Chapter 113 The love of capital cannot be sold just because you want to!
"Grudge, a powerful enemy!"
Rebus also downloaded Weixin on his mobile phone and has been using it. After the Weixin 3.0 version was updated, he instinctively felt a huge threat.
Have to admit it.
Compared with MiLiao, Weixin is better in UI design.
But who is Rebus? He has developed a strong character through his ups and downs in the Internet industry, and he obviously won't give up so easily.
Scarlet Capital is also very stubborn and expresses its willingness to continue burning money.
To Scarlet Capital, hundreds of millions are just small amounts of money.
The problem is that Rebus himself does not want to start Xiaomi's Series B financing so soon, because that will greatly weaken his control over Xiaomi and affect Xiaomi's future plans.
Who knows if Scarlet Capital has ulterior motives?
As an industry leader, Rebus relies on capital, but he is also instinctively wary of capital.
The key is--
Judging from the current situation, MiLiao has been completely at a disadvantage in the competition with Weixin. User reputation is even more polarized. No matter how much money is spent on marketing, it seems to be in vain.
It's just a desperate struggle.
Of course, Miliao, which has spent a lot of money on marketing, will definitely not be able to withdraw from the stage of history so easily. At least it still has a certain market share for now.
After future version iterations and updates, it may not be impossible to coexist with Weixin.
Even a counterattack!
After all, until now, Rebus still firmly believes that his positioning of MiLiao is correct and truly in line with the future development trend of mobile social communications.
The current dilemma is that users still don’t understand MiLiao.
That's how confident he is.
But for the upcoming Spring Festival, whether to launch a large-scale marketing campaign?
Rebus hesitated.
"It's difficult!"
Without marketing, the money burned before would be wasted, and the gap with Weixin in user scale and popularity will only widen.
Rebus had learned about Weixin's Spring Festival marketing plan in advance, although it seemed to have run into some trouble.
marketing.
This means that we will continue to burn money and start Series B financing immediately, which is likely to attract wolves into the house.
Under the endless confusion, the joy of the company having just moved to a new home seemed to be diluted.
Like Sprout, Xiaomi is actually a start-up company. If you really think about it, it was only born one month earlier than Sprout. It has also grown rapidly in the past year, and the old office area is no longer enough.
Just after New Year's Day, I moved into a new house.
Of course, Xiaomi's new office location is definitely incomparable to the Sprout Building.
sometimes.
Rebus was really envious of Zhang Shuo's arrogance, "Where did you get so much money?"
Just very curious.
Later I learned that Jade Bird Interactive Entertainment had obtained a huge sum of 1.5 billion from Tenda just by virtue of the exclusive overseas agency rights for two games. I was so jealous that my eyes almost turned red.
I wish I could develop a game or two too.
This is of course just fantasy.
If mobile games are really good and well developed, the money won’t just be made by Jade Bird Interactive Entertainment.
He deserves to be rich.
"Mr. Lei, I think we should be cautious. Xiaomi's core product is mobile phones. Although we have high hopes for MiLiao, it is not indispensable. We still need to focus more on our main business," the partner reminded.
This year.
Xiaomi's first mobile phone is about to be released, so there is no reason not to be cautious.
"You're right, you can't forget your original intention." Rebus finally came to his senses, "I've decided that I won't do large-scale marketing during the Spring Festival, just do whatever you want."
"Mr. Lei is wise!"
The partners were very pleased, but they were worried that Rebus would get carried away.
That would be difficult.
"Wise? Haha."
Thinking of the 500 million burned in the last round of MiLiao marketing, Rebus still feels pain in his heart.
The key is.
Will Scarlet Capital agree not to do marketing during the Spring Festival?
He understands capital very well. Since those guys have spent money, they must make a sound. Even if they repackage and repackage, they must pull Mi Liao to take a spin in the stock market.
How else to make money?
There is no reason to give up halfway.
Rebus's face was rarely covered with a shadow.
…………
When Weixin version 3.0 was released, Zhang Shuo was spending the most boring New Year's Day holiday.
The second child returned to the orphanage, and Gu Xiaoxi didn't come either.
Nuo Da's house was empty, and Zhang Shuo was bored alone, so he wanted to find his senior brother, Binzi, to go out for a drink. However, the senior brother wanted to accompany his girlfriend Feifei, and the two were inseparable.
Binzi was even more critical and replied: "I'm working on the farm, so don't disturb me!"
Depend on!
Even the little secretary doesn't know what kind of stimulation she has received recently, and she no longer fishes.
Busy here and there all day long.
There is also Du Qingqing, a little bitch. Ever since Gu Xiaoxi came to work as a tutor, he has never come to the house to have a meal. In addition, Qingcheng takeout is currently being promoted in the Lubei area, so he is too busy to keep his feet on the ground.
On the contrary, Zhang Shuo became the most leisurely one.
He was shocked to find out.
Except for a few senior brothers, there seemed to be no friends with whom I could hang out in private in Pengcheng, a large city in Nuozhou.
That’s very sad!
I dared to go through a lot of circles, but in the end I was still an otaku with no social circle.
"Is it time to get a dog at home?"
Zhang Shuo suddenly had a horrifying thought and couldn't help but shudder.
It feels so empty, lonely and cold.
Think about it and forget it.
The result was that during the entire New Year's Day holiday, Zhang Shuo stayed at home alone without leaving the house, and spent three days studying the postgraduate entrance examination questions.
On the 8th of this month, that is, next Saturday, there will be a postgraduate exam, and he doesn't want to fail in the exam with the blessing of being a top student.
That would be really embarrassing.
…………
Tuesday, January 4th.
After going to work, Zhao Mingchuan came to announce the good news again: "Mr. Zhang, Weixin Moments has only been online for three days, and a total of 35 million Moments have been posted, with an average of one Moment for every 0.6 users."
"not bad."
This was what Zhang Shuo expected, so he asked: "Micha, is there any reaction there?"
"I heard a rumor," Zhao Mingchuan suddenly gloated, "I heard that Rebus almost fell out with Scarlet Capital because of Xiaomi's Series B financing."
"This is the bitter pill of aggressive marketing."
Zhang Shuo actually sympathized with Rebus. Once a giant like Scarlet Capital got involved, it would be extremely difficult to get rid of it.
It's just like dog skin plaster.
As a start-up company, Xiaomi’s first round of financing is as high as US$100 million, and Scarlet Capital can obtain at least 25% of the shares, and it may even be higher.
Where is it so easy to get fooled?
This is one of the reasons why Zhang Shuo has always been resistant to capital and unwilling to raise funds.
Once financing is obtained, the founders of start-up companies are said to be the helmsmen and CEOs of the companies. They seem to have unlimited success in public, and they all regard themselves as successful people.
In fact, in the boundless shadow behind them, capital giants have long been standing, like blood-devouring gluttons hiding in the darkness, secretly controlling everything.
Just like a puppet.
Any decision made by the founder may be constrained by capital.
No one can be as cool and unrestrained as Zhang Shuo, who can easily make decisions on all matters of Sprout Holdings.
"In any case, MiLiao's threat to us is getting smaller and smaller. As long as we do a good job in this round of Spring Festival marketing, we can completely establish victory."
Zhang Shuo is not prepared to get involved in other people's affairs, and he doesn't understand.
"I think so too." Zhao Mingchuan nodded, "So, in the next half month, I may become a trapeze artist and fly around the country to assist in the preparation of the provincial offices of Qinghe Technology."
For this event, he transferred half of the elite members of the operations department to each province to take charge of the overall situation.
The burning pot belongs to Yes.
"Thanks for your hard work!"
It was rare for Zhang Shuo to pity Zhao Mingchuan.
It is foreseeable that during the upcoming Spring Festival, everyone in the company can take a holiday. Only the operations and technical departments of Qinghe Technology must retain people to work overtime to ensure that there are no mistakes in the activities.
As the person in charge of the Spring Festival marketing activities, Zhao Mingchuan is determined to celebrate the New Year in the company.
"hey-hey."
Zhao Mingchuan suddenly became obscene again, as if by magic, he took out a document from his suit pocket, handed it to Zhang Shuo, licked his face and said: "This is what I and Wang Yan agreed upon. Qinghe Technology's 2010 Qinghe Technology
The employee year-end bonus distribution plan, since Mr. Zhang pities us so much, why not approve this plan?"
"You kid, you did have a premeditated plan."
Zhang Shuo took the document and scanned it back and forth, only to feel his eyes go dark.
What a dark heart!
After several expansions, the number of employees of Qinghe Technology has reached 325. If we include the offices that will be established in various provinces and cities, the total number of employees will soon exceed 400.
For a large Internet company, this number of people is really nothing.
Like Tenda.
In 2010, the total number of employees exceeded 10,000, and as many as 3,000 new employees were recruited this year alone.
But to put it bluntly, Qinghe Technology only operates and maintains the Weixin product, and Weixin currently only focuses on the internal basic platform, with no official accounts, mini programs, videos, or external links.
Employees are mainly concentrated in the two major business sectors of R&D and operations.
It’s no longer too little.
The year-end bonus plan proposed by Zhao Mingchuan has a total amount of up to 10 million, with an average of 30,000 per person.
If you work full time throughout the year, this is really not much.
However, Qinghe Technology was only registered at the end of July last year, and large-scale recruitment occurred after September. In other words, most employees of Qinghe Technology only worked for 3-4 months last year.
This year-end bonus is a bit exaggerated.
If Zhang Shuo approves, how will Qinghe Technology's 2011 year-end bonus be distributed?
How do I send it to other subsidiaries?
But Zhang Shuo couldn't refuse directly and dampen Zhao Mingchuan's enthusiasm. Fortunately, he had an idea and returned the document to Zhao Mingchuan on the spot and said seriously: "The review of the year-end bonus is under the management of the Human Resources Department. Director Wu has taken office. According to the procedures, you should
Go find him to approve it.”
It's better to get rid of this hot potato quickly.
Thinking about Wu Sheyuan's shrewdness, he would definitely not allow Zhao Mingchuan to do such nonsense.
"Oh well!"
Zhao Mingchuan couldn't refute and immediately withered.