Cook once thought about thousands of countermeasures for Changtian Technology, and even thought that Changtian Technology would produce its own mobile phones.
There are countermeasures for these apples.
But Cook just didn't expect that Changtian Technology would make a big deal this time.
Not only did it acquire Nokia, it also joined forces with Nokia to jointly enter the European 4G market.
And it has persuaded the communication departments and communication companies of many major European countries to jointly establish the 4G market.
This directly subverts the entire mobile phone market.
The 3G iPhone 5 has just been released less than a week ago, and it is a time when we are full of ambition and ready to sell well.
The order volume for iPhone 5 has exceeded 10 million units, and the order volume for the hardware part has reached tens of millions.
This batch of orders are all for 3G iPhone 5.
Apple is promoting the 3G iPhone 5 with great fanfare, and Changtian Technology has directly introduced the 4G era that Apple's hometown has brought Xia Guo and Europe into.
Wouldn’t this cost Apple its life?
Apple currently has three of the most important markets in the world.
One is the mainland of the United States, the other is Xia Guo and other Asia-Pacific regions, and the last is Europe.
If we separate China and Europe and rely closely on the domestic market of the United States, we will simply not be able to digest the production of iPhone 5.
And if the world enters the 4G era, iPhone5 sales will definitely be severely affected.
After all, the gap in technology and actual application experience between 3G and 4G is very large, and it is not a simple difference in one word.
In the era of mobile Internet, people mainly enjoy text, pictures and videos on the mobile Internet.
The current 3G network can only support text and pictures. If users want to use the 3G network to watch videos, one is that the speed is very slow and the video is very stuck. The other is that the current 3G network traffic package is not enough to support it.
A large number of videos come to the user end.
This is not the case with 4G networks. Users can log in to the web page or download the video APP and watch the video very smoothly. Of course, they can also video chat with your family and friends through some social software.
These gaps are completely different to the user experience.
Under this situation, the sales of iPhone5 will definitely collapse.
Cook's breathing was rapid, his heart was extremely depressed, and he was even a little angry.
He believed that Jobs must have known about the news that Changtian Technology and Nokia had joined forces to launch 4G in the European market. Since Jobs already knew about it, he actually did not give any hint to Apple.
If Jobs had told Apple in advance that Changtian Technology had fully mastered 4G technology and had plans with Nokia to jointly promote the construction of global 4G communications, Apple would definitely not have launched iPhone 5 in such a hurry.
Even if the iPhone 5 is to be launched, it will quickly discuss with Samsung to either apply a 4G patch to the iPhone 5 or directly cancel subsequent orders and reuse chips equipped with 4G baseband.
All this can be remedied.
The worst case scenario is that the iPhone launch conference will be postponed to December, or even held in January next year.
But it's too late to say all this now.
The iPhone has already accumulated a large number of orders.
All projects have started.
More than 10 million sets of parts have arrived at OEM companies such as Foxconn, Wistron, and Jabil.
And nearly 10 million units of finished iPhone 5 phones have been produced and shipped to Apple’s major warehouses around the world.
These phones are just waiting to go on sale globally next month.
If Asia and Europe fully open the 4G era.
Then iPhone5 sales in Asia and Europe will definitely suffer a setback.
As long as consumers in these areas are not stupid, it is impossible to buy iPhone5.
And most consumers will definitely wait and see, waiting for 4G mobile phones from Changtian Technology or other brands.
I will not buy Apple’s iPhone 5 during this period.
Thinking of this, Cook felt very upset.
He did not expect that he had just taken over Apple and tried his best to make his own iPhone 5 mobile phone.
I originally thought that this phone would create the best-selling iPhone and surpass Steve Jobs’ last work, the iPhone 4S.
Who would have thought that Changtian Technology would suddenly come up with this trick.
In a state of excitement, Cook immediately asked the driver to take him to Jobs' private villa not far from Apple's headquarters.
Jobs watched Cook arrive through the access control system.
Of course we know Cook’s purpose.
Jobs, who was in seclusion at home, was not indifferent to what was going on outside the window and only read the books of sages.
Jobs had also just read the news and learned that after Changtian Technology acquired Nokia, it would simultaneously launch the 4G era in mainland China and many European countries.
Saw this operation of Changtian Technology.
Steve Jobs was sincerely impressed.
Changtian Technology is completely using technology to crush the US market and blockade Changtian Technology.
And it also successfully found Europe's weak points.
On the surface, Europe and the United States are both Westerners, and it stands to reason that they all have common interests.
But in fact, there are many different interests between different European countries, between the European continent and the United Kingdom, and between the European continent and the United States.
Europe has lost the Internet era dominated by the United States, so it will firmly grasp the communications industry in which it is still relatively leading.
In this communications industry, the competition between Eurocom and American companies such as Qualcomm and Cisco is far greater than the competition between Eurocom and communication companies such as Xia Guohua, ZTE.
Changtian Technology firmly seized the opportunity of Nokia, hoping to revive its success, and directly reached 4G technology agreements with many European countries.
It also left American communications companies behind. This kind of operation must have caught the American technology community off guard.
Jobs admired Changtian Technology and Chen Xiao very much.
He is a technology geek.
What is worshiped is not capital, but technological strength.
He believed that Changtian Technology would definitely turn the tide.
And whether it is in the mobile Internet industry or the mobile phone terminal hardware industry.
Changtian Technology must be the leader in these industries, and it is absolutely impossible to be knocked down by the distorted policies of the American market.
Jobs asked a servant to make Cook a cup of coffee.
Two people are sitting on the sofa facing each other.
Next to it is a huge floor-to-ceiling glass, and a golden retriever is playing football on the lawn.
Jobs said: "This is the coffee from the southern Xinjiang of Xia. The temperature difference between day and night is very big in the southern Xia. The coffee they grow has a unique taste."
Jobs seemed to say deliberately: "This was given to me by a doctor at the Changtian Technology Intensive Treatment Center when I was recuperating in Xia Guo."
How can Cook think about drinking coffee now?
He bluntly asked Jobs directly: "Sir, you should know that Changtian Technology will launch a 4G communication network this year, right? You should also know that Changtian Technology will reach an acquisition agreement with Nokia and a 4G joint construction agreement, right?"
Cook is indeed a little restless.
Because the sales of iPhone 4S are very good, Cook predicts that the sales of iPhone 5 will also be very good.
Under this logic, Apple has invested a lot of costs.
If sales are poor, it will be a huge blow to Cook himself and Apple.
And now Cook is facing his old boss, Steve Jobs, who is also his old friend, a sick old man. Of course, he does not need to have any scruples when speaking.
Jobs laughed and did not answer the question immediately. Instead, he pointed to the coffee on the table and said, "Try the coffee first."
Jobs also said: "I don't know anything about what you said. I went to Xia Guo to treat a disease, not to cooperate with Changtian Technology."
"Cooperating with Changtian Technology is Apple's business, not my personal matter."
"And you seem to have voluntarily given up on cooperation with Changtian Technology."
There was something joking about Jobs's expression.
He has sold all his shares in Apple.
I am no longer a director or employee of Apple.
So everything Apple is going through now has nothing to do with him.
Cook didn't know how to retort for a long time. He took a sip of tea and said to Jobs: "You should know that Changtian Technology acquired Nokia and promoted 4G communication business in China and Europe."
"You were the CEO of the company when you just came back from Xia Kingdom. Why didn't you tell the company this news in advance, so that we would have enough time to warn and adjust our plans!"
Jobs shrugged and said, "Mr. Cook, you were the acting CEO of the company at that time."
Cook: "!"
The chat between the two ended unhappily.
Cook also knew that besides getting some income, he would not get any useful information here.
He immediately returned to Apple headquarters and held a high-level meeting to prepare for emergency measures.
But Cook was still too late.
This time, the iPhone 5 adopts an Internet pre-sale model and an offline sales model.
Pre-sales will start immediately after the press conference.
Consumers who have obtained the purchase qualification can get a new mobile phone within a month after making online payment on the same day, or they can directly buy the mobile phone offline.
But on the second day of the iPhone launch, Changtian Technology announced relevant news.
Therefore, in addition to the pre-sales of the entire iPhone in the United States, which can barely meet the standards, the pre-sales situation in Europe and Asia is very bad.
The total number is even less than 50,000 units.
This is so different from the stocking data of 10 million units that it is staggering.
The newly built Apple experience stores around the world in recent years are even more crowded at the entrance.
I remember when the iPhone 4S was released, consumers at major experience stores around the world lined up here days in advance just to be the first to buy an Apple phone offline.
The iPhone 4S scalpers even doubled the price at the highest point.
After the iPhone 5 was released, no consumers were queuing up to buy it in any experience store around the world.
Even scalpers are not interested in iPhone5.
This indicates that the sales of iPhone5 will be miserable.
Some managers of Apple experience stores even have some doubts about life.
I repeatedly called the company's top management to ask if iPhone 5 was already in large quantities online and had discounts, so no one came to buy it at the offline experience stores.
Such behavior makes Apple's senior management very embarrassed.
Steve Jobs put the iPhone on the map.
And Cook just took off the bottom of his iPhone pants and threw it away.
In this atmosphere, Cook held a high-level meeting.
The person in charge of the marketing operation department analyzed the reasons why iPhone5 pre-sales did not meet the standard and no one bought it in offline experience stores.
The person in charge of the marketing operation department said:
"First of all, consumers felt a little regretful that the iPhone 5 did not use Changtian Technology's hardware, and they were ready to wait and see, so they did not buy it in time."
"The second is consumers' judgment on 4G expectations. They feel that 4G communication network will definitely be realized in the short term."
"After Changtian Technology and Nokia held a press conference, many media in Asia and Europe extensively reported on the benefits of 4G communications and the convenience it brings to life."
"This makes consumers want more 4G mobile phones."
"This is also the fundamental reason why they stopped buying 3G mobile phones."
"We have conducted a market survey and found that not only the pre-sales of the iPhone 5 were not up to standard, but the offline sales were also dismal. The sales of 3G mobile phones from multiple brands such as HTC, Motorola and even Samsung were also very dismal."
After listening to these reports from my subordinates.
Cook is also one of the top two.
Sales of mobile phones generally start high and then go low.
It was extremely popular when it was first released.
Then it will slowly calm down and then stabilize at a sales volume.
Now Apple’s iPhone 5 is facing a black hole.
This means that the sales of the entire iPhone 5 will eventually reach a bottleneck, and unless there is a miracle, there will not be any climax.
Cook was helpless.
Sometimes it’s not another brand of phone that beats you.
But a message.
Even a message that didn't really materialize.
Only then did Cook realize the horror of Changtian Technology.
Changtian Technology is not one of those Xia Guo technology companies in the traditional sense.
It is highly aggressive, has strong scientific research capabilities and is forward-looking.
Cook now has some regrets.
If we had continued to maintain a cooperative relationship with Changtian Technology.
He believes that even if Changtian Technology has 4G technology, it will not announce it at this point in time, let alone promote 4G construction in mainland Xia and Europe so decisively.
Cook made a prompt decision.
Immediately cut off subsequent orders and reduce production.
Comprehensive cancellation of orders and agreements related to iPhone 5 mobile phone hardware.
For orders that have been reached, we can cancel them if we can. If we really can’t cancel, there is nothing we can do.
Of course, there is one card in Cook's hand that has not been played immediately.
That is to reduce the price of iPhone5.
If the iPhone 5 is sold for 849 US dollars (nearly 7,000 RMB) and no one takes it, Apple can lower its price to 700 US dollars or even 600 US dollars.
He believes that someone will buy it at this price.
But this card cannot be played easily.
What's more, Apple has just released it.
Jobs made Apple's prices very strong. Even before the release of iPhone 5, there was no price reduction for iPhone 4S.
If Cook sets this precedent and causes a sharp decline in the number of mobile phones just after they are shipped, then the reputation of the iPhone will be really ruined.
News of the unsatisfactory sales of iPhone 5 spread all over the world.
Buying a mobile phone is the same as buying a house. You can buy a new mobile phone if it goes up, not if it goes down.
If your mobile phone cannot be sold, then everyone will think that your mobile phone must be bad, and even fewer people will buy it.
Chen Xiao laughed when he saw such news. Chen Xiao picked up the phone and called an old acquaintance.