Chapter 440: Competing against the number one in the world
The first day's schedule after filming was completed was the Esquire Kim Nine cover shoot.
With the announcement of the list of guests invited to the covers of various magazines last week, this year's Golden Nine War in domestic entertainment has finally come to an end.
Among the five major women's magazines, "Vogue" chose Zhang Ziyi, "Harper's Bazaar" chose Liu Wen and Chen Kun, "elle" chose Li Yuchun, "Vogue O" chose Lin Qingyuan, and "Marie Marie" hired
Three photographers and five supermodels returned to the group model shoot.
Among the five major men's magazines, two first-line magazines, "Esquire", hired Lin Qingyuan as second partner Jin Jiu this year. "Wisdom" did not want to share Lin Qingyuan with "Esquire" at the same time, so it chose Chen Feiyu, Ouyang Nana and Huang
More than a dozen new generation artists, including Minghao, took part in the group seal.
The other three quasi-first-line magazines with slightly lower gold content: "Harper's Bazaar Men" chose Chen Feiyu, whose capital suddenly began to exert power this year. Unfortunately, the Dangai that Arthur had been thinking about was still aborted in the end, and he could not get the chance to eat Dangai.
Change the bonus, the more the calendar is torn, the more...
"Fashionable Men" chose Zhu Yilong, who despite unexpectedly becoming popular thanks to Dangai and Zhifou, still works conscientiously in filming and does not mess with traffic.
The cover image of "Ellemen" is the second blue blood global spokesperson in China, Cai Xukun of Prada.
In fact, the magazine that Kunkun first came into contact with was "Esquire", but with Lin Qingyuan as the partner, the magazine was actually a good choice.
After all, no matter how high-fashion Kunkun is now, she is completely incomparable to Lin Qingyuan, who has the blessing of five luxury goods.
Prada, which ranks at the bottom of the blue blood list, collides with Louis Vuitton, the blue blood brand with the highest brand value, as well as top luxury brands such as Bulgari, Dior, YSL and Piaget...
There is absolutely no comparison between the two.
Therefore, Kun, who knew that he could not compete with Lin Qingyuan, had no choice but to choose "Wise Man", a men's magazine under "elle", to combine Li Yifeng and Qin Qin, an old actor who had suddenly become famous recently through "The Hidden Corner"
Hao squeezed out next month's Silver Ten.
Young people have no respect for their seniors at all, but there is nothing they can do about it. I can only say that the former top celebrities really have no cards in front of the current top celebrities. Times have changed, and the filters that were once popular cannot be used as food for a lifetime...
Back to the work itself.
Taking place in Beijing, the theme of "Esquire"'s Golden Nine this year is a mirror blockbuster.
Following the instructions, Lin Qingyuan stood in a black wall made of six prisms. These prisms refracted his figure from many different sides, reflecting different aspects of the same person.
From a purely photographic perspective, the cameraman focused on capturing his superior side profile.
Based on the theme of the photography, this seems to imply that his persona and himself are both real and fake.
In fact, since his debut, Lin Qingyuan has been the subject of heated discussion among the public. Some people like his image as a humble and hard-working artist, while others will insinuate his image as a scheming man who relied on his green tea behavior to achieve his status in the early days.
But no matter what, these negative remarks did not affect Lin Qingyuan's stardom. He gradually became a better person amidst the constant questioning and abuse.
Fashion always has some cultural connotation, and this statement about Lin Qingyuan may appear in the press release of Mr. Fashion Jin Jiu’s fashion blockbuster.
While Lin Qingyuan was staying in the studio and filming in full swing, the latest news posted on the official Weibo account of Anta, China's number one sports brand, quickly attracted the attention of many netizens from different circles.
[The countdown is about to be revealed in three days. He is a patriotic young man full of positive energy. Who is he? Call out his name in the comment area! 】
Then, underneath this warm-up Weibo article was a silhouette of a hard photo. Fans who were familiar with Lin Qingyuan could recognize him at a glance, so they rushed to the comment area to start making data for this official Weibo****
, and soon set a historical record for the fastest number of Weibo comments to exceed one million.
However, after all, Lin Qingyuan is a humanoid hotspot maker with high traffic attention. Everything related to him will attract the attention of many people, not just his fans, so this cooperation with the domestic brand Anta naturally aroused
Widely discussed.
The controversial points are also ridiculous:
At a time when domestic entertainment stars collectively endorsed well-known international brands such as Nike, Adidas, and Converse, Lin Qingyuan uncharacteristically chose to cooperate with domestic brands. As a result, many netizens with Muyang sentiments began to ridicule Lin Qingyuan, thinking that others endorsed Nike, Adidas, etc.
But he can only endorse Anta, which is very low.
But in fact, Anta is a typical example of making a fortune in silence. Its current market value is three times that of Li Ning, and it is gradually narrowing the gap with Adidas.
And in 2020, Anta's net profit even reached 9.1 billion yuan, three times that of Adidas, ranking second among all sportswear brands in the world.
With the strong support of the state, it is time for domestic brands to rise and compete with big foreign brands for the market.
Of course, in response to this slightly controversial incident, the public relations team will send out various hard publicity and soft marketing.
[What do you think of Anta’s latest official announcement that it will cooperate with Lin Qingyuan? In fact, Anta wants to use Lin Qingyuan’s ability and influence to benchmark the world’s number one Nike and seize as much as possible in China and Asia.
market share.
In fact, a long time ago, many fans and netizens have asked why Lin Qingyuan has never cooperated with internationally renowned sports brands such as Nike and Adidas? Is he really taking the high-end route and not accepting mid-to-low-end sports brands?
Accepting a luxury endorsement deal?
Of course, this is just a joke among fans, but it can also reflect Lin Qingyuan's caution and thoughtfulness when approaching business endorsements.
As for the title, it goes without saying that he is the top global spokesperson. Everyone is waiting for him to take the brand to flight!
After all, the meaning of his endorsement is different from that of other people. Others are just ordinary business endorsements, and asking him to endorse is equivalent to upgrading the brand and directly benchmarking the world's number one sports brand, driving the domestic secondary market, and having an essential relationship with others.
The difference in market influence of Lin Qingyuan is so exaggerated!
This chapter is not over yet, please click on the next page to continue reading! Then I will share an interesting phenomenon: Some time ago, the shoe circle heard about the news, and they also started to hoard shoes crazily, praying to gods and Buddhas one by one, and shouting one by one as the original brother and the original father.
, just to wait for the price increase after Lin Qingyuan officially announced Anta. Although this behavior is not advocated, I will really die laughing!
In addition, I think we can also look forward to Lin Qingyuan’s private server outfits in the future.
Think about the show "Fashion Partners". Regardless of the content of the show, just from the perspective of clothing matching, it can definitely be called Lin Qingyuan's personal fashion show. Every outfit in every episode can be called a classic.
It has attracted analysis and research by countless fashion bloggers and trend enthusiasts.
So I think everyone can look forward to how Lin Qingyuan will match Louis Vuitton, .e and Anta in the future to find a balance between top luxury, trendy brands and sports brands. I can’t wait to see the trend vane leading a new fashion trend.
Hahaha!】
Change the source app and view the latest chapters of this book on multiple sites at the same time.]
On the day of Anta's official announcement, articles like this could be seen almost everywhere on the Internet. The purpose was to help Lin Qingyuan shape his patriotic youth persona, and to complement and work together with Lin Qingyuan's tax promotion ambassador and the aerospace promotion ambassador who were on the road waiting for the official announcement.
Do your best to build momentum for the Golden Rooster Awards at the end of the year.
After all, when there is no obvious difference in personal performance, certain off-field factors may become a key weight in determining the direction of the balance.
............
Lin Qingyuan took photos continuously from 10:30 am to 6 pm. According to different shooting needs, Lin Qingyuan changed into several different styles of clothes and accessories, took several sets of photos and the most important fashion blockbuster, and completed the use of
After the internal interview with the theme of sublimation...
The shooting work for his second personal appearance on the cover of "Esquire" was completely completed.
And this September 2020 issue of "Esquire" is also his seventh Golden Nine cover in the past few years since his debut.
Among them, two "Mr. Esquire" and one "Fashion O" are owned by the fashion group, one "Figaro" is owned by the Figaro Group, and one is "GQ" and "Vogue" are owned by the Condé Nast Group.
One copy each of the Chinese edition and the most valuable French edition.
In addition to the quasi-first-tier magazine "Figaro", Lin Qingyuan has appeared on the cover of the first-tier fashion magazine Jinjiu six times in the four years since his debut. In the history of domestic entertainment, he is second only to Zhang Ziyi who has been on the cover ten times and Zhou Xun who has been on the cover seven times.
He belongs to the same sixth echelon as Fan Xiaopang and Gong Huang.
In addition, Li Bingbing has been cast five times, Yang has been cast four times, Li Yuchun, Shu Qi, Zhao Junqi has been cast four times, the newly-minted Double Golden Best Actress Zhou Qiuyu and Tang Wei, who went to South Korea to develop his career, have been cast twice.
It can be found that the resource level of an artist in the fashion circle can basically reflect his or her status in the entertainment circle.
Of course, there are exceptions to everything. For example, the reason why Yang Ying has so many Jinjiu covers is mainly because of her early modeling status.
After all, as we all know, magazine stars are not stuck as models, so since her reputation began to collapse after she completely transformed into an actress, she has never been on Jingu again.
However, this does not prevent her fans from forcibly tying up Lin Qingyuan and flaunting their idol and Lin Qingyuan as the fashion emperor and fashion queen in the traffic era.
Regarding this, Irene said that we have long been used to the daily routine of Brother Yuan being tied up and promoted to a celebrity.
So just be happy, everything is in vain anyway.
"I feel like today I have looked in the mirror all the time in the past month. I have never felt that my face is so strange like now."
On the way back to the hotel after work, Lin Qingyuan leaned back on the chair, closed his eyes and began to rest.
He was making crazy expressions under the direction of the photographer all day today, and his facial muscles were so active that he almost cramped.
"Then you have a good rest tonight. Tomorrow is Fashion O's Golden Nine, and the day after tomorrow is Figaro. You have historically won three Golden Nine this year. We will definitely issue a press release and vigorously market it, so we will try to adjust the status.
It's the best, and now the entire domestic entertainment industry is waiting to evaluate your cover performance this time."
There are only a few Jinjiu with a certain gold content every year, five big and two small for women, and five for men. However, Lin Qingyuan took away three copies this time, which meant that others could not get a piece of the cake. The young man did not know how to do things.
, is a bit too overbearing.
The vast majority of mediocre people in the market will join forces to reject the existence of giants, so if he doesn't shoot the cover well this time, he will be ridiculed by the crowd.
"Actually, it's okay. Shooting covers is not much different from acting anyway, except that the lower limit of the rendering effect is lower and the upper limit is higher. It purely depends on personal fashion sense and camera expressiveness." Lin Qingyuan was not very worried, because he was filming.
The cover has its own unique understanding and is very confident.
Of course, the premise is that the photographer's aesthetics are on point, and don't give him any weird and weird looks that normal people can never pull off.