The manual hybrid version is RMB 130,000, and the automatic hybrid version is RMB 149,000.
Among them, the manual hybrid version has a pure electric cruising range of 60 kilometers, and the automatic hybrid version has a pure electric cruising range of 80 kilometers.
Whether it’s price or mileage, it’s really great in the eyes of the entire industry!
Moreover, industry insiders also learned that the hybrid version of the S5 car produced by Haima is completely an improved version after Cangqiong Auto acquired Haima to help Haima clear its inventory. In addition to adding bio-batteries and motors to these stock cars,
The team also improved the car's safety, such as adding rear airbags to the manual version.
This proves one thing.
After Cangqiong Automobile acquires Haima Automobile, it will definitely manage and manage the Haima Automobile brand carefully, and will not let the products launched by Haima Automobile damage the Cangqiong Automobile brand.
Even if the prices of these cars are very low, safety must be guaranteed.
Since then, both industry professionals and users who plan to buy low-priced bionew energy vehicles have become very confident about the Haima brand.
With the endorsement of Cangqiong Automobile, which can guarantee quality and safety issues, whether a user buys such a car depends entirely on their own aesthetics and trade-offs.
After learning the news, people in the industry expressed their admiration for Cangqiong Automobile's craftsmanship.
Some products require vigorous publicity, while others do not.
For example, a certain car invites a popular celebrity to advertise on major media and videos. The purpose is to tell people across the country that I have launched a new car and that a celebrity endorses it.
But this is not the case with Haima s5.
After the cooperation between Haima Automobile and Changtian Technology, Haima Automobile has gained enough fame.
Even if he does not do any publicity, many media are paying attention to what kind of products Haima Automobile will launch.
This time, the posters posted by Haima Automobile in major 4S stores are just to tell consumers that the new energy vehicles you are looking forward to have appeared.
This is information, not propaganda.
Moreover, Haima Motors has truthfully informed consumers.
The hybrid version of the Haima S5 that is now on sale is not a new car produced by Haima.
After Haima Automobile was acquired by Cangqiong Automobile, the stock S5 was modified with a gasoline-electric hybrid.
Every car has its new "ID card" and new instructions.
These instructions are not simply copied and pasted, but are different for each car. They inform the user in detail where the car has been modified and where it has been replaced.
This is the first time in the automotive industry that such a transparent explanation has been given.
I saw that every Haima 4S store across the country has put up posters of the S5 new energy vehicle.
Jingmu still felt a little uneasy in his heart.
S5 is the touchstone. If it doesn't sell well, it will be in trouble.
There are still many different voices inside Haima.
Many senior executives believe that since Haima has agreed to Cangqiong Automobile's holding of 55% of the new Haima Automobile's shares in the form of technology shares, and it has divested all of the previous Haima Company's liabilities.
Then Cangqiong Automobile should at least treat Haima Company a little better.
Everything should be done with a good start.
The first car produced by New Haima Company should be a complete new energy vehicle, rather than an improvement on those stock cars.
If the cars in stock cannot be sold, who is responsible?
But this time Cangqiong Automobile directly sent a young man to lead a team, directly added another stock car, improved it, and then sold it on the market.
Some senior executives and shareholders of New Haima Company believe that this matter is unfair to Haima Company, and also believe that Cangqiong Automobile does not respect Haima Automobile enough.
These shareholders have gathered many senior and technical leaders of the new Haima Company who have the right to speak. They are unable to resist Cangqiong Automobile's arrangements for Haima Automobile, but they hope to minimize the color of Haima Automobile when selling Haima S5, and
Clearly inform consumers that these cars are not new products of Haima Motors, but improved ones by Cangqiong Motors.
Jingmu looked at these noisy senior officials and shook his head inwardly.
Human nature is like this.
When Haima Automobile was heavily in debt and had no money to wear underwear, everyone was so anxious that they wanted to kneel in front of Changtian Technology and beg Changtian Technology to cooperate with them.
Now that the cooperation with Changtian Technology has been finalized, they are even more demanding. They hope that Changtian Technology can help Haima Automobile build its own new energy vehicles, instead of refitting some stock cars and then using them.
Went to sell.
Jingmu also discovered why Haima Automobile was losing money and why it couldn't do more long-term business.
Because this group of senior executives is short-sighted and has no big ambitions. They only know how to compete for small profits and do not know about long-term planning.
Jingmu sneered and sent the Haima S5 car's promotional poster and car manual to these senior executives.
"What you are thinking of, Cangqiong Automobile has already thought of."
"And your starting point is that you are afraid of failure and try to distance yourself from the improved S5 cars as much as possible, while Cangqiong Automobile takes every work it creates, including improved ones, very seriously and prudently."
"This is the most fundamental gap between our team and the Cangqiong decision-making team, which is short-sighted."
This time Jing Mu unceremoniously ridiculed this group of senior officials.
Jingmu is still the founder of Haima Automobile and is currently the chairman of Haima Automobile.
However, during the previous financing and share reform processes of Haima Automobile, the entire team accepted the power of various capitals.
Therefore, among the current board of directors and senior management, the previous capital still has a very strong say.
They never think about problems from the overall perspective of the development of the automobile industry but only care about the gains and losses of one city or one place.
This is very detrimental to the development of the company.
In the past, Jingmu himself did not have the power to kick out these puppets of capital.
Now that Haima Company has been acquired by Changtian Technology, it can be said that there will definitely be no shortage of money in the future development process.
Therefore, he believes that Changtian Technology must have a way to kick out these blood-sucking insects.
However, these vampires are certainly not fools. They are certainly optimistic about the future of Haima Auto after being acquired by Changtian Technology.
Therefore, they will definitely be reluctant to part with the shares in their hands, or they will open their mouths.
These doubtful executives looked at the instructions handed over by Jingmu and felt extremely embarrassed.
They hope that the improved S5 can distance itself from Haima. It is best to clearly inform consumers that these cars are improved by Cangqiong Motors and are not the first flagship car of the new Haima.
Who knew that the promotional leaflet arranged by Cangqiong Automobile actually said this.
Jingmu laughed and said pointedly: "Although Cangqiong Automobile Headquarters has the same idea as you, your original intention is completely different."
Many senior officials were embarrassed.
This can be regarded as judging a gentleman's belly with a villain's heart.
Nanhai Province, Yangkou City.
As the origin of Haima cars, at its peak, this city had seven or eight Haima 4S stores, large and small, and there were countless car dealers selling Haima cars.
However, in recent years, as the sales of Haima Automobile have declined, even in Yangkou City, the birthplace of Haima Automobile, the number of 4S stores has been greatly reduced. So far, there are only one and a half.
The so-called one-and-a-half stores means that there is one serious 4S store, and another store that has begun to secretly sell cars of other brands.
When the owners of these two Haima 4S stores were preparing to close down, they suddenly heard that Haima Automobile had been acquired by Changtian Technology and became a subsidiary of Cangqiong Automobile, and would also launch cheap bio-based new energy vehicles.
.
The owner of the 4S store was so happy that he immediately gave up the idea of closing the store and patiently waited for the launch of Haima Biotech's new energy vehicles.
Haima Automobile did not disappoint them, and soon gave these two 4S stores sales restrictions on the improved version of the S5.
Seeing such a product, the 4S store owners were very excited. They were very satisfied to be able to sell a gasoline-electric hybrid car.
We have been working hard in the automotive industry for more than 10 or 20 years.
It’s clear where the average consumer’s purchasing point is.
The cheaper the car, the more consumers hope that the cost of using the car behind them will be low.
Now that the S5 has been improved with new energy sources, the owner of the 4S store believes that the more than 60,000 S5s in stock will definitely sell well.
Song Hai, the owner of a 4S store, took the initiative to apply to Haima for 500 improved Haima S5s.
The newly established Haima Company also has a very good policy for 4S stores, with a 10% rebate for every car sold.
The profit of a Haima S5 is 50,000 to 60,000 yuan.
10% is 5,000~6,000 yuan.
If all 500 cars are sold out, the 4S store in Songhai will make a profit of 2.5 million yuan.
For a 4S store with very poor sales and losses for many years.
If we can make a profit of 2.5 million, we can solve a big problem and at least allow the 4S store to survive.
On this day, when the new car was dragged from the warehouse to the 4S shop on a pallet truck, it was already 2 o'clock in the morning.
This was the first time in so many years that Song Hai did not go home because he was guarding the staff as they placed the Haima S5 in the exhibition hall of the 4S store.
The boss works overtime, so it goes without saying that the employees work overtime with the boss.
When the master slowly drove the S5 out of the car, Song Hai's heart skipped a beat.
Because the improved S5 in front of me is completely different from what I imagined.
There is no difference between the S5 in front of me and the old S5 produced by Haima Company.
Still so ugly.
Song Hai thought that after the improvement by Cangqiong Automobile's technical team, the S5 would become very handsome and have a high-end feel at first glance, but he didn't know it would still look like this.
When the S5 first came out in 2016, Song Hai complained about it. I don’t know if Haima Company stole the design fee or if the designer’s level is just like that.
Designing such an ugly car is quite impressive.
If the designers of the S5 took a nap or weren't so serious, the car they designed might look better.
Song Hai then felt relieved again.
Now the purpose of Cangqiong Automobile is to clear the inventory.
Therefore, when improving cars, we must find ways to reduce costs.
It only improves the power system of the car and does not improve the appearance of the car. This is reasonable.
Song Hai thought that his aesthetic requirements were relatively high, so he thought the S5 was ugly, but his assistant couldn't help but asked: "Mr. Song, why is this S5 as ugly as before? It will go on sale tomorrow, too.
I don’t know if consumers will recognize it.”
Song Hai could only keep calm and said: "Everyone has different aesthetics, maybe some people think it looks good? Besides, our 4S store has been losing money for so long. The worst is that it will lose money again tomorrow, but I don't think it will be enough.
"
Song Hai looked at the Haima S5 and said to himself: "You can buy a new bio-energy car for more than 100,000 yuan. I think it still has a bit of flavor."
Soon consumers will give feedback to Song Hai and Haima's senior management.
The next day, as soon as Song Hai's 4S store opened, it was obvious that there was more traffic.
In addition to the reporters and self-media who came to interview, many consumers with real desire to buy also came this time.
Liu Qi, a machine factory worker in Yangkou City, is one of them.
Nowadays, everyone's living standard is higher, and the income of skilled workers in factories is much higher than that of those working in offices in cities.
Everyone will buy a car because of the convenience of life.
For these people, what is more important is the practicality and cost of use of the car.
Liu Qi travels more than 10 kilometers each way between the factory and his home every day. As his children grow up, taking the bus alone will be a waste of time, so he is considering buying a car with a budget of about 100,000.
I looked left and right, looking at joint venture cars and domestically produced cars, but in the end Liu Qi was not satisfied.
When he learned that S5 was going to use new bioenergy, Liu Qi was tempted.
He is not afraid of trouble, even if he needs to add energy blocks every 60 kilometers, he is not afraid of trouble.
After all, you can save a lot of gas money, so the trouble is worth it.
First, I looked at the car. I especially found the S5 to be mediocre. The interior was average and not luxurious, and the same goes for the exterior.
But during the test drive, Liu Qi's feeling was completely different.
Especially when the bioelectric drive mode is turned on, the manual transmission is directly deactivated and the motor drive mode is adopted, which is no different from the automatic transmission.
The vehicle is extremely smooth and there is no sound from behind the engine.
Liu Qi was tempted by the salesperson's words, "If you run a short distance, just add energy blocks to the car. The 60-kilometer new energy range of the manual transmission is still enough. If you want to go out for fun, you can bring more energy blocks. If you find it troublesome, you can
You can refuel directly."
"Anyway, I personally think that you don't have to use my email address at all."
"This car is only 130,000 yuan, and after the improvement of the best-selling car, it can use new energy. It is a green car without paying purchase tax. Isn't 130,000 yuan nice? Bio-new energy can also save a lot of gas money? What kind of bicycle do you need?
?”
Just when the salesperson prepared a lot of sales pitches and brainwashed Liu Qi.
Liu Qi got off the car directly and paid to pick up the car without saying a word.
This move surprised and delighted the salesperson.
What was even more surprising was yet to come. At ten o'clock in the morning, Song Hai's 4S shop was packed with people. If everyone was included in the test drive for 10 minutes, the test drive was scheduled to be on the third day.
As a result, many users couldn't wait any longer and simply paid for the car instead of taking it for a test drive.
At 2 o'clock in the afternoon, the sales manager quickly said to Song Hai: "Mr. Song, all 500 S5s are sold out."