Liu Xiaohui distributed the "Million Bonus Plan" through cooperative self-media.
The 1 million marketing funds that were previously spent were not a one-time deal, just one day of promotion, but a complete set of marketing plans that required multiple cooperations.
As soon as the soft article came out, it immediately aroused heated discussion.
Everyone subconsciously thought it was fake and a liar, but it was just a dirty trick promoted by the game company. No one believed it at all, and it even attracted a bunch of negative fans who wrote negative reviews.
Fortunately, Liu Xiaohui still has a backup plan.
I specifically contacted the notary office to notarize the million-dollar bonus plan, which easily reversed public opinion.
This finally caused a sensation on the entire Internet.
for a time,
Countless people flocked to the game, and it even attracted official media reports.
This is not surprising.
A game bonus of 1 million was absolutely unique in 2010.
The first Dota World Championship to be held in November this year will have a finals prize of only 300,000 US dollars; the first season of the League of Legends Global Finals to be held in June next year will have a prize pool of only 100,000 US dollars.
If you drop 1 million, who will not faint?
When Du Qingqing found out, he thought Zhang Shuo was crazy, and muttered: "One million, that's a whole million. If you put it into Qingcheng Retail, it's enough to open another branch, okay? That's not how you spend money."
"
how to see,
They all felt that Zhang Shuo was too fond of Jade Bird.
"If I invest 1 million now, I will earn back 10 million or even 100 million in the future. Do you believe it?" Zhang Shuo was very busy.
"Haha, just brag." Du Qingqing didn't believe it at all.
"cough,"
Zhang Shuo glanced at the long legs and bluffed: "If I give you 1 million now, can you open a branch?"
"Well……"
Du Qingqing was instantly defeated.
…………
the fact is,
Zhang Shuo really made the right move with this move.
On Sunday alone, the downloads of "Synthetic Watermelon" exceeded the 300,000 mark.
According to this trend,
It doesn't take a month at all to achieve "1 million downloads" in a week.
Jade Bird Interactive Entertainment Office.
All managers are working overtime and keeping an eye on the backend data.
To the boss Zhang Shuo,
It can no longer be described as convincing, even a little bit of admiration.
Especially Liu Xiaohui, as an operations manager, has been engaged in marketing for four or five years. It was the first time he saw this kind of genius marketing method, which really gained his knowledge.
After this battle,
Zhang Shuo has completely established his authority in the company and has completely eliminated the influence of his predecessor Huang Kun. From the management to the grassroots employees, everyone is convinced.
Fortunately, Zhang Shuo can still stay awake,
Stand up and pour cold water at the right time: "Internet fever is like a tornado. It rises quickly and dissipates quickly. Don't be carried away by the temporary heat."
It is said that the memory of a fish is only seven seconds, and netizens are very different.
When it gets hot, everyone flocks to watch the fun, whether it's eating melons or enjoying the heat, it creates a storm in the city, and everyone knows it.
The heat dissipates,
All that was left was chicken feathers.
"Well……"
After Zhou Pengfei and others calmed down and thought about it, it seemed that this was really the case.
It seems too optimistic.
"It is true that as Mr. Zhang said, the data on the first day is just a special case and cannot be used as a reference. But overall, I am still confident about the future direction of the data." Liu Xiaohui took over the conversation with a smile.
"Tell me."
Liu Xiaohui took it upon himself to say, "The number one spot is, of course, the quality of "Big Watermelon" itself, which is easy to get started and easy to get addicted to. Many people who originally wanted to watch the fun fell into the trap immediately.
“These people will also recommend the game to their relatives and friends, further boosting the popularity of the game.
"In addition, because it is popular online and the topic is high enough, major channels and platforms actively contact us in order to increase the popularity and are happy to give "Big Watermelon" greater exposure and better recommendation positions.
"I believe that the download volume will continue to increase in the future. When the data is cleared on Monday, "Big Watermelon" will have the strength to break into the top ten of the new game list."
"well said!"
Zhang Shuo took the lead in applauding. He really didn't think so much and just relied on instinct to create a big melon.
The others also laughed and clapped, and they all became excited again.
We really have to follow Liu Xiaohui’s prediction,
If you can break into the top ten of the new game list, success will be certain.
Liu Xiaohui smiled reservedly, not daring to be greedy for credit, and waved his hand and said: "I am just looking at things with the benefit of hindsight. What is really amazing is the million-dollar bounty plan proposed by Mr. Zhang and the excellent quality of "Big Watermelon" itself.
"To use an inappropriate metaphor, the million-dollar bounty plan is like a catalyst. The energy that "Big Watermelon" originally needed to accumulate for two or three months exploded in an instant."
His explanation
It's like praising Zhang Shuo, the planning team, the art team, and the programming team.
Really brilliant.
"Also, the operations team will also find people to continue tracking and reporting on the million-dollar bounty event. The popularity will definitely not be as high as it is now, but it can still ensure a certain degree of continued attention."
The millions of marketing funds that were just approved were Liu Xiaohui’s greatest confidence in saying this.
In addition to self-media,
With a million-dollar bounty as a gimmick, advertising on Tiantian Toutiao will also give you more confidence.
"This is all value spillover."
Liu Xiaohui is obviously a qualified operations manager who can maximize the value of public opinion.
"Good job."
Zhang Shuo did not hesitate to praise, turned to look at Zhou Pengfei, and asked: "The number of downloads has skyrocketed, can the server support it?"
card machine,
Then there is a big oolong.
"Don't worry, Mr. Zhang, I have contacted my partner to expand the server capacity." Zhou Pengfei is still very reliable.
"That's good,"
Zhang Shuo felt relieved and said, "One more thing, we must put an end to cheating. Don't make the rankings all blank when the bonuses are distributed. That would be too embarrassing."
This is also one of the loopholes in the million dollar bonus plan.
"The program team must go all out to eliminate plug-ins resolutely." Zhou Pengfei quickly expressed his position.
The confidence is obviously not that strong.
After all, what we have to face this time is probably the masters and masters hiding among the people.
It's difficult.
There are only five people in the key program group including him. In addition to dealing with plug-ins, they also have to step up the development of various versions of "Synthetic Watermelon" for iPad, Symbian, etc., and strive to pass all levels.
"Should we recruit two network security experts to assist?" Zhang Shuo was very considerate.
"Of course that's best."
Zhou Pengfei quietly breathed a sigh of relief.
Zhang Shuo pointed his eyes at Liu Xiaohui. The latter understood his interest and immediately said he would recruit people tomorrow.
"There is also the planning team,"
Zhang Shuo continued to arrange work, "The planning for version 2.0 of "Big Watermelon" should also start. Whether the life of the game can be extended depends on the content of subsequent updates."
"The planning team is already thinking about it."
Deng Ziling, who had just taken office, was immediately under great pressure.
He knows very well,
Whether he can come up with a follow-up plan that satisfies Mr. Zhang is directly related to whether he can secure his position as team leader.
"Then we will meet with Zhenzhang at the regular planning meeting next week."
Of course Zhang Shuo has some ideas, but he hopes that the planning team will surprise him.
According to normal rhythm,
"Synthetic Watermelon" will be updated once every one or two months on average.
No matter how bright his mind is,
After all, you are just one person, and you still have to rely on the wisdom of the team.
…………
Monday, July 12th.
Just as Liu Xiaohui predicted, as soon as the data was updated, "Synthetic Watermelon" became unstoppable and rushed into the new game rankings of the two major platforms, killing all the players indiscriminately.
At 5 p.m., it topped the iOS new game list.
List of small hills!
Of course, Liu Xiaohui would not miss such a good publicity opportunity. He contacted a group of toolmakers and issued a press release for free, eager to tell the world about the summit.
Behind the draft,
It also comes with a million-dollar bounty plan, which can be said to be full of sincerity.
Under this double blessing,
The number of downloads of "Synthetic Watermelon" is naturally rising, and it exceeded the 300,000 mark that day.
By Wednesday,
On the fifth day after "Synthetic Watermelon" was launched, the total number of downloads exceeded 1 million.
"Kill crazy!"
This is the voice of everyone in the industry, who are all witnessing the birth of another phenomenal mobile game.