The box office of "Heartbeat" continues to rise, and the production and creative team are also constantly running road shows, trying to increase the box office limit of this movie as much as possible.
At the same time, Lin Qingyuan's fans also began to work hard for the career development of their idol.
With the help of the team and fans, such a marketing Weibo was forwarded and liked many times.
Title: [Inventory of 6 L’Oréal spokespersons, Lin Qingyuan is only ranked second, the first is worth over 100 million!]
[L’Oréal as we know it is a big brand, and the celebrity spokespersons they invite are all popular and powerful artists. So far, L’Oréal actually has many spokespersons that we are familiar with. Let’s take stock today.
The top six L’Oréal spokespersons in the editor’s mind.]
[Sixth Cai Xukun...Fifth Dilireba...Fourth Lu Han...Third Wang Yuan...]
[The second Lin Qingyuan is the latest male celebrity to endorse L'Oreal. I have to say that L'Oreal still has a good vision! After letting him serve as the spokesperson for makeup, the sales of lipsticks endorsed by Lin Qingyuan have been rising steadily.
The sales in a single month exceeded 12 million, and it became the number one lipstick sales list on 618 this year with an absolute advantage! They are indeed a group of awesome fans who support their idols, they are really loving!]
[The first Gong Li...]
Whenever we encounter this kind of endorsement review moment where multiple celebrity spokespersons appear, it is a key battle where fans from all the brands compete on the same stage and fight against each other.
This time was no exception. Fans of the five celebrities ranked second to sixth all flooded into the comment area.
[At first glance, it is authentic, and it is identified as a draft of the Lin family.]
[This Alice is here to take Barba away. I, Barba, am uniquely beautiful and will not participate in the male celebrities’ previous fights.]
[Where does lqy get the confidence to be ranked second? Wang Hua behind him, including lh and cxk, who is not better than him? 】
This fan probably didn't fight much. Although he wanted to bring other fans to his camp to fight against Lin fans, his fan status was too obvious...
[Your total sales from January to April are only 2 million. Where do you get the courage to touch a big star with porcelain lipstick sales of 12 million in a single month? 】
[Although both of their names contain the original character, they are no longer on the same level. We will not go to the countryside to help the poor, and we also ask Huka fans to please stay away from them. 】
[The average unit price of the lipsticks endorsed by Yuan'er is 99, and the average unit price of the lipsticks endorsed by your Zizhu is 199. Isn't it still relying on high unit prices to increase sales? 】
[I can’t stand it anymore. Your brother is endorsing a 99 lipstick, but my brother is endorsing a 199 lipstick. What does it mean? It means that your family’s cooking is low, haha! And such a big sales gap is not just because yours is twice as big as yours.
The average unit price is just shown!]
[It’s not better than lipstick, it’s the recommended limited edition gift box specially set up by Olaya for Lin Qingyuan and Wy. The unit price of the two-character gift box is 297, with a total sales of 2 million in four months. The unit price of Lin Qing’s original gift box is 299, and the unit price is 299 per month.
The total sales are three million. Your family’s four months combined can’t beat ours’ one month. How can this compare?]
[The sales volume in four months is one-sixth of the sales volume in a single month. The gap is so huge that I, a passerby, don’t even know how to help your family earn respect...] A netizen with a three-character avatar said this
replied.
Celebrities are cheering, fans are fighting, and brands are also using professional data to evaluate each star's ability to bring goods and decide who will be the spokesperson.
What many people don’t know is that Lancôme is actually a sub-brand of the L’Oréal Group.
Just like Bulgari is a high-end luxury jewelry brand under the Louis Vuitton luxury goods group.
While Lin Qingyuan was busy working on the road show, Yan Jun's work phone suddenly rang.
It’s Mr. Xing, the brand director of Yves Saint Laurent China.
"Mr. Xing, do you want to invite Lin Qingyuan to be the spokesperson for your Yves Saint Laurent skin care line?"
Yan Jun is really surprised that he is not a brand ambassador, but directly appointed as a single-line brand spokesperson?
Although Lin Qingyuan's current sales ability is firmly among the top five domestic entertainment male stars (Lin Yi, Wang Cai and Li), Saint Laurent seems to have never had a Chinese spokesperson before...
So if this endorsement can be signed, it will undoubtedly be a cooperation that rewrites industry rules and history.
However, it is not particularly surprising that Saint Laurent handed Lin Qingyuan the first Chinese endorsement contract in history.
In recent years, celebrities and idols have emerged one after another, and topics and traffic have frequently dominated the rankings. In addition, the popularity of fan circle culture has promoted the boom of the fan circle economy, providing more new development space for celebrity marketing.
Many companies and brands have also taken this opportunity to cooperate with celebrities to deepen their culture and hope to complete the youthful transformation of corporate brands through celebrity marketing.
In fact, to put it bluntly, they just want to use the popularity and influence of celebrities to cut leeks and make money for the brand.
However, although it is about utilization, it is also a win-win outcome where both parties get what they need.
Lin Qingyuan can not only enjoy the high endorsement fees brought by the realization of his own commercial value, but also use the popularity of the endorsed brands and various publicity advertisements to promote his fame to a greater extent and use his untapped business
Dig value deeper!
This is undoubtedly a virtuous cycle that promotes the continuous improvement of artists' commercial value.
............
"Yves Saint Laurent and YSL invite you to be the spokesperson for their skin care line." Lin Qingyuan's phone rang, and it was Yan Jun calling.
"YSL? Isn't Yves Saint Laurent a sub-brand of the L'Oreal Group? I endorse L'Oreal and they still come to me for endorsement cooperation?" Lin Qingyuan was confused.
"You are the spokesperson for L'Oréal's makeup line, and Yves Saint Laurent is looking for you to cooperate with you as the spokesperson for the skin care line. Moreover, L'Oreal is a popular brand, and Yves Saint Laurent is high-end luxury. The more high-end luxury endorsements you carry, the more your commercial value will increase."
The higher it is, the faster the endorsement fees will rise." Yan Jun explained.
This chapter is not over yet, please click on the next page to continue reading! "How much is the endorsement fee this time?" Lin Qingyuan is still very concerned about his endorsement fee, because it can directly reflect a star's current status and commercial value.
The endorsement fees of Yuan Shikong and Li Jiaheng are very high. Of course, this is mainly because they carry many high-end luxury endorsements. And although it may not sound good when you say it, they have many endorsements for affordable national brands.
It will really affect the price of artist endorsement fees...
Therefore, Lin Qingyuan has been controlling the number of endorsement increases and carefully selecting various endorsements in order to maximize his commercial value without affecting the quality and integrity of his endorsements.
"Ten million a year is almost our current average market price."
"When will the official announcement be made? When will I shoot the official announcement advertisement, and when will I attend the offline brand launch conference?" Lin Qingyuan asked a series of questions.
"The Romance of Fairy Wood"
"Why are you anxious? The contract has not been signed yet. Of course, the specific time has not been determined yet, but if nothing unexpected happens, it will probably be officially announced in September. By then, you will be the first person in the country to own both Blue Blood and Red Blood and the world's three most luxurious jewelry
One of the three luxury spokespersons!"
"Well, I understand. I'll leave Brother Jun and all of you in trouble during this time." Lin Qingyuan expressed his thanks.
After hanging up the phone, Lin Qingyuan breathed a sigh of relief.
Although Yan Jun didn't say anything, Lin Qingyuan knew very well that after YSL's official announcement, the company would definitely focus on marketing its status as "the first domestic spokesperson for three luxury products".
By then, Lin Qingyuan's status as a celebrity in the fashion industry will have greatly improved, and perhaps he will be able to further benefit from the script resources he can obtain in the film and television industry.
It has to be said that although it will be more tiring for artists to develop simultaneously in multiple fields, it is indeed the best development path.
Therefore, it is understandable that artists like Yang Yang, who only film dramas, rarely appear in variety shows, and have almost no involvement in the fashion industry, are always at a disadvantage in battles with other male stars.
"Teacher Lin, get ready to go on stage." The staff member knocked on the door of Lin Qingyuan's lounge and reminded him.
"Okay, come right away!"
............
During the roadshow at Beijing Station, Deng Chao, who was resting at home, also rushed over, which caused the focus of the media's questions to change from Lin Qingyuan alone to two people now.
"Actually, when I joined the group, it was already in the later stages of filming. Everyone's usual way of getting along has become normalized, so it was a little difficult for me to integrate into the group at first."
"But fortunately, Qingyuan is here. Qingyuan is really interesting. He drags me to play with their group of young people every now and then. As a result, after a month, I feel like I have become several years younger."
"Yes, Qingyuan's acting talent is very good, and as a young man in his early twenties, he is also very good at dealing with people. Everyone in the crew likes him. If you don't believe it, you can just ask other people in the crew and believe their answers.
It will all be exactly the same as what I said."
"He first called me Teacher Deng Chao, and then he called me Brother Chao after we got to know each other better. But when we met today, he started calling me Lao Dengtou after He and Xiaolu."
"Yes, I went to the cinema yesterday and watched the whole movie. It was very well shot. In fact, when I first saw the script, I thought this movie was really educational. So when my son and daughter grow up, I
I will definitely take them to watch this movie together."
"What? When my daughter becomes an adult, will I let her fall in love with a boy like Lin Qingyuan? Impossible, absolutely impossible, don't even think about it! He went to the village with me that day to buy local chickens from fellow villagers.
The crew stewed it and ate it, but boy, this guy finished all the essence while I was going to the toilet."
The whole audience burst into laughter instantly.
Then the media asked Xiang Lin Qingyuan: "During the time you were filming on the crew, have you ever had a real heart-pounding feeling for any of the actors on the crew?"
"There are definitely no actors, but there are actually quite a few characters that make my heart beat, such as the heroine Zhu Li, the male protagonist Lu Mingxuan's grandfather, and Zhu Li's father who is Brother Chao. Each of them has something in them.
He has a very eye-catching personality..."
"The total box office of "Pumping Heart" in the first three days of its release has reached 280 million. As the leading actor of "Pumping Heart", how are you feeling now?"
"Of course I feel very good, because this is the result of the hard work of each of us. Everyone on the crew shares in this honor and joy."
"Actually, many viewers now call you Bai Yueguang, so will you star in love movies of the same type in the future? Fans are looking forward to it."
"Everything is possible. After all, no one can say for sure what will happen in the future. However, as long as the script satisfies me and the schedule is suitable, I don't mind appearing in movies and TV series with the same type of theme again."