Since the release of Zemeng wearable device, Feng Yuan has not had a day off.
He watched Zemeng's wearable device launch conference over and over again.
Study every detail of Zemeng's equipment and study whether there is any place where Alibaba can integrate and get a share of the future wearable intelligence era.
Some time ago, Feng Yuan never got the Zemeng wearable device.
This feeling of longing and unavailability is very uncomfortable.
Fortunately, after Zemeng equipment was officially put on sale.
As a partner of Changtian Technology and an old friend of Chen Xiao.
Feng Yuan still received 10 Zemeng equipment.
After getting the equipment.
Feng Yuan handed over 9 of them to the technical department for research on the equipment, and he kept one of them for himself.
When Feng Yuan used this device, he did not use too many daily functions, but directly logged into the shopping street of Chochoshou.
There are not many products and shops in the shopping street.
It should be said that there is only one store and less than 10 products.
These are test stores and test products established by Hanhai Technology for testing virtual shopping.
But even so.
Feng Yuan has already felt the significance of this application.
At the same time, Feng Yuan also received relevant systems and equipment for uploading online shopping product information from Changtian Technology.
Feng Yuan asked technicians to randomly select some common products on the Internet and enter the information into the system.
The input speed is very fast and the efficiency is much higher than the input rules of TB Mall and TM Mall.
Tb mall needs to enter a product.
The first step is to take a photo of the product and upload the photo.
Next, write the name of the product and some specific information.
Then all the information is formatted according to rules, and then the product can be uploaded.
Although Ali has also developed some assistants for uploading products.
However, it will take at least 5 to 10 minutes to completely upload a product, which is still for an experienced person.
An online store with relatively good sales must use more than one product.
As little as 10 pieces, as many as 20 pieces, or as many as hundreds.
Just uploading these products takes the store several days.
In addition to some maintenance and organization of the store, it may take a month or two.
And if the attributes or specifications of one of the products are changed, the seller has to re-upload the changed information.
What about the relevant upload system for virtual shopping?
You only need to enter the product information in the form, use the device to point the product at 360 degrees and shoot videos of the inside and outside.
All product information will be automatically uploaded to the system within a few seconds.
In the virtual world, the virtual image of the product will be automatically constructed.
It's okay if you don't want to enter products.
The commercial street database contains all the preparation information and elements of national commercial products. After scanning with a device, it can be automatically identified and selected. Merchants only need to make simple modifications and improvements.
The pros and cons of both sides are obvious.
This is just a comparison of the pros and cons of the two shopping models from the seller's perspective.
If you look at it from the perspective of a buyer, this experience is completely different from the same platform.
Ali started out as a trading website.
However, in order to compete with JD.com's shopping platform and retain its own user base, a new tb shopping mall was opened in 2012.
Most of the products sold in Tb shopping mall are so-called high-end products, which allows Alibaba to get rid of the impression of street stall goods and fake and shoddy products.
Many sellers have also created their own Internet brands through this channel.
The products covered by these Internet brands include clothes, bags, cosmetics, etc.
To a certain extent, it also poses a challenge to the brands of offline physical stores.
Feng Yuan firmly believes that people in the future will become more accustomed to online shopping, so he needs to take online shopping to a higher level.
The most obvious gap between online shopping and physical shopping now is that consumers cannot see the physical objects. When shopping online, they still have some worries.
Feng Yuan’s team has conducted big data investigations.
Almost every third-tier and above city has its central street, which is the so-called pedestrian street.
For example, Central Street in Bingcheng, Jinling Road in Shanghai, Chunxi Road in Rongcheng, etc.
The worst annual sales in these business districts are more than 7 billion RMB.
Most of the sales are above 10 billion RMB.
This number is very scary.
Be aware that this kind of sales is only for one city.
If we add up all the commercial streets similar to this across the country.
Its sales easily exceed 100 billion, and can even approach the trillion level.
If you add trillions in sales to Ali.
This data is very scary.
The city’s business district is where people spend the most money shopping in physical stores.
The things consumers buy in these places basically fall into three categories.
Shoes, clothes and hats are considered one category.
Bags, belts, and some small accessories are considered one category.
Cosmetics are considered a category.
Among these three categories of things.
There is almost no difference between online flagship stores of cosmetics and physical stores. Consumers can put their consumption habits online.
But for the remaining two categories, the experience for consumers to buy online is far less good than buying in a physical store.
The Hanhai Technology wearable device shopping street can perfectly solve this problem.
Feng Yuan has made up his mind that he wants to cooperate with Changtian Technology in the shopping street.
The content of the cooperation starts with shoes, clothes, hats, luxury bags, and cosmetics.
Let shopping in the online virtual world become an unstoppable trend.
It also allows Alibaba’s shopping sector to develop differentiatedly from companies such as JD.com.
The reason why Jingdong can rise.
The most critical factor is the change in users' consumption patterns on major home appliances.
Major electrical appliances are completely different from products such as clothes, bags, and shoes.
It has a fixed model and fixed functions.
Consumers can master all information online, and it is not much different from reality.
So compared to clothes, shoes and bags.
Consumers feel more confident when buying major home appliances online, and the return rate is also very low.
If Alibaba continues to focus on major home appliances, it will immediately compete with JD.com.
At that time, the price paid will be very high, and the benefits obtained may be very low.
But work hard on daily wear such as clothes, bags, shoes and hats.
That might have unexpected results.
In the past, Alibaba was not able to do this through its shopping mall on mobile phones or computer platforms.
But now the development of wearable device technology and virtual reality technology can satisfy Ali's ambition.
Figured this out.
Feng Yuan immediately made the decision and asked the technical staff and strategic team to formulate a construction plan for the virtual world business world.
Feng Yuan has walked around Cho Cho Shou Commercial Street several times.
The virtual world can be infinitely large.
It’s also possible to have unlimited fantasies.
In real life, it may take about three or even five years to build a business circle.
And it will cost tens or even hundreds of billions.
When considering municipal infrastructure facilities, the cost is even greater.
Building a perfect commercial street in the virtual world may only require a team of several people and can be completed in a few months or weeks.
Ali's team made a complete plan for the commercial street.
This kind of planning includes some architectural styles of the commercial street, scenic check-in locations, and what products will be sold where, etc.
In order to make this negotiation more successful, Alibaba's technical team even completed a 3D rendering of the commercial street.
Of course, the design software used also comes from Yinghuo Ecosystem.
After doing all this planning.
Feng Yuan personally led the team and arrived at Changzezhou without stopping.
Chen Xiao happened to be free during this period, so he and Wang Xiang received Feng Yuan.
For Feng Yuan.
Chen Xiao's inner feelings are still relatively objective.
From the historical perspective of his rebirth.
Chen Xiao believes that everyone has two sides.
There is both a positive side and a negative side.
On the one hand, Feng Yuan and his Alibaba have largely promoted the development of Xia State’s Internet process.
It can even be said with certainty that Ali changed the way people in Xia lived, studied and worked.
From this aspect, Feng Yuan deserves recognition and admiration.
On the other hand.
While a certain thing gradually gained a monopoly, Ali or the capital behind him gave up on the redistribution of profits.
Even to a great extent, they only care about whether they eat well, and do not care about whether the people below have enough to eat.
From this perspective.
Ali and the capital behind it have not served society.
However, how to evaluate a person or a company is not decided by Chen Xiao alone, but by history and the people.
But Ali in 2016 is still worth working with.
But how exactly do we cooperate?
This is decided by Changtian Technology.
Feng Yuan was very happy after meeting Chen Xiao. After some pleasantries, Feng Yuan also told Chen Xiao that he hoped to cooperate with Changtian Technology and the specific content of the cooperation.
Jointly develop commercial streets.
The capital that Feng Yuan can use is that the shopping website in his hands has nearly 20,000 corporate sellers and nearly 6 million individual sellers.
The newly developed TM Mall has 60,000 corporate merchants.
This number is very impressive.
Feng Yuan said: "We can adopt a variety of methods to allow these sellers to move into the virtual mall immediately."
"These sellers in my hands have their own products and a set of mature sales methods, which can immediately make the commercial street in the virtual world the most prosperous commercial street in the world."
When Changtian Technology developed the application of virtual commercial street.
Wang Xiang, Wen Qi and others are a little worried.
The hardware equipment is available.
But if there is no software equipment, there will definitely be no traffic.
The so-called software equipment is the seller who owns the product.
If we can cooperate with Alibaba.
Then this problem will be easily solved.
Moreover, Feng Yuan’s cooperation direction is clothing, shoes, bags, hats and other wearable products.
And it is based on the central business districts of major cities as a template.
This direction coincides with what Chen Xiao thought.
If Chen Xiao were to ask, which company in the commercial street has the most potential to cooperate with and is most likely to achieve success?
Feng Yuan said: "I have two cooperation methods for Mr. Chen to choose from."
"The first one is the share model. We jointly develop this commercial street and distribute it according to the shares."
"Alibaba provides all content, all merchants, and all products, and Changtian Technology provides such a platform."
"We want to hold 70% of the shares, and your company holds 30%, but your company has one veto power on the board of directors."
“The second way of cooperation is to adopt the leasing model.”
"Changtian Technology will lease the virtual business to us, and we will pay the rent regularly. You don't have to worry about how the commercial street is developed and run. You just have to wait to collect the rent."
"The rent can be based on commercial streets in first- and second-tier cities, and discounts can be made on this basis. After all, online shopping still has the advantages of online shopping, and the last development did not require actual construction and groundbreaking. All modeling was left to
That’s fine with us.”
Feng Yuan proposed these two cooperation agreements.
He thinks it is very reasonable.
After all, Changtian Technology can only provide a platform without any content.
After Wang Xiang heard this, he frowned.
Because Wang Xiang felt that the request made by Feng Yuan was completely unreasonable.
Because the entire shopping platform is provided by Changtian Technology.
This is the core technology.
And it's a unique technology.
in the mobile phone market.
You Ali can build a shopping APP, others like JD.com or Suning can also build it.
But in the era of wearable smart devices.
Only Changtian Technology can create virtual business.
Others, whether it is Google, Apple, Samsung, or other application development companies, have no way to create virtual businesses.
Changtian Technology is unique and has a monopoly position.
Under this situation.
Ali actually asked for 70% of the shares or cooperation in the form of leasing.
This is not just talking nonsense, what is it?
Just when Wang Xiang was about to speak, Chen Xiao gave Wang Xiang a look and told Wang Xiang not to speak for the time being.
Chen Xiao smiled and asked Feng Yuan, "All the products in the commercial street are arranged according to the products in the current business districts of big cities. This is to launch an impact on the mid-to-high-end shopping districts."
Feng Yuan nodded in agreement with Chen Xiao's statement.
"The combined annual sales of major commercial streets across the country should exceed one trillion RMB. If we can eat this piece of cake, it will be disruptive to the transformation of the entire social structure."
Feng Yuan said with a smile: "Nowadays, housing prices across the country are extremely high, and the real estate prices in some business districts are even more jaw-dropping."
"We are doing this to reduce the pressure on real estate."
"It also allows more residents who are far away from first- and second-tier cities to enjoy the shopping experience in core business districts more conveniently and pleasantly."
Feng Yuan is very confident in his plan.
Because Feng Yuan has capital in his hands, hundreds of thousands of merchants and tens of millions of products under their banners are the capital in his hands, which is unique.
Chen Xiao nodded, but also said to Feng Yuan: "Mr. Feng, I have some objections to your cooperation plan. We at Changtian Technology also have our own plan. Please take a look."