"Mr. Zhang, do you want me to go to Yidong again to clear up the relationship? Maybe things can turn around?"
Zhao Mingchuan obviously hasn't given up yet.
"Forget it!" Zhang Shuo waved his hand, "Since they have already taken action, there will definitely be back-up tactics behind the scenes. The enemy is safe and we are clear. We must not follow the opponent's rhythm and find another way."
"Find another way?"
Zhao Mingchuan also thought about it, but there was really no good way.
The only reason is that Weixin was born too late, and there was no time to develop and promote Weixin payment. Otherwise, how could it be easily taken advantage of by opponents like today?!
But I am even more determined to get a payment license next year.
"Let me think..."
Zhang Shuo subconsciously tapped the table with his fingers, and soon, an idea gradually came into his mind, "Since the normal channels are blocked, what do you think, can we exchange the reward for a charitable donation?"
"Charitable donation, you mean Hongzi Society?" Zhao Mingchuan's eyes brightened slightly.
"That's pretty much what it means. For example, every time a like is added to the circle of friends, 50 cents or 10 cents will be donated to the Hong Cross Society in the name of Chunmiao Fund. Of course, the specific amount needs to be scientifically calculated by the technical department. As long as
The total donation amount is expected to not exceed 300 million, which I think is acceptable."
It was no accident that Zhang Shuo thought about charity.
During the previous Li Rong incident, he had already realized that some external pressure could be offset through charity.
It just hasn't been implemented yet.
It's all right now. The enemy is hiding in the dark and is stumbling, so we can use our strength to attack him.
"It's possible, but there are two problems." Zhao Mingchuan's brain was also running at high speed. "The first is the issue of credibility. Will users believe that we will really donate truthfully?"
Considering the general social environment, this is indeed a problem.
"Then let the technical department create a database to update the number of user likes in real time. Users can also query in real time through the front-end page. When donating, attach the names of all participating users and the amount of the donation, and then ask the notary office to notarize it.
"Zhang Shuo put forward his own ideas.
There is always a way to remedy it.
Moreover, with the previous 100 million phone bill marketing, Weixin also established a reputation.
"Then there is another question. Will the user's sense of participation be too weak with this kind of participation? I am worried that although our original intention is good, the effect of the activity may not meet expectations."
Zhao Mingchuan has a very sensitive sense of smell.
There is no real benefit, only a false reputation.
For most people, their enthusiasm for participating in activities will definitely be greatly reduced.
Real money is still the most attractive.
"If MiLiao plagiarizes our previous ideas, the effect will be even more unpredictable."
Zhao Mingchuan expressed his worries.
It has only been 20 days since MiLiao was launched, and it has already made a high-profile announcement that the total number of downloads has exceeded 35 million. The intention of targeting Weixin is already obvious.
Although there is obviously something fishy about this sentence.
MiLiao only announces the number of downloads, but not the actual number of users. Obviously, the retention rate is worrying. But ordinary people don’t know the tricks here, so they naturally subconsciously think that MiLiao is also very good.
Yin Yin can compete with the Wei Xin Chamber of Commerce.
Invisibly, Wei Xin was bumped into by Mi Liao again.
"If the sense of participation is low, then find a way to increase the sense of participation. You don't need me to teach you about this kind of thing, right?" Zhang Shuo is not a god, how can he consider all aspects.
Besides, the time is so short.
"I will refine the marketing plan immediately and report to you next time." Zhao Mingchuan said with a stern expression.
He was also so flustered by the pressure from his opponents that he even forgot the most basic quality of a professional manager - "helping the boss solve problems, not just asking questions."
otherwise.
Why does the company hire you with a high salary?
…………
The next morning.
Zhao Mingchuan came to report to Zhang Shuo again, but his eyes were a little dark.
"Did you stay up late yesterday to write?"
Zhang Shuo presented the marketing plan in his hand.
"Hey, I'm not going to make up for my fault."
Zhao Mingchuan is not simple. After sensing the crisis, he immediately made up for his mistakes.
At least the posture is in place.
In view of the low user participation in the "Like and Donate in Moments" program, Zhao Mingchuan made the following improvements.
One is to add the "Donate Map" function.
The number of likes is converted into the amount of donations, and the total cumulative donations in various cities across the country are displayed in real time. Although it is inconvenient to rank, it can still be seen at a glance which city has more likes.
With competition, there is participation.
Second, change online donations to sending warmth offline.
Qinghe Technology will send local promotion personnel to various provinces and cities across the country to cooperate with the local civil affairs departments and use all donations from each city to support poor households in the province.
The statistics are based on cities, but the allocation of donations is still based on provinces.
To do this, firstly, considering the limited number of local promotion personnel of Qinghe Technology, the workload is too large for each city, which is basically difficult to achieve.
Second, it also takes into account the imbalance between urban development in the province.
Taking Lingnan Province as an example, Weixin users are mainly concentrated in big cities such as Binhai City, Yangcheng, and Guancheng, and the largest number of donations are expected, but the actual needs are in less developed cities.
A compromise was made.
"Even if we take the province as a unit, the workload is still huge, and the time is so tight, can we handle it?" Zhang Shuo still had doubts.
"We are too busy, but there are still users participating." Zhao Mingchuan seemed to have a plan in mind.
"How to say?"
Zhang Shuo was very curious about what weird ideas Zhao Mingchuan could come up with.
"I have considered that when sending warmth after the holidays, I can contact the top 1,000 users in each city and county with the most likes and mobilize them to work with our staff to complete the warmth sending activity."
"high!!!"
Zhang Shuo couldn't help but give a thumbs up.
In this way, it not only solves the problem of staff shortage, but also greatly improves user participation.
Simply kill two birds with one stone.
"Then, I will implement this plan?" Zhao Mingchuan asked for instructions.
This chapter is not over yet, please click on the next page to continue reading the exciting content! There is still a lot of preparation work to be done before the event officially begins.
The first thing is to set up offices in various provinces and cities, and contact the local civil affairs departments in advance. It is best to obtain first-hand information about poor households in each province.
To avoid being in a hurry.
If necessary, some poor households should be visited in advance to understand the situation on the spot.
The specific work is actually very tedious.
Offices are not disposable, and offices in some key cities can be retained.
Next year is a critical year for the development of Weixin, and it is time to initially consider the issue of profitability. The establishment of an office will also help Qinghe Technology fully roll out its local promotion work.
Anyway, three or five people in one office can handle it.
"Let's go ahead and do it. The holding company will fully cooperate. In addition, Qinghe Technology only needs to be responsible for the relevant marketing expenses for this Spring Festival warm-up activity, and the charity funds will be fully paid by the Chunmiao Fund." Zhang Shuo promised.
"Thank you Mr. Zhang!"
Zhao Mingchuan was very excited, saving two to three billion in funds.
When the 2 billion cake was divided before, Qinghe Technology only received 300 million in financial support, 100 million of which had been used to subscribe and pay the registration fee of the subsidiary, and the actual usable funds were only 200 million.
Of course, Zhang Shuo also has his own considerations. Since he is doing charity, it is of course more appropriate to use the name of Chunmiao Fund, and he can also get three times the experience point reward.
After mortgaging the Sprout Building, the holding company obtained another 600 million bank loan. Excluding the investment in Wujiang Technology and the purchase of the Sprout Building, it still had 1.12 billion in cash on its account.