"It's good to draw fire from the bottom of the cauldron, but water from afar cannot quench the thirst for nearness." Zhang Shuo frowned.
During the period when Dacong Dianping is subsidizing food delivery, or even over a longer period of time, Qingcheng’s credibility, reputation and traffic will inevitably suffer a heavy setback.
This is also something that needs to be avoided at all costs.
"Qingcheng Technology is accelerating the research and development progress of the online ticketing system." Du Qingqing said.
"This is not enough."
Zhang Shuo shook his head, "Online ticketing is not original to us. Dolphin travel and camel travel have already been deeply involved in this field. If we want to hedge against the negative impact of takeout services, we have to come up with one or two more competitive products."
"For example?"
Du Qingqing knew that Zhang Shuo had many clever ideas.
"Look at these two plans." Zhang Shuo indeed revealed his trump card.
In fact, when Du Qingqing proposed that Qingcheng Xiaozhu settle in Dacongdianping, he was already thinking about how to help Qingcheng Technology overcome the difficulties.
Even turning crises into opportunities.
The plan he is putting forward now will not be anything new in three to five years' time. It will be nothing more than two small flowers in the field of sharing economy——
Shared bicycles and shared power banks.
The real essence of the sharing economy does not lie in how much profit can be obtained from it, but in attracting traffic to local life service apps and enhancing user stickiness.
The original time and space mold group’s acquisition of Worship Bicycle is based on this business logic.
Zhang Shuo proposed to build shared bicycles and shared power banks at this time, with only two purposes. One is to enrich the application scenarios of Qingcheng Xiaozhu, and the other is to stabilize the traffic of Qingcheng app.
The former is easy to understand.
Although after providing takeout services, more than 70% of Qingcheng Xiaozhu's income comes from takeaways, it does not mean that Qingcheng Xiaozhu is just an offline takeout shop.
That's too sorry for the expensive rent in the CBD area.
In essence, Qingcheng Xiaozhu is still a new type of convenience store, wholeheartedly providing "safe, secure and convenient" shopping, dining, leisure and other localized services to surrounding office workers.
Because the decoration style is not bad, even if it provides delivery service, Qingcheng Xiaozhu still has a lot of customers offline every day, and many people are used to eating in the store.
Green Orange Coffee and Green Orange Milk Tea are favored by many migrant workers because of their affordable prices.
But this is obviously not enough.
From the beginning, when Zhang Shuo acquired Qingcheng Retail from Du Qingqing, he positioned Qingcheng Xiaozhu as a transit point for local life services.
In other words, it is the center.
In Qingcheng Xiaozhu, migrant workers can not only buy urgently needed batteries, headphones, umbrellas and other small commodities, but also eat safe and secure fast food, and also provide services such as shared power banks and shared bicycles.
It can be said.
The more service scenarios and richer categories there are in Qingcheng Xiaozhu, the more obvious the aggregation effect will be.
Until the workers in the surrounding area subconsciously regard Qingcheng Xiaozhu as an alternative "employee home", "English corner", "one-stop life service provider", "home and the third place between companies"
"Life Node".
Wait until then.
The green and orange building has finally been erected.
At the same time, incidentally, these service scenarios will also continue to bring stable traffic input to the online Qingcheng APP and become an indispensable part.
Lu Jian was right about one thing.
In the sequence of Sprout Group, Qingcheng Technology serves Qingcheng Retail, not the other way around.
"Doing this is expensive, right?"
Pei Weiping was the first to read the plan and saw through the pain points of the sharing economy at a glance.
"If it is managed steadily, it is still acceptable." Zhang Shuo does not want to burn money like crazy and expand aggressively like the original time and space, but returns to the essence of the sharing economy.
In fact, it's quite exciting.
Therefore, the plan he wrote focused on one point, that is, whether it is shared power banks or shared bicycles, the early application scenarios will be concentrated in Qingcheng Xiaozhu.
Shared power banks are used in the store, and shared bicycles are parked outside the store.
Of course, in the future, shared power banks can also be stationed in public places such as airports, train stations, bus stations, supermarkets, etc., and shared bicycles can also be expanded from commercial areas to residential areas.
But the premise is always "stable" and there will never be flooding.
"Should these two shared businesses be left to Qingcheng Retail or Qingcheng Technology?" Du Qingqing was more receptive to new things and asked the key to the problem.
Both shared bicycles and shared power banks are products of the close integration of online and offline services. Both are indispensable, which is different from the food delivery business.
In principle, either Qingcheng Retail or Qingcheng Technology can execute independently, with the other party cooperating.
This involves a battle for dominance.
Zhang Shuo subconsciously tapped his fingers on the table and had a headache. Looking back now, the original decision to separate Qingcheng Technology from Qingcheng Retail was indeed a bit hasty.
You can't say you did something wrong.
But at least, after the separation, the two subsidiaries did not produce the 1 1 > 2 effect that Zhang Shuo expected. On the contrary, they increased the cost of communication between each other.
Now, serious differences are about to arise regarding business leadership.
It gives me a headache!
"The main application scenario of shared power banks is indoors, which can be done by Qingcheng Retail. The main operation of shared bicycles is on mobile phones, which can be done by Qingcheng Technology." Pei Weiping took the initiative to give in.
Obvious.
The value of shared bicycles is far greater than that of shared power banks.
"I....."
Du Qingqing hesitated to speak. She was so arrogant that she actually didn't like such charity.
The atmosphere was a bit awkward.
"Why don't we do it together?"
Seeing the two executives reject each other, Zhang Shuo finally made up his mind.
"Do it together?" Du Qingqing was confused.
"Since the previous separation of Qingcheng Technology from Qingcheng Retail was ill-advised, then the only thing to do is to correct the mistake." Zhang Shuo took the initiative to take responsibility.
"You mean to merge them together again?"
Du Qingqing's eyes flashed. The two subsidiaries had just separated less than a year ago. They had finally had their own "lives", and now they were being forcibly brought together to live together.
This chapter is not over yet, please click on the next page to continue reading! No matter how you think about it, it’s very awkward.
"Of course it's not a simple merger."
Zhang Shuo smiled and shook his head, "Even if we correct the deviation, we have to look forward and not go back to the starting point. My idea is to form Qingcheng Group with Qingcheng Retail and Qingcheng Technology as the core. Then use Qingcheng Group
In the name of the company, we will carry out shared bicycle and shared power bank business. What do you think?"
In this way, there is no question of who belongs to whom.
"This is somewhat similar to the operation of a business group." Pei Weiping said thoughtfully.
"It's the business group." Zhang Shuo also certified on the spot, "The newly formed Qingcheng Group can be regarded as the new retail and local life service business group under the Germination Group."
There are actually some subtle differences between the two.
The business group places more emphasis on the management and control of the Sprout Group headquarters, while the Qingcheng Group has greater independence and autonomy.
This again involves the organizational structure of the Sprout Group.
After the activation of Maili Technology, the number of subsidiaries under the Germination Group has reached eight, and the management of the group headquarters has become increasingly difficult. Jiang Yue had previously asked Zhang Shuo whether to adjust the organizational structure in a timely manner.
Change in the direction of the business group.
In addition to integrating Qingcheng Retail and Qingcheng Technology, the three subsidiaries of Qinghe Technology, Qingniao Interactive Entertainment and Qingyun Data can also be integrated into a mobile Internet business group.
Jiaoyang Holdings itself is the overseas business unit.
After the adjustment, the organizational structure of Sprout Group will become more concise and clear.
It was just shelved by Zhang Shuo.
The Fertile Soil Research Institute and Technology Center of Yibu Group have just been established, and the staff has not yet been fully staffed. The technical research and development strength is seriously insufficient and cannot meet the needs of its subsidiaries at all.
Second, the business group structure requires a strong group headquarters.
The current finance department needs to be upgraded to a financial center, the legal department needs to be upgraded to a legal center, and there are other institutional departments such as settlement centers, payment centers, and traffic centers.
And these.
These are all things that a budding group that has only been established for a year does not possess.
In particular, the functional departments of the group headquarters were established one after another in the past year. Neither talent accumulation nor work efficiency can match the business group structure.
Changing the organizational structure rashly will only be self-defeating.
In addition to the above objective factors, there is another point that Zhang Shuo himself does not approve of the business group structure. Looking back at the business group structure ten years later, there are actually some inherent flaws.
For example.
The original intention of the business group structure was to break down the barriers between departments, but in fact, after the adjustment, new and more powerful barriers will be formed between business groups.
This is inevitable in organizational management.
For another example, a design such as a technology center may be suitable for a pure Internet company like Tenda that focuses on Internet business, but it is obviously not suitable for a company like Sprout that straddles the Internet and manufacturing industries.
The result of forcing the headquarters is likely to be a constraint on the subordinate subsidiaries.
Ali's latest organizational structure adjustment has put forward the concept of "small CEO", which is to give business group presidents greater independent decision-making power. A business group is equivalent to an independent group enterprise.
The business group president is the CEO of the group.
This is actually a return to the management model that Bu Ya is currently implementing, which is to fully authorize the general managers of subsidiaries and give full play to the subjective initiative of subsidiaries.
The formation of Qingcheng Group is also based on the same logic.
After all, after the split, both subsidiaries have achieved considerable development, and their scale is completely different from before the split. Naturally, it is impossible to say that they will be merged into one subsidiary.
The establishment of Qingcheng Group not only solves the problem of Qingcheng Retail and Qingcheng Technology being subordinate to each other, but also greatly reduces the cost of communication between each other, truly optimizing the allocation of resources and allowing them to work together.
And it is also an enhancement to the "Green Orange" brand.
"I have no opinion!"
Pei Weiping was the first to express his stance.
"I don't have any objection either."
Du Qingqing gave Pei Weiping a thoughtful look. Pei Weiping was obviously more competitive than her in the competition for the position of president of Qingcheng Group.