Chapter 188 Changing the style of play, Weixin sets sail overseas!
April 22, Germination Building.
In addition to Zhao Mingchuan, Jiang Yue, and Zhang Shuo, there was also Lu Kai who came all the way from Xiangjiang.
Everyone sat together and discussed the issue of the overseas version of Wichat.
In total, Weixin version 3.0 was updated on January 1st, which is almost four months ago. Of course, it is impossible for the Qinghe Technology R&D Department to say that it will only come up with the major update of "video chat".
More energy is still spent on the research and development of overseas versions of Wichat.
According to Zhao Mingchuan's previous idea, he was planning to follow conventional methods and use the channels of Jiaoyang Holdings to set up branches in major overseas markets to promote the overseas version of Weixin.
It was just rejected by Zhang Shuo.
The reason is also very simple. The original Spacetime Weixin has little influence overseas. Although the number of overseas users is said to exceed 100 million, they are mainly Chinese students and overseas Chinese.
Then there is Wai Guoren, who has business dealings with China.
Weixin, which is king in China, is not unknown overseas, but it has not become a mainstream social software in the country, and its market share has never been high.
There are many reasons inside.
For example, after Weixin goes overseas, some functions that are very useful in China will be restricted and cannot be used.
For example, in some countries, video cannot be used, and in some countries and regions, even the voice function cannot be used. Even the most convenient Weixin payment is restricted everywhere.
After all, Weixin is tailor-made for the daily life of Chinese people. When it comes to foreign countries, it will definitely be a little acclimatized.
Then there is the long-term taming influence that Washbasin.com has had on users.
As a dating software that dominates the world, Washin.com started early, has great influence, and has a relatively single function. It is mainly used for users to share pictures, moods, short texts, etc.
This has led to many Waiguogens becoming accustomed to this kind of single-function software.
Compared with social software like Weixin, which can socialize and post moods at the same time, they would rather use one software for socializing and another to post their moods.
It's very strange.
In addition, Washbasin itself has a first-mover advantage in the social field, making it difficult for Weixin to get involved.
But that’s not to say that Wichat has no chance at all, because Wichat’s target is not Washbasin, but WhatsApp, which also provides communication and social networking.
WhatsApp was born in 2009, and a non-iOS version was launched only last year.
The development speed is not fast.
It was not until 2014, when Washbasin.com acquired WhatsApp for a sky-high price of US$19 billion, that the latter ushered in real explosive growth and surpassed Wichat in many overseas countries.
What Zhang Shuo wants to achieve.
It is to develop Wichat and then achieve the purpose of replacing WhatsApp.
But even if we just want to achieve this secondary goal, if we still play according to the original time and space Tengda style, it is probably impossible to achieve it.
Need to find another way.
"My opinion is that Jiaoyang Holdings should take the lead to register an independent technology company in the beautiful country, operate Wichat independently, and introduce investors such as the Thieves Group." Zhang Shuo was the first to express his position.
Although Wichat was developed by Qinghe Technology, as long as Qinghe Technology signs a technology transfer agreement with Jiaoyang Holdings, it can inject Wichat's assets into Jiaoyang Holdings.
Of course.
Even though they belong to the same holding company, technology transfer fees still have to be paid.
"Mr. Zhang, haven't you always opposed the introduction of venture capital?" Jiang Yue was puzzled.
"This is not a contradiction."
Zhang Shuo explained: "I opposed the introduction of venture capital before. Firstly, Germination is not very short of money, and secondly, it is limited to the domestic market. In overseas markets, to be honest, we really don't have the confidence to refuse capital now."
He is strong but not reckless.
Especially when you are on the beautiful country's territory, you don't abide by other people's rules of the game and you still want to develop?
Dream on!
Furthermore, Sprout's playing style at home and abroad is completely different.
Domestically, Weixin can take a platform-oriented development path and leverage China's convenient infrastructure advantages to integrate mini programs, mobile payments, smart cities and other functions.
This is also what Chinese users like to see.
As long as you don’t be like Tengda from the original time and space, in the end, you still lost money. Not satisfied with controlling the largest traffic entrance, you still have to insert advertisements in your circle of friends.
That’s outrageous!
As for the overseas market, Zhang Shuo doesn't have that many ideas at all. His only idea is to use the power of capital to put Wichat on the market and get away with it.
Even if it is not listed on the market, the US$19 billion from Washbasin.com is still very coveted.
With the help of the system's cover, Sprout can easily transfer the huge amounts of money harvested from the beautiful country back to the country to help upgrade domestic mobile phone, electric vehicle and other industries.
Doesn't it smell good?
A simple summary is that domestically, there are still feelings, while overseas, it is purely business.
"All right!"
Jiang Yue probably understood.
The domestic market is Zhang Shuo's bottom line and cannot be touched.
"If we operate this way, won't Wichat squeeze out Weixin's overseas market in the future?" Zhao Mingchuan also raised his worries and concerns.
If Wichat operates independently, Weichat's overseas development will definitely be limited.
"If you squeeze, just squeeze. Weixin will mainly focus on deeply exploring the domestic market. It will also expand its sphere of influence to Southeast Asia, Africa and other regions." Zhang Shuo is very optimistic.
Social software itself has a strong localization attribute, coupled with privacy, big data and other considerations, countries with a little strength in the Internet field will basically develop their own social apps.
After all, it's just something purely at the application level, and it doesn't have high thresholds like chips.
It is very difficult to develop.
Even in the markets of Korea and Japan, Weixin could not squeeze into it.
For example, Korea has Kakao Talk, Japan has Line, Beast Alliance mostly uses Messenger, Eastern Europe, Central Asia, South Asia, Africa and some Western European countries use WhatsApp more.
"Uh, okay!"
Zhao Mingchuan was a little surprised and didn't understand why his boss had so little confidence in Weixin's overseas promotion.
Based on his previous understanding of Zhang Shuo, he thought that Zhang Shuo's lofty ambitions and relatively strong feelings for his family and country would lead to Weixin's grand goal of dominating the world.
did not expect.
When it was time to be pragmatic, Zhang Shuo was more pragmatic than anyone else.
"Bu Ya's goal is to tell Wichat a nice story, put it in a beautiful coat, and then package it up for sale. This kind of thing should be what you are best at, right?" Zhang Shuo smiled and looked at Lu Kai.
"Don't worry, leave it to me."
Lu Kai also did his part and was finally able to use his talents.
"Then it's settled."
Zhang Shuo scanned the three executives and wanted to facilitate this matter. The product side needed the cooperation of Qinghe Technology, the market side needed the efforts of Jiaoyang Holdings, and Jiang Yue acted as the middle coordinator on behalf of the holding company.
It's basically done.
Today's sprout is no longer the time when it was first established. It has elite soldiers and generals under its command. Many things only need Zhang Shuo to set the general direction, and the executives can execute it perfectly.
Sometimes it even exceeds Zhang Shuo's expectations.
Just like Jiang Yue’s director of Buya Real Estate, although it has four projects under its name: Qingyun Data Center, Buya Houhai Headquarters Building, Youth Apartment and Buya Houhai Global R&D Center, they are all in operation at the same time.
But it was handled in an orderly manner.
Another example is Qingcheng Retail. Since Pei Weiping took over, Zhang Shuo has basically not had to worry about it. Even if he made a small mistake, it would be quickly corrected.
Managing more than a hundred stores at the same time, nothing went wrong.
Not to mention the big Jade Bird Entertainment, Zhang Shuo is a ruthless "planning machine", and Cao Yanhua is taking care of the rest, making Jade Bird Entertainment's plate bigger and bigger.
should say.
The basic team of the Germination Department has been stabilized.
Just thinking about it.
Cao Yanhua knocked on the door and came in. He really missed Cao Cao, and Cao Cao was here.
"Mr. Zhang, the fish is hooked."
Different from the depression last time they met, Cao Yanhua was very happy this time.
"How to say?"
Zhang Shuo smiled and asked Cao Yanhua to sit down.
"According to your instructions, I specifically asked Shui Qilin Studio and Hidden Dragon Studio to make some noise and release bait. As expected, Tengda was fooled. In just one week, six game studios were acquired. Basically, where are we referring to?
, Tengda will follow wherever it goes, and then decisively acquire it at a premium." Cao Yanhua was a little bit sour.
If Teng Dahao goes wild, he will spend money like water.
"OK."
As the mastermind behind this matter, Zhang Shuo was also very excited.
With these six game studios, plus the two previously acquired in Beijing, Tenda acquired eight game studios in a very short period of time.
It is indeed more arrogant than Jade Bird Mutual Entertainment.
But the problem is that after Jade Bird Interactive Entertainment acquired the game studio, Zhang Shuo will basically provide new game planning to ensure that the studio can run quickly.
And what about Tenda?
Tenda hopes that the acquired game studio can surprise them and produce a hit mobile game that can compete with Jade Bird Interactive Entertainment.
That is bound to be a disappointment.
Not only that, because of its high expectations, Tenda will also transfer capable personnel from its headquarters to the newly acquired game studio to speed up the research and development process.
And this is a further step into the quagmire.
After the game is produced, Tenda will spend considerable channel resources and marketing expenditures to promote these so-called "seed players."
The final result.
Of course, he was slapped in the face by the market and voted with his feet by the players.
The direction was wrong from the beginning. The harder Tengda works, the further it will deviate from the track.
It would be strange not to be unlucky.
"One more thing, Tengda's poaching of Jade Bird Interactive Entertainment has basically stopped." Cao Yanhua said.
"That's good."
Zhang Shuo guessed that maybe the conversation he had with Mr. Ma that day had some effect.
It seems that Tengda still has some face.
Cao Yanhua also quietly breathed a sigh of relief. If Tengda continued to poach people, he wouldn't be able to bear it.
Although the lost talents can be re-recruited in the market, it will ultimately affect the production progress of major game studios, which means that both sides will lose.
If Tenda is willing to stop, that is of course the best thing.