This group of people has always ignored the news on the Internet, because people like Chen Ming and Shen Wei believe that the public is just a group of sheep. No matter how ferociously they shout, they are essentially an unconscious group that is easy to induce.
The public's emotions and concerns will be guided by capital's public opinion environment at any time. As long as you work hard, your mistakes can become true.
Based on this understanding, ordinary people often see extremely smart and high-end people doing incredibly stupid things. It's not that they are really stupid, but that they want people below them to think that what they do is right.
Anyway, the flowers flying all over the sky were confusing, and the statistics compiled by his employees made Chen Ming, Shen Wei and Cook smile with joy.
With so many ordering intentions and such popular articles and videos, the prospects are promising from any angle.
The problem is that the sources of these data are all blind. The people below are overwhelmed by the task requirements above. Every internal employee has to report three purchase intentions, and the external purchase intention tasks are beyond imagination. Stores
The demand to collect as many subscriptions as possible drove people crazy.
What should I do if I can't finish it? Just drop the jar.
The internal programmers were forced to lose their hair and failed to attract anyone, so they had to adjust the underlying code to convert the number of viewers into purchase intentions. Later, they found that not enough people were browsing, so they doubled their efforts.
As for the consequences? This group of people are planning to run away after doing this. If the above can't see it, they can just muddle along. If they really see the problem, they will be more careful and run away. It would be good if they don't delete the database.
By the way, this situation is not unique to any company. As long as the task is unrealistic, feedback will be watery.
However, based on these data, the company's upper management determined that it would be better to use the remaining soldiers to pursue the enemy and expand the results, so they continued to increase their efforts and provided a lot of benefits.
For example, extended warranty for the first sale, free after-sales service for three times, discounts on tempered film, and even trade-in options.
Blue Factory and Green Factory signed an agreement with the e-commerce platform online, requiring priority in pushing their products. Live video platforms such as Maobao, JD.com, DouDou and Kuaikuai agreed, but the price was much higher than usual.
, they just want to take advantage of the situation, but the two enemies, Blue Factory and Green Factory, have been deceived and do not bargain at all.
If you are awesome online, you won't be able to stretch your hips offline. In some stores in big cities, they even find top-notch outlets for promotion.
For example, the Blue Factory main store in Shanghai hired KK to do publicity.
In the meantime, Kunkun held the Blue Factory mobile phone and read the advertising slogan happily: "Blue Factory mobile phone, equipped with Apple system, everything is just right!"
Some girls in the crowd were so excited that they almost fainted, while the boys had black lines on their faces. Is this girl selling mobile phones or sanitary napkins? A man put on makeup and powder, and the original color of his skin could no longer be seen. What a miracle.
The horse thing is completely different from the photos taken.
Of course, the on-site promotion is not only about this, but also about making games. This game is also difficult to describe in a word. The level of brain-deadness is comparable to the game content of a certain base camp. Everyone still enjoys watching it. How fun is it to play monkey?
After making the game, it’s time to select lucky (unfortunate) viewers to give their mobile phone quota.
The girl who was chosen ran up with a happy face. It was obvious that she was a true fan. She also got a mobile phone for free today. It was really her lucky day.
After reading it, the boy just wanted to say: "If you don't know how to promote this kind of thing, you should read the weather forecast. If you are afraid of making a mistake, just read yesterday's one."
But obviously, the target groups of Blue Factory and Green Factory are not practical men, but women who are more easily swayed.
This is not to discriminate against anyone, but women have been thoroughly studied by capital. When buying something, it depends on its appearance rather than its performance. As long as it looks good, it doesn’t matter if it is easy to use.
And when it comes to replacing a mobile phone, girls and men pay for it, while boys basically pay for it themselves, which makes the market strategy more biased towards women.
The Blue Factory and the Green Factory have been busy for a long time. On the official opening day, there are still the familiar sounds of gongs and drums, firecrackers blasting, crowds of people, and red flags waving. But it seems that the number of transactions is not very high.
Don’t ask the reason! The reason is that not many people want to buy at all. Many of the people in the business hall are people from the back-end operations department pretending to be customers. Originally, I wanted people to maintain order, but later I found that it was not necessary and pretended to be customers.
Be honest. If you can deceive someone, maybe someone will actually go in and ask after seeing how crowded it is.
At this time, several girls came into the Green Factory store in Suhang City. The girl in white came in and started to look at Green Factory's mobile phone. It was obvious that she wanted to buy it, because the expression on her friend's face was obvious.
I don’t want to buy it, it’s written all over my face.
"Hello, what kind of mobile phone do you want to buy?" The shopping guide immediately came over enthusiastically. It seems that there is still hope for placing an order today.
"I'm just looking around, I haven't made up my mind yet." The girl in white is a little hesitant. She has always used an Apple phone, and now she naturally plans to continue using the IOS system. Now the Green Factory is equipped with an IOS phone, which is cheaper than ordinary Apple phones.
It was much lower, so she was naturally excited.
The shopping guide introduced enthusiastically: "Your mobile phone is also from Apple, so you must know how smooth this product is. The system that Green Factory's current mobile phone is equipped with is the latest Apple system, chip, camera, and processor.
All are the latest achievements, and the smoothness and performance are the most powerful."
This set of words seems so familiar, because these shopping guides have gone through the same training from top to bottom, and the core performance indicators and hardware indexes can all be said with open mouth.
The problem is that this thing is really unreliable, too mechanical, and always makes people feel unreliable.
"The strongest? This shouldn't be said that way. Shouldn't the strongest one be the Hanhai mobile phone of Changtian Technology?" A friend couldn't listen anymore. Although it was a bit embarrassing to refute others directly, he said it with his eyes open.
I really can't stand lying.
The shopping guide looked a little confused and could only change the subject: "The definition of the strongest is somewhat different. At least in terms of hardware, it should be the best one."
Once this step was given, everyone nodded and stopped worrying.
"The price is 7999. Is it too expensive?" The girl in white was really confused this time. If this price was in the past, there would be no problem. However, times have changed. Due to the existence of Changtian Technology, all the machines on the market are
It’s generally a big dive, and the price is a bit bizarre.
"High-end products have their own value. Once you buy them, you will know that they are absolutely worth the money. Besides, the Apple in your hand cost more than 10,000 yuan before. Isn't it much less now?" The shopping guide feels that today's customers are
It's too difficult to carry.
At this time, a friend had already pulled the girl in white aside: "It's really expensive. If you add a little more to this price, you can buy a Hanhai mobile phone plus a Mayfly drone. The Hanhai mobile phone costs 3,000 or 4,000 yuan, which really makes this green factory better."
The phone was hung up to make a call!”
Although her voice was low and the shopping guide was helpless, she didn't know that what these young people said was right, but her career required her to stand on the side of the green factory and continue to persuade others.
Just when she was about to open her mouth to say something, other friends had already surrounded Xiaojie.
"You said you wanted to change your phone, and I thought you were going to come in and compare, but I didn't expect you really wanted to buy this."
"Don't hesitate. The Hanhai mobile phone is the most reliable. If you have that mobile phone, you can play with everything in the future, including life, communications, and drones. Now many systems in Xia Kingdom are all bound to the Hanhai mobile phone. You can use it
Other systems are really inconvenient.”
"Yeah, besides, why should you spend more money to buy a worse mobile phone? Are you taking advantage of me?"
With everyone's words and words, the girl in white was quickly convinced. Everyone uses Hanhai mobile phones, and there are no negative reviews on the Internet. It should be no problem to use it by yourself.
When the shopping guide saw the person walking out of the store, he was so angry that he wanted to curse, but when he turned around and thought about it, he held back.
The sales situation in various places is similar. It is not easy to sell at all. The situation online is even worse. People leave immediately after asking about the price.
The most angry people are not the shopping guides and customer service people, but Chen Ming and Shen Wei. These low-level people are so ignorant!
The discounts I gave are so great, but I don’t know how to cherish them and don’t buy any of them. This is really too much mud to support the wall. People who are too humble really don’t deserve such a good mobile phone!
The mobile phone sales of Blue Factory and Green Factory are basically single digits, and there are really few fools.
"Where is the purchase intention? What's going on! Why can't the sales volume of the purchase intention be reached?" Chen Ming was in a very bad mood, eyes wide open, and he looked at the managers of each department under him.
These managers dare not show off their arrogance and are crazy about accountability within their respective department groups.
"Why haven't the purchase intentions you reported yourself been realized? Please give me an explanation!" All department managers basically have this question in their respective groups.
Various groups seemed to have erupted, and employees rose up, with everyone from the highest level to the deputy manager level angrily complaining about Blue Factory's sales tactics.
"What a curse! I still need to explain. I'll give you a piece of tape, do you want it?"
"Our product can't be understood by Changtian Technology? It's just a stupid product that is forced to be launched by advertising means!"
"I'm not pretending anymore. I'm showing off my cards. I am teasing you about my purchase intention! I will resign after today and I will not ask for compensation from you. It seems that your poor company will definitely not be able to pay it out and will spend it all on Brother Ji! I
Even if it’s just feeding chickens!”
"The most stupid thing in the world is that you can't understand. The higher your position, the greater the destructive power. Why do you think that expensive and poor products can be sold? Do you rely on intuition?"
Anyway, I didn't get an explanation. I asked for a bunch of sincere "greetings", which made the management's eyelids jump.
What should we do? Anyway, this matter cannot be fermented like this. We must find a way to regain our position. So, the blue factory and the green factory made some tricks, such as claiming that their mobile phones are the best-selling in what price range and which operating systems are the best-selling ones.
1. What configuration sells first?
As soon as this bunch of promotional slogans came out, let alone Xia Guoren, even Cook could see that the sales volume was too low. Good guy, sales volume was not mentioned at all, and the sales volume was not mentioned at all. This is a horse-riding promotion.
What a ghost!
Netizens from Xia State turned on the mocking mode.
"This kind of propaganda is really awesome. It says everything, but actually says nothing!"
"I can also say that I am the richest man in the world, provided that someone with my name, a height of 175cm, a weight of 120kg, lives in Bingcheng, and just had a haircut yesterday!"
"The literature of Xia Guo has been ruined by Blue Factory and Green Factory. They are the only ones who can describe their incompetence in such a high-end manner."
"Do you want to describe your failure gracefully? Learn from Blue Factory and Green Factory!"
"Good guy, with so many firsts, in the final analysis, you just created a game and you are the first? Compared with other peers, you are rubbish!"
Cook covered his face speechlessly. His head was bigger. It was not just the blue factory and the green factory that failed, but all new mobile phones using the IOS system. The real sales of these mobile phones cannot be seen at all. The ones reported are all after beautification.
data, otherwise these partners would not be so resentful, and each one would secretly reduce production or even terminate cooperation.
There is no doubt that as long as there are Hanhai mobile phones from Changtian Technology, there will be no room for the survival of other mobile phones. Even if there are, they are provided by Changtian Technology. Only by participating in the industrial chain of Changtian Technology will there be a chance of survival.
The data of the blue factory and the green factory are exposed to others. The real situation has been reflected in the stock market. A large number of stocks have been sold off. Those stockholders ran more resolutely than anyone else. Such a large amount of selling can be seen at a glance.
The major shareholders behind it were all fleeing, and the stock suddenly plummeted, reaching its limit within a long time, and the circuit breaker mechanism was activated. After this, it could never get up again.
Large-scale layoffs have begun within the Blue Factory and Green Factory, and 80% of the employees have left. Many people have resigned voluntarily. There is no hope anymore, and it will be too late if they don't leave.
Those who were laid off don’t even expect to receive the so-called N+1 compensation. The last cash should have been used for advertising. How can there be money for these employees?
Chen Ming and Shen Wei had cold expressions on their faces. Their plans were almost the same. They would step down from their positions and dump the stocks in their hands as much as they could. To be honest, the fate of these two people would be the best because they were high-level part-time workers.
People don’t hold many shares in their hands, and their investment is not big. They will still be paid whether the company collapses or not.
It can even be said that the threshold for building blue and green factories is only capital, not technology. If capital is willing, it will be easy to accumulate the next blue and green factories.
But Apple is in dire straits. There is no room for retreat at all, because it has its own physical industry chain. It is difficult for such a large company to make a U-turn, and the investment required is very large. Today, Apple's stock price has followed the dismal sales of IOS mobile phones around the world.
After plummeting, no investment firm is optimistic that this operating system can return to the market.
At this moment, Changtian Technology added insult to injury and announced that those who buy Hanhai mobile phones now will receive a one-year extended warranty. This announcement undoubtedly hit the chin of the IOS mobile phone that was about to fall.