Chen Xiao considered that the United States would have some reaction to Pascal's direct OEM use of Changtian Technology's hardware, but this is still a process.
Unexpectedly, the reaction from the United States would be so strong, and it only took a short time to investigate and find out that Pascal Company was nothing more than a shell company.
In fact, this is also due to the incompetence of Samsung, LG, Toshiba, Sony, and American companies such as Micron and Kingston.
It stands to reason that after the hearing is over, these overseas semiconductor companies will have to regain some markets no matter what.
However, from the end of the hearing to the global sales of iPhone 4S, these semiconductor companies not only failed to expand their market share, but also suffered a serious shrinkage in the European market due to the establishment of Pascal.
Because the hardware of Changtian Technology and Pascal Company is sold to all mobile phone manufacturers in the world, this has caused some traditional customers such as Samsung and Micron to begin to tilt towards Changtian Technology and Pascal Company.
Because Chen Xiao was born again and has been dealing with American policies and technology companies since his computer chip days, he is very familiar with the pace of doing things in the United States.
According to the current situation, the United States should soon patch the loopholes in its hearing results.
Companies like Apple and HTC will be in a real dilemma.
Chen Xiao knows very well that in the war of science and technology, there have never been words like mutual understanding, mutual tolerance, and mutual win-win.
It has always been a life-and-death war.
What Changtian Technology and Western technology companies are comparing is whose technology can be judged to be higher, can be recognized by users and consumers, and can lead and dominate the development of world technology.
In order to cope with the coming intense conflict.
Chen Xiao prepared three cards in his hand.
As long as one of these three cards is activated, Changtian Technology will be able to completely dominate the era of smartphones and mobile Internet that will last for decades.
Chen Xiao said to Wang Xiang: "Brother Xiang, let's go to the intensive care center to see how Jobs is recovering?"
Steve Jobs is the first card in Chen Xiao’s hand.
…
The year 2011 is definitely a landmark year in the history of human science and technology.
This year, the global smartphone market from iPhone4 to iPhone4S officially exploded.
Nokia is coming to an end, and the market is further depressed.
In 2011, Nokia's mobile phone sales in Xiaguo were only over 20 million units, and this was a collection of all series (including various junk feature phones that were given away with phone charges, and most of the phones had very low profits and even had to pay for them).
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In 2010, the global sales of iPhone 4 reached more than 40 million units, all of which were high-priced iPhone 4s. The profits were so high that traditional mobile phone manufacturers had never seen before.
The terrible mobile phone sales and the terrible cash flow it brought have given a strong impact to traditional mobile phone manufacturers and some so-called copycat mobile phone manufacturers.
It can be said that the money Apple has made in the past few days is more than many mobile phone companies will make in their entire lives.
This strong impact has made many companies feel envious, and they all want to imitate Apple and switch the industry chain to enter the smartphone industry.
Some domestic Huaqiangbei mobile phone manufacturers who have made a fortune by selling copycat mobile phones also think so, and have set their sights on Changtian Technology.
Because Apple’s popularity has given these copycat mobile phone manufacturers a completely different concept of mobile phones.
Those copycat mobile phone manufacturers in Huaqiangbei discovered that making smartphones is so profitable.
These copycat mobile phone manufacturers are beginning to wonder, how can they make smartphones as profitable as Apple?
It requires technology and production technology, which copycat mobile phone manufacturers definitely don’t have.
But what knockoff mobile phone manufacturers are best at is assembly.
Mobile phone chips can be purchased from some second-tier chip companies, such as Unicom, Infineon, Texas Instruments, etc.
The technical difficulty of motherboards is not as great as that of chips or other semiconductors. Some domestic motherboard manufacturers can produce OEMs (production rather than design).
The remaining hardware can be obtained from Changtian Technology. (Reduce other costs and keep Changtian Technology hardware)
In this way, these copycat mobile phone manufacturers can make their own smartphones.
Among them, Meizu, which has a background in MP3, has already imitated Apple's 3G mobile phone and made a full-screen mobile phone in 2009.
The appearance of the entire mobile phone is almost the same as that of the iPhone 3G, and the system uses the Windows obile operating system.
But because this phone is so difficult to use, consumers buy it just because it looks like an iPhone and can be used to show off.
Many copycat companies, including Meizu, don’t just want to imitate Apple, but want to become Xia’s Apple.
During this period, many counterfeit mobile phone manufacturers have already negotiated with Changtian Technology's hardware company, hoping to get goods from Changtian Technology.
At the craziest time.
Every day, several mobile phone company bosses come to Changzezhou in person, hoping to have detailed discussions with the person in charge of Changtian Technology Hardware Company.
But this was all rejected by the hardware company of Changtian Technology.
On the one hand, the current materials of Changtian Technology’s hardware can barely meet the needs of large mobile phone companies such as Apple and HTC, and there is no excess hardware to meet the needs of these copycat mobile phone companies.
On the other hand, the brand strength and price premium capabilities of these copycat companies are very weak.
Western high-performance chips will definitely not be sold to these copycat companies. If Changtian Technology's hardware is matched with some junk mobile phone chips to produce something that looks completely different, this will also cause a certain loss to Changtian Technology's reputation.
Even though these copycat mobile phone companies have spent huge sums of money to buy relatively advanced mobile phone chips from Qualcomm, they do not have their own systems or advanced concepts for designing mobile phones.
It is very likely that a lot of hardware is just pieced together haphazardly, installed with an Android system and then sold as a smartphone. This is something Chen Xiao is not happy to see.
After some copycat mobile phone manufacturers were rejected by Media Technology, they turned around and scolded Changtian Technology in front of the media.
However, the sounds of these flies have not been paid attention to by most media.
Yanjing, Xiaomi company headquarters.
Rebus also got Apple's latest iPhone 4S sales numbers in his hands.
He looked at the zeros behind the string of numbers, and his heart was pounding.
After Rebus resigned from Kingsoft, he once hoped to cooperate with Changtian Technology to develop office software and install his office into Changtian Technology's Yinghuo system.
But because the technical team of Changtian Technology took the lead in developing more advanced Cangjie office software.
I know that Rebus and Changtian Technology just missed each other.
After several twists and turns, Rebus established his own Xiaomi Technology Co., Ltd. in Yanjing.
It has been more than a year since the company was founded, and Rebus is only preparing for one thing - Xia Guoren's own iPhone.
I am not keenly aware of the iPhone, its terrible sales volume and the cash flow it brings.
We have keenly felt that the era of smartphones and mobile Internet has arrived.
After all, Rebus has worked hard in Internet companies for decades, and he has strong resources and connections.
Relying on his personal charm and keen insight into the industry, he recruited the first batch of employees of Xiaomi Company.
Among them is Motorola's chief designer, Dr. Zhou Guangping.
Of course, for Rebus and Xiaomi, this type of high-end talents are not employees in the so-called traditional sense, but partners.
Since the company was founded one year ago, Xiaomi has designed smartphones based on the Android system.
The motherboard and mobile phone layout are completely designed by Xiaomi, and the motherboard comes from the hand of Dr. Zhou Guangping, chief designer of Motorola.
We have also negotiated with Qualcomm about the chip, and we should purchase Qualcomm's 8260 chip.
This kind of chip is also used in some HTC phones.
Rebus and his team are also thinking about a problem.
There is no way the existing Android system can compete with Apple's iOS system.
The most fundamental reason is that Apple is a closed system with little background redundancy and is very simple to operate, while Android is not a closed system and has a lot of underlying content.
Android is more convenient for people who know mobile phones, but for most consumers, especially those who don’t know smartphones, it is more difficult to use.
Over the past year, Rebus has also analyzed the user experience of many Android phones. Android phones are inconvenient to freeze and have too much underlying content. These are common problems.
So Rebus and his team encapsulated the entire Android system and put a layer of skin on the Android system, allowing users to use Android phones like Apple's iOS.
This allows Android phones and Apple phones to compete on the same stage in a sense.
However, doing so will definitely increase the amount of data in the mobile phone system, increase the workload of the application background, and cause the phone to freeze.
So in order to solve this problem, Rebus is discussing with the team how to ensure that the Android system can be covered with a layer of skin so that users can only use it on the surface system, while ensuring that the phone does not freeze so much.
After repeated discussions and discussions.
Everyone still feels that purchasing storage and memory from Changtian Technology will definitely make the phone faster, thus making up for the shortcomings of customizing the Android system.
Rebus originally decided to put Xiaomi 1 on sale in August this year, but on the one hand, it wanted to avoid the limelight of the iPhone 4S, and on the other hand, it was discussing how to make the phone run faster, so it has been hesitant.
Nowadays, everyone thinks that purchasing storage and memory from Changtian Technology can make mobile phones run faster.
But a serious problem lies before everyone.
That is the positioning of Rebus’ Xiaomi mobile phone, which is made for fever.
The so-called "Born for Fever" is to let consumers experience high cost performance.
This allows consumers to experience the experience of an Apple mobile phone at a fraction of the cost.
"We cannot buy Changtian Technology's hardware because Changtian Technology's hardware is 10 cents more expensive. If we use it on Xiaomi mobile phones, it will increase the cost of Xiaomi mobile phones, which will increase the price of Xiaomi mobile phones.
Too high.”
"Our hardware costs have been reduced to the lowest level. If Changtian Technology's hardware uses worse materials, it will be no different from a copycat mobile phone."
"If our prices increase, our direct competitors will become Motorola, HTC and Samsung."
"If our price is low, then we won't have any competitors and have a chance to become a hit."
"Your mobile phone is too expensive. Consumers have no desire to buy it. How can they experience whether your mobile phone is stuck or smooth?"
Finally, due to intense discussions among Xiaomi's senior management, they recently gave up purchasing hardware from Changtian Technology and instead purchased cheaper hardware from some second-tier manufacturers.
As for the lag problem on Xiaomi phones, this is a common problem with Android phones. There is no way to solve it. We can only think of some solutions at the system level.
November 2011, after several months of delay.
Rebus stood at the Yanjing press conference.
He imitated Steve Jobs, wearing a black T-shirt and blue jeans, talking to the camera, from the development history of mobile phones to the birth of smartphones, to the Apple phenomenon and the purpose of Xiaomi mobile phones.
The entire press conference lasted for more than an hour. Rebus wanted to tell consumers a concept. If you buy a Xiaomi mobile phone, you will spend less money and experience the same mobile phone experience as Apple.
The birth of Xiaomi has the background of the times.
The current general background of the Xia Kingdom is that the level of economic development is not enough and the people's income is still very low.
However, it has been more than 30 years since the reform and opening up, and the Internet era has arrived. Xia people have felt the advanced technology and material wealth of the West from many aspects, and yearned for better living conditions.
Everyone is eager to use an Apple phone, but they can't afford it because they don't have the money in their pockets.
Therefore, everyone is eager to spend less money to buy a smartphone with the same experience as an Apple phone.
This is the background of Xiaomi mobile phones, which is also the so-called outlet.
Rebus once said that even a pig standing on the wind can fly.
After this press conference, Xiaomi really took off.
Because in the era of smartphones with an average price of more than 3,000 yuan, the price of Xiaomi 1999 is too attractive, and there are almost no competitors at this price.
Even if it doesn’t use a particularly good chip, it doesn’t use Changtian Technology’s particularly excellent hardware, it even uses a very rough plastic body and a very rubbish screen.
But in the face of such an unbeatable price of 1,999 yuan, consumers tolerate these defects and are willing to pay for them.
On the second day after Xiaomi 1 was released, Xiaomi’s official website was so crowded that 100,000 mobile phones were sold out in one second.
Xiaomi seems to have found her own way to survive.
However, this press conference did not get Changtian Technology or Chen Xiao’s excessive attention.
Because in Chen Xiao's view, the success of Xiaomi mobile phone is just a special product in a special era.
If the one selling for 1,999 yuan is not Xiaomi, but a mobile phone with the same configuration from other brands, such a mobile phone can also be successful under this background.
In Chen Xiao's view, although Xiaomi has some innovations, for example, they have imagined putting a layer of skin on the original Android system to make a simpler surface system accessible to users.
But Xiaomi, like Lianxiang, is an assembly company from beginning to end and has no core technology.
At least in this era, he does not have his own research and development capabilities.
A company without R&D capabilities has no soul. How can it compete with Apple?
Chen Xiao and Wang Xiang focused all their energy on Steve Jobs.
Jobs has completed pancreatic and liver resection surgeries and is undergoing lymphatic treatment.