Chapter 222: Tengda becomes pan-entertainment ahead of schedule, Zhang Shuos hand of God!
Tenda Building.
After the Maili Technology press conference, Renyu became depressed again.
He doesn't care about those things in the mobile phone industry. He only focuses on one thing, which is what Gu Mingzhang introduced at the press conference. Jade Bird Interactive Entertainment will launch at least eight new games in the next two to three months.
"It's fatal!"
Renyu was very curious, "Where did Jade Bird Entertainment come from with so many excellent ideas?"
Judging from the ten mobile games that Jade Bird Interactive Entertainment has released, none of them are bad. Of course, Renyu will not expect that the next eight mobile games will all be bad.
This is unrealistic.
"It is currently unrealistic to defeat Jade Bird Interactive Entertainment in the field of originality. We can only find another way."
Tenda has previously implemented the two strategies of "agency and mobile gaming for PCs", but the effect cannot be said to be completely absent. Although it is still suppressed by Jade Bird Interactive Entertainment, it at least has a place in the field of mobile games.
we can even say.
In the mobile game industry, Tenda is the second largest player after Jade Bird Interactive Entertainment.
This point is already indisputable.
In comparison, major PC game companies such as Wangji, Xingsheng Network, and Juren are lagging behind in the field of mobile games and have almost no influence.
It can be seen that Tengda is still very proactive.
It’s just that its appetite is too big and it won’t give up until it reaches the top spot in the industry.
"Since originality cannot win, we can only take the path of IP development."
IP is actually a very general concept. In China, such as Jingu martial arts, Japanese animation, etc., there are many extremely successful examples after being adapted into games.
Even say.
Tenda’s previous “client game mobilization” can actually be regarded as a derivative of IP development.
Renyu picked up a report, which was submitted by a researcher below. What he was focusing on was the game adaptation of an online novel that had made great achievements in the fields of client games and web games.
For example, the most famous "Zhu Xian" is Marubi's flagship product.
According to the views stated in the report, compared with IPs such as martial arts and Japanese animation, the IP value of online novels has not been fully explored. The key is that the number is large enough and the types are rich enough.
Fairy tales and fantasy are both excellent themes for adaptation.
If Tenda can control the IP source of the Internet, then Tenda Games will have an inexhaustible IP treasure house.
The boom in Internet investment Singularity back then was based on such a pan-entertainment logic.
Just didn't do it well.
Since these online novel IPs can be adapted into client games, why can’t they be directly adapted into mobile games?
Popular IPs, coupled with Tenda's level of game production and operational advantages, can completely form a 1 1 > 2 spillover effect. While winning with quantity, some hot products may also be born.
Thus.
It can basically make up for the shortcomings of Tenda Games in the field of originality.
"Since originality is not our specialty, we should directly control the source of originality," the report said.
Obviously he is also well versed in Tengda culture.
"It's a good suggestion. You should consider it carefully." Renyu's eyes gradually became firm.
He is very far-sighted.
Especially after industry observation and research in the past six months, we have realized that mobile Internet has become a general trend, and mobile games will also be a super big cake in the field of mobile Internet.
Tengda cannot remain indifferent.
As long as it is beneficial to Tenda's layout in the mobile game field, Renyu believes that it is worth trying.
Isn't it just an acquisition? Tenda is not short of money.
The only difficulty may be that Xingsheng Network, the controlling shareholder of Singularity, is not short of money now and is also implementing a pan-entertainment strategy, so it may not be willing to sell Singularity.
Wouldn’t that make him an enemy?
In the afternoon of that day, Renyu reported to the second master on the acquisition of Singularity.
"That's a good idea."
The second master's eyes also lit up, "We have indeed ignored the existence of online novels before. In addition to being adapted into mobile games, online novels can also be adapted into comics, and even film and television dramas and animations. The prospects are very promising."
This is actually the pan-entertainment strategy pursued by Xingsheng Network.
only.
Xingsheng Network has neither traffic nor deep resources like Tengda.
Couldn't do it.
"You can consider contacting Xingsheng Network and making an acquisition request for Singularity."
The second master also approved the decision on the spot, and even instructed Rengyu: "If the acquisition of Singularity fails, then we can poach all the management and authors of Singularity and create a new company."
Rengyu naturally understands this.
Tenda has done similar tricks in many Internet businesses, and is already familiar with them.
………
Sprout Building.
Of course, Zhang Shuo didn't know that because of the existence of Germination, the butterfly once again flapped its wings, causing Tengda to set its sights on the online literature industry two years in advance.
Just like tomato scrambled eggs!
He didn't have the energy to pay attention to Tengda's latest trends, and was reading a thick book of information at the moment.
It's not academic information.
Instead, the Investment and Mergers and Acquisitions Department compiled company information on the domestic mobile phone upstream and downstream industry chains. The public information that can be collected has exceeded 500 pages.
That's it.
They were all screened by Gu Mingzhang.
Zhang Shuo looked at this, not only to deepen his understanding of the mobile phone industry chain, but more importantly, he hoped to combine the data with the memory of the original time and space to select those outstanding mobile phone suppliers for future generations.
Yuan Shikong himself knew little about the mobile phone industry.
The only information he may come into contact with is the news and gossip he reads when he is bored. Anything he can remember must be a very famous supplier.
For example, Lansi Technology, which manufactures glass panels.
The story from a working girl to a female boss with a market value of 100 billion can always become a hot gossip news.
In addition to Lansi Technology, Zhang Shuo selected a total of 20 mobile phone suppliers, including Born Optics, which also manufactures glass panels, veteran battery supplier Deshai Battery, and structural parts supplier Colin Technology.
Another example is the well-known display panel supplier Whale Dongfang.
There are also Oufeiguang, which focuses on touch displays, camera modules and fingerprint modules, Huiding Technology, which focuses on human-computer interaction, and Taishan Precision, which focuses on flexible printed circuit boards (FPC).
Smaller one.
For example, Anjie Technology is a supplier of small parts that provide double-sided tape, insulation sheets, buffer pads, etc. for isolation and connection inside mobile phones.
Bigger.
For example, BYAT, yes, it is BYAT that makes cars.
at the same time.
BYD is also China's largest metal shell supplier. Isn't it a bit unexpected?
Even though the metal shell business is not very eye-catching, its revenue accounts for more than 12% of BYD's entire group revenue. Isn't it incredible?
You know, the metal factory that produces metal shells is one of the departments with the best welfare benefits at BYD, and the year-end bonus is much higher than the group average.
The metal casings of subsequent Warwick mobile phones will mainly be purchased from BYAT.
It can be seen that thanks to its strong industrial foundation, China has actually formed a relatively complete mobile phone industry chain, but it lacks a mobile phone brand that can compete with Fruit and Samsung.
For no reason, the fruit was allowed to use China's industrial chain, but it made the biggest profit.
That’s ironic!
It is precisely because of the existence of the industrial chain that Internet technology companies like Xiaomi can "manufacture" a brand new mobile phone in just one year.
The subsequent explosion of domestic mobile phone brands was precisely due to the existence of the industrial chain.
After selecting suppliers.
Zhang Shuo called Gu Mingzhang and Luo Changan to the office to discuss matters.
"These are the twenty major mobile phone suppliers I have selected. In the next three months, Maili Technology will negotiate cooperation plans one by one." Zhang Shuo smiled and handed the list to Gu Mingzhang.
Among these suppliers, most of the original time and space have cooperated with Apple.
If Maili Technology wants to intervene at this time, it must negotiate with the supplier in advance. It cannot wait until the detailed design plan of Maili X1 is released before considering cooperation with the supplier.
The daylilies were cold by then.
Smartphones are very sophisticated electronic products, and each component has extremely strict technical parameter requirements. Take the seemingly simple glass panel as an example.
Apple's allowable tolerance for the length of the white glass cover is only plus or minus 0.02 mm, the allowable tolerance for the thickness is only plus or minus 0.05 mm, and the visible light transmittance is 93% to 97%.
Currently, only Blue Silk Technology in China can achieve such demanding technical parameters.
Early intervention not only requires suppliers to cooperate with the design of Maili X1 throughout the entire process, but also facilitates Maili Technology to license the patented technology obtained from Nokia to suppliers in an appropriate manner.
Let suppliers develop research and development in advance to achieve a win-win situation.
Although Maili Technology's supply chain will be mainly concentrated in the Pearl River Delta, it cannot be limited to the Pearl River Delta. As long as it is a powerful supplier, it can become Maili Technology's cooperation partner.
"OK!"
Gu Mingzhang took the list, surprise flashed in his eyes.
If it weren't for the fact that the Maili X1 design proposed by Zhang Shuo was so amazing, to be honest, it would be difficult for Gu Mingzhang to accept Zhang Shuo's decision to identify suppliers for Maili Technology.
And in such a childish way.
Gu Mingzhang knew very well that Zhang Shuo had not even visited a single supplier for on-site inspection, and made a decision directly based on only a public information provided by the Investment and Acquisition Department.
It's really unbelievable.
Of course, Gu Mingzhang agreed, and after coming down, he would definitely go to each supplier to conduct a detailed inspection in order to confirm the correctness of Zhang Shuo's decision.
If you really find a problem, you will definitely raise objections when the time comes.
It's hard to say anything now.
Zhang Shuo ignored Gu Mingzhang's surprise because he had no way to explain it.
Get used to it.
Turning to look at Luo Changan, "For these twenty suppliers, in addition to BYD, the investment and mergers and acquisitions department can try to contact the other nineteen. If strategic investment can be achieved, that would be great.
"
"no problem!"
Luo Changan readily agreed, obviously more able to adapt to Zhang Shuo's "predictability" than Gu Mingzhang.
Of course there is a lot of pressure.
Because these suppliers selected by Zhang Shuo are basically not start-ups, and most of them have developed to a certain scale, it is obviously difficult for Su Ya to intervene at this time.
But this is another step that Germination must take.
Precisely because these suppliers have or will cooperate with Apple in the future, Sprout needs to gain a certain say in order to avoid being squeezed out by Apple's tricks.
Then it’s Barbie Q.
As long as strategic investment is achieved, even if Apple comes in, the competition will be fair.
The big deal is to expand production capacity!
Or even say.
It may not be possible to do the opposite and squeeze Apple out.