Chapter 888 If you want to do it, achieve absolute monopoly (2)
Chen Xiao said to the audience: "The elite version is priced at 259,900 yuan, the deluxe version is priced at 299,900 yuan, and the high-performance version is priced at 529,900 yuan!"
The reason why Chen Xiao originally set such a price was based on two factors.
One is the current consumption level of Xiaguo consumers, and the other is the establishment of automobile brands.
Cangqiong Automobile must enter thousands of households.
Most people can afford it if they grit their teeth or work hard.
But not most people can afford it with their eyes closed.
This price setting is just like the original Apple mobile phone.
Give consumers a desire to buy, a desire to be able to afford it with hard work, but definitely not at a cabbage price.
Therefore, the price cannot be too high or too low.
The entry price is just over 250,000 yuan, which is currently the price of many well-known brand mid-level cars in Xiaguo, and is tens of thousands more than the entry-level mid-level cars.
The advantage of mid-level cars for civilians is that most people feel that they are not out of reach, but something that can be obtained by working hard.
The process of striving to pursue and obtain something can itself give consumers a certain sense of pleasure.
Setting the price at a time when it is affordable but requires hard work is the easiest way to stimulate the vitality of the brand and establish the brand's image.
Coupled with Chen Xiao's absolute confidence in the quality and performance of Cangqiong Automobile, the price is absolutely reasonable.
Therefore, Chen Xiao set the entry price at around 259,900.
After the price was announced, the audience was stunned.
Because this price is completely beyond everyone's expectations.
Not because the price is too high, but because the price is too affordable!
Especially the elite version, which is priced at only 259,900. This price is almost the same as the price of Tesla and much lower than the so-called flagship car of Ideal Future.
It is even lower than the price of some second-tier luxury cars, and tens of thousands cheaper than the first-tier luxury cars of the same level!
The entry price is 259,900 yuan. This price in 2017 would have been affordable to the middle class in many cities with a little effort.
This price can help Changtian Technology achieve a monopoly on sales of more than 200,000 cars.
At the same time, Chen Xiao also wants to reserve price space for future mid-level cars, ultra-luxury cars and SUVs of Cangqiong Automobile.
Take the sales volume of Xia Guo in 2016 as an example.
The Mercedes-Benz C-Class sedan with an average retail price of more than 300,000 was sold for 120,000, the BMW 3 Series was sold for 120,000, and the Audi A4 was sold for 110,000.
BBC's mid-size cars combined sold a total of 350,000 units.
For those priced above 400,000, the total sales of BMW 5, Mercedes-Benz E-Class and Audi A4 also exceeded 400,000.
If we calculate the sales volume of cars in the range of 200,000 to 300,000, more than 5 million vehicles were sold in 2016.
Therefore, this range has very high profit margins and is very competitive.
Tesla is also very smart, setting the price of its best-selling car Tesla Edamame 3 at around 270,000 to 350,000
Since the beginning of this year, 70,000 units have been sold.
This shows that the number of middle class in Xia country is still very considerable.
Moreover, car sales are increasing year by year, and more and more people will be able to afford cars worth more than 200,000 yuan in the future.
Therefore, the audience at the scene and the netizens watching the live broadcast saw that the price of Changtian Technology's Cangqiong car is not expensive at all, but is too cheap.
Netizens in the live broadcast room were talking crazily.
"This price is really too cheap! If we calculate it like this, we will know how cheap Cangqiong Car is!"
"We don't count operating cars, we only count private cars. For most people, driving 100,000 kilometers from buying a car to selling it should be no problem."
"7 liters of oil per 100 kilometers, one liter of oil costs 6 yuan, it costs 42 yuan per 100 kilometers, and 42,000 yuan for 100,000 kilometers."
"The energy blocks of Cangqiong Auto are basically free. To be precise, they only cost about 3,000 yuan. So if the user travels 100,000 kilometers, Cangqiong Auto saves nearly 40,000 yuan compared to a fuel vehicle."
"So the actual entry-level price of Cangqiong Car should be similar to the 210,000 yuan of a fuel car. 210,000 yuan can buy such a luxurious car with excellent safety performance! I am definitely willing!"
"It's not just about saving energy, it's also about convenience. You only need to add energy blocks after driving 1,000 kilometers, which is much more convenient than charging or refueling!"
"This press conference did not talk about the safety of Cangqiong Car in detail, but during the press conference, Cangqiong Car's official website also announced the safety rating of Cangqiong Car."
"Among the well-known domestic collision laboratories, the safety of Cangqiong cars is far higher than Volvo and other cars that are famous for their safety, so buying this car at a price of about 250,000 yuan, I think it is a very good deal!
"
"Needless to say! Cangqiong Automobile is a price butcher. With this price, why should I buy a Toyota or a Volkswagen? I look down on both of them!"
At the press conference, the car representatives sitting in the front row looked very ugly.
Tesla's representative couldn't help but go out and make a call to the US headquarters. He hoped that Musk would pay attention to the launch of Changtian Technology Changsheng Automobile as soon as possible.
Whether it's new or cheaper, Cangqiong Motors has surpassed Tesla's best-selling model 3.
How will Tesla continue to function like this?
Tesla's sales are still relatively small, just over 100,000 vehicles a year, but with the support of global environmental protection policies and new energy vehicle policies, they are in a rapid upward trend.
If Cangqiong Auto comes out like this, it will definitely interrupt Tesla's upward path.
It is very terrible to destroy the future of a company.
If Tesla cannot see the future, then Toyota has a very real sense of crisis.
Toyota is the world's largest car company by market capitalization and the best-selling car company in the world.
The reason why Toyota sells well is because it is fuel efficient and easy to maintain.
With the advent of the new energy era, Toyota is also making new energy vehicles.
Before Toyota and others developed hydrogen energy vehicles, their best-selling products were gasoline-electric hybrids.
Cangqiong Auto has directly blocked the road of gasoline-electric hybrids, and its entry-level prices have dropped to the price of Toyota's high-end compact cars and ordinary mid-size cars.
The price is basically the same as the Camry.
How can Toyota fight in this situation?
The Toyota representative couldn't help but hid outside the bathroom urgently, and quickly called Toyo's head office.
Tesla headquarters, California, USA.
It's 5 a.m. California time.
Although Musk, the founder and CEO of Tesla, likes to stay up until 1 a.m., he gets up on time around 7 a.m. and does some simple exercise.
Musk, who was sleeping at this moment, received an emergency call.
It's the office assistant calling.
Only the office assistant has his personal phone number.
Musk frowned and sat up from the bed habitually, feeling a little unhappy inside.
As the head of Tesla and SpaceX, Musk's net worth has reached 13.9 billion US dollars, ranking 80th in the world.
Global capital is very optimistic about Tesla's future, and Tesla's stock price has been soaring.
So no one doubts that Musk's wealth will rank among the top 10 in the world in the next one or two years.
The bonus of wealth, coupled with the madness and persistence of technology.
Musk has some unique personal charm and majestic character.
He really doesn't want his secretary to harass him when he is resting, even if the king of heaven comes and the earth explodes.
But this time the secretary called him eagerly. Why?
After Musk answered the phone, he said: "What's going on?"
The secretary said eagerly: "Sir, I have pushed the live broadcast link to you. Please watch the live broadcast of the Changtian Technology Cangqiong Automobile Conference."
Cangqiong car launch conference?
Musk has never heard of this brand.
Changtian Technology's plan to release new energy vehicles was indeed announced to the world some time ago.
But Musk, who has many things to do, doesn't pay attention to Xia Guo's car brand at all.
His goal is to kill traditional fuel vehicles.
Therefore, even Xia Guo’s best new energy vehicle manufacturer, Biddy Motors, Musk feels that it is not something to be afraid of.
So even though he had heard of Cangqiong Automobile, he didn't realize it for a while because he was confused when he woke up in the morning.
He frowned and asked, "Which country is Cangqiong Automobile from?"
The assistant quickly said: "Cangqiong Automobile, a subsidiary of Xia Guo Changtian Technology."
This time Musk woke up.
If you make a call at this time, it means the situation is very urgent.
He didn't ask any more questions, hung up the phone and opened it.
As expected, the assistant sent a link.
This is the live link to this conference from the official website of Changtiantian Technology.
However, this press conference has come to an end, and there is no English throughout.
So Musk is confused.
I just saw the price announced on the big screen.
Musk frowned.
His brain reacts very quickly.
The price on the screen was quickly converted into rice knives.
The entry-level model is much cheaper than the entry-level Tesla m3.
But the high-performance version can actually sell for more than 500,000?
How can this kind of Cangqiong car be sold for more than 500,000 yuan?
Musk didn't care at first.
But when he saw that Chen Xiao, the founder of Changtian Technology, was actually at the press conference and hosted the press conference in person, he knew the seriousness of the matter.
Although Chen Xiao is the founder and actual controller of Changtian Technology.
But for so many years, Chen Xiao has not participated in even the very important launches of Hanhai mobile phones and Zemeng wearable devices.
Changtian Technology can even sell products that Chen Xiao is not involved in and become popular products. So what will happen to the new energy vehicles that Chen Xiao is involved in?
Musk got up immediately and called his assistant.
"There will be a meeting at the headquarters at 7 o'clock in the morning. Before the meeting, prepare all the information about Changtian Technology's warehousing vehicles for me."
At the same time in the East.
Akio Toyoda, who had already fallen asleep, was careful not to be woken up by your phone call.
Compared to Tesla, which had nothing to do with Sky Auto before, Toyota has done enough homework this time.
Therefore, Toyota Fence immediately received all the information currently available about Changtian Technology’s sky mechanism.
After seeing this information, especially the information that a car can travel 1,000 kilometers with only 6 kilograms of energy blocks.
Akio Toyoda was completely sleepless and even broke out in a cold sweat.
He quickly returned to the company and asked the staff to turn on the live broadcast of the Cangqiong Automobile Conference and translate the live voice and video into Japanese characters in a timely manner.
Mr. Toyota still has some misunderstandings.
Because before Changtian Technology released the Cangqiong car, Toyota had very little relevant information and information.
Now Changtian Technology suddenly has a hot-selling car, and no one can believe it.
The scene of the press conference.
A question that everyone is very concerned about after discussion is that what is the difference between the luxury version and the high-performance version of Cangqiong Automobile Elite Edition?
Chen Xiao also happened to want to explain this issue.
"Everyone is very concerned about the specific differences between the three versions of Cangqiong Automobile and why there is a price difference."
"I won't go into details about the differences between the three versions of the car in terms of interiors, wheels and appearance. You can log on to Cangqiong Auto's official website for comparison. I will mainly talk about some specific and very important differences here."
"First of all, I promise you that the three versions of the car use the same bio-battery, which also uses 6 kilograms of energy blocks and can travel 1,000 kilometers."
"The elite version has no driverless system, no intelligent on-board system, and no intelligently adjustable air suspension chassis."
"However, the elite version is also equipped with an intelligent safety system. When encountering an emergency, it will brake or avoid automatically to protect the user's safety."
"Our luxury version is based on the elite version and is equipped with an intelligent on-board system, but it does not have an autonomous driving system and a liftable chassis."
"The advantage of the smart car system is that everything in the car can be controlled through mobile phones, wearable devices, or voice, including air-conditioning windows, door switches, car keyless opening, etc."
"And our high-performance version, which is the version we are demonstrating at this conference, is equipped with a super-intelligent driverless system based on the luxury version, which can achieve true driverless driving. It is also equipped with
The air suspension can be adjusted up and down automatically, and the car chassis is very comfortable.”
After Chen Xiao said this, the audience burst into warm applause.
Is this price good?
Of course it must smell good!
Especially the elite entry version is equipped with the bioenergy battery that users are most concerned about.
This thing is very valuable!
The gas money saved as well as the time and convenience saved for the user are converted into the car, and the deduction is more than 100,000.
There was thunderous applause!
Chen Xiao finally said: "At present, our Cangqiong Automobile only has 4S stores in Jiangzhou, Shanghai and Suzhou and Hangzhou, but I believe that our 4S stores will be popularized across the country within one or two years. After the press conference, next Monday, users will
You can pay a deposit to order a car at the 4S store or the official website of Cangqiong Automobile.”
Just when Chen Xiao was about to end the press conference, the reporters and the current audience refused.
They stood up noisily, having too many questions, hoping to get answers from Chen Xiao.