Chapter 202 The mold is coming fiercely, but Qingcheng never forgets his original intention!
The fission in the group buying industry continues.
On May 20, the day after Tenda announced its investment in Dacongdianping, Moutuan announced with a high profile that it would be the first to launch a takeout service in Beijing, with its intention to compete with Qingcheng Technology very obvious.
Also in the capital.
Qiandu Group is also holding an emergency meeting internally on whether to intervene in local life services.
The atmosphere of war is getting stronger and stronger.
In this atmosphere, Du Qingqing returned to Binhai City again.
Prepare to learn from Zhang Shuo.
"Trolls are coming fiercely. Should we appropriately lower the threshold for store approval to increase the number of stores in Qingcheng APP?" Du Qingqing also felt the pressure from the mold.
Try to find new performance breakthrough points.
Despite its recent rapid expansion, Qingcheng Technology's business model is still the same as before, with Qingcheng Xiaozhu as the hub site and inviting some well-known chain catering brands to settle in.
The main focus has always been takeout, not the group buying that is now in full swing.
That’s why some people say that Qingcheng Technology has always been an outlier in the group buying industry. They even say that there is still controversy within the industry as to whether Qingcheng Technology should be included in group buying companies.
The only thing Qingcheng Technology has to do with group buying is the acquisition of several local group buying websites.
That's very ironic.
Now, in order to fight against the invasion of mold groups, Du Qingqing wants to use offense instead of defense, officially intervene in the group buying business, and invade the territory of group buying websites such as mold groups.
The price is to lower the store’s review standards.
This is because the catering companies that are very enthusiastic about group buying are mainly local small and medium-sized restaurants. Fast food chains such as KFC do not have a strong willingness to participate in group buying.
"Don't!"
Zhang Shuo sternly refused, "Once an opening is opened, it will not end well later. This also seriously deviates from our original intention of establishing Qingcheng Technology."
Qingcheng Takeaway’s main focus is “cleanliness” and “cost-effectiveness”.
Once a large number of unaudited or laxly audited merchants are allowed to settle in, it will definitely be a disaster. Finally, under the price advantage, there will be a farce of bad currency driving out good currency.
This is definitely not what Zhang Shuo wants to see.
In the short term, the business model of Qingcheng Technology and Qingcheng Retail is indeed a bit thankless.
Due to the existence of Qingcheng Retail, the cost is twice or even higher than that of its peers, but its target customers are only a small group of urban white-collar workers.
Give up a huge market to your competitors.
On the surface, it seems to be paying for Zhang Shuo's feelings.
This is not the case.
Zhang Shuo knows best that a strategy like Moutuan, which focuses on "low-price competition", is indeed very useful in occupying the market, but it can also easily cause backlash from users.
Anyway, in his previous life, Zhang Shuo would rather eat KFC than take out.
In the original time and space, it was because there were no conscientious companies like Qingcheng Technology to benchmark, that the mold group could live so well. In this life, it would never be possible to cut leeks so easily.
Who can be more stupid than whom?
"Then, if we don't open up, can Weixin divert traffic to Qingcheng Technology?" Du Qingqing asked.
There was a hint of cunning in his eyes.
How could Zhang Shuo not see through Du Qingqing's little thoughts and ruthlessly refused: "Don't even think about it. Weixin will not consider diverting traffic to any APP for at least a year."
Until Weixin’s position is consolidated, it is impossible to squander users’ experience with Weixin.
"Qingcheng Technology still has to compete with the mold group on its own."
The battle in the field of local life services cannot be decided in a short time, so Zhang Shuo can only be cruel and throw Qingcheng Technology out for training.
"Then you have tied the hands and feet of Qingcheng Technology, how can you compete with the mold group?" Du Qingqing was very unwilling. She really wanted to make some achievements.
"Proposition assignments will test your true level."
Zhang Shuo reminded: "You have to remember that whether it is Mituuan or Dacong Dianping, they are different from us. To be honest, these companies are driven by capital. Maybe they will be merged together one day.
."
"Ah???"
Du Qingqing was even more dizzy. He couldn't resist even a bad guy, let alone being together?
Doesn't this cost lives?
"But we don't actually need to compete directly with them. We just need to concentrate on doing our own things well, consolidate the chosen business model, and stick to our own values."
Zhang Shuo still holds the same view, local life service is a marathon race, not a 100-meter race.
More patient than anyone else.
"The battle is not about temporary explosive power, but who is more durable."
"???"
Du Qingqing had a strange expression, why did his words sound so awkward?
Zhang Shuo was unmoved and continued to teach.
"In addition to food delivery, Qingcheng Technology can also start to develop ticketing services such as hotel reservations, train tickets, air tickets, scenic spot tickets, concert tickets, and catering review services, etc."
Qingcheng Technology is positioned as a local life service, and of course it cannot be limited to takeout.
In the future, we will also integrate Qingcheng taxis, shared bicycles, shared power banks, Qingcheng grocery shopping, Qingcheng Selection and other local services that are closely related to people's daily necessities, food, housing and transportation.
There are so many things that can be done.
These local life services of the original time and space are all after an idea came up, capital rushed in, and then they burned money like crazy, and they formed an influence in a very short period of time.
It seems to have great momentum, but in fact its foundation is unstable.
Take shared bicycles as an example. Facts have proved that bicycles are not a suitable carrier for shared bicycles at all. They seem to fit the theme of "health and environmental protection" and cater to the values of urban white-collar workers.
In fact, it started to feel a bit fresh.
When this new energy wears off, who will be able to ride a bicycle for a few kilometers all day long?
Are you tired?
On the contrary, the small battery-powered bicycles launched later have gradually developed into a suitable carrier for shared bicycles. They not only save time and effort, but also are large enough to prevent them from being thrown everywhere like bicycles.
Afterwards, the second spring of shared bicycles ushered in.
The same goes for the grocery shopping business.
This chapter is not over yet, please click on the next page to continue reading! At first, there was a swarm of swarms, and then there was a swarm of swarms, all pursuing short-term market share and traffic, and there was no real improvement of services from the perspective of user experience.
In the end, the ground was covered in chicken feathers again.
"There is no need for Qingcheng Technology to say that it has had too much entanglement with Moutuan in the group buying business. As long as we deploy early and fast enough, Moutuan will always be a follower, not a surpasser."
Zhang Shuo’s expectation for Qingcheng Technology is to proceed steadily, rather than blindly impact market share.
"Oh well."
Zhang Shuo said it in such detail, so Du Qingqing could follow it.
"You have been running down there recently. You are on the front line of the group buying war. You may have been infected by the atmosphere of the war and have a sense of urgency. This is a good thing."
Zhang Shuo's tone slowed down.
"But I still suggest that you go back to the headquarters to rest for a while and settle down. The more intense the battle, the more calm you, as the leader, must be."
"It is best to take advantage of this period of time to stand at a higher level, think about the next development path of Qingcheng Technology from an overall perspective, and formulate a more detailed and reasonable development plan."
Zhang Shuo has high hopes for Qingcheng Technology.
However, if Qingcheng Technology wants to meet his expectations, it is also the most difficult to operate. Not only are the business lines complicated, but the user needs it faces are also changing all the time.
The market environment is also ever-changing.
This requires Qingcheng Technology to respond quickly on the product research and development side, have a strong local promotion team, and require local branches to have strong execution capabilities.
From user needs analysis to product development, to promotion and operation, no problem can go wrong in any link.
And they have to be efficient and capable.
This places very high requirements on the management of Qingcheng Technology.
We need to build an iron army.
After senior brother Wang Yan was transferred to the director of the Technology Center of Germination Holdings and activated the technology center, in addition to serving as a project incubator, a very important task in the near future is to support the redevelopment of the Qingcheng app.
This is not the little fight before.
In addition to the front-end UI design, the more important thing is to establish a quick response mechanism for Qingcheng app to handle millions or even more data access requests at the same time.
You even need to have certain big data analysis, push, and processing capabilities.
The difficulty of development naturally increases exponentially.
As the general manager of Qingcheng Technology, Du Qingqing's responsibilities are even more important. He not only needs rich management experience, but also has a keen industry sense like a wolf, as well as superb leadership skills.
They are compound high-level talents.
Du Qingqing is definitely not up to this standard yet. Fortunately, Qingcheng Technology is not saying that it will be done in one step. It still has several years of experience.
What Du Qingqing wants to do is to grow up quickly with Qingcheng Technology.
If the requirements are still unable to be met in the end, it is difficult to say that Zhang Shuo will not kill Ma Su with tears, transfer Du Qingqing from Qingcheng Technology, and make a temporary change.
There is no trace of emotion in this.
"Okay, I just have some rest on the weekend."
Du Qingqing is no longer the Wu Xia Ameng she used to be. She will not be trained to obey by Zhang Shuo. She has her own work rhythm and even stretches out comfortably.
The curves are exposed.
Zhang Shuo was not polite and openly enjoyed alpine skiing.
Du Qingqing was speechless. She rolled her eyes at Zhang Shuo, the bastard. She didn't want to stay in the office any longer and walked out on high heels, her back as proud as a green peacock.
Little girly skin!
Zhang Shuo also found that Du Qingqing was becoming more and more like a strong woman.
Although Du Qingqing always obeyed him and bowed her head obediently to learn from his experience, within Qingcheng Technology, I heard that her aura was very powerful.
He was even jealously called the "devil" by some female employees.
He is no longer the gentle and sweet Yujie store manager he was a year ago, and his growth rate is actually not slow at all.
It's just that I stay with Zhang Shuo all year round, and because Zhang Shuo's growth experience is so amazing, I am enveloped by Zhang Shuo's aura, so I don't look so dazzling.
When Du Qingqing inspected the branch, I didn't know how majestic he was.