When he reached Jiang Hua, a leader introduced him: "Lao Ma, this is Boss Jiang, a time-honored sponsor of our State Sports General Administration."
"I have admired you for a long time, admired you for a long time, and heard your name for a long time."
Jiang Hua shook hands with this slightly shabby middle-aged man: "Director Ma, today is a meeting to cheer up the Olympic athletes. Why didn't you attend?"
"Women's football is difficult." Director Ma sighed and said, "The funds you mentioned have never been sufficient. I am racking my brains to find more sponsorships, at least to give the children in the women's football league more wages."
Jiang Hua slapped his chest: "Leave this matter to me. Isn't it the salary of the women's football team? Old Knight and I are friends. I will help you discuss with him and let him be the equipment sponsor of our women's football league."
In fact, Jiang Hua is not familiar with the boss of Nike, and the two parties can only be regarded as acquaintances. However, in recent years, Nike has been seeking to acquire Tianting Company, because Tianting Company’s light sports equipment is indeed beautiful, Old Knight thought
Add a highlight product to your company.
However, it was a gift from Jiang Hua to his wife. How could he be allowed to acquire it? Therefore, Old Knight has been rejected no less than five times so far.
"Thank you very much." Director Ma was very excited: "This is a relief for me."
"In addition, I sponsor you 10 million every year." Jiang Hua said with a smile: "It should be enough to pay more wages to the national female football players."
"That's enough, that's enough." Leader Ma said happily, "It's more than enough."
In fact, in the 2000s, the jerseys of the national women's football team were sponsored by Adidas, but the relationship between Jiang Hua and Adidas was not good, because he had previously made an Adidas imitation in Big Bear, and most importantly, in Eastern European countries, he actually killed Adidas.
I have to look for teeth all over the place.
In order to eliminate this imitation, Adidas tried every means, although in the end it acquired this imitation, which made Jiang Hua make a lot of money.
But the methods they used before were really despicable, which made Jianghua sick. Since they only sponsored the national team, Jianghua asked Old Knight to sponsor the women's football league.
That night, Jiang Hua called Old Knight. As soon as the call was connected, Old Knight said happily: "Jiang, have you figured it out? Are you willing to sell me the Tianting brand?"
"That's impossible, that's my gift to my wife."
"Then why are you calling me?"
"I want you to spend more money." Jiang Hua said with a smile: "Our country's women's football league is in urgent need of sponsorship. Would you like to put up a billboard next to the stadium or sponsor it as a title sponsor?"
"If I remember correctly, your country's women's football team has a good relationship with Adidas." Old Knight said regretfully: "Actually, I am quite willing to sponsor your country's women's football team. After all, they are also one of the best in international competitions."
"Adidas only sponsors the national team, not the league." Jiang Hua said with a smile: "And you know, my relationship with Adidas is not good."
"Oh, I remembered." Old Knight laughed: "That imitation of yours disgusted Adidas. They spent a lot of money in vain."
"How can it be considered a waste of money? You must know that they have won the entire Eastern European market." Jiang Hua said with a smile: "You should have won this brand at that time. Not only would you have gained the entire Eastern European market, but you would also have disgusted Adidas."
Old Knight slapped the table and said regretfully: "Oh, my God, what stupid thing did I do? You are right, I really should have taken down your counterfeit brand at that time. The boss of Adidas would definitely jump off the building in anger.
I was actually watching the excitement at the time, and I missed a huge opportunity."
"So now you can't miss another opportunity, they sponsor the national team, you sponsor the women's football league."
Old Knight thought for a while and said, "It shouldn't be much money."
"It's only two to three million US dollars a year at most." Jiang Hua said with a smile: "You can make back the money by selling a few more pairs of AJs."
"That's no problem at all."
Jiang Hua then said: "Let me give you an idea. Our national women's football team can call it a sonorous rose. You can ask the design department to design a joint sneaker with a rose as the theme. I will be responsible for finding a theme song for you."
"You know what? Jiang, you are simply a genius." Old Knight said funnyly: "I will let someone design the sneakers. I will leave the theme song to you. The annual sponsorship fee is four million US dollars.
I can sign for five years first."
After hanging up the phone, Jiang Hua hummed the song Sonorous Rose and wrote down the lyrics silently.
Lan Jieying asked in surprise: "Husband, you can actually write lyrics?"
"I know a lot." Jiang Hua said arrogantly: "You should find someone to compose the music and sing it. Let me think about it, I will find that Tian Zhen."
"Her." Lan Jieying nodded: "Her voice is indeed very distinctive. It should be more suitable to sing this song."
"When our women's football league signs a contract with Nike, Tian Zhen will sing this song live and it will definitely become a hit."
"Is this written for the women's football team?" Lan Jieying said in surprise: "Why don't you write a song for the men's football team?"
"As for their stinky football, I write songs for them, and they can't be proud of it." Jiang Hua said disdainfully: "I not only write songs, but Nike will also produce a joint sneaker for the women's football team."
Lan Jieying's efficiency was very fast. Soon the song was composed by Tian Zhen himself, and the effect of singing it was amazing.
Nike also came up with sonorous rose-themed sneakers within a month, and negotiations with the women's football league went very smoothly.
A month later, at the women's football league sponsor signing conference, Nike took out sneakers and Tian Zhen sang a song, which shocked everyone.
Soon, the sonorous rose became synonymous with women's football. Women's football matches that were originally not attended by spectators were filled with people, at least half of the people in the stands were filled.
"Jiang Hua, who is the lyricist of this song?" Zheng Tong said jokingly: "When did you become interested in women's football?"
"Just when I feel disgusted with some people in the men's football team," Jiang Hua said with a smile, "Just tell me whether they deserve the title of Sonorous Rose?"
"That's definitely worthy."
Jiang Hua nodded: "Okay, let's put the sports matter to rest. Now let's talk about the institute."
"The research institute is doing great, especially the new energy group. It should blossom more."
Jiang Hua nodded: "Tell me in detail."
"The materials research group has some achievements in lithium batteries."
"What material? Lithium ternary iron or lithium iron phosphate?"
Zheng Tong slapped the table: "You know this, but you still want me to report it."
