The first step in refuting rumors is to make your audience interested in what you are saying.
If your audience is not interested in your local rumor refuting, you can just nod your head and talk on the stage, and it will not have any effect.
Jiang Hua didn't say it first, but asked Ma Hong to say it first. To participate in other TV stations' programs, you must at least support him. Talking about your own products right from the start would be unreasonable.
Ma Hong is a biologist. From a biological perspective, he explains to everyone how to correctly prevent colds, how to correctly choose cold medicines, etc.
Why Ma Hong was chosen to participate in this program is because Ma Hong is not only outstanding in his major, he is also humorous and has a high emotional intelligence. He can use very easy-to-understand words to help ordinary people understand these common sense biology.
After the horse expert talked a lot, the host spoke a few words in plain language, mainly asking everyone if they understood. The child care workers were very dedicated and shouted in unison: I understand.
From what Jiang Hua saw, some of the people really understood, and some were in a state of mist. As long as you carefully observe his pupils, you can find that some people's pupils are in a divergent state.
It is understandable, after all, most child care workers are middle-aged and elderly people, and they have limited education. It is indeed difficult for them to understand these sciences.
The host smiled and asked: "Mr. Jiang, do you have anything to add?"
"It's true." Jiang Hua said with a smile: "I think some viewers may not understand it yet. Our teacher Ma used the simplest words to describe the common sense of biology. Maybe some friends still think it is too profound.
.”
The host smiled and said: "That shouldn't be the case. I think it's easy to understand."
"As a host, you have received a higher education, so it's natural for you to understand." Jiang Hua smiled and said, "If you don't understand, your college experience will be in vain."
"As we all know, our horse expert just said that even if a cold is not treated, it can be cured without treatment. The reason is because the human body's immunity has been launching a counterattack against the virus. The human body's immunity is a good thing.
Because people have immunity, they will be protected from many viruses.”
An aunt took the phone and said: "We all know this. We elderly people have low immunity. This is why we want to maintain health. We just hope to restore our physical condition and improve our immunity."
Jiang Hua snapped his fingers: "That's why I'm here. I'm here to promote our company's products. Our Huaxing Biotech's latest product is to improve human immunity."
Jiang Hua continued to say with a smile: "Our product is much more reliable than other health products on the market, and it has obvious effects on improving immunity."
Another aunt took the microphone and said: "Some time ago, a lot of popular science said that relying on a product to improve immunity is quite unreliable. Improving immunity mainly depends on strengthening yourself."
Jiang Hua nodded: "The second half of this sentence is very reasonable. As for the first half, it is not reliable at all. Our products can work. This is the charm of technology. In addition, I would like to warmly remind you that there are
Most of the authors of popular science articles are now in jail. Do you still see articles like this in recent times?"
"There has been less popular science in recent times." The aunt said in confusion: "You just said that they were imprisoned. Did your company sue you? This is so unreasonable. Is it illegal to do popular science?
?"
"It is indeed our company that filed the lawsuit." Jiang Hua said with a smile: "But it is not unreasonable. If it was just for science popularization, our company would not only not file a lawsuit, but would even provide the support we can."
The host asked curiously: "Is there anything fishy in this?"
"Now a new profession has emerged on the Internet, which I call the navy." Jiang Hua said seriously: "In the name of doing good for everyone, these two people secretly collect money and say some crooked things. If they are just
It doesn't matter. Sometimes what they say distorts the facts and is even harmful to society. It is precisely based on this that our company filed a lawsuit."
"What the hell did they say?"
Jiang Hua said with a smile: "They directly named our company in their so-called popular science articles to slander our company. Most of these so-called popular science articles actually have no scientific basis."
An aunt frowned and said, "We looked at it and thought it was quite correct."
"Yes, I just want you to think they are correct, so you won't doubt their correctness." Jiang Hua shook his head: "In addition to the thousands of biological researchers in our research institute, how can our company still do this?
It’s impossible to tell whether an article is true or false.”
"But there is really no scientific basis for your idea of improving immunity."
"How did we create this drug without scientific basis?" Jiang Hua asked with a smile: "Has any of your friends ever used this drug?"
Many old men and women raised their hands and said: "I have used it."
Jiang Hua smiled and asked, "Is it effective?"
"I can't feel it." An old man said, "The cold is still the same cold. The doctor said that this medicine can speed up the cure, but as patients, we don't feel much."
"Just now our teacher Ma also said that a cold generally lasts for seven days. Even if you don't take medicine, the seven days will be almost the same." Jiang Hua said with a smile: "After taking this medicine, you are
Don’t you feel that even if you don’t take cold medicine, your cold will be almost cured in two to three days?”
"It's true. I got better from a cold in three days. In the past, I would have to drink water if I had a cold." Another old man nodded: "But after I got better, I felt like I couldn't lift my spirits for several days."
"When the doctor gave you this medicine, did he tell you to replenish more energy in the past few days?"
The old man nodded: "I did say this, but how can I have an appetite when I have a cold?"
"This sentence is the key." Jiang Hua said with a smile: "Our immunity needs energy support to fight against cold viruses. Just like a real war, it requires ammunition and logistical supplies, so the doctor tells you to supplement more.
Energy. It’s because of what kind of support the increased immunity needs. As you said, if you don’t have the appetite to eat more, it will absorb the energy reserves in your body, which will make you feel less energetic after you feel better. If you provide
You have enough energy, so that after you recover from a cold, you will be like a normal person and won’t be unable to cheer up for several days.”
