Chapter 237 Scarlet Capital acts like a monster again!
The reason why scandals are scandals is because they cannot be explained clearly.
Once punctured.
Without the sense of mystery, it’s just that.
"That's it?"
After learning the truth, the melon-eaters all suddenly realized it and dispersed in search of new melon fields. On the contrary, Jade Bird Interactive Entertainment became the biggest winner of this scandal.
After the press conference, Lin Weiwei visited Zhang Shuo's office.
"Look at the small mountains at a glance."
Standing in front of the floor-to-ceiling window, looking at the busy traffic downstairs, Lin Weiwei felt envious. She turned to look at Zhang Shuo and said softly: "Thank you very much for this incident!"
Zhang Shuo just stood up, not only to clarify, but also to express his stance.
People in the circle will soon know that Lin Weiwei is protected by Zhang Shuo, a business tycoon, and they will undoubtedly become closer to or more fearful of her in the future.
In short, it is a layer of BUFF blessed by Lin Weiwei.
"Don't be in a hurry to thank me. I have many enemies in the mall who want to eat me. If they can't deal with me, they may not make an issue of you."
Zhang Shuo never overestimates the integrity of capital, or in other words, they have no integrity at all.
"Just scare me!"
Lin Weiwei didn't believe that those capital giants would take a fancy to a little shrimp like her.
While the two were chatting, Chen Xiaowan sneaked in, licking her face and said, "Sister Weiwei, I am also a fan of yours. Can I take a photo with you?"
"sure!"
Lin Weiwei was very cooperative. The two women were in Zhang Shuo's office, posing in various ways.
"Thank you Sister Weiwei, I want to post it on Moments. I am so jealous of those people, hehe!"
Chen Xiaowan was very satisfied and immediately posted a nine-square grid on Weixin's circle of friends, along with a text - What is it like to chase stars in the office?
Um.
Pretended to be very sleek.
Because she had to shoot a commercial next, Lin Weiwei didn't dare to stay longer, but before leaving, she suddenly gave Zhang Shuo a big hug, and then left playfully.
"???"
Zhang Shuo was stunned for a moment, then relieved.
"I, I didn't see anything."
Chen Xiaowan's eyes were spinning crazily, full of desire to survive.
Something fishy!
"Go and do your business!"
Zhang Shuo still trusted his little secretary and didn't even make a special explanation. To Zhang Shuo, the secret filming incident was just a small episode.
Lean slightly.
Operation Director Zhao Mingchuan came to visit.
Although Zhao Mingchuan did not participate in yesterday's executive meeting, the content related to the meeting had been sorted out by the President's Office early this morning and communicated to his level.
Therefore, the fighting spirit is also high.
"Mr. Zhang, I have some ideas about the group's marketing strategy and would like to report them to you."
It has been two months since he was transferred from Qinghe Technology to the Operation Director of Germination Group. In the past two months, Zhao Mingchuan has been extremely low-key, not at all as active as he was at Qinghe Technology.
But this does not mean that Zhao Mingchuan is fishing.
Because before Zhao Mingchuan took office, Sprout Group did not even have a serious operations department, and related marketing activities were carried out by each subsidiary.
After Zhao Mingchuan took office, his first task was to prepare for the establishment of an operations department and to find out the situation of each company.
That's why it seems to have no sense of existence.
By now, it was obvious that Zhao Mingchuan had a clear and complete idea of the next step of work, and then he came to report to Zhang Shuo, hoping to get Zhang Shuo's support.
"Tell me!"
Zhang Shuo is also looking forward to saying that Zhao Mingchuan can come up with some useful information.
"As the business of each subsidiary is no longer limited to Binhai City, but spreads to major cities across the country, marketing has become a top priority."
Zhao Mingchuan also got straight to the point.
The marketing he refers to is actually just a link in operations and is not the same as operations.
"Three subsidiaries like Qingyun Data, Qingcheng Group and Qinghe Technology are all facing more or less pressure to make profits and urgently need to find channels for monetization. For example, Qingyun Data is looking for cloud service customers, and Qingcheng Group is also looking for more
As partners, Qinghe Technology’s payment business also needs to connect with a large number of local merchants.
"In addition, Jade Bird Interactive Entertainment also involves cooperative advertising and investment to enhance value-added services. Not to mention Maili Technology, which needs to prepare a complete set of marketing channels before the product is officially released.
"The current situation is that each subsidiary does its own thing. The good ones, such as Qingcheng Group, have established provincial branches; the worse ones, such as Qinghe Technology, are still the services left over from the Spring Festival marketing activities at the beginning of the year.
Everyone in the team is currently in a semi-dormant state.
“As for Jade Bird Interactive Entertainment and Maili Technology, they haven’t even started related work yet.
"So, my suggestion is to upgrade the group's operations department to an operations center and establish a regional marketing company to integrate the marketing resources of each subsidiary to form a synergy and reshape the entire marketing system."
at this point.
Sprout actually lags far behind giants like Tengda and Ahri.
The reason is not only the objective factor that Sprout Group has only been established for a year, but also because the profit point of Sprout Group is too single, basically only the recharge flow of Jade Bird Interactive Entertainment.
The investment and emphasis on value-added services is obviously far from enough.
In addition, from the beginning to the end, Zhang Shuo did not propose profit indicators for Qingyun Data, Qinghe Technology, and Qingcheng Group, nor did he set up KPIs for relevant executives.
The people below are inevitably slacking off.
"Although, even after reshaping the marketing system, the group's advertising revenue and value-added services still cannot compete with game revenue, we cannot stop doing it. If one day the game revenue growth is weak or enters a bottleneck period, it will
It will drag down the overall profitability of the group. Therefore, I suggest that we must take precautions and find new profit growth points." Zhao Ming's legend is very thorough.
"Your suggestion is very good, I completely agree."
In fact, Zhao Mingchuan did not mention it, Zhang Shuo will also communicate with Zhao Mingchuan on this topic in the near future.
His previous "release" of Qingyun Data and Qinghe Technology was not really an indulgence, but he hoped that the latter would focus on product research and development and gain market recognition first.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! We will talk about the issue of profit realization later.
For example, Qingyun Data does not seek to achieve large profits, but at least maintains the company's daily operating needs, and does not seek funding from the group for work.
That's a bit unreasonable.
"Let's use the group branch as a platform and transform it into a regional company. What do you think?" Zhang Shuo quickly made a decision.
At the beginning of the year, Germination Group established four branches in Beijing, Magic City, Jiangxia, and Shancheng to radiate and drive North China, Northeast China, East China, Central China, and West China.
Just in time to come in handy.
There is no need to say that in order to integrate the marketing system, a bunch of regional companies have been re-established.
Leading to organizational bloat.
Moreover, the four branches themselves are responsible for marketing and have always maintained close contact with the subsidiary offices and branches in the region.
It will be much easier to integrate.
"I think it's okay."
Zhao Mingchuan also nodded in approval. Although he proposed a grand plan, it had to be implemented step by step. The branch office was just a moderate platform.
"Besides this, I have two other suggestions."
"You say!"
The reason why Zhao Mingchuan respects Zhang Shuo is because Zhang Shuo always speaks truthfully.
There is level!
"First, we must always keep in mind that the group has Internet genes, and its marketing work must also adapt to the times. It should no longer stick to the traditional marketing model, but should pay more attention to the integration of online and offline."
Marketing that relies on salespeople working hard to drink and accompany customers is an antique.
Zhang Shuo does not advocate it.
Just like Xiaomi, it did not build a traditional mobile phone sales channel from the beginning and sold directly online.
That’s very smart!
Subsequently, the offline physical stores of mobile phone manufacturers such as Apple and Warwick will also be mainly experience stores, including new energy vehicles, which will take the path of offline experience and online sales.
It’s really because traditional sales channels are too bloated.
Not only is it easy to be constrained by agents, but you also have to share a large portion of profits with agents.
The rapid decline of hypermarkets such as GM and SN is actually a microcosm of this era, which means that online sales have completely become the mainstream.
"The second is to innovate and make good use of the online platform. It is best to develop an open mobile platform that provides high-quality advertising access, advertising placement and advertising analysis services to our partners and advertisers."
In my memory.
Tenda will launch Tencent’s mobile advertising MobWIN Juying platform this year. Apple has already practiced this aspect and has achieved success.
"Understood!"
Zhao Mingchuan couldn't help but feel a bit of pressure.
obviously.
There is still room for improvement in his work, and it is not perfect yet.
………
the next day.
Luo Changan, manager of the investment and M&A department, reports to Zhang Shuo.
A few days ago.
The Investment and M&A Department has cooperated with Qingyun Data to complete the strategic investment in Bajie.com, investing 50 million and acquiring 10.5% of the shares of Bajie.com, which is held by Qingyun Data.
at the same time.
Bajie.com also granted Qingyun Data an option, allowing Qingyun Data to increase its fully diluted shareholding in Bajie.com to 51% in the future in accordance with a pre-agreed pricing method.
It means.
As long as Qingyun Data is willing, it can complete its control of Bajie.com at any time at the agreed price.
The conditions can be said to be very favorable.
The reason why Bajie.com agreed to Qingyun Data’s investment was that it was interested in the cooperation with Qingyun Data in the field of cloud services and expected to achieve new breakthroughs in its own business.
This is also the meaning of strategic investment.
After the report, Luo Changan did not leave in a hurry, but said: "Mr. Zhang, I have received news that Scarlet Capital recently announced that in order to support the development of the electronic information industry in the Pearl River Delta, it plans to establish a tens of billions venture capital fund, mainly for mobile phones.
Downstream industrial chain investment.”
"knew!"
Zhang Shuo raised his eyelids. He was so keen that he could smell an unusual smell. He sneered and said, "Scarlet Capital, this is for us."