Chapter 177 Group buying makes waves, Qingcheng falls into a whirlpool!
It’s the same mutton hotpot as last time.
Liu Xiaohui is a studio director, but he is as busy as a younger brother.
What else can Zhang Shuo say?
After dinner, I asked the driver to take Li Mingzhe to the hotel to rest, and then I followed Liu Xiaohui to Zhongwan Village to visit and inspect the Fire Phoenix Studio located there.
Although it is the weekend, there are many people working.
"You won't go to work every day, right?" Zhang Shuo glanced at Liu Xiaohui.
"No no."
Liu Xiaohui quickly denied it, "They are all arranged to have weekend off, and overtime work at night cannot exceed 9:30. We strictly follow the rules and regulations you established."
This little flattery was shot...
"Tell me, why did you spend so much effort to intercept me? Let me declare in advance that I don't have the game plan you want in this bag." Zhang Shuo sat down on the sofa carelessly.
"How can that be possible?"
Liu Xiaohui was no longer the Wu Xia Ameng he was back then. There was no trace of any strangeness in the expression on his face. He turned around and took out a document and handed it to Zhang Shuo respectfully.
"Mr. Zhang, these are the four game studios in the capital and Haijin City that I have carefully screened and compared, with the potential and conditions to acquire them. Three of them are in the capital and one in Haijin City. Can you advise me?"
"What a big deal!"
Zhang Shuo glanced at Liu Xiaohui in surprise.
In the past, both Zhou Pengfei and Feng Cheng only acquired two game studios when they expanded. Liu Xiaohui doubled the number as soon as he started.
Is this impatient?
"More is a bit too much, that's because the capital is a gathering place for talents, and there are really so many excellent studios. My idea is that the sooner you start, the better." Liu Xiaohui explained.
As the center of China, the capital is home to many universities and colleges. Not only Internet startups, but also all other industries are trying to squeeze in to the capital.
Anyone you meet on the street may be an entrepreneur.
It's not too exaggerated.
"I won't read it." Zhang Shuo put the document down directly, "You can report this matter directly to Mr. Cao. If he agrees to the acquisition, I personally have no objection."
He couldn't make a decision beyond his level and get off to a bad start.
That would not only undermine Cao Yanhua's authority, but also send a bad signal to Liu Xiaohui.
It worked this time, will there be a next time?
From now on, will you habitually bypass Cao Yanhua and report everything directly to Zhang Shuo?
That Zhang Shuo would die from exhaustion.
Liu Xiaohui couldn't hide his disappointment, but he still cheered up and asked tentatively: "Well, Mr. Zhang, if the acquisition is successful, can you also reward me with some game plans?"
"You can have this."
Of course Zhang Shuo wants to treat everyone equally, "After the acquisition is successful, you go to Binhai City."
"Okay!"
Liu Xiaohui was happy, at least the main purpose was achieved.
…………
After visiting the Fire Phoenix Studio, Zhang Shuo did not stay in the capital for long and flew back to Binhai City that night.
Nothing happened all week.
In the blink of an eye, Monday, March 28th has arrived.
It is also the day of the second court hearing of the case against Tengda WeChat for plagiarism.
Not unexpectedly.
Tengda did not struggle too much this time and accepted the punishment honestly.
As soon as the news came out, Wechat, which had already lost popularity, naturally continued to decline. Weixin, however, took advantage of this wave of popularity to continue to soar, completely stabilizing its position in the first echelon.
The number of users has also grown to a limit.
Basically, more than 90% of domestic smartphones have Weixin installed; more than 80% of new smartphone users will download and install Weixin as soon as possible.
The social network of acquaintances compiled with Weixin as a link is becoming increasingly mature.
Weixin’s brand awareness has also skyrocketed!
After this battle, as long as Weixin does not make any big mistakes in the future, it is basically impossible to be eliminated from the mobile social market and become an indispensable new player in the social field.
Even Tengda can't do anything about it.
When all the dust settled, there were still many people who couldn't help but be in a daze. They couldn't figure it out. Did Wei Xin really complete the challenge to Tengda in the social field?
Simply incredible!
Looking back at the entire process of Weixin's rise, in fact, it did not do anything earth-shattering. The only major marketing events were "100 million phone bills" and "Spring Festival Marketing", but its popularity has not diminished.
In the final analysis.
Weixin has done an excellent job in product research and development, hitting the right rhythm every step of the way, dwarfing MiLiao and WeChat products, and then becoming the biggest capital to challenge Tenda.
Wei Xin's breakout.
It seems to have poured cold water on the ongoing group buying war.
Whether it is the founders of group buying websites, or the venture capital, investment banks, and even angel investors who are involved in it, they are all vaguely aware that simply burning money seems to be impossible to achieve a result.
And this calmness.
On the contrary, it exposes the bad luck that has been fighting steadily all the way to the eyes of many people.
Many people in the original time and space have analyzed this record-breaking battle of thousands of regiments. Why is it that the mold group is not the one that raises the most money and burns the most money, but it can become the final winner of this battle?
At that time, the mold group did at least two things right.
First, Moutuan understood the nature of the group buying industry very early on.
Although they are all group purchases, 40% of the gross profit of overseas groupon is obtained from merchants.
Businesses come first, consumers come second.
However, Mituan believes that consumers come first and merchants come second. Group buying is a long-term pursuit of low cost and high efficiency, so the gross profit margin must be reduced to leave the benefits to consumers.
If there are no consumers, merchants will not use mold.
To achieve low gross profit, we not only need to reduce operating costs, but also need IT system technology to improve management efficiency and high technology.
But high technology does not necessarily mean high gross profit. Amazon is a typical high-tech company with low gross profit.
This requires large scale.
If something has a low gross profit, it will have no commercial value on a small scale, but if it has a huge scale, then even a low gross profit will have huge commercial value.
Amazon proves this.
Second, Mituan has been positioned as a local life service provider from the beginning.
The so-called local life services include offline services such as catering, movies, KTV, beauty salons, etc. However, a large number of group buying websites do physical group buying, such as cosmetics, clothing, etc.
Because the gross profit margin of the service industry is low, prices cannot be raised, and there are geographical restrictions, but physical goods can be shipped nationwide and the gross profit margin is high.
It seems more appropriate.
But this is actually just a short-term illusion created by burning money. In the long term, how can it be possible to defeat the magic weapon?
Disillusionment is perfectly normal.
It is precisely because of the clear understanding of the above two points that Mituuan Money is different from other group buying websites.
Other group buying websites spend more than half of their money on advertising and marketing.
The advertising is overwhelming.
Kemoutuan has clearly seen the nature of the industry and realized early on that advertising for merchants, that is, B-side advertising, is useless. No matter how much advertising is placed on the merchant side, it is not as effective as an offline promotion team with strong execution capabilities.
For consumers, online advertising is far more cost-effective than offline advertising.
Therefore, Moutuan spent money very carefully on the entire advertising.
Even if it is launched, it will be clearly calculated what channel each user comes from, what the primary consumption situation is and the secondary consumption situation, and the cost performance of each channel.
This saves a lot of money.
When the bustle of the first half of the year passed and the cold winter of capital arrived, Mold Group immediately launched a fierce defensive counterattack while its opponents entered a period of weakness, expanding its market share in a very short period of time.
This has established its position in the group buying industry.
Ke Weixin's successful breakthrough once again fanned the wings of butterflies.
People in the capital circle are not stupid and have a lot of money. Everyone is very shrewd. Once they notice the anomaly of the mold group, they will either choose to embrace the mold group or choose to imitate the mold group.
The group buying war has thus turned and quietly entered another more intense track.
This is both a good thing and a bad thing for Qingcheng Retail and Qingcheng Technology, which are aggressively pursuing their goals and accelerating their expansion in major first- and second-tier cities.
The good thing is that you can enter the battlefield in advance to harvest the endgame.
The bad news is.
As the group buying industry calms down, Qingcheng Retail and Qingcheng Technology themselves are also exposed to the scrutiny of enemies.
Group buying companies represented by Moutuan were shocked to find that just when they were fighting you to the death, Moya had already entered the local life service track early.
It has a bit of a meaning of "Building plank roads openly and building old warehouses secretly".
They never expected that they had been wary of each other's fate before such giants as Tengda and Ahri, but failed to notice the rising internet upstart, Mo Ya.
This has to make people vigilant.
Not only group buying companies, but also venture capital and investment banks have refocused their attention on Qingcheng Technology, a project that they were not optimistic about before.
How the situation will develop from now on will probably be known within the next month or two.
When.
I am afraid that the Green and Orange faction will inevitably be involved in the vortex of the war.
…………
Leaving aside the fate of the green and orange series, Tengda is not a master willing to admit defeat easily.
On the afternoon of the day the lawsuit was lost.
Tenda announced the news of its second organizational structure adjustment, announcing that the group will complete a major strategic adjustment and shift more resources to the mobile terminal.
As a result, Tenda became the first domestic Internet giant to change course.
at the same time.
Tenda also announced the news that mobile phone ICQ has officially changed its name to ICQ. It seems to be a simple removal of the word "mobile phone", but in fact it completely bridges the gap between the mobile terminal and the computer terminal internally.
Perfectly realize the two-in-one strategy.
Taking advantage of the APP's name change, ICQ also released a new version, which not only replaced the startup screen with a simpler and more fashionable one, but also added a "walkie-talkie" function.
The meaning of comparing Biao Weixin is obvious.
After the Wechat project gradually declined, Tenda finally used the trump card of ICQ to complete the second strangulation of Weixin on a new track and with the help of ICQ's unparalleled user advantages.