Chapter 118 Will eventually be eliminated by the times
Jiangzhou's Guomei is located near Tianye Plaza on the Second Ring Road. It will become a more important commercial district in Jiangzhou in the future, but at present, the location is not particularly good.
Gome is currently in a very embarrassing situation. Its business model is to negotiate prices directly with factories, and then concentrate most of its home appliances in its own stores to target consumers directly.
This is stealing the jobs of the original People's Shopping Mall and department stores.
Because Gome also provides home delivery, installation, after-sales maintenance and other services, its service quality is many times better than that of traditional state-owned malls, so it is widely praised by the people.
But the pressure on Gome is still great, because Gome is essentially a sales platform, and the supply of goods it can get can also be obtained by state-owned shopping malls.
Nowadays, state-owned malls have also learned about after-sales service from Gome, coupled with the long-term traditional thinking of consumers, they feel that the quality of state-owned stores is better than that of stores. Therefore, Gome has fallen into a short-term decline after the crazy outbreak in the past few years.
bottleneck period.
In the competition with state-owned shopping malls, other than price wars and service wars, there is no good way.
But Gome also has his advantage - he can see far.
In Gome stores, consumers can buy many products that are not available in state-owned stores - imported washing machines, TV series, refrigerators, air conditioners, etc. (At this time, the domestic air conditioner market is still purely imported and joint venture brands, such as Sanyo,
The world of Hitachi and other brands.)
In 2000, the world of black and white home appliances was still dominated by Japan and South Korea. Although Xia Guo had brands such as Changhong and Haier, there was still a big gap with the former in terms of technology and quality.
It is difficult to buy imported goods in state-owned stores.
There are still many customers in Gome stores, but there are even more people at the counters of overseas brands.
It has been more than 20 years since the reform and opening up, and people's living conditions are getting better and better. Products such as Changhong and Haier can no longer meet everyone's needs. It is natural to pursue overseas brands.
Through this operation, Gome has successfully distinguished its state-owned shopping malls. In addition to ordinary customers, customers with stronger spending power have also been diverted to Gome, and the profits from this part will be greater.
Chen Xiaodiao walked in, and the enthusiastic sales lady hurriedly greeted her. This feeling will make the customers feel that they are valued, unlike the state-owned stores, which look indifferent.
"What do you need to buy, sir?"
Chen Xiao asked: "Is your manager here?"
The young lady answered formulaically: "The manager is out! If you need anything, just come to me."
If every customer asked for a manager, the manager would be busy.
Chen Xiao said: "Do you have a stereo here?"
The sales girl introduced Chen Xiao to the position of home audio, which includes domestic and foreign brands.
A British product - Mission - is displayed in a conspicuous position, and of course the price is not expensive.
Chen Xiao said: "Can you try it?"
"certainly."
The young lady plugged in the affected power supply and connected the AUX interface to the DVD. The DVD played the song "Power Train".
Testing your speakers with music is the best way.
Chen Xiao frowned, "Your DVD is not good at all!"
The young lady said "Ah" and said, "I...I can't hear it!"
Chen Xiao said: "You try another one."
The young lady changed another brand of DVD and continued to play songs.
Chen Xiao was still not satisfied.
Chen Xiao was not satisfied with switching from DVD to CD.
In fact, the sound quality of the CD is very good, much better than the sound quality of MP3 (ordinary people can't hear it), but Chen Xiao is not satisfied, and this seems to be deliberately looking for trouble.
The young lady was sweating profusely and waited on Chen Xiao for twenty minutes. She had no choice but to call the manager.
Although Jiangzhou is a second-tier city, it is also one of the most important cities in the interior.
The Mid-Autumn Festival and National Day are coming soon, and Gome is preparing to conduct a nationwide promotion to further seize the market share of traditional shopping malls.
Therefore, today, Gome Vice President Tao Junhui also came from Yanjing to personally supervise the preparations of Gome Jiangzhou.
After the young lady reported the situation to the store manager Zhang, Tao Junhui also said: "Let's go out and take a look."
Manager Zhang asked: "Hello, what do you need here? Our speakers are all big international and domestic brands, and the DVDs are also good brands. The one you are using now is from Sony. Are you not satisfied with it?"
Chen Xiao took out the Lingyue MP3 from his bag, plugged the audio interface into the MP3's headphone jack, and Beyond's rhythmic "Glory Days" played.
To be honest, the sound quality of MP3 is definitely not as good as that of CD, but such a small size makes everyone a little surprised.
The sales lady had never seen an MP3 before and didn’t know what it was. She thought it was a radio, but why does the sound quality of the radio be so good?
When Chen Xiao saw the manager coming out, he took out his business card and handed it over and said: "I'm really embarrassed to ask the manager to come out in this way. We are Lingyue MP3 Company. This is the MP3 made by our company. It should be the first MP3 company in China.
The size of the product is smaller than MP3 players from Sony and Samsung, and both the memory and sound quality are very good.”
Chen Xiao said: "The most important thing is that the price is cheaper than overseas. I would like to seek cooperation with Guomei to see if they can give us a counter."
Tao Junhui is from Yanjing, so of course he knows what MP3 is.
This product, which has become popular in Yanjing, is expensive. The cheaper one costs more than 1,000, and the more expensive one costs more than 2,000.
Although it is expensive, it is accepted by many young consumers.
Pinning MP3 players to clothes and wearing headphones while shopping has become a trend among urban fashionable men and women.
Gome sells Sony and Samsung MP3 at its counters in Yanjing, Shanghai and other major cities, and the sales are pretty good.
If the price can be lowered, more consumers will be willing to pay for it, and Guomei will also make good profits.
Differentiated sales have always been what Gome is pursuing. After all, not all malls sell MP3s.
Before Manager Zhang could speak, Tao Junhui said, "Let's take a look at your products."
Chen Xiao took off the MP3 player and handed it to Tao Junhui.
Tao Junhui was shown playing with an MP3 player, mainly checking the size and weight, and then clicking to check the capacity and functions.
Finally, he took a brand new Sony headset from the counter, plugged it in, and listened to music with the headset.
Tao Junhui has a Sony MP3 player at home, but in terms of feel and weight, it is far inferior to the Lingyue in his hand.
As for the sound quality, both use MP3 decoder chips, and Tao Junhui can't feel any difference at the moment.
The Sony storage at home only has 64MB, but this one has a full 128MB.
Tao Junhui felt a little excited. If the price of this product was cheaper than that of foreign products, and if it was exclusively distributed by Guomei, the profits and popularity would far exceed his expectations!
【Influence +5!】
Tao Junhui said: "Mr. Chen, please come to the office."
When Chen Xiao saw the influence, he knew that most of the things should be done.
In the office, Chen Xiao was sitting on the sofa, and his secretary made him a cup of Longjing.
Tao Junhui didn't hold back anymore and directly asked for the information he needed.
For example, how much does the product cost?
Where is the company, is the quality guaranteed, how much is the output, who is the partner, etc.
At this point, Chen Xiao breathed a sigh of relief. This was called talking about business.
With the attitude of private companies in this industry, how can state-owned department stores compete?