Chapter 147 Take advantage of the situation and fight tooth for tooth!
February 13th, Sunday.
Sprout Building.
During the weekend holidays, Zhang Shuo rarely showed up at the company, naturally because of Tengda's lawsuit against Weixin.
Although this incident happened yesterday, Zhang Shuo did not convene a meeting with relevant executives immediately, but gave them a day to investigate and discuss.
Anyone who encounters such an emergency would not be able to give advice immediately.
During the morning meeting, Zhao Mingchuan, general manager of Qinghe Technology, and Wu Xian, manager of the legal department of the holding company, both of whom attended the meeting, both had panda eyes.
Needless to say, I must have stayed up all night last night.
"Who will tell me the situation?"
After Zhang Shuo sat down, he looked at Zhao Mingchuan and Wu Xian.
Jiang Yue originally said she wanted to work overtime, but Zhang Shuo stopped her. She had been working at the company during the Spring Festival holiday and was not able to spend time with her family.
It's a bit too cruel to wait until a weekend off before asking people to work overtime.
"Let me tell you."
Faced with intellectual property litigation, Legal Department Manager Wu Xian naturally did his part.
In the past few months, although Zhang Shuo had few opportunities to meet Wu Xian alone, the legal department was indeed one of the busiest departments of the holding company.
Just to deal with external plagiarism of three games of Jade Bird Interactive Entertainment, no less than ten lawsuits were filed.
It still maintains an impressive victory record to this day.
Every time the Ministry of Justice wins a plagiarism lawsuit, the compensation paid by the defendant starts at least 3 to 5 million, and the highest compensation case even reaches 15 million.
A lot of KPIs were created virtually.
At the same time, with the overall rise of the sprouting department, under Zhang Shuo's instruction, the legal department of the holding company actually recruited many elites in the legal field.
Especially in terms of intellectual property rights, two authoritative expert consultants were invited.
because of this.
Wu Xian has finally established a firm foothold in the holding company.
"From yesterday morning to now, the Legal Department, together with Qinghe Technology, also invited experts in intellectual property to have a meeting to study and conduct a point-by-point analysis of Tenda's complaint. The conclusion is that the function of the drift bottle does not belong to exclusive intellectual property rights. We
The chance of winning this lawsuit is more than 70%. The only problem may be that it will be very troublesome in terms of proof and the case will drag on for a long time."
Wu Xian looked confident.
If the target of the lawsuit is not Tengda, he can even say that he is 90% sure.
"In response to Tenda's request for Weixin to be removed from the shelves for rectification, the technical department has also made a plan overnight. If necessary, a temporary update can be used to remove the drift bottle function." Zhao Mingchuan added.
In fact.
Weixin has developed to its current scale and no longer relies on the drift bottle function.
A few years after the launch of Original Time and Space and Weixin, not to mention drifting bottles, popular functions such as "people nearby" and "shake" have gradually become useless and have withdrawn from the stage of history.
Because the stranger I met was either a tea seller or a tea master.
With the continuous expansion of functions, Weixin has also transformed from a simple social software to a platform software integrating various functions such as payment, official accounts, mini programs, short videos, and live broadcasts.
"very good!"
Zhang Shuo was obviously very satisfied with the efficiency of the legal department and asked another question: "Tengda's WeChat has also been launched. Is WeChat in danger of plagiarizing Weixin?"
"That's great."
When this was brought up, Zhao Mingchuan felt very unhappy: "If you don't say anything else, just hearing the name is teasing us."
"There is also the overall UI design of WeChat, including icons. Although it has been differentiated in terms of color, color saturation, etc., people in the industry can tell at a glance that it is imitating our Weixin."
"The most shameless thing is——"
"WeChat has people nearby, and WeChat has people around it; Weixin shakes, and WeChat shakes. WeChat is just a copycat version of Weixin. It's a shame that Tengda has the face to sue.
We plagiarize.”
"It's really the bad guys who complain first."
"Disgusting fucking opens the door to disgusting - disgusting as hell!!!"
It could be seen that Zhao Mingchuan was really angry with Tengda, and he started to spit out sweet fragrance.
"Then prepare the litigation materials."
Of course, Zhang Shuo is not a fool. He is not shy about Tengda and other companies.
Just face it, just face it.
"No problem, relevant materials are already being prepared, and a lawsuit can be filed in court as soon as next week." Wu Xian was not ambiguous at all.
"Don't!"
Zhang Shuo suddenly waved his hand, "Don't worry, we have a solid chain of evidence, don't rush to litigate now."
"Why?"
Wu Xian doesn't understand this operation.
"Imagine if we follow the normal process, we sue Tengda, and Tengda sues us, with both parties blaming each other and arguing with each other. How long will this litigation battle last?" Zhang Shuo asked.
"As little as half a year, as long as one or two years."
"This is it."
Zhang Shuo's eyes flashed slightly, "Tengda filed an intellectual property lawsuit against Weixin before the release of WeChat. It didn't really want to win the lawsuit against us, it just wanted to tie WeChat and Weixin together for marketing."
In order to achieve today's popularity, Weixin took five months and spent nearly 600 million.
But WeChat only took one day.
The heat was so obvious that it was in vain.
"With Tengda's shrewdness, they couldn't have predicted that we would soon launch a counterattack and sue WeChat for plagiarizing Weixin. But why did they do it again? There must be a monster when something goes wrong."
Zhang Shuo may not recognize Tengda's corporate culture, but he will never underestimate Tengda's strength.
Especially Tenda’s professionalism.
Zhao Mingchuan was also thoughtful and said: "From the very beginning, Tenda wanted to bundle WeChat and Weixin for marketing, deliberately blurring users' knowledge of these two products. And then use channels, funds, and influence
We will wait for multiple advantages and leverage on them to make WeChat catch up."
“It’s not just about coming from behind.”
Zhang Shuo shook his head, "Tengda's ultimate goal is to use bad money to drive out good money after WeChat catches up with the popularity and number of users, forcing users to choose one, and ultimately achieves the goal of replacing Weixin with WeChat."
It cannot be said that there is no sinister intention.
Just because Zhang Shuo wasn't in a hurry for a meeting yesterday doesn't mean he didn't do anything.
In fact, it is rare to have insomnia at night.
Zhang Shuo had never underestimated Tengda, and had even predicted Tengda's moves, but when Tengda actually showed the terrifying power that swept the Internet and destroyed everything, he was still a little shuddering.
The terror of giants is not just talk.
The total marketing expenses that Sprout spent on Weixin were only 500-600 million yuan, but what about Tengda? It spent a huge 1 billion marketing funds in one go, but didn't even blink an eye.
Reveal the power of capital.
If Tenda's own resources and channels are included, the marketing expenses are estimated to double.
How terrifying!
Just because he thought enough, Zhang Shuo knew enough about Tengda.
"Social networking is Tenda's core business, and it can even be said to be its lifeblood. If we want to compete with Tenda in this field, we must be prepared to fight to the death."
As soon as these words came out, the whole place fell into silence.
Only then did everyone realize that the intensity and cruelty of this war was far beyond their previous imagination, and everyone's expressions couldn't help but become solemn.
The air will freeze.
"So, if the lawsuit between us and Tenda really drags on for a year and a half, then no matter who wins or loses the lawsuit, Tenda will be the final winner?" Zhao Mingchuan swallowed hard.
"You're right."
Zhang Shuo nodded, convinced: "Compared to Tenda, our only advantage is that Weixin was released half a year earlier, and this is precisely Tenda's biggest weakness."
If WeChat and Weixin are released at the same time, then even if Weixin is superior to WeChat in terms of user experience and is as confident as Zhang Shuo, there is no confidence that Weixin can win this war in the social field.
It can even be said that defeat is inevitable.
"So, Tengda's ultimate goal in doing all these things is to shorten the time gap. It's that simple!" Zhang Shuo finally saw through Tengda.
Only by seeing through the enemy's final calculation can we make appropriate responses.
Otherwise, it may fail completely.
Even in the end, I couldn’t even figure out how I lost.
Especially against an opponent like Tenda who usually likes to "come late and come first". Before this, Tenda had already won too many similar battles in the PC Internet era.
For example, ICQ Game Center is to Lian Zong, and Hero Kill is to Three Kingdoms Kill.
It’s such a win!
Therefore, Tengda has also accumulated quite a lot of experience in front-line battles. He is as cunning as a fox, but he also pretends to be harmless to humans and animals, allowing netizens to yell at him to kill him.
This kind of opponent is the most terrifying.
"Now that we have seen through Tengda's sinister intentions, we cannot follow the other party's lead. Didn't Tenda sue Weixin for plagiarizing the drifting bottle function of the ICQ mailbox? Then we will lose the lawsuit on our own initiative."
Zhang Shuo's words were astonishing.
"But if we lose the case, it will have a big negative impact on Weixin's reputation. Tenda will definitely not let go of this opportunity and stand on the moral high ground and continue to smear and attack Weixin." Zhao Mingchuan was a little worried.
Tengda can definitely do this kind of thing.
As a result, Weixin, who was already on the defensive, would be under greater pressure.
"I don't think so." Zhang Shuo had a different view, "You have to stand up when you are beaten. Since we have done something wrong, the timely correction is to cancel the drift bottle function and not give Tengda an excuse. There is no need to die.
You have a tough talk. I believe that users have a strong balance in their hearts and will not abandon Weixin so easily."
Compared with Tengda, who has a lot of bad records, Weixin's incident is nothing at all, and from beginning to end, it is not a matter of victory or defeat at all.
It’s not even a question of plagiarism or not.
"The key is not to give Tenda the opportunity to mess around, ride on the popularity for a long time, and bundle marketing. We first take a step back and take the opportunity to erase the only stain of the drift bottle."
"This way Tenda will have no reason to continue bundling marketing with us."
"After correcting the situation, we can openly and openly sue Tengda's WeChat for plagiarizing Weixin, which will immediately turn the public opinion against us. Withdrawing your fist is not to be a coward, but to fight harder!"
Zhang Shuo spoke loudly and resonantly.
"this……"
Zhao Mingchuan and Wu Xian looked at each other, somewhat understanding.
"In my opinion, the secret to handling the whole matter lies in the word "quick" - quick closure, quick cutting, quick counterattack!" Zhang Shuo's thinking became increasingly clear.
"I really want to know, given the previous case in which Weixin lost the case, how will the court judge WeChat for plagiarizing Weixin's 'Nearby People', 'Shake' and other functions? Can the court use the dragging trick again?
?!"
As soon as these words came out, the whole place fell into silence.