Chapter 180 Public opinion stirs up, and Blue Bird is in crisis!
Or Tenda Building.
Renyu is a professional manager with strong execution ability. Once he has made up his mind, he will put it into practice immediately. He has already asked the personnel to contact the headhunting company, and is ready to find out the details of Jade Bird Interactive Entertainment.
at the same time.
The proposal to add game center functions to ICQ and WeChat has also been formally included in the discussion.
In the office.
There are still four people, Ma Erye, Lu Jian, Feng Yu and Zhao Xiaohu.
Although Tenda has completed the organizational structure adjustment, the positions of the four people have not changed, except that Rengyu has successfully won the management rights of the social network business group.
This also sets the tone for today's discussion.
"I have no objection to adding a game center function to ICQ." Lu Jian was the first to express his opinion.
Although he is not in charge of the social network business group, he manages three major business groups by himself. He is still the second person in Tenda, and his status is still above Rengyu.
Moreover, Lu Jian led the adjustment of Tenda’s organizational structure.
He also knows it very well.
Although ICQ holds Tenda’s traffic password, games are the main channel for monetizing traffic, followed by value-added service revenue and advertising revenue.
Take the just-concluded first quarter of 2011 as an example.
Tenda Games’ revenue is as high as 3.5 billion, and all other revenue combined is only 2.7 billion.
The portion size can be imagined.
"I don't agree with WeChat launching the game center function now." Different from Lu Jian's attitude, as the person in charge of the WeChat project, Zhao Xiaohu expressed different opinions.
And he opposed it unequivocally.
"What's the reason?" Ma Erye asked.
"The reason is also very good. Wechat is still in the early stage of the product life cycle, and user stickiness is seriously insufficient. We should respect the user experience as the highest priority, rather than rushing to consider profitability. Launching Game Center at this time is undoubtedly
It’s asking WeChat to commit suicide.”
Zhao Xiaohu was very depressed and couldn't understand why the company suddenly became eager for quick success.
It is obvious that WeChat is still being suppressed by Weixin. Even Weixin can hold back and ignore the issue of profitability for the time being. Why should WeChat, which is backed by Tengda, take this step first?
It's really incomprehensible.
"What do you think?"
Mr. Ma Erye did not jump to conclusions easily, but looked at Renyu. After all, it was Renyu who made the request.
"I do think that given the current situation of WeChat, adding a game center function will help us get ahead of Weixin. Maybe we can also use games to increase user stickiness."
Faced with the pressure from Jade Bird Interactive Entertainment, Renyu certainly hopes to have as many channels as possible. No matter how weak WeChat is, the number of users has reached 50 million now.
Still very impressive.
"How is it possible to increase user stickiness?" Zhao Xiaohu was dissatisfied, "Our mobile games are not as good as those produced by Jade Bird Interactive Entertainment. Their games are all hits, and ours will only hold back WeChat.
"
He had heard that the first wave of users of Weixin were attracted by "Big Watermelon".
"!!!"
These words were a bit heartbreaking. Renyu managed his expression well and did not lose control on the spot.
"The lead of Jade Bird Interactive Entertainment is only temporary. It just got involved in mobile game production earlier than us and gained a little advantage. Now that the group has completed the mobile transformation, the game department has also readjusted its strategy, and several blockbuster mobile games are being launched.
Production is in progress, and I believe the current unfavorable situation will be reversed soon," Rengyu explained.
Zhao Xiaohu raised his eyelids but did not refute after all.
Firstly, he doesn’t have a deep understanding of games, and secondly, Tenda Game Department’s past achievements make it difficult for people to easily question their production standards.
He doesn't usually like to engage in verbal disputes.
However, Renyu is still chasing the victory, "Weixin's current strong user stickiness is inseparable from the integration of all mobile game accounts under Weixin and Jade Bird Interactive Entertainment.
"As long as we suppress Jade Bird Interactive Entertainment again in the field of mobile games, it will also be a blow to Weixin, and we can attract more players to use WeChat to bind game accounts instead of Weixin."
This is not completely unreasonable.
Social software like Weixin and mobile games naturally promote each other.
There is no saying who simply supports whom.
If a mobile game is well done and the number of players exceeds 100 million, it can guide more players to use social software to bind their game accounts and share their circle of friends on social software.
If social software is well done, it will have a high market share and large traffic, and it can also divert traffic to games.
The two complement each other.
"In fact, Weixin's traffic is higher than that of WeChat, and the games of Jade Bird Interactive Entertainment are temporarily better than ours. Since WeChat will not be able to make a comeback in the short term, if we want to reverse this unfavorable situation, we have to develop on the game side.
Strength." In order to achieve his goal, Renyu even resorted to sophistry.
How can Zhao Xiaohu win?
He simply stopped arguing with Renyu and looked directly at Mr. Ma, "You decide!"
"Then add it!" the latter made the final decision.
"Okay, I'll do it."
Zhao Xiaohu looked calm on the surface, but his heart sank completely.
He originally thought.
The boss wouldn't be so eager for quick success, I didn't expect...
"So, are you going to become an outcast in the end?"
Thinking that the group had recently allocated more resources to ICQ, Zhao Xiaohu vaguely understood something and simply gave up the struggle.
…………
While Tenda is discussing how to adjust its strategy internally, what is Zhang Shuo doing?
He is reviewing.
According to the examination arrangement, he will take the postgraduate examination re-examination this Saturday.
Although it is said that after donating the 10 million to Binhai University, Zhang Shuo's probability of passing the exam is almost 100%, but he still wants to pass the exam based on his ability.
Otherwise, the value of a graduate diploma will be greatly reduced.
And Zhang Shuo doesn’t just want to get a diploma.
In the next two to three years, Germination will vigorously promote the Hundred Talents Plan, prepare for the establishment of the Fertile Land Research Institute, and build a global R&D center. The fields involved will only become more and more professional.
As the CEO of Sprout Holdings, Zhang Shuo does not want to act like a semi-illiterate in front of these experts and professors, and has been consciously absorbing professional knowledge recently.
On the contrary, I read fewer and fewer books on management and economics.
This is not to say that management and economics are not important, but Zhang Shuo has read the best books in these two fields at least twice, and the rest depends on the specific management practice to slowly understand them.
Then he figured out his own management philosophy.
On the contrary, it is necessary to dabble in professional fields.
To give a very simple example, Germination will enter the mobile phone manufacturing industry in the future. As a reborn person, Zhang Shuo really understands the development trend of smartphones in the next ten years.
But he didn't understand the external product functions and which specific patented technologies they corresponded to.
If you don’t understand this clearly, how can you guide the mobile phone R&D department in the future to move forward on the right path? I’m afraid you’ll just be in a daze looking at a long list of technical catalogs.
Zhang Shuo does not seek to become an expert in various professional fields, which is almost impossible.
It's not necessary either.
His requirement for himself is to have a general understanding of lithium batteries, mobile phone manufacturing related, automobile manufacturing related, chips, artificial intelligence, cloud computing, big data and other fields.
At least not a complete layman.
Just to achieve this, Zhang Shuo needs to work ten times or even a hundred times more than ordinary people.
so.
Even though he seems to have great fame on the surface, he is also very diligent behind the scenes.
While Zhang Shuo was reading, a secretary walked in with an iPad in his arms, "Boss, a lot of articles discussing the harmful effects of games have popped up on the Internet recently, and many of them involve Jade Bird Interactive Entertainment."
"Really? Show me."
"Look, I've sorted them all into favorites." Chen Xiaowan leaned over.
There is a faint fragrance on the body.
Since this girl got a promotion and a salary increase, her clothes have become more and more fashionable.
I heard that he often sought advice from Jiang Yue in private.
There were some ordinary girls before, but now they are goddesses in the eyes of many employees.
The key is to improve the temperament.
Zhang Shuo took the iPad and browsed it briefly, his brows getting tighter and tighter.
The views expressed in the article are actually not unusual at all. They are nothing more than cliche sayings such as "Playing games kills people," "Games are spiritual addiction," and "Games are harming the younger generation."
In addition to expressing opinions, there is also a lot of so-called social news.
Some people have eye problems after staying up late playing games.
There are also those who play games to recharge money, steal money from home, and even go illegally.
Without exception.
They are all negative news, supporting the theory that games are harmful in disguise.
However, if you analyze it carefully, you will find that many of these so-called news happened a year ago or even earlier, and some of them are completely fabricated or based on rumors.
The article used these special cases to criticize the harmful effects of games on young people.
Finally, of course, we should not forget to call on the authorities to strengthen supervision of the game industry. It would be best to shut down all game companies across the board.
In these news, the figures of games owned by Jade Bird Interactive Entertainment flash across from time to time.
The meaning of targeting is obvious.
"Someone is trying to cause trouble."
Public opinion suddenly broke out, and some local media even cooperated. In a very short period of time, a storm of public opinion was set off both online and offline.
He said it was done unintentionally, even if he beat Zhang Shuo to death, he wouldn't believe it.
"Has this matter been reported to Jade Bird Entertainment?" Zhang Shuo asked.
"I've already told you in the internal group."
As soon as Chen Xiaowan finished speaking, Cao Yanhua knocked on the door and came in with a solemn expression, "Mr. Zhang, something happened!"
"Is this what you're talking about?"
Zhang Shuo was relatively calm and handed the iPad to Cao Yanhua.
"This is it."
Cao Yanhua's expression was serious, "Could it be Tengda who is behind this?"
"It can't be Tengda." Zhang Shuo shook his head.
Tenda itself is the biggest beneficiary of the game. It is impossible to say that it is self-destructing just to attack Jade Bird Interactive Entertainment. This is not like Tenda's behavior.
"It must be someone else."
Zhang Shuo's mind flashed to the dirty boy in his second uncle's mouth.
"Finally, I can't hold it any longer. Do you want to hold down the blue bird to entertain each other and let out a bad breath?"