Jobs has been paying attention to the development of the global mobile phone market during this period.
At the just-held Apple iPhone 5e5S conference, Cook announced the two latest iPhone phones.
What shocked Jobs was that the configurations of the two mobile phones were exactly the same as Chen Xiao had guessed.
Apple did follow Chen Xiao's guess to produce a cheap version of the iPhone 5C using the remaining hardware of the iPhone 5, and worked with Samsung to slightly upgrade the chip and add a 4G baseband to launch the iPhone 5S.
If he hadn't known Chen Xiao's reasoning, Jobs would have even suspected that Chen Xiao had stolen Apple's secrets.
This operation of Apple did not make Jobs think how powerful Cook was, but it made him think that Chen Xiao had a great eye for looking at problems and inferring the development of things.
Jobs smiled and said to Chen Xiao: "Sir, when are you going to hold a launch conference for Hanhai Mobile?"
Chen Xiao said: "Jobs, when does your husband think is more appropriate?"
After Jobs thought about the iPhone 5e5S conference, Cook said that this time Apple’s sales will continue to be both online and offline sales.
Among them, offline sales will be the main one and online sales will be the supplement.
Offline sales basically mean distributing mobile phones to Apple experience stores in each key city. Apple unifies pricing and channels to gain more profits.
Therefore, except for large communication companies, Apple basically does not cooperate with any third-party physical stores.
Most mobile phone sales come from Apple experience stores, and it will take some time for Apple experience stores in major cities around the world to have a certain amount of iPhone inventory.
This is the reason why Apple put the official launch date on May 1, 2013.
He needs to leave enough time for logistics.
Jobs said, "My suggestion is to look at Apple's number of reservations and sales in the past few days before making a decision."
"I looked at the calendar and it can be put into early May or mid-May."
Chen Xiao also nodded in agreement and said, "I completely agree with your opinion, sir, but before that, we need to do some publicity and preparation work for the press conference."
Jobs was the best at publicity and campaigning.
The reason why the sales of iPhone 4S were so hot at the beginning was not only because of the excellent performance of iPhone 4S, but also the most important reason was of course Apple’s external publicity role.
At that time, Apple bought an entire screen in Times Square to play iPhone 4S ads, and also placed ads on major Internet media and print media around the world.
In addition to showing the appearance of the iPhone 4S, the advertisement also implicitly shows some of the unique and cool features of the iPhone 4S.
Under the aggressive advertising strategy, many consumers already had a preliminary impression of the iPhone 4S before it was released.
The subsequent sales volume is also a matter of course.
So we have to prepare for the press conference, including doing some advertising. Jobs is the best at this, and Chen Xiao is very relieved to leave such work to Jobs.
In the animal world, adult lions must leave the group and find female lions from other groups to mate and reproduce.
This is actually a kind of selection in nature and a way of continuation of animals. Only the mutual mating between different communities can give birth to more genetically diverse and stronger offspring.
This is true in nature, and the same is true for companies.
Changtian Technology must not only be good at using domestic talents, but also be good at using overseas talents.
Steve Jobs is a rare talent. Chen Xiao is absolutely relieved to hand over Hanhai Company to Steve Jobs and let Steve Jobs train his successor.
Jobs immediately started planning the promotion of Hanhai Mobile with his team.
This is the first time Changtian Technology has made a mobile phone, so of course it can’t lose face.
The entire publicity is divided into two types: hard advertising and soft advertising.
Hard advertising, of course, includes traditional advertising such as TV stations, newspapers, subway or square advertising spaces, and advertising on new Internet media and portal websites.
Soft advertisements are articles with stories to attract users to click in.
After discussing with Steve Jobs and Wang Xiang, Chen Xiao decided to set the launch date of Hanhai Mobile Phone on May 15th at the Wangyue Hotel.
While Changtian Technology is busy preparing for the launch of new products, Cook is also very anxiously waiting for May 1 in the United States.
From the mid-April Apple conference to May 1, Apple opened appointments for online and offline platforms.
Users are required to make an appointment first if they want to buy an Apple phone, and then they can queue up to purchase after registering and obtaining the qualifications for appointment registration.
The total number of registered users largely reflects the number of users who are willing to buy Apple phones.
The appointment result also made Cook breathe a sigh of relief.
Within a week, more than 5 million people had made reservations and registered in the hope of purchasing an Apple mobile phone (including iPhone 5e5S).
Among them, the Xia Kingdom alone contributed nearly 1 million people.
This fully illustrates a problem. Sometimes, you can just listen to half of what is said on the Internet and throw away half of it.
On the Internet, there are many domestic netizens clamoring to boycott Apple and support Changtian Technology.
However, when Apple's new mobile phone was released, everyone was still very honest and clicked to make an appointment to buy it.
Although you don’t need to pay a penny to make an appointment to purchase, it at least explains the user’s intention.
This fully proves that in the new era of technology, it doesn’t matter what you say, but what you do.
What consumers value is the strength of your entire product.
When Jobs saw the number of reservations, he was sweating. Apple was still going strong without him.
When Chen Xiao saw this reaction from Xia Guo's consumers, he had another idea in his mind.
Consumers in Xia State say they support Changtian Technology, but in fact they want to buy Apple phones.
This phenomenon is actually universal, and it is the same in Europe and the United States.
European and American consumers may have some resistance to Changtian Technology's products after seeing distorted reports in the West.
But after they use Changtian Technology's products, they may also vote with their feet and change their minds.
This is the most honest consumer, and everything depends on the quality of the product.
On May 1, 2013, iPhone5S and iPhone5C, two mobile phones, officially began to be sold online and offline.
Both phones this time use 4G chips.
In Europe, with the efforts of Nokia, Alcatel and other companies, and with the technical support of Changtian Technology and Huawei, 4G networks have been popularized in many major cities, so 4G mobile phones are very popular.
Users buy 4G mobile phones not only because they can now enjoy the fast 4G network at home, but also because they are optimistic that Europe will establish a complete and complete 4G network in the next one or two years.
At that time, using 4G mobile phones will be more convenient and cheaper.
According to the current situation of consumers, a mobile phone will be used for about 2 to 3 years.
When consumers buy 4G mobile phones now, they are not only buying the present but also the future.
After the brief silence and failure of the iPhone 5, Apple once again saw success with the iPhone 5S and iPhone 5C.
On the first day of May, which is also the first day when iPhone 5, S and iPhone C were released, Apple’s global sales data of mobile phones was 1.4 million units.
This sales data has far exceeded the sales data when iPhone 4S was originally released.
The total sales of iPhone 4S was only 4 million units a week after its release, while the sales of iPhone 5e 5S reached 1.4 million units in one day.
It is expected that within a week, the mobile phone sales miracle will surpass that of iPhone 4S.
At Apple headquarters in California, USA, Cook holds champagne in his hand.
Apple headquarters held a grand celebration banquet today.
Although the new generation of iPhone has only been on sale for one day, according to this sales data, iPhone5 iphone5e5S will definitely succeed.
Many subordinates toasted to Cook to congratulate the successful sales of iPhone 5e5S.
Cook also raised his glass indifferently and nodded like a gentleman.
In fact, Cook was quite excited and happy at this time.
Cook is very excited when he thinks that the new generation of iPhone will definitely surpass the sales volume created by the iPhone 4S developed by Steve Jobs and become the world's best-selling mobile phone. It will also become the world's king of mobile phones in 2013.
You must know that Apple’s new generation mobile phone was launched in May 2013. It is not easy to achieve such sales volume.
After all, the competition Apple faces is not only Apple itself, but also Samsung’s just-released Galaxy 4.
Major media outlets around the world have also commented on Apple's success.
The very influential "Washington Post" commented: The success of iPhone5e5S once again proves that Apple has led the trend of smartphone development. The new mobile phone has reversed the decline of iPhone5 and will surely become the highest-selling mobile phone in the world. We
What is certain is that the 4G era has arrived, and the 4G smart era has arrived.
And Time Magazine, which has global influence, even uses Cook's face as the cover character.
The title of this issue of Time Magazine is "The Apple Era of Cook."
Commented in Time Magazine:
“When everyone thought that Apple would fall into recession after leaving Jobs, Cook brought two iPhones with 4G communication standard to the market and received a strong response.
The era of Apple belonging to Cook has arrived, and smartphones will surely become a new round of human technology explosion point."
There are also many media and netizens who have released similar reports that the new generation iPhone has achieved great success, but Hanhai Mobile has not even found such a sound.
In China, users and netizens who are concerned about Changtian Technology and Hanhai Mobile are very nervous.
Many people have left questions and comments on the official Weibo of Changtian Technology, asking when the Hanhai mobile phone will be launched and whether it supports 4G? Can it achieve the same performance as Apple?
To these netizens who cared about themselves, Changtian Technology just responded with a very confident smile.
Cook's reputation has soared during this period, and almost all media around the world are discussing Apple in the Cook era.
The first batch of iPhone5e5S users were also full of praise for the performance of the phone after using it, and they shared their experiences of using the phone on forums or Internet social media.
For example, the color of the screen is brighter, the speed of the mobile phone is faster, the photos taken by the camera are more beautiful, etc.
New Apple fans have also appeared in many places around the world. These Apple fans regard Cook as their hero and idol, and the new godfather of Apple!
And those who once admired Jobs put Jobs in a corner and fell back into the arms of Cook.
Human beings are so fickle.
After Jobs saw such news, he burst into laughter.
I have to say that iPhone5e5S are relatively successful, but compared to Hanhai mobile phones, they are still far behind.
After all, compared with the new iPhone, Hanhai mobile phones are not products of the same era at all. This is a cross-generational crush.
At this time, Changtian Technology Hanhai Company began to place advertisements in major media and Internet media around the world.
The protagonist of the advertisement is Steve Jobs.
Throughout the entire advertising scene, there was darkness at first, then gradually faded away, and finally the darkness dissipated, and Jobs appeared in the center of the screen.
He wore his signature black T-shirt, blue jeans, and silver-rimmed glasses, showing a confident smile.
Then an advertising slogan appeared on the video.
"The vast ocean creates a new world."
Below this advertising slogan is an English advertising slogan.
iVast ew world.
Below the English text is a row of small characters indicating the time and place, May 15, 2013, Nagasawa Island.
The ad is only 5 seconds long.
But it looks very classy.
The screen does not show any elements of a mobile phone, but it just wants to tell the world that Hanhai Company of Changtian Technology is about to release a new mobile phone.
When Steve Jobs was at Apple, the slogan he used was to change the world.
And now Hanhai’s slogan is to create a new world.
Both in terms of style and vision, it is far superior to Apple phones.
It seems that in order to deliberately disgust the American capital industry, Changtian Technology directly spent millions in Times Square in the United States, renting out several large screens in Times Square, and letting the screens continuously play Hanhai's advertisements.
One of the advertising screens is opposite the Apple Experience Store.
Whether Hanhai mobile phones have a chance to land in the US market is another matter. The specifications must be improved.
Changtian Technology has not previously announced the process of Hanhai Technology manufacturing mobile phones.
Everyone thinks that Hanhai Technology has just been established, and even if it wants to develop a new mobile phone, it will take at least a year or two.
I didn’t expect that a new phone would be released in a few months.
This means that Changtian Technology has been in the mobile phone industry for a long time, but it just needs to be able to play this card at the right time.
Now is the most appropriate time.
In the entire mobile phone industry, no one has heard from which company Changtian Technology purchases chips. If there are no chips, can it just produce mobile phones?
While Hanhai's advertisements are being broadcast around the world, Hanhai Technology has also sent invitations to many media and technology companies around the world.
See you at Wangyue Hotel in Changze Prefecture on May 15th!