Chapter 252 The prototype of the annual drama king
On July 10, Tomato channel accounted for 1.4%, Blue channel accounted for 1.2%, and the cumulative single-day views on both platforms reached 300 million.
On July 11, Tomato channel accounted for 1.4%, Blue channel accounted for 1.3%, and the cumulative single-day views on both platforms reached 320 million.
On July 12, Tomato channel accounted for 1.5%, Blue channel accounted for 1.3%, and the cumulative single-day views on both platforms were 340 million.
On July 13, Tomato channel accounted for 1.5%, Blue channel accounted for 1.4%, and the cumulative single-day views on both platforms reached 350 million.
On July 14, Tomato channel accounted for 1.6%, Blue channel accounted for 1.4%, and the cumulative single-day views on both platforms were 360 million.
Although the ratings and broadcast volume in the subsequent days have declined to varying degrees compared to the day of the premiere, on the sixth day of the launch, the cumulative single-day ratings of the two channels finally exceeded 3, which is 10% less than the original broadcast of this drama.
The final night of Time and Space was only one step away from the peak ratings of 3.1%.
In addition, the cumulative single-day playback volume of 360 million on both platforms is also the highest value in the original time and space.
Of course, there is still a huge gap between Story of Yanxi Palace's highest single-day viewing volume of 700 million, but it doesn't matter, after all, the audiences of the two dramas are inherently different.
So no one will compare or criticize these modern and ancient dolls with Yanxi Palace, just like no one would use Zhen Huan to criticize and torture other dramas before.
Neither of them are TV series based on the same track. It would undoubtedly be unfair if we insist on making comparisons across tracks.
But no matter what, the cumulative ratings for six consecutive days have exceeded 2, and the cumulative single-day views have exceeded 300 million, which is enough to elevate this much-anticipated dual-streaming co-production to the altar and become the first super hit this year.
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There are only three TV series that can be truly considered hits in 2019: "Dear Beloved", "The Patriarch of the Demonic Way" and "Celebrating More Than Years".
As for other so-called hit dramas such as "East Palace", "Swagger", and "The King of Avatar", they are all the kind that did not make any splash during the broadcast. After the show ended, they started to spend money to buy the script and wait for fans on station B.
Sub-battlefield marketing is a hot topic, trying to tamper with people’s memories and fool some netizens who don’t follow dramas and don’t pay much attention to domestic entertainment.
So much so that even now, some people who have been brainwashed by marketing accounts foolishly believe that "Swagger", "East Palace", and "The Master" are more popular than the hit movies "Want to See You" and "Under the Brocade" in the first half of 2020.
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The methods are indeed quite clever.
But if we use real data to speak: then "Want to See You" and "Under the Brocade" are second only to the Big Three in terms of popularity. As for other so-called popular dramas, they have to be ranked in the third or fourth tier.
, it’s not at the same level at all, and you can’t get on the PK stage.
Back to the topic.
The TV series is in its hot airing stage, and various news about the TV series are constantly appearing on the Internet.
Among them are marketing releases bought by the drama and actors, hot searches posted by fans, and comments from all walks of life.
For example, some of Lin Qingyuan's artist friends shared their thoughts on watching dramas on Weibo.
Of course, there are also some starlets whom Lin Qingyuan doesn't know who are also riding on the popularity of him and the TV series.
She looks like a fan girl who is completely crazy about Korean business words and intimacy, just to win the favor of Lin Qingyuan fans and simple drama fans.
But it doesn't matter whether it is popular or not, because after a work becomes a hit, the most important thing for actors on the traffic track is the realization of resources.
Just like now, after Lin Qingyuan's another super hit movie was born, various cash-out opportunities came one after another.
"We have to fly to Beijing this morning to attend the Beijing premiere of Galaxy Tutorial School. As for the road show after the official release on the 18th, we don't have to go. Although you are nominally joining the group as a special guest, in fact they
I still count you twice, so the box office of this movie can be counted on you."
It was already early in the morning after the show ended, and Yan Jun and Lin Qingyuan chatted about specific work matters on the way back to the hotel.
"Can acting for only six days count as a second role?" Lin Qingyuan certainly would not refuse the crew to give him a second role. After all, these are things closely related to his future development.
"The cast will not be determined based on your filming time. Your influence among all the actors in this crew is second only to Deng Chao, so you are the second cast, and the crew is also happy to give you the second cast. You
If you act for zero pay, they always feel like they owe you a favor."
"And based on the current shooting progress, Under the Jinyi should be finished on the 20th, followed by Vogue's Jinjiu cover on the 21st, and Zhizu's Jinjiu cover on the 22nd. So far, you have received a total of four domestic and foreign covers.
Jin Jiu, you can do some good marketing."
In his previous life, Wang Junkai won the Golden Nine from Harper's Bazaar Men's and Women's Magazine at the same time, and he worked in marketing for a while.
Cai Xukun, on the other hand, got two first-line men's magazines, GQ and Esquire. He became the first Chinese star born in the 1980s to collect two first-line men's magazines. He also took this opportunity to market aggressively.
A wave.
The reason why the two of them did this was to establish their reputation and status in the fashion industry, and to let fans and netizens who are not so knowledgeable outside the world know about this and think that he seems to be doing very well and is very awesome.
But actually...
It is indeed a very good achievement, at least not many among the new and old top players in domestic entertainment can achieve it.
But compared with these honors that Lin Qingyuan achieved in just two years, they pale in comparison.
Last year's Mr. Fashion Jin Jiu, this year's Chinese version of Vogue Jin Jiu, French version of Vogue Jin Jiu and Chinese version of Zhizu Jin Jiu, four top Jin Jiu in two years are all amazing achievements in the global fashion industry.
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It even made senior people in the mainstream fashion circles, mainly concentrated in Europe, exclaim: "who is lin?!"
"We have been working so closely with Vogue during this period. It feels like it is sending some kind of signal. Does their headquarters have the idea of cooperating with us?"
Lin Qingyuan has the WeChat account of Zhang Yu, the editor-in-chief of Vogue Huaguo. This fashion icon has recently taken the initiative to chat with Lin Qingyuan about such frivolous things as cover expressiveness and fashion sense, which makes him feel a little baffled.
Zhang Yu's network status in the fashion circle is higher than that of Harper's Bazaar's former editor-in-chief Su Mang, but his reputation is indeed far behind. After all, not every editor-in-chief is willing to make a public appearance like a star artist.
Having said that, the relationship between Lin Qingyuan and the Chinese editors of Vogue Harper's Bazaar Elle is pretty good, but that's all. There is no in-depth exchange of interests, so they don't have a deep friendship.
"Vogue and Zhizu's headquarters seem to have this intention, but it is still just an idea. There is still a long way to go before the actual project is launched. However, we will continue to follow up. If it can be finalized, then you will be invited to participate this year."
There may be an announcement from the United States in the second half of the year."
As Lin Qingyuan's manager, Yan Jun naturally has more and wider channels for obtaining information than he does as an artist.
"Notice from the United States..." Lin Qingyuan was a little embarrassed, "They don't like us there, so why do we have to go?"
"Do you understand win-win cooperation? Just think that you are going there to build your reputation and make money."
"Brother Jun, don't make me laugh..." Lin Qingyuan knew very well that with his current level of popularity, he would not be able to win over many local American fans.
After all, he is not a South Korean idol who came from kpop and has developed smoothly in the United States. The film and television works produced by him, an actor from a rival country, cannot be transported at all. Could it be that he relies on the promotion of his face and luxury goods to attract fans?
"In addition, you have two other itineraries in July. One is the escort unit for the guest gift film, which will take half a day, and then there is the Siba Finals on the 27th, where you need to attend and make an appearance.
If you're not satisfied, it's still too late to turn it down now."
"Why do you want to take a guest role in a gift movie? I have already acted in a gift movie, so there should be no point in taking this one, right?" Lin Qingyuan does not have a weird collecting habit of checking in all high-grossing movies.
"This is the instruction from above. The Air Force wants to find a propaganda ambassador next year, and now it has taken a fancy to you, so the investigation of you has begun." Yan Jun said.
"What the hell? Are you investigating me? Do you need all kinds of political review materials or something?" Lin Qingyuan was a little nervous. He was afraid that people would dig out all his chat records and read them sentence by sentence. That would be fun.
"These are necessary procedures, but you don't have to be too nervous. It's not as strict as you think."
"What about the Siba finals? Although I have a few friends in this company, to be honest, it is really low-key to attend such an occasion."
"Siba wants to push her little idols to develop outside the river on a large scale next year, so they urgently need a large amount of external traffic to help them divert traffic, and you are their best solution."
"How much? I won't go if it's less." Lin Qingyuan didn't mind cheering, but the premise was that the money was enough.
"Five million, three hours."
"That's okay..." Lin Qingyuan was surprised that Siba could spend five million at a time to support him. It seems that this annual general election is still profitable, so he just let this famously poor company spend a lot of money.
once.
As for business endorsements, all the brands that have signed endorsement contracts last year have renewed their contracts at a price of 18-20 million yuan, and there are also three new businesses.”
"There are relatively few spokespersons, only 15 million per year, but this will be very helpful for you to obtain Penguin's high-quality resources in the future."
"League of Legends gives you the title of global spokesperson and an average endorsement fee of 20 million. This is a cooperation that allows you to increase your visibility and social influence. It is designed to help you break into the male market. Keep the spokesperson 18 million. With the hero
Alliance is similar.”
"In addition, there are some shooting jobs for the latest season advertisements of the endorsed brands that have been gradually added to your schedule recently. The ones that can be promoted have been turned down for you, and the rest are all that must be shot.
"
"It's okay, as long as you can make money, the three new endorsements are worth NT$50 million. In addition, several endorsements from last year have been renewed at new prices this year, and the income is tens of millions. The popularity of this drama is only from the perspective of endorsements.
Look, it has already brought me over 100 million in pre-tax income."
"Pay attention to paying taxes according to quality and quantity." Yan Jun warned. He has recently been strictly investigating and cracking down on this phenomenon. He doesn't want Lin Qingyuan to do stupid things for the sake of small profits.
"Don't worry, I'm so honest in this regard that I can even run for tax ambassador. I'm not joking at all."