Chapter 294 You go first, I’ll take a look at the situation later
What Micron, Seagate, Kingston, and Western Digital represent is not the companies themselves, but the industrial chain and capital behind them.
Therefore, they have a high say in negotiations with Asus and Gigabyte.
In the entire PC industry chain, motherboards have the least status. After all, motherboard specifications and technical indicators are also formulated by memory chip and other manufacturers.
The current memory interface of the motherboard is SDRAM, which was also the mainstream specification of commercial memory in 2001.
The maximum memory size of SDRAM is 256 MB, not 512 MB.
This is the fundamental reason why 512 MB memory cannot be promoted and commercialized in the market.
During this time, manufacturers Micron and Kingston developed DDR memory.
The biggest difference between DDR and SDRAM is that DDR is a dual transmission mode. In theory, its rate is more than double that of SDR.
The storage capacity it supports can also reach 1G.
Companies such as Micron and Kingston also hope to complete memory upgrades through this incident.
In fact, Changtian Technology has already done this.
Although the traditional motherboard has an SD interface, Changtian Technology has actually replaced the SD interface of the traditional motherboard through some technical transformations, and computer engineers also use some small tools during installation.
Micron and other companies are well aware of all this, which is why they are so eager to launch new specifications of memory.
In addition to replacing the memory interface, the motherboard control chip also needs to be improved.
The purpose is to prevent the motherboard's control chip from recognizing the carbon crystal memory.
With these two measures placed in front of motherboard companies such as ASUS and Gigabyte, ASUS and Gigabyte simply cannot refuse.
However, the new generation of motherboards after the upgrade will not be able to support carbon crystal memory.
This also makes companies such as ASUS and Gigabyte more entangled. After all, any fool can see that Shenchuan Company currently has great development potential. If it does not support carbon crystal memory, it will definitely lose such an important customer.
Moreover, Wanwan is very close to the mainland. As two important PC hardware manufacturers in the Wanwan area, Asus and Gigabyte are very aware of the sentiments of mainland consumers.
Mainland consumers highly respect the products of Changtian Technology. In the few months since Shenchuan was established, it has attracted a large number of consumers online.
The average age of Shenzhou consumers is much younger than that of Lianxiang users, which explains some problems.
Asus and Gigabyte are in a dilemma.
However, American capital does not give the two companies much choice.
Just choose 1 from 2.
Or immediately launch a new motherboard to meet the needs of the new generation of DDR memory.
Either we should terminate our cooperation with the US semiconductor industry, but if we make such a choice, it means we will miss the US market.
Whether it is Asus or Gigabyte, it is very difficult to enter the US market again.
The motherboard is the lowest-end product in the PC industry chain and is not irreplaceable.
The main reason why companies such as Asus and Gigabyte are able to occupy most of the global market is because they have deep cooperation with the American semiconductor industry and are the first companies to enter the industry.
Gigabyte made the first choice and immediately cooperated with Micron, Kingston and other companies to launch motherboards that support DDR memory.
Gigabyte played a typical double standard.
In the US market, he publicized that carbon crystal memory was unsafe and that the new generation of motherboards would not support carbon crystal memory. In strict accordance with the requirements of relevant US departments and the Semiconductor and Computer Association, the relevant loopholes were repaired.
In the Xiaguo market, Gigabyte did not mention that it did not support carbon crystal memory. Instead, it vigorously promoted the super performance of the new generation of motherboards, and vigorously promoted that the performance of DDR memory was several times higher than the previous SD memory (in fact, it was one level higher).
Just times).
At the same time, ASUS also announced the relevant parameters of the new generation motherboard.
Asus has no choice but to choose the lesser of two evils.
The content of ASUS and Gigabyte are similar, but the difference between the two brands is workmanship and details.
The launch of a new generation of motherboards is of course accompanied by major changes in the memory market.
After hard work, Micron and other companies finally made it possible to mass-produce 512MB and 1G memory.
Advances in technology have made products cheaper and of better quality.
Lianxiang is the first Xia Guo PC company to receive news of mass production of 512 MB and 1G memory.
It breathed a long sigh of relief.
During this time, Lian Xiang was suppressed and beaten by the divine ship.
If it weren't for the fact that I entered the market a few years earlier and had broad sales channels.
Lianxiang's sales may have been surpassed by Shenchuan a long time ago.
Now that you can get 512MB and 1GB of memory, at least in terms of PC parameters, Lianxiang is not behind Shenzhou.
Lianxiang's product department and marketing department started working immediately and were immediately ready to launch a new generation of computers that support a new generation of DDR memory.
And they focus on promoting that new computers can support 1G of memory.
But when Lianxiang contacted most memory companies, he was really dumbfounded.
512 MB and 1G DDR standard memory has indeed begun mass production, but it will take at least a month or two to get the goods, and the price is not cheaper than carbon crystal memory.
But something is better than nothing, so Lianxiang started placing large batch orders.
It does take some time for computers equipped with new generation motherboards and memory to be launched on a large scale.
But Lianxiang’s R&D department got some samples first.
The latest motherboards and memory have been placed in the laboratory.
Now, the staff of Lenovo's R&D department only care about one thing: Does the new batch of motherboards support carbon crystal memory?
Lenovo earlier received news from the United States that the new motherboard will not support carbon crystal memory.
But is this actually the case?
Lenovo's R&D department immediately assembled a computer with the new motherboard.
When Micron's 1g memory is installed, the performance of the computer is indeed a big leap compared to the past.
When the staff just plugged in the 1g carbon crystal memory (the plug-in interface was modified and the memory was optimized), the computer turned out to be a black screen.
In other words, the new generation of motherboards does not only not support carbon crystal memory on the interface, but also does not support it from the inside out.
The R&D department reported the news to Yang Qing.
Yang Qing fell into a dilemma.
During this period, Lenovo has been in contact with Changtian Technology and hopes to obtain the right to use 512 MB of carbon crystal memory.
However, the United States suddenly upgraded its motherboard, and the official almost announced that it does not support the application of carbon crystal memory in the PC industry.
Now Lianxiang is given two paths.
One is to continue negotiating with Changtian Technology to obtain the right to use carbon crystal memory, but doing so will definitely offend the United States.
One is to use a new motherboard, comply with the policies of relevant US departments, and resolutely prohibit the use of carbon crystal memory. This will definitely gain the US market, but it will definitely offend Changtian Technology and a group of domestic consumers.
Yang Qing took a deep breath of cigarette. This choice was actually a choice for the future of Changtian Technology.
Is it better to bet that Changtian Technology can survive this difficulty and win the market, or to judge that it will die in this trend of PC hardware upgrades?
While Yang Qing was hesitating, news from the United States gave him a wake-up call.
According to specific news, the U.S. Department of Commerce is putting pressure on Intel to require the new generation of Pen 4 processors to only support SD and DDR memory, which means that the chip will no longer support carbon crystal memory.
Yang Qing thought, does Xia Guo have the ability to produce chips?