Zhou Pengfei and others lived up to expectations, and the internal beta version of "Synthetic Watermelon" was successfully completed.
The game version number has also been applied for.
Zhang Shuo immediately told Operations Manager Liu Xiaohui, "Let's contact each channel dealer in advance now and try to get a better recommendation position. The public relations department needs public relations."
"clear."
Liu Xiaohui was able to secure his position as operations manager because he was familiar with the channel business.
Huang Kun had great ambitions before.
Generally, small game companies are only responsible for game development, and operations may be handed over directly to the publisher, waiting to receive a proportional share.
Jade Bird Interactive Entertainment has established a complete operation team.
Although the operations team only has five people, it not only spent a lot of money to recruit Liu Xiaohui, a capable person, but also covers positions such as editing, graphic design, events, and customer service.
Small but complete.
"You can also try to contact mobile news clients like Tiantian Toutiao to see if you can get an advertising space at the lowest cost," Zhang Shuo added.
A game wants to be popular,
In addition to the quality itself, marketing is also a very important part.
Especially "Synthetic Watermelon",
Being able to become popular before was partly due to luck, so we had to pay more attention to marketing.
"The publicity fund of 1 million will be approved first. If it is not enough, we will add more." Zhang Shuo was very proud.
"If you say that, Mr. Zhang, then I know it in my heart." Liu Xiaohui also looked excited, had food in his hands, and was not panicking. It was time for him to show his value.
"correct,"
Zhang Shuo glanced at the iPhone 3gs held in Liu Xiaohui's hand, ""Synthetic Watermelon" will be released on iOS at the same time, so we need to find a way to get two iPhone 4s to facilitate internal testing."
The later-famous "Fruit Ninja" was first released on iOS on April 21 this year and has already gained some fame, especially in the European and American markets.
The iPad version will be released on July 14th.
And the Android version,
It won’t be released until September 17th.
In order to seize the Android market, the beta version of "Synthetic Watermelon" has been developed based on the Android system from the beginning, preparing for a sneak attack.
Zhang Shuo's Meizu m8 has been installed.
iPhone 4 is an Apple classic, and is even considered by many Apple fans to be the most outstanding iPhone product in terms of appearance design. It was only officially launched in beautiful countries on June 24.
You can't even buy it in China.
In 2010, domestic smartphones were far from taking off. Huawei ideos would not be released until October, and Xiaomi 1 would not be officially released until August next year.
Of course Zhang Shuo is also greedy for the huge profits from mobile phones.
But he has no capital, no technology, no talent, and he doesn't know how to manage. Let alone compete with Warwick, even Rebus can't match him.
Besides, there is still a big hole in the mobile phone industry...
"I have a classmate in the United States who is going back to China in a few days. I can ask him to bring back two iPhone 4s, but the price is..." Liu Xiaohui indeed has the channels.
“Of course you can’t lose out on the price.”
Anyway, it was the company's money that was spent, so Zhang Shuo didn't feel bad at all. It was just a good idea to use it for personal gain.
It makes sense to pluck your own wool, right?
…………
Go home in the evening,
Du Qingqing was sitting cross-legged in the living room, settling accounts with a sullen face. She was wearing black sports shorts, exposing her long legs to the air unscrupulously.
After experiencing the previous photo controversy, Du Qingqing no longer regards Zhang Shuo as an outsider.
Anyway,
Everything that should be seen and what should not be seen has been seen...
"Isn't Qingcheng's business very good? Why don't you feel unhappy?" Zhang Shuo asked strangely.
"What's good? I'm losing money every day." Du Qingqing was not in a good mood. "Take coffee as an example. Although we sell it cheaper than Starbucks, the business is still better than others."
Through marketing, Starbucks
The cheap coffee in beautiful countries is almost equated with high-end coffee in the minds of Chinese people.
It's so easy to counterattack.
"It's a new model. It's okay to lose money in the early stage. Once the chain is established, operating costs can be greatly reduced by integrating the supply chain." Zhang Shuo comforted with a smile.
He doesn’t expect Qingcheng to make money from retail sales.
"If we continue to lose like this, how can we maintain a chain?" Du Qingqing is not as ambitious as Zhang Shuo.
"Then find a way to stop the loss."
"How to stop the loss?" Du Qingqing
"Ahem, I'm a little thirsty." Zhang Shuo looked around and spoke to him.
"..."
Du Qingqing rolled his eyes, stood up reluctantly, and made a cup of hot tea for Zhang Shuo.
When bending over,
Expose your exquisite figure to the extreme.
Zhang Shuo is also an experienced driver. Since Du Qingqing doesn't mind, he will naturally not be embarrassed. He looks at it openly, just like appreciating art.
"Can you say it now?"
Du Qingqing still felt a little uncomfortable being looked at, Zhang Shuo's gaze was like a knife.
prick!
This guy is getting more and more presumptuous.
"It's nothing more than increasing revenue and reducing expenditure," Zhang Shuo picked up the teacup and took a sip. "What we can do to reduce expenditure is very limited. The main thing is to increase revenue and tap the sales potential of Qingcheng as much as possible."
"How to dig?"
"Have you ever thought about selling breakfast?" Zhang Shuo prompted.
For white-collar workers,
Not only how to eat at noon is a pain point, breakfast is also a pain point that cannot be avoided.
Many people have difficulty getting out of bed. They live far away and have long commutes. They simply don’t have enough time to find a breakfast shop and enjoy a bowl of hot noodle soup.
Like Zhang Shuo,
I used to live in a village in the city, and there happened to be a breakfast shop downstairs. It would be nice to have two meat buns to eat.
Many people eat biscuits and instant noodles when they arrive at the company, or skip breakfast at all.
Over time,
I have some stomach problems more or less.
Especially in CBD areas like Lubei District, the rent is expensive and there is no room for a dedicated breakfast shop. Even if the business is very good in the morning, you can only sell one meal a day. How can you spread the cost?
Still not making money.
Fast food brands such as Kaifeng Cuisine have been busy with business every day after increasing the research and development of breakfast categories.
There are also some unconnected people who can make a lot of money by running a breakfast cart under the office building every day after completing the urban management. The income is much higher than that of white-collar workers.
Qingcheng Xiaozhu specializes in business fast food and is close to water and terraces, so it has a unique advantage.
If you don’t make this money,
It is really intolerable.
"breakfast?"
Du Qingqing was slightly stunned, subconsciously thinking of soups, noodles, noodles, and Lingnan-style rice rolls. He hesitated and said: "There are too many breakfast categories, so it's hard to control, right?"
"Need it, sister!"
Zhang Shuo continued to teach, "White-collar workers are not that particular about breakfast. There are buns, steamed buns, fried dough sticks, soybean milk, some preserved egg lean meat porridge, red bean porridge, etc., and it's basically enough. What kind of bicycle do you need?"
But these
They can all be purchased from upstream merchants, and there is no need for Qingcheng to make them themselves.
"When you say that, it seems like there's something behind it." Du Qingqing's eyes became brighter and brighter.
"There must be a leader."
This is the lesson of blood and tears that Zhang Shuo learned over the past ten years.
"But since breakfast is so profitable, why don't chain brands like Starbucks sell it?" Du Qingqing asked.
"What do you think?"
"Because of style?" Du Qingqing was not really stupid.
"Yes, we want to maintain a high-end image and not sell these so-called products that are not on the market. Qingcheng doesn't care about it. It is in line with our goal of affordability. So, there is a price for pretending to be good."
"I understand, I will contact the supplier tomorrow."
Du Qingqing swept away the gloom in her heart, and her whole body was full of energy.
Hoho!!
She was even prepared to draw inferences from one example and think carefully to see what other categories could be expanded, such as mung bean soup and grilled sausages that she had been hesitating about before?
It seems that everything can be used!
Since the positioning is to be for the common people, then there is a path to darkness.
She was in a good mood,
This time he even took the initiative to wash Zhang Shuo's teacup.
"better!"
Zhang Shuo smiled and praised.
"Virtue!"
Du Qingqing rolled his eyes at him as usual, although he had begun to admire Zhang Shuo a little in his heart.
This guy,
A scoundrel is a scoundrel, and he really has something in his stomach. He cannot accept it.
"Well, I have to squeeze more out of him in the future. After all, he is the major shareholder of Qingcheng. I can't let me worry about it alone." Du Qingqing was even thinking about whether to arrange a formal position for Zhang Shuo in Qingcheng Retail.
Of course Zhang Shuo didn't know what Du Qingqing was thinking, so he picked up a book.
With the double buff blessings of "Focus" and "Halo of Academic Dominance", he now not only reads books seriously, but also reads quickly, and his knowledge reserve increases at a speed visible to the naked eye.