his steps on Rainbow Road were strong and steady, which made him appear full of aura. Coupled with his eye-catching metal raincoat, it caused a burst of discussion in the stands on both sides.
"Holy shit, I, Emperor Lin, am so awesome. I heard he said he was going to do a catwalk show today, but I didn't expect it to be the finale!" Jing Boran was really frightened. He took a cell phone and took a crazy photo of Lin Qingyuan walking on Rainbow Road.
non-stop.
"Louis Vuitton is too partial to him! Not only did he have a cover video on the official website, but he also made his final appearance at the men's wear show." Liu Haoran found that he was becoming more and more envious of Lin Qingyuan.
He has been in contact with Louis Vuitton for so long without getting a status, and he doesn't even have the lowest level of brand friends. However, Lin Qingyuan crazyly upgraded and made his grand finale appearance. This person is really infuriating to death.
.
"After all, it's me, Emperor Lin." Jing Boran happily selected the pictures and prepared to post on Weibo to interact with Bai Jingting and others after the show.
We brothers have a good relationship!
Lin Qingyuan fought for face, and he was also happy.