Chapter 165 The hard-working Tengda, the miserable Nokia!
Zhang Shuo probably would never have thought of it in his dreams.
Because of one of his prophetic articles, it led to the second organizational structure adjustment in Tengda's history, a full year ahead of schedule.
Discussions in Tenda's office continue.
"Some organizations have already predicted that in 2011, domestic sales of smartphones alone will approach 100 million units. Mobile Internet has become the general trend."
Lu Jian made an impassioned speech, "With the help of ICQ, Tenda has taken advantage of the traffic dividends of the PC era. However, if you are a little careless or a little slow to react, you may miss the big trend of the next era."
"Let's take ICQ as an example."
"Although the number of mobile ICQ users has not yet exceeded the 100 million mark, the number of mobile ICQ messages is increasing day by day, and the growth rate far exceeds that of PC ICQ."
"This is enough to prove that more and more users have begun to spend more time on their mobile phones."
Inside Tenda.
Lu Jian is a staunch supporter of ICQ and has always opposed micro-chat projects developed specifically for mobile terminals.
But this does not mean that Lu Jian is not optimistic about mobile Internet.
The truth is exactly the opposite.
Lu Jian is more optimistic about the future of the mobile Internet than anyone else. He opposes the development of WeChat. He just wants Tenda's mobile Internet strategy to be still dominated by ICQ, rather than switching tracks and taking away ICQ's cake.
"Can you be more specific?"
If Mr. Ma was able to bring Rengyu and Lu Jian together for a meeting to discuss, he must have already had some ideas of his own. He has not expressed his position, just wanting to brainstorm again.
And it seemed that Lu Jian's proposal was more in line with his ideas than Renyu's.
"Can."
Lu Jian is also confident.
"Let's take ICQ as an example. The current ICQ business is scattered among three business departments. The three sectors of ICQ, wireless ICQ, ICQ value-added services and SNS business operate independently, and internal coordination has become a big problem. Unreasonable division of business units,
This seriously reduces work efficiency and prevents many functions from being launched quickly and available to users in a timely manner, resulting in the user experience being ignored."
"ICQ for mobile phones is a typical example. The development progress of new features has been seriously hampered by internal divisions. As a result, even since its launch, it still retains a lot of traces of the PC era, making it appear bulky and outdated."
"If this situation continues like this, it is difficult to say that mobile ICQ will not be surpassed by Weixin in the future."
"In order to facilitate the coordination of the company's related businesses, reduce mutual disputes and vicious competition between departments, and adapt to the requirements of the rapid development of the Internet, I suggest that the original wireless business BU be dismantled and merged with the PC peer-to-peer business in the same department
.”
"You mean to upgrade the existing business system to a business group system?"
Mr. Ma Erye’s eyes were burning.
Obviously, Lu Jian's proposal had touched his heart.
"That's what it means." Lu Jian was also in an excited mood and said affectionately: "The arrival of the mobile Internet era has brought us to the point of 'revolution' or 'being revolutionized'."
"Compared with the existing business system system, the business group system has the advantage of concise boundaries. With departments/product groups as units, a product department can independently initiate projects and conduct rapid experiments. When encountering major technical problems, it can be initiated from the company
Experienced colleagues are deployed at all levels for reinforcement.”
"Within a certain product field and trial and error time, different product teams are allowed to explore in different directions, and connect everything through science and technology, while providing high-quality services to hundreds of millions of users, while establishing an open ecosystem that is unique to us."
The last paragraph is indeed a sublimation, returning to the mission of connecting everything that Tengda proposed earlier.
"what do you think?"
Ma Erye did not express his position easily, but looked at the silent Renyu.
"I think Mr. Lu is right." Renyu's voice was a little dry.
If Tenda really wants to carry out a comprehensive organizational structure adjustment as proposed by Lu Jian, then ICQ will span both the PC and mobile terminals and become the irreplaceable core of Tenda.
And Lu Jian himself is the core of ICQ, so his authority will undoubtedly increase greatly.
But there is no way.
Even Renyu has to admit that Lu Jian's proposal is very forward-looking.
"Then it's settled."
Mr. Ma finally made the decision, "Next, a special committee will be set up to be responsible for adjusting the organizational structure and strategy. Mr. Zhang, you will lead this committee."
For a giant like Tenda to reshape its organizational structure from top to bottom, it is tantamount to a rebirth, involving a myriad of matters and departmental interests.
It's not easy to make it happen.
"OK."
Lu Jian accepted the order happily and enjoyed it very much.
…………
Zhang Shuo's article affected far more than Tengda's family.
Major Internet companies such as Ahri, Qiandu, Fox, Xingsheng Network, and Scumbag were all more or less touched, causing some internal turmoil.
But that's all.
Some are limited by the vision and courage of the company's helmsmen, some are limited by the interest struggles within the company, and some are limited by the products themselves. None of them can respond as quickly as Tenda.
so.
The butterfly effect is the butterfly effect.
The giant who cannot wake up will continue to pretend to be asleep even if he is whipped.
It is precisely because of these sleeping "warthogs" that latecomers are given the opportunity to overtake in corners, such as the now established Xiaomi and Molduan, and the soon-to-be-established Zhijiedu.
Rewrite the new pattern of the Internet in the future.
Of course.
Now in this big drama of replacing the old with the new, we have to add the number one player, Sprout.
…………
Xili Building.
It happened to be the weekend. After returning from the magical city, Zhang Shuo was not in a hurry to go to work in the company. Instead, he returned home and enjoyed the extremely gentle hometown created by Chen Ying.
Lying on Chen Lu's lap, you can enjoy the beauty's head massage.
My mind is immersed in the system.
"Congratulations to the host for successfully raising your reputation to level 3. You will be rewarded with a passive headhunting card. Please check it yourself."
--slightly--
[Reputation]: Level 3 (/100,000)
--slightly--
After rounds of exposure, Zhang Shuo's reputation has finally been raised to level 3, and even exceeded it by a lot, but there is still a big gap between level 4 and level 4.
To upgrade from level 3 to level 4, the required reputation points directly increase ten times.
[Passive headhunting card]: After use, you can independently search for a senior talent based on Germination’s needs
Another new prop!
Zhang Shuo didn't even think about it and just used it.
"Use passive headhunting card, starting..."
"Searching..."
"The target is Gu Mingzhang, 38 years old, currently the president of Nokia Greater China..."
Different from the previous headhunting card, Zhang Shuo also received Gu Mingzhang's detailed information this time, including what he likes to eat, what his recent plans are, etc.
It's simply a detailed profile of a person.
After digesting the information, Zhang Shuo roughly understood why the system had targeted Gu Mingzhang, because he wanted to use Gu Mingzhang's hand to start the budding mobile phone manufacturing plan.
When talking about Gu Mingzhang, first of all, we cannot avoid his current employer-Nokia.
A slightly sad mark of the times.
In the original time and space, after Nokia, a super giant in the feature phone era, was acquired by Microsoft and officially withdrew from the stage of history, there were many articles on the Internet analyzing why Nokia failed.
The core point is that glory is too prosperous and the disease of big companies.
Nokia is a company whose main driving force is hardware, which means that in Nokia's view, poor sales must be due to poor mobile phones, and it just needs to release another mobile phone.
Although we have made some achievements in the ecological field, I don’t know why, but the progress is slow.
Nokia's own aura also makes internal communication difficult.
People are afraid of failure, so they only report good news but not bad news, and dare not report problems when they encounter them. Internal staff are afraid of taking responsibility and will hide many opinions in their hearts instead of choosing to speak them out. They do not advance the suggestions they receive, which have little to do with themselves.
I would rather not know something than ask about it.
This will lead to an infinite loop.
People at the bottom encounter a problem that they cannot solve → they dare not report it because they cannot solve it → the top management does not know about the problem → if they don’t know about the problem, the top management will not be able to solve the problem → people at the bottom still cannot solve the problem.
Such an internal culture means that even if someone discovers a hidden danger, the senior management will be kept in the dark because of this culture, or they will know about it but no one dares to push it forward.
Until the problem grows bigger and bigger and becomes difficult to ignore.
For example, someone within Nokia once suggested acquiring MyDevice, a Finnish mobile phone manufacturer, but this demand was ignored by senior management.
As a result, Apple acquired some of MyDevice's patents and launched the iPhone standing on the shoulders of giants.
This is just the tip of the iceberg.
Subsequently, Nokia was seriously lagging behind in the development of the Symbian system, and was wavering between choosing the Android system or cooperating with Microsoft.
Without exception, they all made fatal mistakes and accurately stood on the wrong side.
Nokia launched the Symbian project in 2008 and was originally scheduled to release it in 2009, but it was not launched to the market until September 2010.
The same problem also occurs with MeeGo, the "hope of the whole village". At MWC 2010, Nokia and Intel announced the MeeGo project, but no hardware products were released.
The first MeeGo flagship phone Dali (N950) was originally expected to be released in August 2010, but Nokia believed that this product was not competitive enough, so the release was postponed to 2011.
After that, the product was simply canceled and was only given to developers as a development machine.
Just like scrambled eggs!
The rapid sinking of the Nokia ship was a wake-up call for many fast-moving consumer goods companies, including many major Internet companies, which created a deep sense of crisis.
For example, Tengda's Mr. Ma often said that Tengda could collapse at any time tomorrow.
Back to Gu Mingzhang.
As the head of Nokia's Greater China region, he has obviously realized that Nokia is in trouble and has the idea of setting up his own company.
This gives the sprouts a chance.
As mentioned before, if Moya wants to enter the mobile phone field, it needs an industry master and a professional R&D team, and Gu Mingzhang fully meets the requirements.