Chapter 145 Qingcheng adjusts and acquisitions are suspended!
After the meeting, Zhang Shuo returned to the office.
Chen Xiaowan walked in with her iPad in her arms and lowered her voice slightly and said: "Boss, my mother asked me to bring you a lot of cured meats, saying she wanted to thank you. I will leave the things at home for you."
She originally felt ashamed to do such a thing, but she couldn't resist her mother and ordered her to die.
You can only execute it obediently.
During the past annual vacation, Chen Xiaowan was very impressive at home. Not only did she find a good job, but she didn't ask for money from the family for the first time during the Chinese New Year.
The matchmaker who proposes marriage is almost destroying the threshold of her family.
"Really? Thank Auntie for me."
Zhang Shuo understands the Chinese people's sophistication very well.
"Ahem, boss, didn't you tell me you were back two days earlier? Why is the house still so gray? It doesn't look like anyone wants to live in it." Chen Xiaowan looked strange.
"cough."
Zhang Shuo's face was also slightly red. In the past two days, he had been enjoying housekeeping services at Xili Building and had never stayed at home in Tianfu Community.
Isn’t it just gray?
"Children, don't ask around!"
Zhang Shuo, who was "embarrassed and angry", immediately gave the little secretary a stir-fry and quickly changed the subject: "You heard in the meeting just now that Director Jiang has resigned as the director of the President's Office and you will take over. From now on, even I will have to
I’ve called you Director Xiaowan, but don’t let wind and rain come, do you understand?”
"clear!"
Chen Xiaowan turned into a dogleg in an instant, "Don't worry, boss, I have arranged for cleaning to help you tidy up the house. It will be absolutely confidential and absolutely loyal!!!"
"Yes, I have awareness!"
Zhang Shuo was very pleased that the secretary was still so considerate.
"Boss, hey, do you want to try the Zhou Hei Ya I brought?" Chen Xiaowan magically took out a box, "This is our specialty."
"I'll try a piece."
Zhang Shuoma put on his gloves and picked up a piece of his favorite duck rack.
So numb! So spicy!
Delicious!
It's the kind of feeling that's so spicy that your mouth screams, but you can't help but eat another piece.
"Hey, is it delicious?"
Chen Xiaowan is also a foodie, so the two got into a fight in the office.
at this time.
Pei Weiping and Du Qingqing knocked on the door and came in.
I don’t know since when, these two people have gradually become the most cooperative partners from “competitors”. Even though Qingcheng Technology has separated, they still maintain constant communication at work.
"Would you like to try it together?"
Zhang Shuo smiled and asked the two of them to sit down on the sofa, his mouth was so spicy.
"I've long heard that Jiangxia's Zhou Hei Ya is famous, so I followed suit." Pei Weiping suddenly stopped being particular and was not in a hurry to report on his work. He took advantage of the situation and joined in.
Obviously he knows how to build a close relationship with his boss.
Du Qingqing was the only one who was depressed. She wanted to eat it, but she had been doing nothing in the past two days and didn't dare to eat it. Chen Xiaowan made her cry with greed last night, and now she is going to be publicly executed again.
After eliminating all the food, we can start talking about work.
Chen Xiaowan swept the battlefield as quickly as possible and quietly retreated.
"The group buying war is in full swing. If Qingcheng Technology wants to pick up the slack, I need to know how much funding the holding company can support?" Du Qingqing said.
The only reason I opened my mouth was to ask for money.
When Qingcheng Technology separated from Qingcheng Retail last year, financially, only 50 million was allocated from Qingcheng Retail's account as Qingcheng Retail's operating capital.
The holding company will have to figure out a way to handle the majority of the funds.
"How much do you want?"
Zhang Shuo was also scratching his head. He was worrying about funds, and the "creditor" came to his door.
The landlord's family has no surplus food either.
"I have calculated that Qingcheng Technology wants to complete its layout in the three first-tier cities of Jingshi, Magic City, and Yangcheng, as well as major second-tier cities such as Jiangxia, Shancheng, and Lin'an. It is conservatively estimated that it will need to invest 500 million yuan."
Du Qingqing obviously came prepared.
"What if we just target the capital, the magical capital and Yangcheng?"
2011 is far from the year when food delivery explodes. Zhang Shuo does not want Qingcheng Technology to move too fast and plans to occupy the "bridgehead" of four first-tier cities first.
The expansion of second-tier cities can probably wait until next year.
"That also requires 200-300 million yuan of funds, because first-tier cities are originally the main battlefield of Qingcheng Technology this year, and will also be the key investment areas." Du Qingqing said firmly.
"Tell me about your specific plan." Zhang Shuo was noncommittal.
Of course the holding company can afford the two to three billion yuan, but the key depends on how it is spent.
"This is the business plan I wrote."
Du Qingqing seemed to have figured out Zhang Shuo's routine, turned around and took out a document prepared in advance.
"..." Zhang Shuo was slightly stunned.
This bitch has welded all the roads in advance.
According to Du Qingqing's plan, Qingcheng Technology will mainly do two major things in 2011.
The first is to acquire 1-2 group buying websites to improve the talent layout of Qingcheng Technology.
Fill in the missing link.
Today's Qingcheng Technology mainly focuses on research and development, and lacks a large number of local promoters to connect with merchants, lacks professional marketing personnel, lacks professional customer service, etc.
These are exactly what group buying websites are good at, and they can just learn from each other's strengths to offset their weaknesses.
The second is to expand the business margin of Qingcheng Takeout.
Transformed from a single Qingcheng retail takeout service provider to a joint service provider for high-quality merchants.
simply say.
It is to introduce well-known chain fast food brands such as McDonald's, KFC, Starbucks, Dicos, Pizza Hut, Zhen Kung Fu, Yonghe, etc., and connect to Qingcheng APP to provide takeaway services for these chain brands.
These brands have built-in reputation and traffic, and are also the main source of dine-in food for white-collar workers.
Cooperating with them, even if there is only a small profit, can open up the market for Qingcheng APP, bring traffic, and at the same time cultivate users' takeout ordering habits.
In essence, they are also promoting Qingcheng APP.
"Will the introduction of chain fast food brands so early have an impact on Qingcheng Xiaozhu under the Qingcheng retail name?" Zhang Shuo asked.
"I don't think so."
Pei Weiping explained: "These chain brands are basically Western fast food. Qingcheng Xiaozhu focuses on Chinese fast food. Not only will they not conflict with each other, but they can also complement each other and complete the catering category.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "In order to cooperate with the expansion of Qingcheng Technology, Qingcheng Retail will also open Qingcheng Xiaozhu flagship stores in major CBD areas of first-tier cities. It is planned to plant the flag first.
A route to slowly expand again.”
"Isn't this contradictory to the decision made by Qingcheng Retail to first delve into the coastal city market years ago?"
Zhang Shuo was puzzled.
"Yes!" Pei Weiping took the initiative to admit his mistake, "It's my fault. I didn't understand the underlying business model of Qingcheng Retail thoroughly enough before, which led to deviations in business planning."
"How to say?"
Zhang Shuo was even more curious.
"Before this, I simply understood the combination of Qingcheng Retail and Qingcheng Technology as a combination of online and offline, so I made the decision to delve deeply into the Binhai market."
Pei Weiping seemed more like he was making a self-examination.
"Before, I proposed to acquire a local chain retail company in Binhai City. In addition to looking at the chain company's talents, channels, warehousing and other resources, I mainly wanted to take the opportunity to expand the territory of Qingcheng Xiaozhu from the commercial area to the residential area.
Thus achieving full coverage of target users.”
"There's nothing wrong with that."
The expansion plan proposed by Pei Weiping was also approved by Zhang Shuo.
Order takeout!
In addition to being at the company at noon, I would order dinner or even midnight snacks when I got home in the evening.
Isn't that normal?
Qingcheng Xiaozhu once boasted itself as a late-night canteen.
"It's logically correct."
Pei Weiping is also a ruthless person, and even dissected himself on the spot, "It's just that I overlooked a very important point, that is, there is an essential difference between commercial areas and residential areas."
"Business districts, especially those in first-tier cities like Binhai City, lack affordable restaurants due to high rents. This provides opportunities for Qingcheng Xiaozhu."
"But residential areas are different. In a densely populated big city like Binhai City, there is no shortage of various small restaurants, tea restaurants, etc. around the community, and there are even ones that specialize in Chinese fast food."
"Some of them are old stores that have been in business for more than ten years and are well-known in the surrounding area."
"Not to mention the prosperous urban village, where hundreds of flowers are blooming, and everything you want is available."
"Therefore, Qingcheng Xiaozhu will not have any competitive advantage in residential areas. Today, when the takeout habit has not yet been developed, it is obviously not a good time for Qingcheng Retail to intervene in the residential area market."
"That's the truth."
Zhang Shuo admitted that he was a little moved by Pei Weiping.
This is indeed a misunderstanding.
There is also a big difference between big cities represented by Binhai City and other third- and fourth-tier cities that are relatively less densely populated.
In any community or urban village in a big city, there are almost no vacant houses.
Roommates are everywhere.
Unlike third- and fourth-tier cities, even in an old community that has been developed for seven or eight years, all the houses have been sold, but more than half of them are still in rough housing.
Not to mention living in it, it was not decorated and decorated, so it was just bought and left empty.
The whole neighborhood is empty.
Because there are not enough customers, catering in residential areas of small cities is not very prosperous.
On the contrary, big cities not only have a large number of people, but most of them are young people who do not have the conditions or are too lazy to cook at home. As a result of the huge demand, there is never a shortage of restaurants around residential areas.
The business is still very booming, almost every business is making a profit.
If it goes bankrupt.
Then there is only one possibility - the landlord has raised the rent again!
Even without takeout, it is actually very convenient for young people to eat at night. The addition of takeout only makes young people lazier and saves the effort of going downstairs to eat.
But this is not strictly necessary.
Pei Weiping's analysis is very clear, suggesting that Qingcheng Retail should postpone entering the residential area market and postpone the acquisition of local Binhai retail chain companies.
Instead, they turned their guns, concentrated their resources, and first cooperated with Qingcheng Technology to occupy the three first-tier cities of Jingshi, Magic City, and Yangcheng, and even the highlands of other second-tier cities.
By setting up Qingcheng Xiaozhu flagship stores, it will bloom in major cities.