Chapter 551 A great shame and humiliation {xml} scalpers laughing like crazy (two in one)
How could the two of them not be embarrassed?
One is Lianxiang, which claims to be the second largest PC company in the world and the largest in Asia.
Another one is the world's largest chip designer and manufacturer-Intel!
In a sense, both companies have achieved a certain degree of monopoly in their own fields, and have absolute advantages over other PC or chip companies.
But when Shenchuan was born, especially after the Shenchuan Jiaolong series of computers equipped with Pangu chips were born.
Both Lianxiang and Intel suddenly found that the technological and market advantages they had established before were suddenly gone.
Fortunately for Intel, after all, Intel still occupies more than 85% of the global market share, and Pangu cannot affect its own market share.
They came to the Shenzhen market this time, hoping to get the Jiaolong series computers, but just to see how the Jiaolong series computers perform and whether they can compete with Intel's mainstream products?
But Lianxiang is more sad because Lianxiang's market share has been declining since the year before last. During this period, Shenchuan was born and the number of computer users around the world grew rapidly.
It stands to reason that the rapid growth of computer users around the world is beneficial to Lianxiang. After all, Lianxiang's PCs are much cheaper overseas than IBM, Dell and others, and can attract more users.
But it is a pity that Lianxiang does have some growth in overseas markets, but this cannot offset the sharp decline in the domestic user market.
In the domestic market, Lianxiang not only adds a small number of new users, but some of its old users, especially enterprise-level users, have switched to Shenchuan.
The two smiled awkwardly and walked out of Shenzhou's direct sales store with some helplessness. The representative of Lianxiang was Zhang Zhong, who was the deputy sales manager of Lianxiang Shenzhen.
A year or two ago, this position in Shenzhen City was very popular. Basically, just make a phone call in the office, sign an order, and the order would be delivered.
And because Shenzhen City is considered a pilot city after the reform and opening up, the special multi-user concepts of various high-tech enterprises are much more advanced than those in inland cities.
Therefore, Zhang Zhong has no worries about customers or orders.
In the late 1990s, when the per capita salary in the country was only a few hundred yuan, Zhang Zhong received a year-end bonus of hundreds of thousands.
But starting from the year before last, especially after the mass production of Shenchuan computers last year, Zhang Zhong clearly felt that Lianxiang's share in the Shenzhen market had shrunk extremely.
This time, Zhang Zhong followed an order from the Lianxiang Yanjing headquarters, asking him to get a Jiaolong series computer no matter what. The purpose was to analyze the performance of the Jiaolong computer equipped with a domestic CPU.
Seeing Zhang Zhong walking out of the sales point a little disappointed, the assistant quickly asked: "How is Manager Zhang doing? Can you get the computer?"
Zhang Zhong said helplessly: "I didn't expect that today's sales would be so hot! All the Jiaolong series computers have been sold out."
"Moreover, I just heard that the people who came to snap up these computers were not ordinary users, but computer dealers in Huaqiangbei."
The assistant had some surprises. He didn't expect that Shenchuan's computers would be sold out one day!
Then the two discussed a solution.
The assistant directly called the sales center of Shenchuan headquarters to ask when new computers would be put on the shelves.
Please wait at least a week or two for a reply from Shenzhou Sales.
A new batch of computers will be delivered in a week or two, but the number of this batch is less than 1,000 units.
Zhang Zhong believed that he could not wait for two weeks, because the order issued to him by Yanjing was that the computer must be sent to the Lianxiang Laboratory in Yanjing within two days.
And even if Shenchuan will put more than 1,000 Jiaolong series computers on the market in two weeks, according to the crazy buying speed of some computer dealers today, Zhang Zhong does not think he is so lucky to buy one.
So Zhang Zhong made a decisive decision and said: "We have been in Shenzhen City for so many years, and we are quite familiar with some dealers in Shenzhen City."
"It's not good for me to come forward here. You can find our marketing employees below and ask them to contact the dealers in Huaqiangbei. See if you can get a computer in your own name."
The assistant also knows that it is absolutely helpless to go to the Huaqiangbei dealer in a private name to get Shenchuan's Jiaolong series at this time.
The assistant never imagined that the dignified Lianxiang Shenzhen general agent and Shenzhen branch manager would actually purchase computers of other brands through this method.
Does this also mean that Lianxiang's life may not be as easy as before?
After sighing, the assistant immediately found the company's sales staff and asked them to contact a larger computer dealer in Huaqiangbei.
Sure enough, all the Jiaolong series computers were sold out by computer dealers in Huaqiangbei.
The dealer directly informed Lian Xiang that he had the goods in hand, but the quantity was only 5 units.
These five units were wholesaled from higher-level dealers at high prices.
There was no nonsense between the two parties. Zhang Zhong directly asked his subordinates to ask how much it would cost to get a Jiaolong P series computer equipped with the Pangu 2 chip?
The other party replied, "No matter what, it's still 12,000 yuan. This is just a friendship price. I'm not making any money from you at all."
Zhang Zhong almost vomited blood when he heard the news.
The retail price of the Jiaolongpi series computers is only over 7,000 yuan, but here they directly increased it to 12,000 yuan.
More than 5,000 yuan more!
For Lian Xiang, it is not a matter of money, but a huge shame.
After all, even if the mainstream high-end computers that Lianxiang once built were snapped up by scalpers and the prices were increased, they would not be sold directly for an additional NT$5,000.
Zhang Zhong directly grabbed the phone and said: "I'm Zhang Zhong. Is the price of the Jiaolong series here a little more reasonable? The initial price of the Shenship is only more than 7,000 yuan, so you directly added 5,000 yuan to me."
!”
These computer dealers in Huaqiangbei are all good people, and of course they also know Zhang Zhong, the sales manager of Lianxiang Shenzhen City.
The other party said in embarrassment: "Manager Zhang, it's not that we are deliberately raising prices for you, but the Shenchuan Jiaolong series is really too popular!"
"We queued up here and didn't even get one. The computers in our hands were obtained from other dealers at a higher price."
"I'm selling it to you for 12,000 yuan, which is really not expensive, because some users from Yanjing and Shanghai Stock Exchange have directly offered me a price of 14,000 yuan, and they can get as much as they want. I see that we can cooperate.
It took so long to give us this price.”
"I only have this one left here, and it's just for you."
What the Huaqiangbei dealer said is not a joke, it actually happened!
Because if you judge the price of a computer based on its overall performance, the overall performance of Shenchuan's Jiaolong series is better than that of computers equipped with Intel's Pentium 4, the most advanced commercial processor.
The cheapest price of a high-performance Pentium IV is around 15,000, and there is no one priced below 15,000.
Therefore, it is reasonable for the Shanghai Stock Exchange to offer a price of RMB 12,000 for the Shenship series Shenship Jiaolong series computers.
What is the biggest use of the Shenchuan series, especially the Shenchuan computer equipped with the Pangu 2 chip?
Just do multitasking.
This is most commonly used by some Internet companies or game companies in Shanghai!
Instead of spending more than RMB 1.5 or even RMB 20,000 to buy a commercial computer with Intel chips, the other party might as well spend RMB 1.4 to buy a Jiaolong series computer from a Shenzhen dealer who is actually a scalper.
The performance of the Jiaolong series is even better and smarter than Intel's which costs over 15,000.
This is the advantage of dual-core processors and Firefly.
The dealers have said so, and Zhang Zhong is indeed very eager to complete the task.
So I stopped negotiating the price and immediately bought a Shenchuan Jiaolong P series computer from the dealer for 12,000 yuan.
The dealer happily expressed his thanks and immediately sent a worker to deliver the computer.
After getting the computer, Zhang Zhong asked the staff to turn it on and cursed: "This kind of rubbish domestic computer actually costs 12,000 yuan! It's simply unreasonable!"
Zhang Zhong and most of Lianxiang's elite executives have the same idea. How powerful can Xia Guo's technology companies make chips?
After all, Xia Guo had no technology at all in the chip industry for a long time.
After the employee disassembled the computer, Zhang Zhong also looked at the internal structure of the computer in detail.
In particular, I looked at what the domestic Pangu 2 chip looks like.
Judging from the appearance, the size of the Pangu 2 chip is indeed much larger than that of Intel's high-end Pentium 4 series chips.
And the most eye-catching thing is the huge radiator on the head of the Pangu 2 chip.
This illustrates a problem. The power consumption of the Pangu 2 chip is very large, and the heat dissipation is not as good as Intel's!
This is actually reasonable. After all, Intel's Pentium 4 processor uses 90-nanometer technology, and a small number of enterprise-level chips still use the highest-end 65-nanometer technology.
The Pangu 2 chip uses a relatively backward 130-nanometer process.
The computer was repackaged, and Zhang Zhong immediately arranged for staff to send the computer to Yanjing and hand it over to Yang Qing.
Yanjing, Lianxiang Headquarters.
In Lianxiang's laboratory, Yang Qing watched the staff disassemble the Jiaolong computer brought from Shenzhen City.
After disassembling the computer, the hardware configuration inside the computer really made Yang Qing a little dumbfounded.
Yang Qing could clearly see that from chips to motherboards to memory, hard drives, and even power supplies, all hardware was designed and produced by Xiaguo Technology Company, and of course it was mainly designed by Changtian Technology.
Lianxiang's technical staff are thinking about one thing - that is, is the Pangu 2 chip produced by AMD as Lianxiang expected, but packaged in Xiaguo?
So the technicians immediately removed the chip and studied it carefully.
As a result, everyone discovered that the overall structure of the Pangu 2 chip is completely different from that of AMD and Intel, and even the pins are different.
This illustrates a problem. The chip is indeed designed by Changtian Technology and produced by Yanjiang Peninsula and the company.
Observing the chip under sophisticated instruments, the results are more obvious.
Because the logos of Changtian Technology and Yanjiang Semiconductor are imprinted on the back of the chip.
The technician expressed his thoughts, "Mr. Yang, the pins of the chip are completely different from the common chips on the market, and the production of chips requires standardized molds and supporting industries. If the structure of the chip, the pins
If it is different, the motherboard and other models designed later will also be different from those commonly seen on the market."
"It is absolutely impossible for AMD to open a mold and design this kind of chip alone. The cost is too high, and the gain outweighs the loss."
Yang Qing asked again, "Can it be seen that the chip adopts a dual-core design."
The technician said: "You can see it!"
"We can use two methods. The first is to directly disassemble the chip, and the second is to use software to test."
Use professional equipment to disassemble the chip and examine the core of the chip. This approach can indeed reveal the internal structure of the chip, but the damage to the chip is irreversible.
Currently, Jiaolong series computers are in very short supply, and Lian Xiang spent a lot of effort to get this computer.
If the chip is disassembled and there is no way to restore it, then the gain outweighs the loss for Lianxiang.
After all, this makes it impossible to study subsequent relevant performance.
Yang Qing said decisively: "Test the Jiaolong batch series immediately. We must use our own methods to test, and don't use the method Wu Jun used at the press conference."
At the same time, Intel staff also used the same method as Zhang Zhong to find scalpers and bought a Jiaolong P series computer for 14,000 yuan.
After the computers were packed, they were also urgently sent to Silicon Valley in the United States.
Intel would never have thought that it would actually find scalpers to buy a computer made in China at a high price.
After Jiaolong 2 arrived at Intel's headquarters, Intel started dismantling it without any hesitation.
Intel doesn't care about other hardware at all. What it cares about most is the chip.
When Intel's technical staff used very mature technical methods to disassemble the chip (Lianxiang could not disassemble it), the entire technical team was stunned.
Although the chip uses a 130nm process, it lags behind Inter from a technical perspective.
But the design concept of the chip, especially the dual-core design concept, completely surpasses Intel!
Intel's technical staff can even determine that if Yanjiang Semiconductor Company can possess the production equipment and technology of the 90-nanometer process, Changtian Technology may really be able to design the most advanced chip than Intel's currently!
The horror of Changtian Technology is far beyond Yingte's imagination.
This matter is no small matter, and it is not something that the Intel Chip Lab team can decide.
The technicians in the chip laboratory immediately reported the chip's test performance schedule to Intel CEO Barrett.
Barrett worked at Texas Instruments before 2000 and then at Intel after 2000.
He really knows a lot about semiconductor technology.
At present, the global CPU production technology has encountered a bottleneck. Although the design has reached 65 nanometers, the mass production of 65 nanometers is very problematic, and even the mass production of 90 nanometers is also a problem.
To improve CPU performance, you need to build a dual-core processor.
Intel began researching the design and production methods of dual-core processors a year ago. This thing sounds simple, but the actual difficulty level is very high. So far, Intel's dual-core processors are still in the laboratory.
At this stage, there is no way to mass-produce it, let alone bring it to the market.