I just turned it on yesterday and am taking a day off today.
Huang Lin’s right to speak in the crew of Cehua’s self-produced drama can really cover the sky with one hand!
Leaving the magical city, destination is Milan.
Lin Qingyuan will attend Milan Fashion Week in Italy, one of the four major fashion weeks in the world.
As the spokesperson of Bulgari in China who has been certified and promoted on the official website, Lin Qingyuan naturally has official foreign media coming to interview him.
Therefore, as soon as he walked out of the airport, Lin Qingyuan saw several foreign media surrounding him.
Frankly speaking, compared with the scenes of some domestic idols abroad, this scene is a bit shabby...
But the truth is more important, and the people who interviewed Lin Qingyuan were well-known foreign media that could be found on the Internet with just a few clicks, so there was still room for them.
Since the false "quantity" cannot be compared because we didn't spend any money, then let's compare on "quality"!
After all, the current Lin Huang is no longer the carpet star marketing star who followed the Fan Xiaopang route last year...
After accepting the media interview calmly and fluently, Lin Qingyuan then got into the car and headed to the hotel where he was staying on this trip, surrounded by fans who were picking him up from the airport in Milan.
"Did Li Jiaheng attend Fashion Week this year?" Lin Qingyuan asked casually. The relationship between them became more and more tense as Li Jiaheng took the initiative to attack.
"No, he didn't renew his contract with Burberry this year, so he's just waiting to be endorsed by Louis Vuitton." Li Jiaheng is obviously very ambitious, but he still doesn't like Burberry's strong character.
In other words, he had no intention of staying with Burberry for a long time. He just wanted to use Burberry to prove his ability to sell goods and jump to a larger platform for development.
And Louis Vuitton, one of the six blue bloods, is undoubtedly his target.
"How's the discussion going with LV?"
"It seems that they are planning to let us and Li Jiaheng jointly serve as brand spokespersons." Yan Jun replied.
"Where's the global title?" Lin Qingyuan is actually most concerned about this issue, because it is likely to determine the relationship between the suppression of celebrity status for a long time to come.
"This is just like Ichiban. There is no gap in commercial value between the two of you now, so it is not suitable for either of you to be the global spokesperson. Louis Vuitton will simply ask you not to take it. It is not a global spokesperson anyway."
The title has no impact on the brand itself at all.”
"The Sword Comes"
"Then I have to make the official announcement before him. Has LV stated the specific order of the official announcement?"
Lin Qingyuan is very clear that the order of official brand spokespersons is also a very important marketing point.
You can imagine that if Li Jiaheng made the official announcement before Lin Qing, then Li Jiaheng's fans would be very arrogant and arrogant, sweeping away the decline of the past.
It is said that Lin Qingyuan has worked hard for so long since he was a close friend, and it is not even as good as Li Jiaheng, who directly and seamlessly became the spokesperson of the LV brand without an inspection period.
This is the gap between the locust and the god, and it is also the gap between the locust sister and the salamander sister...
As the name suggests, Lin Qingyuan added a mouth next to Lin, implying that Lin Qingyuan's team likes to play with mouth marketing. The original emperor was replaced by locust, implying that Lin Qingyuan is a resource pest in the domestic entertainment industry that harvests the fruits of other people's labor.
So the so-called Sister Locust is easy to understand. Fans of Lin Locust are called Sister Locust by their rival fans...
Moreover, the title of being the first Asian brand spokesperson in the history of LV is also an honor that the two companies need to compete for.
"We have not been guaranteed yet, but we have a great advantage now. After all, it is not two years ago when Li Jiaheng was at his peak. His current traffic and fan purchasing power, including his artist image, are far inferior to yours. We can accept the same at this stage.
He is a high-ranking person, but there is no reason to be overwhelmed by this airborne guy." Yan Jun's attitude is also very tough, which stems from his confidence.
"Isn't "I Want to See You" soon to be aired? It would be best to make an official announcement during the airing, which can also attract traffic in both directions and bring some popularity to the TV series."
"Well, we will continue to follow up."
............
On the second day, a group of people attended the Bulgari 2019 spring and summer accessories series conference, but he came to watch the show, while Yan Jun went to discuss cooperation.
"Hello, Sister Jolin." Lin Qingyuan met Jolin Tsai, another Bulgari Greater China spokesperson, at the show and took the initiative to say hello to her senior.
"Hi, Lin Qingyuan, I know you! You are also very popular in Taiwan recently!" Jolin Tsai seemed to be very enthusiastic about Lin Huang, this unusually handsome guy.
But Lin Qingyuan is not surprised. After all, there is a line in Jolin Tsai's lyrics: "The male god bends his bow and shoots withered six-pack muscles. What is more important than money is the mermaid line."
Lin Qingyuan happened to have everything...
After saying hello to compatriot Jolin Tsai, Lin Qingyuan entered a social period. Lin Qingyuan took photos with Bulgari Global CEO, Bulgari Accessories Division Managing Director, and Bulgari Global Sales Executive Vice President.
After watching the show, it’s time for media interviews.
"I think today's show is very cool. From the wild WILD POP theme to the unique BLACK GLAM, it all embodies the unique, bold, colorful and charming Bulgari style."
“Yes, I particularly like the Bulgari brand, and I also attach great importance to this endorsement cooperation with Bulgari, because Bulgari’s products, whether they are jewelry, bags or other products, can inspire my inner passion.
Passionate and versatile, it can match every different look of mine.”
Lin Qingyuan, who was well prepared, chatted in front of the flashing lights. His elegant and calm look really made him look like a fashionista!
............
“We attach great importance to the cooperative relationship between Bulgari and Mr. Lin Qingyuan, and we also hope that our cooperation will last for a long time. Therefore, we skipped the brand ambassador in May this year and directly announced the official Bulgari Hua with Mr. Lin.
The identity of the national spokesperson..."
May is the time when Lin Qingyuan developed rapidly through "The Legend of Yun Xi" and "Hua Shao 3".
The overall popularity flow, commercial value including coffee resources have made a qualitative leap.
Therefore, the purchasing power of fans will naturally increase with the increase of fans and the improvement of fan cohesion.
In other words, Bulgari actually took a fancy to Lin Qingyuan's increasingly exaggerated fan purchasing power and was willing to invest in him with more favorable treatment.
In fact, the treatment provided by Bulgari is indeed the best. The other luxury goods that came to our door were either not as high-quality and influential as they were, or they gave Lin Qingyuan less endorsement titles and endorsement fees.
..
In short, they all have their own shortcomings, so an endorsement contract like Bulgari's, which provides a one-time spokesperson for China, is undoubtedly the best one.
But at the same time, in recent years, more and more big-name luxury goods have paid attention to the vast Chinese market.
And I also gradually realized that the key to returning the brand to its ancestral glory is to build a good product itself, coupled with the popularity of traffic stars. In fact, it is to use the popularity of endorsement stars to expand brand awareness.
Only by further stimulating consumers' desire to purchase can we obtain more revenue.
Therefore, under the general trend, Tiffany approached Lin Qingyuan and tried to lure him into its own camp to make this top Chinese star turn against Bulgari's star matrix.
Bulgari naturally has its own news channels, and both parties are very aware of this. Therefore, when Lin Qingyuan and others came to Milan this time, they felt that they were using Tiffany to stimulate Bulgari to raise the price of the upgraded contract.
After all, among the world's three top luxury jewelry brands, Bulgari and Tiffany are the ones fighting the most fiercely. As for the other Cartier, they firmly occupy the top spot and quietly watch the fight between the second and third ranked brands.
.
“But according to the mid-year financial report, we found that during the few months of Mr. Lin’s tenure, Bulgari’s total turnover in the Asia-Pacific region has increased significantly year-on-year. It is obvious that Mr. Lin is undoubtedly our Bulgari
It is an important part of expanding the scope of brand influence in the Asia-Pacific region, so we unanimously decided to upgrade Mr. Lin’s endorsement contract.”
Yan Jun nodded, his cold as iceberg appearance giving him an advantage at the negotiation table: "Through these few months of endorsements, Lin Qingyuan has shown social influence and fan purchasing power, including the unexplored but...
And the business value is visible to the naked eye, I believe you will provide corresponding treatment and resources."
Yan Jun’s attitude is very simple: We Huang Lin has worked conscientiously for Bulgari for so long. Not only does he deserve credit and hard work, but he is now the spokesperson for China. If you get the spokesperson for Greater China this time,
You came to the lake to mess with us because you are being unkind.
What's more, even Li Jiaheng holds the title of your global spokesperson. It is said that he did not have such a high increase in sales during his tenure!
"We will internally make a comprehensive and detailed evaluation of the market performance and brand vitality that Mr. Lin has brought to Bulgari in the past few months. The specific details of the endorsement contract will be released and officially announced in the near future."
"Can I take the liberty to ask what kind of endorsement title Bulgari will probably give Lin Qingyuan?"
"Brand spokesperson."
Yan Jun was silent, not because he was dissatisfied, but because he was too satisfied.
The brand spokesperson of Bulgari plus the YSL skin care line spokesperson and Louis Vuitton brand spokesperson who will be officially announced in the future, one blue, one red and one top jewelry...
With these three luxury blessings on him, Lin Qingyuan is afraid that he will become a top-level fashion star in the domestic entertainment industry.
It can only be said that Tiffany still put too much pressure on Bulgari! It forced them to upgrade Lin Qingyuan.
"If Mr. Lin can withstand the long-term market test, he may be offered higher-level endorsement contracts in the future." The Bulgari executive continued. He was worried that the facially paralyzed agent in front of him would be replaced by Li Jiaheng because of his own artist.
Stressed and angry.
"Of course!" Yan Jun was very confident, not only in himself, but also in Lin Qingyuan and the entire behind-the-scenes team standing behind Lin Qingyuan to support him.
It was a pleasure to cooperate. Both parties stood up to shake hands and smiled with satisfaction.