Chapter 226 Germination: Lost, but not completely defeated!
Du Qingqing's guess was correct.
After putting forward the plan to form Qingcheng Group, Zhang Shuo confirmed the two people's new positions on the spot. Pei Weiping was promoted to the president of Qingcheng Group, with a rank equivalent to the vice president of Germination Group.
Report directly to Zhang Shuo.
Du Qingqing served as vice president of Qingcheng Group and general manager of Qingcheng Technology, and was promoted by half a level.
Paradoxically.
When they were still in Qingcheng Retail, Du Qingqing was the general manager and Pei Weiping was the deputy general manager. Now that they have been promoted to Qingcheng Group, their positions have been completely changed.
"Okay, let's continue talking about takeout subsidies."
After making the strategic decision, Zhang Shuo did not forget that at the specific tactical execution level, the upcoming troubles Qingcheng Group would face had not yet been resolved.
Whether it is shared bicycles or shared power banks, they all involve cooperation with OEMs. It cannot be done in a day or two, and the results can be seen.
In the short term.
Qingcheng Group will still be affected by some negative impacts and needs to be dealt with in advance.
“The first is the placement of the takeaway workers in Binhai City.”
After Qingcheng Xiaozhu settles in Dacongdianping, the orders will be taken by the labor service company that cooperates with Dacongdianping, and there will be no Qingcheng Distribution Service Co., Ltd.
before this.
In order to fully launch takeout services in Binhai City, the delivery company has recruited hundreds of takeaway boys.
These people must be properly accommodated.
If Qingcheng Technology had adopted labor outsourcing, it would have been much easier to deal with it. Just contact the cooperative relationship directly, and the rest has nothing to do with Qingcheng Technology.
If you want to come to a labor service company, you can easily get jobs again from Dacongdianping.
But Qingcheng Technology adopts a self-operated model and has signed employment contracts with all delivery boys. Not only does it provide collective dormitories, but it also pays social security as required, making it a formal employee.
It will be very troublesome to deal with.
"I have also considered this." Du Qingqing took the initiative to take over the conversation, "The company has prepared two plans. Either obey the deployment and go to branches in other cities to work. Or you can only resign on your own."
Qingcheng Technology has set up branches in major first- and second-tier cities and also provides takeaway services for local Qingcheng Xiaozhu, so there is still a shortage of people.
It can completely absorb the redundant employees in Binhai City.
"That's good."
Zhang Shuo was very satisfied. Du Qingqing had indeed grown up, and continued: "The next step is about the business adjustment of the newly established Qingcheng Group. At present, Qingcheng Retail has achieved full store coverage in Binhai City, and in other areas
We have only set up flagship stores in first- and second-tier cities. So, in the next step, in view of the changes in the situation, do we need to continue to implement the previous development strategy and open new stores in other first- and second-tier cities? "
The original plan.
It is planned to be replicated in the capital, Shanghai, Guangcheng and other places after its success in Binhai City.
"My opinion is that the three first-tier cities, Jingshi, Magic City, and Yangcheng, have extraordinary market positions. We should seize the market as soon as possible and continue to open branches. The expansion of second-tier cities can be postponed."
Pei Weiping proposed a compromise strategy.
"I think it can be more flexible." Du Qingqing had a different opinion.
"What kind of flexible method?" Zhang Shuo asked.
"Isn't Moutuan testing the takeout service in Beijing? Then Qingcheng Retail will first concentrate its resources and use Moutuan's online channels to prioritize the expansion of the Jingshi market. Let's look at which cities Moutuan and Da Cong Dian Ping will expand to in the future.
We will follow you wherever you go. Otherwise, if you arrange it in advance, you will face the same embarrassing situation as Binhai City in the future."
Du Qingqing is determined to use the chicken to lay eggs.
"What do you think?"
Zhang Shuo looked at Pei Weiping again. After all, Pei Weiping was the president of Qingcheng Group.
"I have no opinion."
Pei Weiping glanced at Du Qingqing. His proposal just now was actually to reserve some development space for Qingcheng Technology, but Du Qingqing's proposal was undoubtedly equivalent to ruining the entire Qingcheng takeaway.
Cruel enough!
Since Du Qingqing, the general manager of Qingcheng Technology, doesn't care, Pei Weiping naturally has no reason to object.
"Okay, let's talk about this first today."
Zhang Shuo took advantage of the situation to end this brief discussion, and he was still busy next.
Don't say anything else.
Just the establishment of Qingcheng Group will be another major organizational structure change. Fortunately, Pei Weiping and Du Qingqing will take the lead in the specific implementation, and there are also senior executives such as Jiang Yue and Wu Sheyuan at the Germination Group to oversee the implementation.
Zhang Shuo doesn't need to worry.
………
Da Cong Dian Ping's actions were very fast.
On Thursday, June 23, Dacongdianping officially launched its takeaway service in Binhai City.
Prior to this, Dacongdianping, with the cooperation of Tengda, had launched an overwhelming marketing campaign both online and offline, focusing on the "300 million subsidy".
All new users of Dacongdianping takeout will receive a ten-yuan voucher after registering.
besides.
There are also various promotions such as "free delivery fee, 3 yuan off for purchases over 29, and 5 yuan off for purchases over 39."
The basic principle is one, which is to allow users to enjoy the ultimate experience of ordering outside and eating in the store at a cheaper price, thereby cultivating users' habit of ordering takeout.
As soon as the event comes out, there will naturally be a large number of applicants.
Prior to this, many users on the Qingcheng app had left messages frantically, asking whether Qingcheng Technology would also launch similar subsidy activities.
Anyone who can ask this is basically the loyal uncle of Qingcheng Xiaozhu.
The answer I got was disappointing.
Qingcheng Technology was not prepared to take on the challenge. Not only did it not have coupons, it even charged a penny for delivery, which immediately upset many users.
The comment area almost overflowed with people threatening to uninstall it.
"Go ahead, Qingcheng is too arrogant. Do you really think we are nothing?"
"That's right, it seems like they've got us."
"The Qingcheng takeaway is so ordinary, but yet so confident. It's really..."
"Take it off, I'm tired and don't like it anymore!"
No matter how loyal a user is, they can't resist the temptation of discounts. On the one hand, online shopping is cheaper offline, but on the other hand, it costs more than offline. Needless to say, how to choose?
This is also due to human nature.
That’s why capital has succeeded in cutting leeks time and time again, and it’s been tried and true.
So helpless.
"Didn't you say that the capital chain of Germination is very sufficient? Why are you so timid this time?"
"That's right, I just had a face-to-face encounter with Da Cong Dian Ping! It's not like Mo Ya has never had sex with Tengda before."
"I think back then Weixin got started by attracting new recruits and sending phone bills. You don't need me to teach you how to do it, right?"
"In my opinion, Mo Ya was just trying to make a fool of himself before. Maybe he really ran out of money and couldn't afford to fight a subsidy war with Da Cong Dian Ping. Otherwise, with Mo Ya Zhang's character, there is no reason to abandon him like this.
Give up."
"Tsk, tsk, the tricks of rich people are too deep..."
Gradually.
Some users have already directed their full grievances at Qingcheng Technology’s parent company, Sprout Group.
"Brothers, stop complaining and hurry up and download Dacong Dianbing. Isn't it delicious for free?"
"Download 1!"
"That's right. This is a rare opportunity to cut capital. Don't take advantage of the bastard!"
Complaining is nothing but complaining, no one will have trouble with it.
All of a sudden.
Downloads of Dacongdianping in Binhai City surged, with nearly 100,000 new users added that day.
This data is naturally incomparable to the three million downloads of "Defend Carrot" on the day it was launched. But don't forget, this is limited to Binhai City.
and.
Those who are willing to download Dacong Dianping are basically target users and have gone through a round of screening in advance.
The retention rate is very high.
No wonder, after the data came out that day, Da Congdian commented on Duan Xuan, general manager of Binhai Company, and his eyes narrowed with laughter, as if he already had a chance to win.
This is also true.
Compared with the success of Dacongdianping, the number of users of Qingcheng app in Binhai City dropped by 20,000.
This is because, after all, Qingcheng had a pretty good reputation among the user community before. Even if many people were not going to use it, they were not so extreme as to uninstall it directly.
It is also expected that Qingcheng Technology will also implement subsidies in the near future.
However, someone soon noticed that Qingcheng Xiaozhu was found in the Dacong Dianping APP.
This is because.
On Friday, Dacong Dianping gave Qingcheng Xiaozhu the top recommendation.
It's like he's afraid that others won't know.
"What the hell, why did Qingcheng Xiaozhu also settle in Dacong Dianping?"
"Joining if you can't beat me? This is too cool."
"Let me go, Qingcheng doesn't even want to lose his face? He surrendered to the enemy like this. I really can't understand it."
Many people have broken their defenses.
The tall image Qingcheng had built up in his mind before was on the verge of collapse in an instant.
"It's not bad. I've always liked Chengcheng Xiaozhu. Now that I'm fine, I can receive subsidies and eat my favorite dishes. Isn't this the best of both worlds?"
Not everyone has a glass heart.
"That's right, the only loss is Qingcheng APP anyway, what does it have to do with us?"
"That's what I said, but by doing this, Qingcheng always feels like she's trying to discredit Su Ya. Her temperament doesn't match her."
"Then I guess Suiya is really short of funds."
All kinds of arguments are rampant.
It was under this circumstance that the newly formed Qingcheng Group took the initiative to issue an announcement and seriously responded to netizens' doubts, or questions.
The statement first states.
The purpose of Qingcheng Xiaozhu is to provide customers with "safe, healthy and affordable" fast food, which has nothing to do with which platform it is sold on.
Nor will we make an exclusive choice of "choose one of the two" just because we are in competition with Dacong Dianping.
It's like a show of respect.
At the same time, he also briefly explained why Qingcheng Technology did not participate in the subsidy war——
"Qingcheng Technology does not raise funds. All business activities are for profit. The delivery fees charged are completely legitimate and reasonable expenses. The full amount will be paid to the delivery boy. Qingcheng Technology itself does not draw any profit from it. No. Participating in subsidies also ensures the healthy and sustainable development of the industry..."
Although the announcement did not mention anyone by name, it was also a commentary on the connotations of madness. Smart people should understand what it means. To put it simply -
Qingcheng Technology does not burn investors' money, and it will not cut leeks in the future. It just wants to operate steadily.
Very strong!
As soon as this passage came out, it undoubtedly challenged the sensitivities of many people.