Wu Jun must have full confidence in his products.
At the end of the press conference, he announced the sales price of the Ark Star.
The high-end version (2G+120G+entry-level graphics card) is priced at 12,999 yuan, and the standard version (1G+80G without graphics card) is priced at 10,999 yuan.
The low-end version (512M+40G+no graphics card), which was not described in detail at the press conference, is priced at 8,999 yuan.
This price is very reasonable in the current domestic laptop market.
In 2002, the most mainstream price range of Xia Guo laptops was between RMB 12,000 and RMB 15,000. Laptops in this range sold the most and had the largest market, accounting for 35% of the notebook sales market. Laptops in this price range
Computer brands are mainly Lianxiang and foreign HP, Dell, Samsung, etc.
Followed by products between 15,000 and 18,000, accounting for about 25% of total sales, most of which are high-end products from Lianxiang and brands such as Dell, HP, Samsung, Sony, Toshiba, and Fujitsu.
Further up are THINKPAD, Sony, Toshiba, Dell and other high-end brands, with prices above 20,000 yuan.
Although Lianxiang also has more than 20,000 products, whether in the international market or foreign markets, the symbolic significance is greater than the actual sales significance.
Of course, computers under RMB 10,000 are also available from major brands.
However, the configuration of these computers is quite poor, almost all are entry-level, such as less than 800Mhz CPU+64M+15G hard drive.
Except for the needs of light office users or urban white-collar workers showing off, very few people buy it.
Today, the sales price of high-end Shenchuan computers is only 12,999, which beats the high-end products of ThinkPad in terms of configuration performance and price.
Except that the CPU performance is indeed a bit weaker, the memory, hard drive, motherboard optimization and lithium battery are absolutely unrivaled.
This price is absolutely perfect for most users.
And many knowledgeable people know the optimizations that Changtian Technology’s Yinghuo OS and carbon crystal memory and carbon crystal hard drives bring to computers.
I also believe that even though Shenship’s Ark Star laptop may not have the best chips (mainly Intel laptop chips) due to many reasons, under optimization, the performance of the computer will not be too bad.
Besides, most users who can buy laptops say they are not fools and will never use laptops to do things that require particularly high CPU requirements.
Most of them are used for business travel and office work. The most commonly used applications on notebooks are office applications and movie and music applications.
Among users' requirements for notebook computer performance, the need for a CPU is still secondary. The most important thing is the cruising ability and weight of the lithium battery.
And this item is the strength of Changtian Technology.
Therefore, in comparison, the Shenship Ark Star is quite competitive.
Shenzhou does not consider the graphics card in the standard configuration, also for the sake of weight (standard and low-end configurations are lighter).
In 2002, it is estimated that the total sales volume of notebook computers in the Xiaguo mainland region will be around 1 million units, and the sales volume should be around 15 billion yuan.
In the past, at least 30% of the 15 billion market would have been taken away by Lianxiang, and the rest would have been divided up by overseas brands.
But today, Wu Jun's positioning of the Shenchuan Ark Star notebook computer is to sell more than 100,000 units annually, and try to seize the market of Lianxiang and overseas brands as much as possible.
Wu Jun said: "Currently, our Shenchuan Ark Star has been put on sale in Shenchuan sales stores in first- and second-tier cities across the country."
“I hope that thin and light laptops can bring more convenience to everyone’s work and life.”
After the Shenzhou press conference, reporters and consumers immediately went to the Shenzhou sales store in Huaqiangbei to buy laptops.
Regarding the appearance design of the notebook computer, Chen Xiao gave enough reference suggestions - the appearance design is more similar to the design of ultra-thin notebooks more than ten or twenty years later, and its appearance surpasses all notebook computers on the market.
For this press conference, Shenchuan is expected to prepare a total of 50,000 laptops (it is expected to produce 50,000 units, but only 10,000 units will be produced due to production capacity), of which 3,000 units will be sold in Huaqiangbei, and the others will be sold in accordance with local regulations.
The weight of economic level is placed in Yanjing, Shanghai, Yangcheng and other places.
According to Xia Guo's annual sales forecast of 900,000 laptop computers this year, Shenchuan's expected production volume is indeed quite large.
Who would have known that just in Huaqiangbei, Shenzhen City, 1,000 Shenchuan Ark Star notebook computers were sold on the afternoon of the day when the press conference ended.
Most of the users who purchased it were reporters who were interviewing on site.
Journalists use laptops most frequently.
After all, their job is to travel around for interviews and write relevant articles immediately after the interviews.
Laptops with strong performance, long battery life, and being quite lightweight are what this group of users needs.
Lei Wentao, a reporter from Xinlang Technology, is one of them.
After the press conference, he immediately handed over the cameras and other equipment to his colleagues.
I ran to the Shenzhou sales store and bought the standard version of the Shenzhou Ark Core laptop for 10,999 yuan.
Why didn't you buy the high-end version?
Because Lei Wentao knew that what he needed from a computer was simple image processing and word processing.
Among them, image processing is only simple. Editing such as cutting does not require P pictures, so there is not much requirement on the CPU and graphics card.
Computers without graphics cards are lighter.
Heavy word processing is Lei Wentao's biggest headache.
The Star of the Divine Ship Ark is indeed Lei Wentao’s great savior.
Lei Wentao has already used Cangjie office software on his desktop computer.
As long as it can be used on a notebook and can be easily edited anytime, anywhere, Lei Wentao will definitely shout Amitabha, how much workload this will reduce for himself!
Lei Wentao was lucky. After swiping his card, he got the Star of the Divine Ship Ark.
It has to be said that after the cooperation between Shenchuan and Changtian Technology, both the product design and the packaging design were as if they were cheated.
The outer packaging of Shenchuan laptop is like a handicraft, with a beautiful logo on the simple shell.
People hold the packaging box and look at it, but they are reluctant to throw it away.
Lei Wentao's last computer was a ThinkPad. Just from the comparison of the packaging and casing, Lei Wentao was able to determine that the Heart of the Ark of the God Ship was smaller than IBM's ThinkPad in terms of volume and weight.
This is indeed the case.
When Lei Wentao opened the bag box, everyone was shocked.
Where is this laptop?
It's like a thin box.
This is the first time Lei Wentao has seen such a lightweight laptop.
He lifted the computer up. The feel made him feel much more comfortable, and it was much lighter than the iron knob he used before.
Without saying a word, Lei Wentao directly brought Shenchuan Ark's latest laptop to the nearby cafe and used the computer to process today's interview materials.
With a comprehensive battery life of 8 hours, Lei Wentao finally felt the charm of a laptop.
In the Shenzhou sales store, Shenzhou Ark Star continues to be a hot seller!