typeface
large
in
Small
Turn off the lights
Previous bookshelf directory Bookmark Next

Chapter 695: You Are Aggressive, I Also Have

 The price of 128MB carbon crystal memory is US$5m, the price of 256MB is US$10m, and the price of 512MB is US$20m.

The price of 4GB carbon crystal storage is US$10, 8GB is US$20, and 16GB is US$400,000.

This is the unit price offered by Changtian Technology.

There are also lithium batteries that cost 5 meters, and a 12-megapixel camera that costs 15 meters, etc.

What Apple mobile phones need is high configuration, high configuration, absolutely high configuration.

So their goal is Changtian Technology's 265MB and 512MB carbon crystal memory, and 8GB and 16GB carbon crystal storage.

Calculated based on the 100,000 to 200,000 dollars Jobs mentioned, the total amount could be close to 20 million dollars.

At the current exchange rate, it can be converted into RMB 150 to 160 million RMB.

This is the first order placed by Apple. If the sales of Apple mobile phones are good and can sell hundreds of thousands or even millions of units, then more Changtian Technology products will be purchased in the future.

Such a contract is a big deal on a global scale.

Whether it is Sony or Hynix and other technology companies, few companies can take such a large order in one go.

Except of course Samsung.

Because at present, Apple’s mobile phone chips are still purchased in large quantities from Samsung.

Why Wang Xiang is excited is because Wang Xiang is very clear about the cost of Changtian Technology's production of carbon crystal memory and carbon crystal storage.

It can be said that the carbon crystal memory and carbon crystal storage used in mobile phones are basically the leftovers after the raw materials of Changtian Technology are used.

The cost is only the processing fee.

At present, Changtian Technology's hardware processing has been mechanized and intelligent, and has a complete set of standards that can reduce production costs to a very low order of magnitude.

Therefore, the profit of Changtian Technology is at least 70% of the nearly 20 million yuan purchase contract issued by Jobs.

With such terrifying profits, what kind of bicycles do you need?

And this can be regarded as making money without conscience.

This time, Wang Xiang finally thought it through.

Why is it that the technology of Seaou mobile phones is clearly there, and why is Chen Xiao not in a hurry to mass-produce mobile phones as soon as possible?

Because in the current market situation, selling hardware is much more comfortable than selling mobile phones.

When selling mobile phones, you have to explore the market yourself and bear the risks yourself.

It's okay if it sells, but it's troublesome if it doesn't.

Some unnecessary parts, through mechanized and large-scale processing, have created an output value of hundreds of millions of yuan. Wang Xiang is extremely impressed by his boss's strategic thinking.

The response from Changtian Technology's senior management made Steve Jobs and the Apple team quite satisfied.

Apple is a wealthy owner. In addition to its good profits every year, Apple's financing situation in the capital market is also very good.

This gives Apple a strong cash flow, which can not only satisfy its own product production and technology research and development, but also spend huge sums of money to try new hardware as it does now.

But what surprised Jobs was that Chen Xiao was just drinking tea without any expression.

It seems that this 20 million yuan is not worth mentioning in Chen Xiao's opinion.

Chen Xiao did not discuss a contract with Jobs, or even a sale, but a mobile phone.

Chen Xiao asked Jobs what he thought of Apple's future.

In fact, Chen Xiao already has the answer to this question in his hands.

It's like asking a student a question from a teacher who already has an answer sheet in hand.

Jobs came to discuss the contract this time, but he didn't expect Chen Xiao to ask this question. He also became interested and said: "We will redefine mobile phones."

When Jobs answered that he was right, Chen Xiao could clearly feel that there was light in his eyes.

After Jobs said this, he seemed to still have more to say: "I hope that mobile phones are not just mobile phones, but a carrier of human emotions."

"The so-called smart phones are not just functionally more advanced than traditional mobile phones, but they should carry human emotions and communication, giving humans a new world that belongs to their own wishes."

"I always believe that you can't just ask customers what they want and then think of ways to do it for them. Instead, we have to tell customers what they need, what is right, what is good, and what is correct."

Obviously, Jobs's level of doing business has reached the second level, which has always been the biggest difference between Western values ​​​​and Eastern values ​​​​.

Westerners' values ​​are aggressive, while Easterners' values ​​are very conservative and tolerant.

To stretch the timeline a little longer, in the world before Chen Xiao was reborn, Rebus was making Xiaomi mobile phones. His philosophy was that he would make whatever consumers needed.

For example, consumers need to install an infrared remote control on their mobile phones to control mobile phones and TVs more conveniently.

Then Rebus didn't say anything and immediately made this thing on his mobile phone.

For example, if users want to buy air tickets or train tickets, the mobile phone can automatically generate an itinerary card based on the received information to remind users.

Without saying a word, Rebus immediately added the itinerary card function to his new mobile phone.

But Apple doesn't think so.

But consumers asked Apple to add infrared rays to their phones, and Apple said: No! You don’t need to.

When consumers tell Apple, they say they need a dual-SIM dual-standby phone.

When Apple's top executives, especially Steve Jobs, heard about dual-SIM dual-standby, they thought of Xia Guo's copycat phone, and felt sick in their hearts.

So Apple says to consumers: "No, you don't need to!"

Of course, Apple still chose to compromise after a few years, but these are things for another day.

Apple adopts a full-screen mobile phone and completely cancels the mechanical keyboard. He tells consumers that what you need is a full-screen mobile phone, and full-screen mobile phones must be the last market.

Apple also took the lead in canceling the 3.5mm headphone jack, and definitely told consumers that you don’t need plug-in headphones, you need wireless headphones. This is the future development trend and fashion.

Subsequently, most consumers followed Apple's footsteps and changed their aesthetics and usage habits.

In fact, judging from the development history of Apple mobile phones and Xiaomi mobile phones, although the latter imitated some content of the former in the early stage.

The business philosophies on both sides are completely different.

This actually represents the Eastern and Western cultures, different aesthetics and different personalities.

Western culture is aggressive and expansionary.

And his character is extremely savage.

Apple is still just a technology company. Looking at other Western companies, especially in the cultural and aesthetic fields, it is even more serious.

For example, Westerners say that your Xia country’s breasts are the most beautiful.

Then the cultural machine was started, from ordinary people to university academia to the art world, all-round brainwashing education was carried out, telling Xia people that they look best if they squint their eyes.

Unknowingly, those so-called artists in Xia State, who have the say in fashion and public opinion, feel that squinting is noble and beautiful.

This aggressive culture is deeply buried in the genes of Westerners.

When talking to Chen Xiao, Jobs may have expressed this intention unintentionally or intentionally.

Chen Xiao is not Rebus, and he must not be conservative in the fields of science and technology and culture.

Because if you don't invade you, others will invade you.

So after Jobs said these words, Chen Xiao still had some other opinions.

Jobs felt that if he told customers what was good, then what was good?

Then Chen Xiao felt that she should also tell Steve Jobs what Changtian Technology thinks is good, then what is good.

Chen Xiao said to Steve Jobs: "I very much agree with Mr. Steve's point of view. We need to redefine mobile phones. Mobile phones not only have the function of making calls, but they should also entrust people's emotions."

Jobs was very happy that Chen Xiao agreed with his point of view and shared some of his insights in the field of mobile phones and technology.

What was originally a business meeting turned into an exchange of ideas, but in the final analysis, both parties still want to discuss cooperation.

Jobs was completely able to accept the agreed price from Changtian Technology and also proposed a purchase agreement of more than 100,000 pieces.

But Chen Xiao said: "Sir, I think you should also know that HTC once hoped to purchase relevant hardware requirements from Changtian Technology, but due to some differences on the specific agreement, no cooperation was reached."

Jobs also knew that HTC and Changtian Technology had not reached an agreement. It seemed that Changtian Technology wanted HTC to buy a package, but HTC was only willing to buy carbon crystal storage and carbon crystal memory.

Of course Jobs knew about this situation, and he had already investigated the hardware-related situation of Changtian Technology before coming to Xia Country this time.

Of course we know the performance of lithium batteries and Seagull cameras.

Especially for the Seagull camera, Jobs had seen Seagull's related patents and found that it was indeed much better than Sony.

Moreover, the number of patents of Seagull on mobile phone cameras has far exceeded that of Sony, Canon, Laika and other brands.

So this time Jobs was confident and said: "Mr. Chen, please rest assured that the main purpose of our coming to Changtian Technology this time is to purchase Changtian Technology's related hardware."

Jobs joked: "We'd like to buy packages."

Chen Xiao also smiled, but Jobs felt that Chen Xiao's smile made people feel a little irritable.

Chen Xiao said: "Xia people pay attention to clear consumption, and the same goes for doing business. At the beginning, we repeatedly expressed the hope that HTC would take a look at our lithium batteries and cameras before making a decision, but it is a pity that HTC does not seem to be able to do so."

I have no idea in this regard, so..."

Chen Xiao spread his hands and said, "So, we have prepared some hardware. I hope you, sir, can understand the performance first and then make plans."

Chen Xiaorang brought over the camera and lithium battery.

When Jobs came to Xia Guo this time, he brought a team, including the head of the hardware department with strong technical capabilities.

Since both parties are negotiating a contract, Jobs doesn't need to be so polite.

He immediately asked the accompanying technical team to check the camera and lithium battery.

Chen Xiao said naturally: "Sir, we will give you some time."

Jobs nodded and asked the technicians to take out the test equipment that had been prepared to test the performance of the lithium battery and lens.

Twenty minutes later, the test results came out.

The performance is completely consistent with what the technicians knew in advance.

This reassured Jobs a lot.

The success of iPhone 3GS made Steve Jobs confident about the future of iPhone.

Jobs and his team are currently designing the next generation iPhone.

What is required is high performance and good looks.

Changtian Technology’s hardware fully meets Apple’s requirements.

The first is the lithium battery. If Changtian Technology’s 1,200 mAh lithium battery can be applied to Apple mobile phones, it will solve Apple’s standby and usage problems.

Then there is the seagull camera.

Currently, Apple uses Sony cameras, which are quite satisfactory.

Compared with the Seagull camera, there is a certain gap.

Moreover, the camera module developed by Changtian Technology also has an anti-shake function, which Sony does not have.

The prices at Changtian Technology are 5 meters for lithium batteries, 15 meters for 12-megapixel cameras, etc.

Calculated in this way, Apple will increase the cost of each mobile phone.

But this is still a good deal for Jobs.

Because Sony's cameras are not cheap, costing nearly 20 meters each, and the price of lithium batteries is about the same as that of Changtian Technology.

Basically without any hesitation, Jobs said to Chen Xiao very carefully: "Mr. Chen, I completely agree with your opinion and your price. Based on what I just said, each of my carbon crystal memory

It will be equipped with carbon crystal storage, a lithium battery and a camera."

"I hope that the Apple mobile phone can maximize the performance of your company's hardware."

Jobs stood up very happily and asked me to shake hands with Chen Xiao. Unexpectedly, Chen Xiao's hand was not raised.

Chen Xiao said: "Mr. Jobs, I am still very confident in our company's hardware products."

"So I'm not worried about whether Apple's mobile phones can maximize the performance of our company's hardware products."

Jobs retracted his hand in embarrassment.

Although he has never been to Xia Kingdom, he has been to other countries in East Asia.

But whether in Japan or South Korea, Jobs felt that his name was well-known, and the CEOs of companies such as Sony, Samsung, and Panasonic were very polite to him.

What Jobs thought was politeness actually felt a bit groveling.

But Chen Xiao didn't feel like this to Jobs. Chen Xiao was very independent and even made Jobs feel even more stressed during the negotiation process with him.

Chen Xiao said: "Mr. Jobs, we can definitely sign the relevant cooperation agreement, but Changtian Technology still has a small request."

Jobs frowned, not knowing what other requirements Changtian Technology had, because the conditions that Jobs agreed to at present were exactly the same as the conditions Changtian Technology had given HTC.

Chen Xiao said: “We hope to be able to integrate our app store into the iPhone’s iOS system and sign a long-term cooperation agreement with Apple.”

Steve Jobs: “??!

"

I'm thinking of you, a cow, and you actually want to steal my hometown!

Outline: Steve Jobs issued a large order, and Changtian Technology returned the conditions and asked to participate in the Apple App Store, which was also issued in batches——

Apple released a revised mobile phone at the end of 2010 and released it in early 2010, which sold like crazy.

HTC regrets it, Nokia falls crazily


This chapter has been completed!
Previous Bookshelf directory Bookmark Next