"With all due respect, fashion brand retailers should have been the direct beneficiaries of the golden age of fashion culture, but the group seems to have failed to catch up with this trend." Yan Jun always behaves calmly and calmly during negotiations.
After completing the shooting of the Hong Kong version of Vogue and the ribbon-cutting ceremony for the new LV store, Lin Qingyuan and his party turned around and went to the group headquarters building to discuss the details of cooperation.
Because the group now urgently needs Lin Qingyuan to join, trying to get this fault-top leader to turn the tide.
The group is not necessary for Lin Qingyuan, so this negotiation itself is not equitable.
Because he is the one who is needed, Lin Qingyuan can overlook this cooperation from a higher level.
"In the past few years, our strategy formulation had certain constraints on the group's development, and digitalization has not kept up. However, I believe that after cooperating with you, the group will gain more online market share and usher in more than one performance growth.
"The founder of the group, Shen Jiawei, did not deny that the group's performance has declined year after year.
This is the main reason why they kicked out Li Jiaheng and turned to Lin Qingyuan, who has greater traffic in Asia and stronger ability to carry goods, as the spokesperson. After all, the two big brothers Louis Vuitton and Bulgari are both
After doing this, he naturally wanted to keep up with them.
If Li Jiaheng's joining is the icing on the cake for the group, then their choice of Lin Qingyuan, who is stronger and more expensive, is undoubtedly their last resort.
Success or failure depends on this.
"After Lin Qingyuan endorsed Bulgari, the brand's performance increased by 18%. The turnover of YSL skin care line increased by 22%. Louis Vuitton ranked from 2018 to 2018 in the digital value ranking of China's luxury market selected by the consulting company L2.
The third place rose directly to the top of the list. The sales performance and the purchasing power of fans are obvious to the market. At this stage, no one will be more in line with the image and temperament of your company's brand and the strategic needs of your company than Lin Qingyuan."
"At the same time, the composition of fans across multiple age groups can also correspond well to the two product lines of your group, the high-end "big" and the younger "small". The consumer groups and purchasing power perfectly match the needs of the group.
, I think you should have a more detailed and comprehensive understanding of these data analyzes than we do."
Group founders Shen Jiawei and Yan Jun were discussing matters related to cooperation in the conference room, but Lin Qing stayed outside the conference room and did not participate at all.
He had been there once before. Apart from showing off his flawless and exaggerated appearance to the company's senior management, he basically did nothing. He just sat there for two hours, and then he never wanted to attend such a meeting again.
"Are you Lin Qingyuan?"
Just as Lin Qingyuan lowered his head and carefully browsed the hot searches on Weibo, a girl walked up to him.
He looked up and saw a young girl with an average appearance but good make-up smiling and waving at him excitedly.
"Yes, hello." Lin Qingyuan put the phone back into his pocket, then stood up politely and shook her hand.
"Are you here to discuss endorsement cooperation with my dad?" the girl asked excitedly.
"Your dad?"
"My dad is Shen Jiawei, the boss of the group, I am his eldest daughter Shen Yue, and my sister is your fan!"
"What a coincidence!"
Lin Qingyuan burst into laughter, thinking that he had bumped into the group's eldest princess outside!
And this name is also addictive, Shen Yue...
"Can we take a photo together?"
"sure."
After receiving Lin Qingyuan's affirmative reply, Shen Yue quickly took out her mobile phone and turned on the camera, then grabbed a passing company employee and asked him to take a photo.
Looking at the several group photos lying quietly in the photo album of her mobile phone, a satisfied Shen Yue asked again.
"Can I post this photo on Instagram? I want all my friends and besties to be so jealous of me!"
Naturally, the circle of friends of the daughter of a group are also celebrities from other companies and groups. Lin Qingyuan did not expect that he would be so popular among this group of people...
But it’s normal to think about it. After all, Lin Qingyuan also has good popularity and influence overseas. Coupled with the support and official promotion of many high-end luxury brands, his personality has long been different from other domestic entertainment traffic.
Being on the same level, it just hits the sweet spot of this group of pretentious rich second-generation students studying abroad.
The main reason why they like to chase foreign stars rather than domestic stars is that domestic stars have no market overseas, and they happen to be overseas.
Under the influence of the foreign students around me, my own aesthetics will gradually shift.
But it's different now.
China now has a good-looking Lin Qingyuan who is one of the best in class. He perfectly meets the star-chasing needs of their rich second-generation overseas students. Even if he tells others that he likes Lin Qingyuan, he will not feel embarrassed at all.
This is one of the advantages of becoming an international celebrity in the traffic era. Lin Qingyuan has unknowingly become the new generation face of China’s foreign cultural export...
"Yes, yes, but it's best to ask your father's opinion first." Lin Qingyuan is still very strict about work matters, and then explained in detail: "After all, our cooperation has not been finalized, so if it is
If you send out the photos, it will be almost the same as an official announcement."
"Okay, I'll ask him!"
Shen Yue was very happy to see Lin Qingyuan in the company today. Her father did not lie to her. Lin Qingyuan would really come over to discuss cooperation!
............
April 16th.
Lin Qingyuan and his party walked out of Hangzhou Xiaoshan International Airport, and then boarded a commercial vehicle that had been waiting outside the airport for a long time.
Destination, Hengdian Film and Television City.
Putting on the U-shaped pillow, Lin Qingyuan leaned back comfortably on the chair and closed his eyes to rest, and then asked casually: "Brother Jun, has the endorsement deal with the group been finalized?"
"It's finalized. It will be officially announced in June, with a global spokesperson title and an endorsement fee of 20 million yuan a year."
"Where's BMW? BMW will be announced in June, too." Lin Qingyuan actually values BMW's endorsement more. Although the endorsement fee is not that high, it is more powerful and influential.
"Yes." Yan Jun nodded: "And your vivo endorsement is about to expire, so we are still in contact with Huawei recently, preparing to fill your vacancy in mobile phone endorsement."
"Hasn't Huawei always cooperated well with Yiyang Millennium? Now it also wants to follow the trend of bringing goods through traffic?"
"What they actually value more is your overseas influence, which Yiyang Millennium cannot compare with."
It is true that Huawei has been trying to develop abroad in recent years, so if Lin Qingyuan can become their spokesperson, even if it is just the spokesperson for their nova series of mobile phones, Huawei can also borrow the influence of his spokesperson in a limited number of
Increase brand awareness and increase sales across Asia.
Correspondingly, Lin Qingyuan can also use Huawei's overseas brand influence to increase his personal popularity.
This is a win-win cooperation between the brand spokesperson and the endorsed brand, which cannot be compared to any ambassador or best friend.
"Huawei's endorsement is still very good, so I will trouble Brother Jun and you guys in the next period of time." Lin Qingyuan naturally would not refuse Huawei's endorsement contract.
After all, Huawei should be considered a national brand now, so being able to accept this endorsement will greatly improve Lin Qingyuan's national status.
Of course, the premise is that they have to choose Lin Qingyuan as their new spokesperson this year instead of continuing to cooperate with the original spokesperson Yiyang Millennium.
After about two hours of driving, Lin Qingyuan and his party finally arrived at the destination of their trip, Hengdian Film and Television City, where he had often filmed in the past few years.
The black business car parked, Lin Qingyuan put on sunglasses and a mask, and then got out of the car with the team members.
The staff sent by the crew to receive them led the way to the set. Lin Qingprin was surrounded by his team members like stars in the middle.
I have to say that there are still a lot of people in Hengdian!
Countless film and television productions are produced here every year, and countless crews start filming here every day.
And Lin Qingyuan happened to be the most popular fried chicken in domestic entertainment, so along the way, he could feel many eyes of surprise, curiosity or astonishment looking towards him.
"Lin Qingyuan came out of Hengdian. I talked to him in Jiuzhou Sky City in 2016. He was still a very nice person, very humble and low-key, but he was just a newcomer in the industry at that time, so now
When I returned to Hengdian after two years, I felt like I was still a young man after going through thousands of sailings."
The extras got together and started chatting.
"What does it mean to be a teenager after returning? I am already very young, and I am only 22 years old this year, okay..."
"You are so powerful at the age of 22, and it seems that Lin Qingyuan has not even graduated from college!"
"No, he's still a few months away from graduation."
"Damn, that's so awesome..."
"But it's normal for Lin Qingyuan's appearance to be popular. Look at his body proportions and face. Anyway, in my impression, there are really few people who can compete with him."
"I have followed Qing Yunzhi and Wu Dong Qiankun, and I have met Li Feng and Yang Yang in person. I feel that there is a big gap between them and Lin Qingyuan. Lin Qingyuan's bold face with three-dimensional facial features has a really strong visual impact on people.
!”
"To be honest, I personally think that Yang Yang looks quite withdrawn when he stands next to Lin Qingyuan. When Lin Qingyuan stands next to other people in his TV series, he would feel that his style is overwhelming and they are not in the same dimension. But Yang Yang
No, there is no obvious gap between Yang Yang and others, and because of his body shape, he is easily suppressed when he is in the same frame as other male celebrities."
"Yes, Yang Yang does have a good face and decent manners, but his figure is really not that good. Some ordinary people even have better body proportions than him."
"That's why Lin Qingyuan was able to go abroad! Now a group of South Korean neon girls like him."
"I'm afraid it's because they can't find rivals in domestic entertainment for the time being, so they're going abroad to start expanding the domestic and overseas markets simultaneously! This is really awesome..."
"Anti-involvement! Lin Qingyuan went overseas to recruit male stars from other countries. You don't know how much pressure Lin Qingyuan put on them. My sister follows Japanese entertainment, and she said that when Lin Qingyuan confirmed it on Instagram
After going to Neon to hold a fan meeting, the daily outfits of Neon male stars have obviously undergone a collective upgrade in the following period. All of these are thanks to Lin Qingyuan, who single-handedly raised the aesthetics of the island nation.
"
"Hahaha! So, those clothing brands should be very grateful to Lin Qingyuan now..."
"Why don't you thank me?" This chapter has been completed!