Chapter 123 Phenomenal Product (2 more updates please subscribe)
Shanghai Stock Exchange, Guomei Mall.
Today is the Mid-Autumn Festival. Although it is also a working day, it does not prevent men and women in the city from going shopping to celebrate the festival.
Huixu District, Yishan Road (don’t worry about the fictitious ones).
This place was originally quite popular. The first Guomei Mall in Shanghai was located there, and it was decorated with lanterns and colorful decorations, giving it a festive atmosphere.
High-impact slogans such as big sales and big promotions are hung at the door of the store.
Many customers have come in one after another to take a look and see if they need anything.
Couple Wang Fan and Huang Hui, who are juniors at Shanghai University of Finance and Economics, have no classes today and went out shopping.
Today is the anniversary of the two confirming their relationship, and Wang Fan is also thinking about giving his girlfriend a more meaningful gift.
Huang Hui likes to listen to music, but because of financial constraints, she still has the Walkman she had in high school.
Wang Fan was going to give his girlfriend an MP3. When he was surfing the Internet at an Internet cafe a few days ago, Wang Fan immediately saw an advertisement for Lingyue MP3 on the desktop.
Lingyue's thin and thin design and fashionable color combination deeply attracted Wang Fan.
In terms of appearance, Lingyue is much better than Sony and Samsung.
And I heard that this is the first domestic MP3, and the price should be cheaper than overseas products.
Wang Fan took Huang Hui into the Gome store and went directly to the MP3 counter.
In addition to Lingyue’s counters, there are also counters for Sony and Samsung.
Huang Hui has been longing for an MP3 player for a long time. She is very happy that Wang Fan can bring her here today.
But she didn't know much about these brands. She had only heard of Sony and Samsung. These two brands were big brands after all.
The shopping guide patiently took out every MP3 player she sold and let Huang Hui choose.
The shopping guide was very professional and introduced the appearance and performance of each MP3 model to Huang Hui.
Sony and Samsung's MP3s are just like small boxes. If you don't compare them with Lingyue, they look just fine.
But when Lingyue MP3 is placed next to these two brands, I am immediately attracted to the thin and light Lingyue.
However, when Huang Hui heard that Lingyue was also a domestic brand, Huang Hui was somewhat repelled.
Young people in this era have a blind worship of foreign products. Domestic products generally represent low-end and poor quality.
But Ling Yue's appearance was so beautiful that Huang Hui fell into a choice syndrome.
Wang Fanze was already sweating profusely. The cheapest products from Sony and Samsung cost more than a thousand dollars, which was almost his living expenses for two months.
Lingyue's high-end products only cost 799 yuan, which is really exciting.
It is impossible for Wang Fan to directly ask Huang Hui to buy domestic products, otherwise Huang Hui will feel that she is stingy.
He only said: "Let's compare them and try the sound quality and so on."
The shopping guide also said: "Both Sony and Samsung are 64MB, and the 128MB is more expensive. The Lingyue 128MB is 699 yuan, and the 256MB is 799 yuan."
Huang Hui didn't understand this value very well and asked: "Is there any difference between the two?"
The shopping guide said: "64MB can store about 20 songs, 128MB can store more than 40 songs, and 256MB can store more."
A CD only contains more than ten songs, while MP3 not only stores many songs, but can also be replaced.
The balance of choice has tilted towards Ling Yue.
Finally, Huang Hui tried the feel and sound quality again.
They all use the same headphones, so there is no difference in sound quality.
In terms of feel, Lingyue completely beats Sony and Samsung.
The thin and light texture, as well as the gentle bionic plastic, have a solid feeling that Sony and Samsung cannot match.
Huang Hui imitates people in Korean dramas and hangs her MP3 player around her neck.
Sony and Samsung are indeed too heavy, but Lingyue is more like a work of art.
In the end, girls pay for looks.
Wang Fan breathed a sigh of relief and directly spent 799 yuan to buy the high-end version for Huang Hui.
Similar things are also happening in Yanjing Gome.
The price of Lingyue has fallen below the price of a CD player, so it not only attracts customers who buy MP3s, but also attracts customers who originally planned to buy CDs or Walkmans.
Young people living in first- and second-tier cities only discovered after entering Gome that domestically produced MP3 players have done so well!
The brand effect of Lingyue is definitely not as good as that of Sony and Samsung, but because of its superb appearance and high cost performance, many consumers have paid for it.
Yanjing, Gome Headquarters.
Huang Guangyu is also anxiously waiting for the sales situation of the Mid-Autumn Festival promotion.
Soon, news came from more than 40 stores that the sales of traditional home appliances such as TVs, washing machines, refrigerators, etc. were quite satisfactory, with some increases compared to usual, which was within the scope of everyone's plans.
The only thing that surprised Huang Guangyu was that Lingyue MP3, which had a very high gross profit margin, was sold out!
And it was all sold out at 2pm.
Huang Guangyu is sitting in Tao Junhui's office, and Tao Jinhui has been answering the phone non-stop since 2 p.m.
"Mr. Tao, where do you get the supply of Lingyue MP3 from? Can you replenish some supplies for us in the Shanghai market? Many consumers here are queuing up to get them!"
"Mr. Tao, Lingyue MP3 is sold out, can you accept reservations? Many friends are waiting to get the goods!"
"The Shenzhen market is also out of stock! Mr. Tao, see if you can find a way to transfer some from other cities!"
Tao Junhui was sweating profusely: "I know, I know, you should explain it to consumers first, and then we will find a way to allocate the supply of goods."
Tao Junhui quickly told Huang Guangyu: "Lingyue MP3 has become a hot item and is out of stock everywhere!"
"It was the first time I cooperated with Lingyue Company. I was worried about sales, so I only took 2,000 units, about 50 units at each sales point, and more in first-tier cities. I didn't expect that they would all be sold out!
"
Profits calculated by Tao Junhui.
For 2,000 MP3 players, Guomei’s profit was around 140,000!
As a fast-moving consumer goods product, this profit is very considerable!
After receiving Tao Junhui's report on Lingyue MP3, Huang Guangyu learned about the company's composition in detail.
He said: "Junhui, although Lingyue Company has just been established, its founder is still somewhat famous."
Huang Guangyu handed a stack of information to Tao Junhui and said: "Chen Xiao developed a domestic CNC machine tool motherboard last year, which was rushed by Shuimu University and Yenching University. This year, he applied for an MP3 patent and an MP3 chip decoding technology patent. This
The man is an engineering genius."
"MP3 seems to be a small thing, but there are still too few people who can really tinker with it."
Huang Guangyu said: "The quality of domestic products is better than that of foreign countries, their appearance is better than that of foreign countries, and the price is cheaper! This is the magic weapon to win!"
"You should contact Lingyue immediately. You must ensure that all supplies are available and fully roll out to the market as soon as possible."
"CDs and Walkmans should be eliminated by the times."
Jiangzhou, Wang Xiang, Zhou Linghua and others are also anxiously waiting for news about the Guomei store.