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Chapter 170: Hunger Marketing

When everyone got in the car, Chen Xingquan asked Gao Fan if he wanted to see Deng Youliang first. Gao Fan said he was not in a hurry, so Chen Xingquan ordered the driver to go directly to Yanzhou. Gao Fan noticed that Chen Xingquan did not tell the driver the location of the paint factory. It seemed that

This driver should have been to the paint factory.

Along the way, Chen Xingquan began to introduce the business situation of the past two months to Gao Fan. He had told Gao Fan something on the phone before, and this introduction in person would naturally be more detailed.

Xinglong Paint Factory started formal production in September. At this time, the effect of Chen Xingquan's free trial in the early stage was already showing.

Those fishing boats and transport ships that have used antifouling coatings have been working in the sea for a month. There are almost no organisms attached to the bottom of the boat. They do not need to be cleaned after returning. This saves a lot of manpower and time. Smart Shuinan people can easily

I converted all these into money and realized the benefits of using antifouling paint.

As Chen Xingquan said, the aroma of wine is not afraid of the depth of the alley. The news that there is a small factory in Yanzhou that can produce antifouling coatings for fishing boats spread throughout the coastal areas of Shuinan almost overnight.

First, the fishery brigade and maritime transportation company in Renqiao area came to visit, and then people from several coastal areas such as Jingang and Mayan also came. Everyone took cash and claimed that the price was not a problem. As long as the goods were available, the price would go up.

The price is acceptable to everyone.

The production capacity of the paint factory is limited, and it is impossible to meet the needs of so many people at once. Chen Xingquan's original arrangement was for the paint factory to operate 12 hours a day, but now it can only operate 24 hours a day.

The supply of chemical raw materials for making antifouling paint was once in short supply. Fortunately, those companies that wanted to buy paint also had some energy and immediately offered to help Xinglong Paint Factory purchase chemical raw materials. The condition is that the paint produced should give priority to their needs.

.

When production was at its most intense, Chen Xingquan once had an idea, that is, whether to add another set of production equipment. His father, Chen Linfa, stopped him and said that in fact, the demand in Shuinan as a whole was not that big, and the supply was now in short supply, just because everyone was

Make use of this time to purchase.

Antifouling paint is not ineffective after just one use. According to Gao Fan, applying this paint on the bottom of a fishing boat can guarantee the antifouling effect for one year, and it does not need to be repainted after one year.

Now, because this product has just come out, everyone is eager to buy it, so the production capacity of the paint factory cannot keep up. In a few months, when everyone's boats are painted and it is not time to update, the demand will drop.

.At that time, an extra set of devices would be a pure waste of money.

"How is the situation now? Has it eased a little?" Gao Fan asked.

"It's a little better than when it started." Chen Xingquan said, "In the beginning, those people also followed suit. In fact, there is no need to rush into things like painting. Now the factory is still open 24 hours a day, but it can basically keep up with the orders.

Yes. If you want to buy paint, you can wait up to a week to get it."

"Ha, it turns out you still need to queue up." Gao Fan laughed.

It works 24 hours a day, but you still have to wait in line for a week to buy it. If the business can reach this level, it's no wonder that Chen Xingquan is so frustrated.

Chen Xingquan said: "Some fishery brigades are anxious to go to sea and don't want to wait, so they have to find someone to open the back door. Fishing production is a serious matter, so in some places the county magistrate personally calls to contact him. There are also people in Mayan

A deputy commissioner called."

"Call you directly?" Gao Fan asked with interest.

"Of course not." Chen Xingquan said, "They all call the county, and then the county calls us and says that so-and-so's goods must be guaranteed first."

"However, the people in the county are quite polite. They always called us and said they would discuss it with us." Ke Shuilong interjected.

Chen Xingquan said: "We are all people of high status, so we must be polite when speaking. But how dare we not listen to what the county has said. For a small factory like ours, if we dare not to listen to what the county says, they will just give it to us."

You can crush us to death with your fingers."

When he said this, there was a bit of pride in his tone. Being able to have people from the county call specifically and in a polite manner reflected that he already had some status. He was now able to get help from other people.

This is actually the reason why the company borrowed the car.

As Gao Fan listened to Chen Xingquan's introduction, a thought came to his mind: He had to wait in line for a week to buy paint. Wasn't this something Chen Xingquan did intentionally?

He knew that Chen Xingquan was not a time traveler, and he certainly had never learned what hunger marketing was. But this young farmer entrepreneur had an innate business talent, and he might have figured out the tricks of hunger marketing himself.

Maintaining a certain degree of scarcity can prevent buyers from bargaining. At the same time, some buyers who are eager to buy goods will find ways to ask someone to intercede, which provides Chen Xingquan with an opportunity to build relationships with power departments.

One week's waiting time in line is not long at all, and ordinary users can still afford to wait, so it will not lead to the loss of users.

I believe Chen Xingquan can definitely think of such a beneficial and harmless method.

Of course, to achieve this, there is another premise, that is, the products of Xinglong Paint Factory are in a monopoly position. There is only one company and no other company.

Thinking of this, Gao Fan asked: "By the way, Lao Chen, our paint is selling so well, no one is copying it?"

"Why not!" Chen Xingquan said, "Just trying to bribe our workers, I know about five or six cases. I thought of this from the beginning, so I never disclosed the formula to anyone. Now the factory

Except for my father, Shuilong and I, no one here knows the formula of this paint.

"Several factories tried to guess our formula by analyzing the raw materials we purchased, but the products they came up with were all different. Some of them worked a little, but they were much worse than our paints. There were also some.

It's completely useless, the paint will all dissolve when put in water, but it can poison a group of small fish."

Gao Fan nodded and said: "My formula still has some technical difficulties. It is indeed not easy for them to deduce the entire formula just by analyzing the raw materials.

"However, this formula is not too complicated for professionals. I estimate that eventually those competitors will go to teachers at universities or engineers from chemical engineering research institutes and ask them to help crack it, just like they cracked our pigment before.

The recipe is the same.”

"That's right." Chen Xingquan said, "This is what I'm worried about now. Alas, it's really not easy to do business now. If you just have a good product, everyone will come to learn it, and then there will be no profit."


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